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Communication Plan
Getting Baderman Island Resort through the Organizational Change
Process
IntroductionO The ScenarioO The Challenge of ChangeO Launching the Communication Plan
O The Pre-change ApprovalO Creating the Need for ChangeO Midstream Change & CommunicationO Confirming the Change
O The Impact of Management’s Response
O Addressing the NegativeO The Importance of a Communication
Plan
The Scenario
The Organization - Baderman Island Resort
The Change – Better quality control policies
The Challenge of Change
“When implementing a change program, change leaders often find that misinformation and rumors are
rampant in their organization…….....the challenge is to
persuade employees to move in a common direction” (Spector, 2013 pg.
319).
Launching the Communication Plan
The Four Stages – O The Pre-change ApprovalO Creating the Need for ChangeO Midstream Change & CommunicationO Confirming the Change
Laying out the Plan
Planning for Each StageO The PurposeO Necessary
TechnologyO Testing
EffectivenessO Generating
Feedback
The Pre-Change Approval
The Purpose - O To convince top management of the
need for changeNecessary Technology - O Email and presentationsTesting Effectiveness - O Gauge the responses and questionsGenerating Feedback - O Encourage open communication
Creating the Need for Change
The Purpose - O Create dissatisfaction with current
policiesNecessary Technology - O PresentationsTesting Effectiveness - O Review the results of the pre-change
approval meetingGenerating Feedback - O Ask for questions, thoughts, suggestions,
and concerns
Midstream Change & Communication
The Purpose - O To positively create the changeNecessary Technology - O Email updates, event timelines,
company’s computer system, and progress reports
Testing Effectiveness - O Have weekly meetings to assess
how the change is proceedingGenerating Feedback - O Weekly meetings to assess reactions
Confirming the Change
The Purpose - O To confirm and celebrate the changeNecessary Technology - O Email, company’s computer system,
and social mediaTesting Effectiveness - O Organization-wide celebration Generating Feedback - O End of change survey
The Impact of Management’s Response
On average only 27% of employees feel that management is in touch with
their concerns (Spector, 2013).
Addressing the Negative
O Treat people with respectO Provide specific informationO Have no surprisesO Provide participationO Respond positivelyO Weave the change into existing
policiesO Have honest and open
communication
The Importance of a Communication Plan
“The single biggest problem in communication is the illusion that it has taken place.”
George Bernard Shaw
ReferencesO Fojt, M. (1995). Quality planning and the communication
plan. The Journal of Services Marketing, 9(3), 27. Retrieved April 30, 2014 from: http://search.proquest.com/docview/212663560?accountid=458
O Shaw, George Bernard (n.d.). Retrieved May 5, 2013 from BrainyQuotes.com: www.brainyquote.com/quotes/topics/topic_communication.html#C6m0H3xWv7pchSrD.99
O Spector, B. (2013). Implementing organizational change: Theory into practice (3rd ed.). Upper Saddle River, NJ: Prentice Hall.
O Tupper, C., Deszca, G., & Cynthia, I. (2012). Organizational change: An action-oriented toolkit (2nd ed.). Thousand Oaks, CA: Sage.