Now w

e ar

e ONE

SP

OR

T O

UT

F I TT

ER

S +

BA

CK

WO

OD

S W

EA

R

THE SCENARIO OF THE INDUSTRY

SPORT OUTFITTERS PTY LTD

• Located in Sydney

• One of the biggest player in the Sport’s wear and retail of New South Wales

• The third biggest in Sydney

• 7 Branches

• 70 employees

• 1 manufacturing factory

BACKWOODS WEAR PTY LTD

• Located in Melbourne

• The seventh biggest in Victoria

• The one with the largest economic growth rates in the last two years in Melbourne

• 1 branch

• 30 employees

THE ALIANCE - We Love Sports

THE ALIANCE

• Based in the situation of the market industry

• The decision of over take a bigger part of the marketshare

• Having strength to compete with the biggest

• Growth strategy in the Eastern Australia

• Investing in smaller local business with potential to add on the Group’s strategy

THE ALIANCE

THE

PLAN

The

stra

tegy

and th

e ev

ent

Day 1Presentation about the new situation of the company: We have just purchased another company

Day 1Presentation about the new situation of the company: We are about to merge with a company bigger than us

SPORT OUTFITTERS

BACKWOODS

Day 1Present the BackWoods Wear company, the numbers, why we are merging with this company and the “DNA” of the same

Day 1Present the numbers and the “DNA” of the Sport OutFitters and why it’s one of the biggest companies of Sydney

SPORT OUTFITTERS

BACKWOODS

Day 2 Select a team of 20

people, with some of the best dealers we have and two managers to leave and training the group in Melbourne

Explain the situation and training this team (1 week training)

Day 2 Select team of 20 who are

able to move to Sydney and live there for one year

Priority to the single ones Having a bit of the

background to the regular costumers don’t feeling they are losing the store and the dealers they like

Explain the situation for the team and training them (1 week training)

SPORT OUTFITTERS

BACKWOODS

Week 2By the end of this week, the company are going to close their doors for the public to join the whole team to go to an integration of the new Group: SportOutfitters+BackWoods

Week 2By the end of this week, the company are going to close their doors for the public to join the whole team to go to an integration of the new Group: SportOutfitters+BackWoods

SPORT OUTFITTERS

BACKWOODS

TEAM B

UILDIN

G

The

Even

t: Ti

me

to tr

ansf

orm

30 +

70

in 2

00

THE TEAM BUILDING

The idea is getting together with all members of the NEW Company that is about to start from the nearly 60 days

Introducing all of the content of the Company and how both of them are where they are at this very moment

Giving a chance for all of the members getting to know each other and present the challenge they have to assume from now on.

Having an event which all of the members of the Company are going to meet some of the Olympic Athletes of London 2012 talking about the love about sports and about the importance of team cooperation.

THE

EVENT

Break

ing th

e Ic

e – A

com

pany

mad

e of

people

THE EVENT

Sailing Adventure

We are going to split the whole group in 10 teams

They will be choose randomic

Melbourn Team mixed with Sydney Team

The task will be to complete the rout that will be designated by the Olympic Gold Medals, Mathew Belcher and Malcolm Page, after a seminar.

Different issues and roles for each member of each team

Learning how to trust on the other

Getting to know the new colleague

Being efficient and effective to complete the cruse

THE EVENT The members of BackWoods Wear will be located at the Taj Hotels Resorts

and Places

Blue Sydney – Woolloomooloo

The SportOutfitters is going to participate of the event but all of them will be hosted in your own houses

1 Day: Breakfast, lunch and dinner all provided

1 Day: Breakfast from 8am to 10am – Ice Breaker

1 Day: Seminar from 10am to 12pm with the Olympic Athletes

1 Day: Lunch time from 12pm to 1pm – time to get to know better

1 Day: Receiving the instructions to the Sailing Adventure and the Rout from 1pm to 3pm

1 Day: Afternoon free to visit the area nearby the Resort: The Central Business / Shopping District, Sydney Opera House, Harbor Bridge and The Royal Botanical Gardens

1 Day: Dinner at 8pm and sortition of the teams

THE EVENT

Day 2: Morning Breakfast from 8am to 9am

Day 2: at the marina the teams will receive your Capitain and the instructions of your role during the Sailing Adventure – untill 11h30am

Day 2: After lunch (11h30am to 12h30) the teams starting the Sailing cruse at the Sydney Harbor.

THE EVENT

Day 3: Breakfast Seminar: Welcome Day and Presentation of the Training Schedule

Day 3: Happy Luch Hour Time – a casual lunch with wines and beers

Day 3: The Melbourne Team go back home to prepare their farewell in 2 weeks time

THE

STRAT

EGY

What

, Why,

Wher

e, W

hen, W

ho ?

THE STRATEGY

Obtain a larger marketshare in Sydney: 40%

Increase in the number of Branchs in Sydney: 3 more in 6 months

Keep the store BackWoods in Melbourne

Protect from competitors and new players in Melbourne

Keep some of the dealers in Melbourne

Change the uniform of the company to one with the two brands

In one year time the name that will remain it is Sport Outfitters

In one year time Open two more branchs in Melbourne and one wharehouse, one branch in Hobart and one in Brisbane

Open a wharehouse in Brisbane

THANK YO

U!

RE

NA

TO

CA

MA

RG

OS

DE

ME

I RE

L ES

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