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Health and
Consumers
Health and
Consumers
Health andConsumers
Health andConsumers
Communication in
DG SANCO
21th November 2013
Health and
Consumers
Health and
Consumers
Health andConsumers
Health andConsumers
What are we doingin communication?
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health and
Consumers
Health and
Consumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health and
Consumers
Health and
Consumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Why communicate – and how
• - Not a goal in itself but at the service of policy
• - Objectives: • 1. demonstrate added value of action at EU level• 2. ensure successful implementation of our policies
• - Our strategy: focus on key issues, seek impact (not just output), base on research, know your audiences, know the context, make targeted messages, use appropriate tools and timing, measure results
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
How does the communication unit work
• - prepare annual strategy and planning, and communication plans for priority actions
• - centralise media activity, social media, and establish web presence
• - provide professional advice and support on all communication activities – publications, audio-visual, events etc.
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
SANCO COMMUNICATION STRATEGY Five key actions in 2013
Cross border healthcare Consumer creditTobacco products directiveFood labellingPlant and animal health package
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
SANCO COMMUNICATION STRATEGY Key actions in 2014
Consumer credit, cosmetics, product safety
Cross border health careTobacco products directiveFood labelling
ElectionsLegacy
Health and
Consumers
Health and
Consumers
Health andConsumers
Health andConsumers
Good planning is key!
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Communication within the European Commission context
• - common communication priorities
• - find synergies and economies at EC level (cooperation with other DGs)
• - use of common tools and structures
• - one visual identity
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Guidelines for Press releases
• Ask yourself
• Is it newsworthy?• Is it timely?• Is it the best way to spread the
word?
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
Guidelines for Press releases
• Key Points
Write for journalistsDigital channels are most usedHeadline should stand aloneLength. Shorter means more people read itNeed more space? Use a memo
Health andConsumers
Health andConsumers
Health andConsumers
Health andConsumers
QUESTIONS?
• THANKS FOR YOUR ATTENTION!
• Edward Demicoli• SANCO 04