COMMUNICATION AND MODEL OF ADVERTISEMENT

MADHU RAWAT MANPREET KAUR ALI SHATAB NOOR SHABINA SHAIKH HEENA ANSARI

DERIVATION

COMMUNICATION IS DERIEVED FROM LATIN WORD “ COMMUNIS “ WHICH MEANS TO MAKE COMMON, TO TRANSMIT ,TO IMPART.

COMMUNICATION

ACCORDING TO PETER LITTLECOMMUNICATION IS THE PROCESS BY WHICH INFORMATION IS TRANSMITTED BETWEEN INDIVIDUAL OR ORGANISATION SO THAT THERE IS UNDERSTANDING RESPONSERESULTS.

MODELS OF COMMUNICATION IN ADVERTISING

1. AIDA MODEL2.DAGMAR MODEL3.HIERARCHY EFFECTS MODEL

A.I.D.A MODEL.(1898)

AIDA

DAGMAR MODEL(1961)

RUSSELL COLLEY(1961) DEVELOPED A MODEL.

DAGMAR

DEFININGADVERTISINGGOALSMEASUREDADVERTISINGRESULTS.

DAGMAR

HIERARCHY EFFECT MODEL

HOWIT

WORKS?