Kristina  Hendrix,  APR  Communications  Consultant    Emerald  Coast  Public  Relations  Organization  Tuesday,  October  27,  2015  

It  is  ensuring  that  all  of  your  key  stakeholders  understand  your  

communication  goals.  

Being  at  the  RIGHT  PLACE,  at  the  RIGHT  TIME,  with  the  RIGHT  PEOPLE  saying  the  RIGHT  STUFF!  

¡  Gives  focus  to  each  discipline  ¡ Makes  your  team  stronger    ¡  Ensures  your  leadership  knows  your  team’s  role    

¡  Get  yourself  organized    ¡  Identify  key  people    -­‐  

INTERNALLY  AND  EXTERNALLY  

 ¡  Explain  their  role  to  them    ¡  Share  with  them  the  overall  

goal    ¡  Assign  their  tasks  to  them    

Empower  Your  Team  Members!   Photos  courtesy  of  Al.com  and  Saturday  Down  South  

1.   Goals  2.  Target  Audiences    3.   Objectives  4.   Strategies  5.   Tactics  6.   Activities    7.   Evaluation  8.   Materials  9.   Budget  10. Timeline/Task  List  

Put  Your  Plan  on  Paper!  

¡  Share  your  plan  with  your  senior  leadership  and  partners  

 ¡  Give  status  updates  with  your  team  

Get  Your  Senior    Leadership’s  Approval  Early!  

¡  Print  all  documents  ¡  Plan  final  meetings  with  everyone  

¡  Expect  the  unexpected!  

Be  ready  to  answer  ALL  questions!    

NASA Office of Communications Stennis Space Center

RS-25 Engine Test – Event Plan August 13, 2015

¡  Develop  a  lessons  learned/  after  action  report  

¡  Brief  your  senior  leadership  about  the  progress  

¡  THANK  your  team  members!  

People  can  only  reward  you  for  what  you  told  them!  

www.nasa.gov/sls

SLS Rocket Engine Hot Fire Test Communications After Action Summary

www.nasa.gov/sls

Communications Accomplishments

8706.4

Media Relations/Television •  More than 40 registered traditional media attended •  Media toured the Stennis Space Center prior to the

test •  Collaborated with NASA Edge, Marshall TV and

Stennis Space Center to broadcast the NASA Social engine test for NASA TV

526 web, broadcast and radio stories during the week of August 10th reaching 1.9 million people!

NASA Edge’s Blair Allen, Chris Giersch, and Franklin Fitzgerald along with SLS PAO Kim Henry and Stennis Engineer Gary Benton explained the test on the NASA TV broadcast.

¡  Find  an  awards  category  that  fits  your  project  

¡  Look  at  programs  that  are  specific  to  your  industry  

Become  an  “award-­‐winning”  practitioner!  

Kristina  Hendrix,  APR  Communications  Consultant    Emerald  Coast  Public  Relations  Organization  Tuesday,  October  27,  2015