NATIONWIDE CONFIDENTIAL AND PROPRIETARY INFORMATION.
Author(s): Florence Gouvrit, Doug Miller.
Version: 10
Last Modified: May 7, 2020 2:33 PM
SmartRide Mobile App Communication Cadence
April 2020 Release
The purpose of this document is to display SmartRide Mobile App Communication Cadence
NATIONWIDE CONFIDENTIAL AND PROPRIETARY INFORMATION.
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CHANGE LOG
DATE: CHANGE:
JANUARY , 2019 Tim Frank
MAY 1, 2020 Pages 1-13. (FG, DM)
NATIONWIDE CONFIDENTIAL AND PROPRIETARY INFORMATION.
SmartRide Mobile App Communication Cadence Diagram
SMS message also sent to primary named insured if they are opted-in to texting
Email not yet available in production
SMS
Programcomplete
998Email
Finaldiscount
Completed
Mobile Appcollected data
95% of the time (?)
Invitedriversemails
Weeklysummary
emails
Appregistered?
Welcomeemail
Sent by CMT
Sent by CMT
Yes
No
Participate
BASE
NON-REGISTERPATH
ENROLL IN SMARTRIDE
Day 1 *
SMS SMS
Discount isremoved
NON-REGISTERS
RETURN TO BASE
Day 10
Yes
No
Yes
No
Yes
No
RETURN TO BASERETURN TO BASE
Day 10 Day 40 Day 45
Appregistered?
Appregistered?
3rd Reminder to register
Appregistered?
2nd Reminder to register
1st Reminder to register
email SMS SMS SMS
The purpose of this document is to display SmartRide Mobile App Communication Cadence
NATIONWIDE CONFIDENTIAL AND PROPRIETARY INFORMATION.
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SUBJECT LINE: Thanks for Enrolling in SmartRidePRE-HEADER TEXT LINE: Download and activate the app today
WELCOME EMAIL
@
SMS
BASE CADENCE
ACTIVATION SMS (sent by CMT)
The purpose of this document is to display SmartRide Mobile App Communication Cadence
NATIONWIDE CONFIDENTIAL AND PROPRIETARY INFORMATION.
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SUBJECT LINE: You’ve been invited to join SmartRidePRE-HEADER TEXT LINE: Download and activate the app today
INVITE EMAIL SmartRide Mobile Invite Driver (sent by CMT)
BASE CADENCE
@
The purpose of this document is to display SmartRide Mobile App Communication Cadence
NATIONWIDE CONFIDENTIAL AND PROPRIETARY INFORMATION.
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BASE CADENCE
@
TBD
SUBJECT LINE: TBDPRE-HEADER TEXT LINE: WTBD
WEEKLY SUMMARY EMAIL .
SUBJECT LINE: Your final SmartRide discountPRE-HEADER TEXT LINE: Here’s your final discount!
FINAL POLICY DISCOUNT
The purpose of this document is to display SmartRide Mobile App Communication Cadence
NATIONWIDE CONFIDENTIAL AND PROPRIETARY INFORMATION.
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SMS
@
BASE CADENCE
The purpose of this document is to display SmartRide Mobile App Communication Cadence
NATIONWIDE CONFIDENTIAL AND PROPRIETARY INFORMATION.
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SUBJECT LINE: We can’t calculate your SmartRide dataPRE-HEADER TEXT LINE: There was a problem with your driving data
998 - NOT ENOUGH DATA EMAIL BASE CADENCE
@
The purpose of this document is to display SmartRide Mobile App Communication Cadence
NATIONWIDE CONFIDENTIAL AND PROPRIETARY INFORMATION.
Page 9 BACK TO DIAGRAM
SUBJECT LINE: Download and activate the SmartRide app todayPRE-HEADER TEXT LINE: Don’t lose your discount! Activate the SmartRide app today
REMINDER EMAIL: 1st Reminder to activate
SMS
@
NON-REGISTERCADENCE
The purpose of this document is to display SmartRide Mobile App Communication Cadence
NATIONWIDE CONFIDENTIAL AND PROPRIETARY INFORMATION.
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SUBJECT LINE: Time is running out to activate the SmartRide appPRE-HEADER TEXT LINE: Don’t lose your discount! Activate the SmartRide app today
SMS
@
NON-REGISTERCADENCE
REMINDER EMAIL: 2nd Reminder to activate
The purpose of this document is to display SmartRide Mobile App Communication Cadence
NATIONWIDE CONFIDENTIAL AND PROPRIETARY INFORMATION.
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SUBJECT LINE: Final notice to activate the SmartRide appPRE-HEADER TEXT LINE: Last chance to activate or your discount will be removed
SMS
@
NON-REGISTERCADENCE
REMINDER EMAIL: 3rd and final reminder to activate
FAQ, CONTACT and DISCLAIMER
NATIONWIDE CONFIDENTIAL AND PROPRIETARY INFORMATION.
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