Date post: | 22-Jan-2018 |
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Environment |
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Copernicus
Atmosphere
Monitoring
Service
CAMS General Assembly, Athens, 14-16 June 2016
David Armstrong, Head of Copernicus
Communication, ECMWF
Communication activities
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What we’re here to do
Our communication activities must
• Support the European Commission in raising the profile of the Copernicus brand and the Copernicus programme
• Raise awareness of the Copernicus Atmosphere Monitoring Service specifically
• Increase interaction with the service whether through participation in events or via access to the data
• We spent the 2015 laying the foundations…
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Attending conferences & interacting
with the mediaStakeholder
briefings
Energy Live
News Conference
Media roundtable
discussions
COP21
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Sector press and media coverage
EU Parliament Magazine
(Belgium)
OpenBelgium
(Belgium)
FAZ Sonntagszeitung
(Germany)Trombinoscope
(France)
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2016 onwards: Our strategy
Communication Strategy: Three pillars
CLARITY
Planning, measurement &
evaluation.
CONTENT
Flexible, understandable,
user-centric.
COLLABORATION
People &
partnerships.
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Communication Objectives 2016
• 10% rise in awareness of Copernicus programme over 12 month period
• 10% increase in access to CAMS data
• Quality Assurance: Predominant “user satisfaction” rating 4 (good) out of 5 for our events
STRATEGIC
• Participate in 55 events
• Partner in a min. of 10 activities (EC, ESA, EUMETSAT, …)
• Launch training resources for users by Q4
• User research and evaluation (including web) underway by end Q2
OPERATIONAL
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Target Audience
Scientists, Academics & Researchers
Policy Makers & local planning authorities
Industries (e.g. Water, Energy)
Downstream Specialist SMEs, consultants &
businesses
Media(as multipliers)
Primary
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Some of what we hope to deliver
• More material & news –bringing the service to life –
Press articles, interactive exhibition stands, sector specific PR
• Pan-Europe Roadshow – Parliaments, Universities, Trade Fairs
National & International Conferences – GEO, EGU, COP22, LPS, ESOF
• Research – Website usability testing; audience awareness research
• Training – How to videos, e-learning, Information days, workshops
• Events – Third party + CAMS originated: conferences and expositions
Hack days, Web chats, Twitter Q&As
But we’d like to work together with you and would love to hear your ideas…
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