+ All Categories
Home > Documents > Communication Audit Report

Communication Audit Report

Date post: 02-Jun-2018
Category:
Upload: jeffgarrison
View: 224 times
Download: 0 times
Share this document with a friend

of 60

Transcript
  • 8/10/2019 Communication Audit Report

    1/60

    Communication Audit for Department X 1

    Communication Audit Report

    For

    Department X, Division of Company Y

    Prepared by

    Jeff Garrison

    School of Professional Studies

    Gonzaga University

    July 6, 2013

  • 8/10/2019 Communication Audit Report

    2/60

    Communication Audit for Department X 2

    Executive Summary

    The purpose behind conducting this communication audit for Department X, a division of

    Company Y, was to examine what manager and non-manager employees thought of the current

    internal communication system and how effective it is between the two groups on a daily basis.

    The original plan for conducting the audit was to collect data via (1) an online survey, (2)

    voluntary face-to-face interviews and (3) ethnographic observations around the office. However,

    once I obtained permission from the organization to conduct the audit, I was asked not to

    conduct face-to-face interviews because of my current position within the organization. This

    request from the organization put a sever limit on the amount of data that could be collected

    during the audit.

    Despite not being allowed to conduct face-to-face interviews, the survey questions still

    provided some great insight into what the employees of the organization thought about the

    current communication system and what they thought of communication between managers and

    their subordinates. The ethnographic observations also yielded intriguing information about

    instances in which employees of the organization experienced breakdowns in the communication

    system, either with peers or management.

    Another setback that was experienced in completing this audit was the fact that I was on

    the road 24 days between May and June; this made it extremely difficult to conduct the

    ethnographic portion of the audit as well as being around to field questions from employees who

    were unsure about the anonymity and validity of the audit. I found it very difficult to audit an

    organization that I could not be around to observe.

    The audit will conclude with recommendations on how Department X can improve its

    communication system and ways to encourage management to better communicate with their

  • 8/10/2019 Communication Audit Report

    3/60

    Communication Audit for Department X 3

    subordinates. The audit will also provide in detail all of the questions and results from the survey

    instrument as well as the written comments and ethnographic observations for consideration by

    Department X.

  • 8/10/2019 Communication Audit Report

    4/60

    Communication Audit for Department X 4

    Department X

    Communication Audit Report

    Table of Contents

    The Purpose of the Organizational Study5

    Description of Department X ...5

    The Communication Audit of Department X

    Methodology5

    Limitations of the Communication Audit6

    External Communications of Department X7

    Internal Communication Survey of Department X..8

    Results..9

    Ethnographic Observations of Department X........11

    Summary of Findings and Recommendations...12

    Appendix I: Survey Results

    Appendix II: Survey Comments

    Appendix III: Blank Survey

  • 8/10/2019 Communication Audit Report

    5/60

    Communication Audit for Department X 5

    Purpose of the Communication Audit of Department X

    In the bookAssessing Organizational Communication, Cal Downs and Allyson Adrian

    present that many people in todays societyoversimplify the importance and role of effective

    communication within an organization (Downs & Adrian, 2004). They go on to state,

    communication is one of the most interesting organizational phenomena to investigate precisely

    because it is so complex (2004). This complexity, they say, forms the basis for a practical

    communication audit (2004).

    The purpose for conducting a communication audit of Department X was two-fold: (1)

    examine the current communication system and establish whether manager and non-manager

    employees thought it to be effective. (2) Examine what employees of Department X thought of

    how managers and their subordinates communicate with each other on a daily basis.

    Description of Department X

    Department X is a world class, innovative entertainment company and the full service

    video production arm of Company Y offering Emmy award winning solutions for broadcast,

    cable and new media platforms. Department X offers its clients and sponsors full creative

    services in a variety of mediums including long form programming, creative services, digital

    media, live events, client services, studio and motion graphics. Department X is made up of

    almost 87 employees that include HD AVID editors, producers, videographers, directors, and an

    entire host of support and operations staff.

    Methodology for Communication Audit of Department X

    The methods used to conduct the communication audit of Department X began with

    asking permission from the Vice President of Business Operations. The response was this: "I

    think it sounds like a good idea. I am always interested in how we communicate and more

  • 8/10/2019 Communication Audit Report

    6/60

    Communication Audit for Department X 6

    importantly how we can do it better so I would be very interested in seeing the audit when

    completed." Once permission was obtained for the audit, I began to develop the instruments I

    would use to conduct the audit. After deciding on doing a survey, face-to-face interviews and

    ethnographic observations I was met with a few limitations that will be discussed in the next

    section.

    Limitations for Communication Audit of Department X

    After deciding on doing a survey, face-to-face interviews and ethnographic observations,

    I was told that I would not be allowed to conduct face-to-face interviews because of my level and

    position within the organization. Department Xs VP of Business Operations thought that these

    interviews would make me privy to information that I should not hear about the organization and

    its employees. This was a bit of blow as I would not be able to focus groups because of the

    schedule and make-up of the organization. In hindsight, I doubt that Department X would have

    allowed me to conduct focus groups either.

    The second limitation that I faced in performing the communication audit is that

    Department X is part of a private company. For this reason, conduction a comprehensive audit of

    the external communication is nearly impossible because I am not allowed to disclose

    information about how we communicate with the organizations outside clients and professional

    athletes. The only examples of external communication that could be audited would be social

    media as Department Xs website isinternal and meant for employees and clients only.

    The third and final limitation that I faced in performing the communication audit of

    Department X is that I am an employee of the organization and I was forced to be on the road for

    24 days between the months of May and June when I was conducting the audit. This made it

    very hard to conduct ethnographic observations, as I was not in the office. It also made it

  • 8/10/2019 Communication Audit Report

    7/60

    Communication Audit for Department X 7

    difficult to provide face-to-face feedback to employees of Department X that had questions about

    the anonymity and validity of the communication audit.

    External Communications of Department X

    External communication is easily defined as "interactions that focus on audiences outside

    of an organization and these activities significantly contribute to an organization's bottom line

    and culture" (Parsons & Urbanski, 2012, p. 158). These external communications can include but

    are not limited to a website, press releases, direct mail, billboards, e-mail blasts, television and

    radio ads and a myriad of other communication tools spanning a wide spectrum of mediums.

    Department X uses a wide variety of ways to communicate externally with its clients and

    employees. There is a website www.departmentx.com that features information about the

    organizationsservices, examples of previous work, client testimonials as well as information on

    how to access Company Ysfootage library. Department X also relies heavily on e-mail and

    direct phone calls with clients to discuss ideas, budgets and deadlines. Another new medium that

    Department X has been using more of is social media. Through Department Xs and Company

    Ys Twitter feedand Facebook newsfeed, the organization is able to now reach beyond clients

    and employees to the consumers that will be ultimately seeing Department Xscommercial and

    feature work on television and the Internet. Social media has allowed Department X to send out

    short headlines and descriptions to consumers all over the world to promote commercials and

    feature shows as well as television broadcasts.

    Department Xs external communications are also aided by Company Ysrelease of press

    releases, print ads and television spots that are seen by millions both domestically and

    internationally. Being that Department X is an internal department of Company Y, the

  • 8/10/2019 Communication Audit Report

    8/60

    Communication Audit for Department X 8

    organization has a unique chance to reach more consumers, clients and employees at a much

    lower cost than if Department X was an outside organization.

    Internal Communication Survey of Department X

    The survey was constructed throughwww.surveymonkey.comand then distributed to all

    87 full-time employees at Department X via a web link in an e-mail. The following message

    accompanied the link to the survey:

    Hello everyone,

    I am conducting a survey for my graduate school program as part of a class

    project, and your response would be greatly appreciated.

    The project consists of performing a communication audit of an

    organization. This survey is just one part of the audit. I will also be

    conducting interviews as well as making ethnographic observations around the

    office in the coming weeks.

    I would really appreciate everyone taking just a few minutes to

    complete the survey. All results are confidential and everyone that

    participates in this audit will remain anonymous.

    The goal of this audit is to analyze how we communicate as an office

    and then make recommendations, based on the data collected, of how we can

    improve office communication.

    Here is a link to the survey:

    https://www.surveymonkey.com/s/FGRWJFT

    Thanks for your participation! I'm very excited to see the responses and see

    how we can improve the ways in which we communicate with one another.

    http://www.surveymonkey.com/http://www.surveymonkey.com/http://www.surveymonkey.com/https://www.surveymonkey.com/s/FGRWJFThttps://www.surveymonkey.com/s/FGRWJFThttp://www.surveymonkey.com/
  • 8/10/2019 Communication Audit Report

    9/60

    Communication Audit for Department X 9

    I was pleasantly surprised that 16 employees of Department X took the survey within the

    first day it was active. Over the next several weeks, participation steadily declined before

    reaching the final number of 32 participants resulting in a 36.7% participation rate. This rate was

    significantly lower than expected despite getting lots of verbal feedback from employees at

    Department X about how good of an idea it was to be conducting a communication audit.

    The survey consisted of 38 questions that were a combination of multiple choice and true

    or false questions. The survey ended with a field to provide written feedback of Department Xs

    communication systems as well as the survey itself. At the end of this document, Appendix II

    provides the word for word comments from the survey, while Appendix III provides a blank

    copy of the survey questions.

    Results

    There were 6 major questions from the survey that I expected to collect the most data

    from. The questions and their results are shown below:

  • 8/10/2019 Communication Audit Report

    10/60

    Communication Audit for Department X 10

  • 8/10/2019 Communication Audit Report

    11/60

    Communication Audit for Department X 11

    Ethnographic Observations of Department X

    During the days when I was present at Department X, I tried to observe as much as

    possible the different instances in which employees were engaged in communication with co-

    workers, managers and outside clients. I noticed that communication with these three mediums

    was not equally spread amongst all employees. Dependent on what team an employee was a part

    of determined how much communication they had with outside clients versus co-workers and

    managers. One fact that I observed was that in many occasions, co-workers only communicated

    with managers when they had a problem or an issue arose on a project or with a specific situation

    involving either another co-worker or the specific relationship with the employee and manager.

    Another observation I made was that many instances of communication between co-

    workers and/or managers carried a small, but noticeable characteristic of hostility or excitement.

    Perhaps this is because Department X operates amongst a landscape of subjectivity being in the

    creative realm of organizations. Defensive attitudes were taken by both subordinates and

    managers as each communicated with one another about a project or situation.

    Finally, the last major observation was that some employees felt that they had little to no

    communication with their direct managers. There several instances were employees of

    Department X asked how anonymous this audit would be in order to develop a sense of comfort

    for providing feedback about the lack of communication they experience with their managers on

  • 8/10/2019 Communication Audit Report

    12/60

    Communication Audit for Department X 12

    a daily basis. More information about this subject can be found in Appendix II, which provides

    word for word comments from the internal communication survey.

    Summary of Findings

    After performing the audit and analyzing the data collected, it is clear that there are

    mixed feelings about the effectiveness of the communication system at Department X as well as

    how well co-workers and managers communicate. The survey showed that the majority of

    employees surveyed at Department X thought that the current communication system needed

    improvement. On a positive note, half of the employees surveyed said that they relieved proper

    training on how to effectively communicate with co-workers and/or managers.

    The ethnographic observations revealed that employees are passionate about their work

    and this sometimes leads to hostility when communicating with managers. The ethnographic

    observations also revealed that some employees feel that they are not comfortable with the lack

    of communication with their managers. In the next section, Ill offer a few recommendations on

    how Department X can improve its communication system and eliminate the disconnected

    between subordinates and managers.

    Recommendations

    Communication is an ongoing, dynamicprocess (Downs & Adrian, 2004), because of

    this, constant work has to be done to improve the communication systems and processes of an

    organization. An organization should constantly be evaluating its communication practices to see

    where it can improve. This includes the use of audits, such as this one, or even encouraging

    managers to talk to their employees about communication practices and how they believe they

    can be improved. It is important for the organization to pay attention to thisfeedback. Creating a

    feedback loop (2004) develops two-way communication within an organization, which has been

  • 8/10/2019 Communication Audit Report

    13/60

    Communication Audit for Department X 13

    demonstrated to be more effective and more satisfying than one-way communication. In other

    words, if the organization is not listening and acting upon the feedback it is receiving from its

    employees, than breakdowns and disconnect within the communication system are bound to

    evolve.

    Another recommendation is to develop a more organized communication system with the

    hopes of sparking more creativity within the organization. Research has generated a number of

    insights regarding how organizations can encourage creativity and innovation (Conrad & Poole,

    2012). Below are some examples adapted from the text on how organizations can organize their

    communication systems to generate more creativity and thus a better work environment:

    (1) Give employees time to innovateEncourage employees to think of new ideas and

    support their efforts and try out the ideas instead of giving reasons why the ideas wont

    work.

    (2) Give employees the chance to failHave trust that employees know what they are

    doing and that if they fail they will learn from their mistakes and become stronger

    employees through proper training and communication.

    (3) Allow time for ideas to emergeStudies have shown that open time is essential for

    the creative process.

    (4) Measure the right thingsCommunicate results to employees without dwelling on

    the failures. Help employees learn from their failures rather than holding them over their

    heads.

    The last recommendation is to respect the feedback that the organization gets from employees

    and from managers. Take the feedback and apply it to the current communication systems. Keep

    records of the feedback and how the feedback was applied to improving the communication

  • 8/10/2019 Communication Audit Report

    14/60

    Communication Audit for Department X 14

    system. Encourage managers to have often and open dialogue with their subordinates to ensure a

    positive flow of communication within the organization. Putting any or all of these

    recommendations in place with surely result in improved communication practices and happier

    employees, which results in a more productive and energetic organization.

    **End of Report**

  • 8/10/2019 Communication Audit Report

    15/60

    Communication Audit for Department X 15

    Appendix I: Survey Results

    Male 22

    Female 9

    0 5 10 15 20 25

    Answer Choices Responses

    Male 70.97%

    Female 29.03%

    Total

  • 8/10/2019 Communication Audit Report

    16/60

    Q2 Are you a non-manager or manager?

    Answered: 32 Skipped: 0

    Non-manager

    Manager 28.13%

    71.88%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    Non-manager 71.88% 2

    Manager 28.13%

    Total 3

  • 8/10/2019 Communication Audit Report

    17/60

    Q3 How long have you worked for the

    organization?

    Answered: 32 Skipped: 0

    0-5 Y ears

    6-10 Y ears

    11-15 Y ears

    18.75%

    21.88%

    31.25%

    15+ Y ears 28.13%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    0-5 Years 31.25% 1

    6-10 Years 18.75%

    11-15 Years 21.88%

    15+ Years 28.13%

    Total 3

  • 8/10/2019 Communication Audit Report

    18/60

    Q4 About how many times per day would

    you say you communicate with someone in

    the organization?

    Answered: 32 Skipped: 0

    0-10 Times

    11-20 Times

    21-30 Times

    31-40 Times

    41-50 Times

    9.38%

    9.38%

    9.38%

    21.88%

    34.38%

    50+ Times 15.63%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    0-10 Times 9.38%

    11-20 Times 9.38%

    21-30 Times 34.38% 1

    31-40 Times 21.88%

    41-50 Times 9.38%

    50+ Times 15.63%

    Total 3

  • 8/10/2019 Communication Audit Report

    19/60

    Q5 How many times in a typical day do you

    communicate with someone in the office

    face to face?

    Answered: 32 Skipped: 0

    0-10 Times

    11-20 Times

    21-30 Times

    31-40 Times

    41-50 Times

    50+ Times

    6.25%

    3.13%

    25%

    34.38%

    31.25%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    0-10 Times 25%

    11-20 Times 34.38% 1

    21-30 Times 31.25% 1

    31-40 Times 6.25%

    41-50 Times 0%

    50+ Times 3.13%

    Total 3

  • 8/10/2019 Communication Audit Report

    20/60

    Q6 In a typical day how many times do you

    communicate with someone in the office viae-mail?

    Answered: 32 Skipped: 0

    0-10 Times

    11-20 Times

    21-30 Times

    31-40 Times

    41-50 Times

    50+ Times

    6.25%

    3.13%

    21.88%

    28.13%

    40.63%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    0-10 Times 21.88%

    11-20 Times 40.63% 1

    21-30 Times 28.13%

    31-40 Times 6.25%

    41-50 Times 0%

    50+ Times 3.13%

    Total 3

  • 8/10/2019 Communication Audit Report

    21/60

    Q7 In a typical day how many times do you

    communicate with someone in the office viatelephone (mobile phone included)?

    Answered: 32 Skipped: 0

    0-10 Times

    11-20 Times

    21-30 Times

    31-40 Times

    41-50 Times

    50+ Times

    6.25%

    25%

    68.75%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    0-10 Times 68.75% 2

    11-20 Times 25%

    21-30 Times 6.25%

    31-40 Times 0%

    41-50 Times 0%

    50+ Times 0%

    Total 3

  • 8/10/2019 Communication Audit Report

    22/60

    Q8 On a typical day how many times do you

    communicate with someone in the office

    using other forms of communication such

    as texting, social networking, etc?

    Answered: 32 Skipped: 0

    0-10 Times

    11-20 Times

    21-30 Times

    31-40 Times

    41-50 Times

    50+ Times

    18.75%

    81.25%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    0-10 Times 81.25% 2

    11-20 Times 18.75%

    21-30 Times 0%

    31-40 Times 0%

    41-50 Times 0%

    50+ Times 0%

    Total 3

  • 8/10/2019 Communication Audit Report

    23/60

    Q9 I believe that we communicate effectively

    as an office.

    Answered: 32 Skipped: 0

    True

    False

    43.75%

    56.25%

    0% 20% 40% 60% 80% 100%

  • 8/10/2019 Communication Audit Report

    24/60

    Q10 I feel comfortable going to my

    supervisor when I experience

    communication conflict.

    Answered: 32 Skipped: 0

    True

    False 18.75%

    81.25%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 81.25% 2

    False 18.75%

    Total 3

  • 8/10/2019 Communication Audit Report

    25/60

    Q11 I feel good about my communication

    exchanges with my co-workers and/or

    managers.

    Answered: 32 Skipped: 0

    True

    False 9.38%

    90.63%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 90.63% 2

    False 9.38%

    Total 3

  • 8/10/2019 Communication Audit Report

    26/60

    100%

    Q12 I am clear about what I want back from

    others when I speak.

    Answered: 32 Skipped: 0

    True

    False

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 100% 3

    False 0%

    Total

    3

  • 8/10/2019 Communication Audit Report

    27/60

    Q13 I am willing to reveal my vulnerability

    and don't see vulnerability as weakness.

    Answered: 30 Skipped: 2

    True

    False 23.33%

    76.67%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 76.67% 2

    False 23.33%

    Total

    3

  • 8/10/2019 Communication Audit Report

    28/60

    Q14 Others are willing to reveal their

    vulnerability in my presence.

    Answered: 32 Skipped: 0

    True

    False 40.63%

    59.38%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 59.38% 1

    False 40.63% 1

    Total

    3

  • 8/10/2019 Communication Audit Report

    29/60

  • 8/10/2019 Communication Audit Report

    30/60

    100%

    Q16 I am as interested in meeting the needs

    of other co-workers and managers as I am

    in meeting my own needs.

    Answered: 32 Skipped: 0

    True

    False

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 100% 3

    False 0%

    Total 3

  • 8/10/2019 Communication Audit Report

    31/60

    Q17 When I ask people to do things for me, I

    am open to hearing "no" from them.

    Answered: 32 Skipped: 0

    True

    False 6.25%

    93.75%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 93.75% 3

    False 6.25%

    Total

    3

  • 8/10/2019 Communication Audit Report

    32/60

    Q18 I don't interpret a "no" from co-workers

    and/or managers as a rejection.

    Answered: 32 Skipped: 0

    True

    False 15.63%

    84.38%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 84.38% 2

    False 15.63%

    Total

    3

  • 8/10/2019 Communication Audit Report

    33/60

    Q19 I never try to make others feel guilty if

    they don't do as I like.

    Answered: 32 Skipped: 0

    True

    False 9.38%

    90.63%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 90.63% 2

    False 9.38%

    Total

    3

  • 8/10/2019 Communication Audit Report

    34/60

    Q20 I am able to transform my anger into a

    positive force that will meet my needs

    without it being at the expense of others

    needs.

    Answered: 31 Skipped: 1

    True

    False 12.90%

    87.10%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 87.10% 2

    False 12.90%

    Total 3

  • 8/10/2019 Communication Audit Report

    35/60

    Q21 I view conflict as an opportunity to

    better understand my co-workers and

    managers as well as an opportunity to

    explore meeting their needs.

    Answered: 31 Skipped: 1

    True

    False 29.03%

    70.97%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 70.97% 2

    False 29.03%

    Total 3

  • 8/10/2019 Communication Audit Report

    36/60

    Q22 I am skilled at expressing myself

    honestly and authentically without

    alienating co-workers or managers.

    Answered: 32 Skipped: 0

    True

    False 15.63%

    84.38%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 84.38% 2

    False 15.63%

    Total 3

  • 8/10/2019 Communication Audit Report

    37/60

    Q23 I don't take what others say about me

    personally.

    Answered: 32 Skipped: 0

    True

    False 31.25%

    68.75%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 68.75% 2

    False 31.25% 1

    Total

    3

  • 8/10/2019 Communication Audit Report

    38/60

    Q24 When a co-worker or manager does

    something I don't like, I let them know

    without using words that imply wrongness.

    Answered: 32 Skipped: 0

    True

    False 34.38%

    65.63%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 65.63% 2

    False 34.38% 1

    Total 3

  • 8/10/2019 Communication Audit Report

    39/60

    Q25 I do things for co-workers and/or

    managers to meet my need to give and I do

    so without strings attached.

    Answered: 30 Skipped: 2

    True

    False 6.67%

    93.33%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 93.33% 2

    False 6.67%

    Total 3

  • 8/10/2019 Communication Audit Report

    40/60

    Q26 I never do things for co-workers an/or

    managers motivated out of fear or guilt.

    Answered: 32 Skipped: 0

    True

    False 40.63%

    59.38%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 59.38% 1

    False 40.63% 1

    Total

    3

  • 8/10/2019 Communication Audit Report

    41/60

    Q27 When co-workers and/or managers are

    speaking, I focus solely on what they're

    saying and resist thinking instead of what I

    will say next.

    Answered: 32 Skipped: 0

    True

    False

    53.13%

    46.88%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 53.13% 1

    False 46.88% 1

    Total 3

  • 8/10/2019 Communication Audit Report

    42/60

    Q28 I don't need approval from co-workers

    and/or managers in order to feel good about

    myself.

    Answered: 32 Skipped: 0

    True

    False 21.88%

    78.13%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 78.13% 2

    False 21.88%

    Total 3

  • 8/10/2019 Communication Audit Report

    43/60

  • 8/10/2019 Communication Audit Report

    44/60

    Q30 I take responsibility for my feelings and

    don't ever imply that others are the cause of

    my feelings (e.g., "You make me so mad").

    Answered: 31 Skipped: 1

    True

    False 35.48%

    64.52%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 64.52% 2

    False 35.48% 1

    Total 3

  • 8/10/2019 Communication Audit Report

    45/60

    Q31 When I make mistakes, I don't berate

    myself - instead I learn from my "mistakes"

    and explore how I might act differently in the

    future.

    Answered: 32 Skipped: 0

    True

    False 15.63%

    84.38%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 84.38% 2

    False 15.63%

    Total 3

  • 8/10/2019 Communication Audit Report

    46/60

    Q32 When co-workers and/or managers do

    things I like, I don't offer praise - instead I

    express my gratitude by letting them know

    how their actions have contributed to my

    life.

    Answered: 30 Skipped: 2

    True

    False

    33.33%

    66.67%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 33.33% 1

    False 66.67% 2

    Total 3

  • 8/10/2019 Communication Audit Report

    47/60

    Q33 When I communicate with co-workers

    and/or managers, I am consciously aware of

    my intention and choice of words and how

    these will affect the quality of connection I

    have with others.

    Answered: 32 Skipped: 0

    True

    False 15.63%

    84.38%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 84.38% 2

    False 15.63%

    Total 3

  • 8/10/2019 Communication Audit Report

    48/60

    Q34 Our companys current communication

    system needs no improvement.

    Answered: 32 Skipped: 0

    True

    False

    15.63%

    84.38%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 15.63%

    False 84.38% 2

    Total

    3

  • 8/10/2019 Communication Audit Report

    49/60

    Q35 I understand all the aspects of our

    current communication system.

    Answered: 31 Skipped: 1

    True

    False

    48.39%

    51.61%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 48.39% 1

    False 51.61% 1

    Total

    3

  • 8/10/2019 Communication Audit Report

    50/60

    Q36 I received proper training on how to

    effectively communicate with co-workers

    and/or managers.

    Answered: 30 Skipped: 2

    True

    False

    50%

    50%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 50% 1

    False 50% 1

    Total 3

  • 8/10/2019 Communication Audit Report

    51/60

    Q37 I believe there is some level of

    communication disconnect between other

    co-workers and/or managers.

    Answered: 32 Skipped: 0

    True

    False 12.50%

    87.50%

    0% 20% 40% 60% 80% 100%

    Answer Choices Responses

    True 87.50% 2

    False 12.50%

    Total 3

  • 8/10/2019 Communication Audit Report

    52/60

    Q38 Communication is more effective and

    organized here than any other organization

    I have ever worked at.

    Answered: 30 Skipped: 2

    True

    False

    43.33%

    56.67%

    Answer Choices Responses

    True 43.33% 13

    False 56.67% 17

    Total 30

  • 8/10/2019 Communication Audit Report

    53/60

  • 8/10/2019 Communication Audit Report

    54/60

    Appendix III: Blank Survey

    1.Are you male or female?

    mlj Male

    mlj Female

    2.Are you a non-manager or manager?

    mlj Nonmanager

    mlj Manager

    3.How long have you worked for the organization?

    mlj 05 Years

    mlj 610 Years

    mlj 1115 Years

    mlj 15+ Years

    4.About how many times per day would you say you communicate with someone in the

    organization?

    mlj 010 Times

    mlj 1120 Times

    mlj 2130 Times

    mlj 3140 Times

    mlj 4150 Times

    mlj 50+ Times

    5.How many times in a typical day do you communicate with someone in the office face toface?

    mlj 010 Times

    mlj 1120 Times

    mlj 2130 Times

    mlj 3140 Times

    mlj 4150 Times

    mlj 50+ Times

  • 8/10/2019 Communication Audit Report

    55/60

    6.In a typical day how many times do you communicate with someone in the office via e-mail?

    mlj 010 Times

    mlj 1120 Times

    mlj 2130 Times

    mlj 3140 Times

    mlj 4150 Times

    mlj 50+ Times

    7.In a typical day how many times do you communicate with someone in the office via

    telephone (mobile phone included)?

    mlj 010 Times

    mlj 1120 Times

    mlj 2130 Times

    mlj 3140 Times

    mlj 4150 Times

    mlj 50+ Times

    8.On a typical day how many times do you communicate with someone in the office using other

    forms of communication such as texting, social networking, etc?

    mlj 010 Times

    mlj 1120 Times

    mlj 2130 Times

    mlj 3140 Times

    mlj 4150 Times

    mlj 50+ Times

    9.I believe that we communicate effectively as an office.

    fec True

    fec False

    10.I feel comfortable going to my supervisor when I experience communication conflict.

    mlj True

    mlj False

    11.I feel good about my communication exchanges with my co-workers and/ormanagers.

    mlj True

    mlj False

  • 8/10/2019 Communication Audit Report

    56/60

    12.I am clear about what I want back from others when I speak.

    mlj True

    mlj False

    13.I am willing to reveal my vulnerability and don't see vulnerability as weakness.

    mlj True

    mlj False

    14.Others are willing to reveal their vulnerability in my presence.

    mlj True

    mlj False

    15.I receive feedback from others that they feel heard when I listen.

    mlj True

    mlj False

    16.I am as interested in meeting the needs of other co-workers and managers as I am inmeeting

    my own needs.

    mlj True

    mlj False

    17.When I ask people to do things for me, I am open to hearing "no" from them.

    mlj True

    mlj False

    18.I don't interpret a "no" from co-workers and/or managers as a rejection.

    mlj True

    mlj False

    19.I never try to make others feel guilty if they don't do as I like.

    mlj True

    mlj False

    20.I am able to transform my anger into a positive force that will meet my needs without it being at

    the expense of others needs.

    mlj True

    mlj False

  • 8/10/2019 Communication Audit Report

    57/60

    21.I view conflict as an opportunity to better understand my co-workers and managers as well as

    an opportunity to explore meeting their needs.

    mlj True

    mlj False

    22.I am skilled at expressing myself honestly and authentically without alienating co-workersor managers.

    mlj True

    mlj False

    23.I don't take what others say about me personally.

    mlj True

    mlj False

    24.When a co-worker or manager does something I don't like, I let them know withoutusingwords that imply wrongness.

    mlj True

    mlj False

    25.I do things for co-workers and/or managers to meet my need to give and I do so without

    strings attached.

    mlj True

    mlj False

    26.I never do things for co-workers an/or managers motivated out of fear or guilt.

    mlj True

    mlj False

    27.When co-workers and/or managers are speaking, I focus solely on what they're sayingand

    resist thinking instead of what I will say next.

    mlj True

    mlj False

    28.I don't need approval from co-workers and/or managers in order to feel good aboutmyself.

    mlj True

    mlj False

  • 8/10/2019 Communication Audit Report

    58/60

    29.When speaking with co-workers and/or managers about things that matter to me, Imake

    clear reference to my needs and values.

    mlj True

    mlj False

    30.I take responsibility for my feelings and don't ever imply that others are the cause of myfeelings(e.g., "You make me so mad").

    mlj True

    mlj False

    31.When I make mistakes, I don't berate myself - instead I learn from my "mistakes" andexplore

    how I might act differently in the future.

    mlj True

    mlj False

    32.When co-workers and/or managers do things I like, I don't offer praise - instead I express my

    gratitude by letting them know how their actions have contributed to my life.

    mlj True

    mlj False

    33.When I communicate with co-workers and/or managers, I am consciously aware of myintention

    and choice of words and how these will affect the quality of connection I havewith others.

    mlj True

    mlj False

    34.Our companyscurrent communication system needs no improvement.

    mlj True

    mlj False

    35.I understand all the aspects of our current communication system.

    mlj True

    mlj False

    36.I received proper training on how to effectively communicate with co-workers and/or

    managers.

    mlj True

    mlj False

  • 8/10/2019 Communication Audit Report

    59/60

    37.I believe there is some level of communication disconnect between other co-workers

    and/or managers.

    mlj True

    mlj False

    38.Communication is more effective and organized here than any other organization I have

    ever worked at.

    mlj True

    mlj False

    39.Please provide any additional comments on the current communication system andhow

    you feel it could be improved.

  • 8/10/2019 Communication Audit Report

    60/60

    Communication Audit for Department X 46

    References

    Conrad, C., & Poole, M. S. (2012). Strategic organizational communication. (7th ed., pp. 344-

    345). Belmont, CA: Wadsworth.

    Downs, C. W., & Adrian, A. D. (2004).Assessing organizational communication, strategic

    communication audits. (p. 3). New York: The Guilford Press.

    Parsons, M., & Urbanski, S. (2012). Recognizing Dysfunctional Communications a Means of

    Improving Organizational Practices. Online Journal Of Communication & Media

    Technologies, 2(4), p. 158.

    **Department X website consulted but not listed due to being password protected and only

    allowed to be viewed by clients and employees of Department X.**


Recommended