Role of Communication for Development to support improved Land and Water Programmes, presented by Mario Acunzo during the Land and Water Days in FAO, Rome, 7-11 May 2012
12
1 Subdirección de Investigación y Extensión Research and Extension Branch Food and Agriculture Organization of the United Nations Communication for Communication for Development to Support Development to Support Improved Land & Water Improved Land & Water Programmes Programmes by Mario Acunzo by Mario Acunzo Communication for Development Officer, Communication for Development Officer, OEKR OEKR Land and Water Days Land and Water Days Rome – May 7-11, 2012 Rome – May 7-11, 2012
Transcript
1. Subdireccin de Investigacin y Extensin Extension Branch
Research andFood and AgricultureOrganization of theUnited Nations
Communication for Development to Support Improved Land & Water
Programmes by Mario Acunzo Communication for Development Officer,
OEKR Land and Water Days Rome May 7-11, 2012 1
2. Research and Extension BranchFood and
AgricultureOrganization of theUnited Nations Communication: a key
for sustainable development Compelling issues related to climate
change and sustainable management of natural resources, land and
water require a process of social learning and improved
participation. Communication is central to this task and to achieve
ownership and sustainability of development initiatives. 2
3. Research and Extension Branch Food and Agriculture
Organization of the United Nations Communication for Development
Type Purpose/Definition Main Functions Required Core Competencies
Use media outputs and products to Public relations, institutional
Communicate the mission and activities Corporate promote the
mission and values of the communication, excellent writing of the
organization, mostly for externalcommunication institution; inform
selected audiences skills, press releases, broad media audiences.
about relevant activities. network contacts Facilitate the flow of
information within Ensure timely and effective sharing of
Institutional communication, Internal an institution/project.
Sometimes this relevant information within the staff and excellent
writing skills, web andcommunication area can be included in
corporate institution units. It enhances synergies internet skills
communication. and avoids duplication. Raise awareness on hot
development Influence change at the public or policy Public
relations, marketing, Advocacy issues; use communication methods
and level and promote issues related to experience in media
campaigns andcommunication media to influence specific audiences
development. advocacy campaign and support the intended change.
Social process based on dialogue Communication
research,Communicatio using a range of participatory participatory
approaches, Supports sustainable change in n methods and tools.
Seeks change adult education, development operations by for at
different level s including communication methods and engaging key
stakeholders.Development listening, establishing trusts and media,
consultations and sharing knowledge and skills. facilitation skills
3
4. Research and Extension BranchFood and
AgricultureOrganization of theUnited Nations ComDev Process 4
5. Research and Extension Branch Food and Agriculture
Organization of the United Nations ComDev Media Community rural
radio Audiovisual pedagogy and participatory video Local
appropriation of ICTs (Information and Communication Technologies)
Traditional, folk and local media 5
6. Research and Extension Branch Food and Agriculture
Organization of the United NationsComDev & LWM field
experience: Mxico PRODERITH: Integrated Rural Development Program
in Tropical Wetlands in Mexico Transfer of water districts to water
user associations Over 10 years ComDev support project
Participatory processes for transferring responsibilities and
technologies Use of video to initiate consultations and allow
farmers participation in the planning process Video-based
methodology became an integral part of planning for the water
sector in Mexico 6
7. Research and Extension BranchFood and
AgricultureOrganization of theUnited Nations ComDev & LWM field
experience: Bangladesh Enhancing Rural Communication Services for
agricultural development through community rural radio
Integrationof demand-driven communication services ComDev
methods/tools to improve rural stakeholders access to and use of
agricultural knowledge related to NRM and CCA issues Krishi Radio
FM 98.8 Daily programming in local languages on agriculture,
livestock, fisheries, science, women, children, youth, indigenous
communities National-Local nexus: multilevel ComDev planning 7
8. Research and Extension Branch Food and Agriculture
Organization of the United Nations ComDev & LWM field
experience: BoliviaCARENAS: communication services inwatershed
management (2002-07) Communication Unit within a watershed
management authority Information and Communication Plans Network of
municipalities Training of community workers on CBNRM National
ComDev Plan INIAF (2009-present) Participatory appraisals of
communication needs and local knowledge in 4 pilot areas Local
communication plans for agricultural innovation Audiovisual
pedagogy Over 160 facilitators and 500 producers trained, 52
institutions and local organizations involved 8
9. Research and Extension Branch Food and Agriculture
Organization of the United Nations Key ComDev Elements Fostering
dialogue Convergence and and mediationlocal appropriation of
technologies Plan since the beginning ComDev & Strengthen local
communication processes 9
10. Research and Extension Branch Food and Agriculture
Organization of the United Nations ComDev Functions in LWM Raise
awareness about LWM issues at different levelscommunication
planning, information, consultations for multi-stakeholder
involvement Communication for knowledge sharingmaking available
technical information and identify/share suitable solutions
matching local and scientific knowledge Participatory
communicationgiving voice to different stakeholders to facilitate
dialogue, negotiation and engagement in platforms for collaborative
NRM and LWM 10
11. Research and Extension Branch Food and Agriculture
Organization of the United Nations Value added of ComDev in
LWMComDev facilitates information, knowledge sharing and
participation forconcerted and collaborative action among all
stakeholders in a particular agro-ecological contextIt makes
visible problems and helpsidentifying common solutionsAllows
bridging the gap betweenlocal and global informationBlends
scientific and traditionalknowledgePromotes participatory
processesfostering institutional and social changeand improved
community-basedNRM and LWM 11
12. Research and Extension Branch Food and Agriculture
Organization of the United Nations Communication for Sustainable
Development Initiative (CSDI)Objectives Supports effective
applications of ComDev strategies, tools and services for natural
resource management (NRM) and climate adaptation (CCA) Improves
capacities and partnerships in communication for sustainable NRM
& CCAMain areas of work Knowledge sharing on ComDev methods and
tools Capacity strengthening and networking Technical assistance to
pilot countries and field projects www.csdinitiative.org 12