Date post: | 15-Jul-2015 |
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Business |
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INTRODUCTION
COMMUNICATION
DEFINITIONS• Communication is defined as the interchange of thoughts
or opinions through shared symbols; e.g. language, words, phrases e.t.c.
• Communication is the process through which participants create and share information with one another as they move toward reaching mutual understanding .
• Communication is the process, by which we understand others and in turn endeavor to be understood by them. It is dynamic, constantly changing and shifting in response to the total situation.
COMMUNICATION PROCESS
NOISE
FEEDBACK
THREE WAYS TO VIEW COMMUNICATION
• Communication as ACTION: the transmission of information from one person to another through the use of symbols and their accompanying meaning.
• Communication as INTERACTION: the exchange of information between two (or more) individuals through the symbols and their accompanying meaning.
• Communication as MEANING CONSTRUCTION: the process by which two or more individuals arrive at ostensibly shared (or common) meanings or understandings for symbolic actions.
IMPORTANCE OF COMMUNICATION• Organizational / Functional: greater information access and awareness
• Improves coordination: reduces logical gaps
• Encourages cooperation: helps bring everyone in the mainstream
• Gives a direction: to tasks and activities
• Morale and empowerment: boosts the morale of the workforce.
WHY COMMUNICATION IS IMPORTANT TO MANAGERS
• To delegate task/s.• To inform .• To persuade.• To increase satisfaction.• To increase productivity.• Feedback.
TYPES OF COMMUNICATION
COMMUNICATION NETWORKS
• CHAIN
WHEEL
2
CIRCLE3
INVERTED
A
B
DC
ALL CHANNEL NETWORKS
PERFORMANCE OF NETWORKS
• SPEED FAST MODERATE FAST SLOW FAST
• ACCURACY GOOD HIGH GOOD POOR MODERATE
• LEADERSHIP VERY MODERATE MARKED NONE NONE PRONOUNCED
• SATISFACTION LOW MODERATE MODERATE HIGH HIGH
FACTORS WHEEL INVERTED CHAIN CIRCLE ALLCHANNEL