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Communication: Property Owners, Facility Managers, Maintenance Staff, and Tenants
“Creating a Culture of Energy Efficiency at Public Housing Apartment Complexes”-Rusty Collins, Colorado State University Extension-
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The Challenge
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The Challenge
Create a “Culture of Energy Efficiency” at low-income apartment complexes where
most residents do not pay utilities.
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The Challenge
Create a “Culture of Energy Efficiency” at Create a Culture of Energy Efficiency at low-income apartment complexes where
most residents do not pay utilities.
…in 60 days...
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Assumptions
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AssumptionsAssumptions•Limited models of successful energy efficiency education programs for tenants exist
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AssumptionsAssumptions•Limited models of successful energy efficiency education programs for tenants exist•Need materials to be at appropriate educational level, and translated into Spanish
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AssumptionsAssumptions•Limited models of successful energy efficiency education programs for tenants exist•Need materials to be at appropriate educational level, and translated into Spanish•Many residents who do not pay utilities are not concerned with energy savings
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AssumptionsAssumptions•Limited models of successful energy efficiency education programs for tenants exist•Need materials to be at appropriate educational level, and translated into Spanish•Many residents who do not pay utilities are not concerned with energy savings•Most resident-based programs have limited participation by the majority of tenantsMost resident based programs have limited participation by the majority of tenants
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AssumptionsAssumptions•Limited models of successful energy efficiency education programs for tenants exist•Need materials to be at appropriate educational level, and translated into Spanish•Many residents who do not pay utilities are not concerned with energy savings•Most resident-based programs have limited participation by the majority of tenantsMost resident based programs have limited participation by the majority of tenants•Need materials that will keep energy efficiency at the top of the mind, every month
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AssumptionsAssumptions•Limited models of successful energy efficiency education programs for tenants exist•Need materials to be at appropriate educational level, and translated into Spanish•Many residents who do not pay utilities are not concerned with energy savings•Most resident-based programs have limited participation by the majority of tenantsMost resident based programs have limited participation by the majority of tenants•Need materials that will keep energy efficiency at the top of the mind, every month•Must have buy-in from owners and management staff
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AssumptionsAssumptions•Limited models of successful energy efficiency education programs for tenants exist•Need materials to be at appropriate educational level, and translated into Spanish•Many residents who do not pay utilities are not concerned with energy savings•Most resident-based programs have limited participation by the majority of tenantsMost resident based programs have limited participation by the majority of tenants•Need materials that will keep energy efficiency at the top of the mind, every month•Must have buy-in from owners and management staff•Management staff is typically overworked, underpaid and resistant to new programs
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Steps Required
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Steps RequiredStakeholder InputAssemble TeamCreate MaterialsCreate Materials
Approve MaterialsCoordinate and Educate
Evaluate
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Steps RequiredStakeholder InputAssemble TeamCreate MaterialsCreate Materials
Approve MaterialsCoordinate and Educate
Evaluate
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St k h ldStakeholders
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St k h ldStakeholders•Department of Energy & ARRA•Colorado Governor’s Energy Office•Energy Outreach Colorado•Colorado State University Extension•CSU Sponsored Programs•15 Public Housing Apartment Complexes•Owners, Management & Staff, Residents•Jefferson County ColoradoJefferson County, Colorado
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Steps RequiredStakeholder InputAssemble TeamCreate MaterialsCreate Materials
Approve MaterialsCoordinate and Educate
Evaluate
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Th TThe Team
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Th TThe Team•Coordination•Project Management & Budget•Research•Expertise•Brainstorming•Design•Spanish Translation•EducationEducation•Evaluation
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Energy Efficiency Project
Project ManagerCSU ExtensionJeffco/Denver
Project OversightRusty Collins
CSU Extension Director
Project Partners:Energy Outreach Colorado
Jefferson County Budget OfficeCSU Campus Specialists
Extension Community Energy CoordinatorsTo be identified Education Partner(s)
To be identified Subcontractor(s)
Proposed Organizational Chart
Ad i i t ti B kk i d
Tenant Education
36 Project Location Sites Throughout Colorado
Design/GraphicsBranding
Bob Eriksson
Staff Education Installer Education
AdministrativeSupport Staff
Jeffco/Denver Admin
Bookkeeping andReporting
Kathy Duncan
Create Buy-InShare Info and Whole Plan
Incentive/Aspire to ParticipateMake it Interesting or FunAdd Value, Respect Jobs
Tenant Education
Recognizable Branding8 in 8 Branding Strategy
Project Signage & MailingsNew Resident Strategy
Resident Sensitivity
Staff Education Installer Education
Add ValueRespect Jobs/Schedules
Understand Whole PictureAttention to Legal Req.’s
Federal Requirements
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Steps RequiredStakeholder InputAssemble TeamCreate MaterialsCreate Materials
Approve MaterialsCoordinate and Educate
Evaluate
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Steps RequiredStakeholder InputAssemble TeamCreate MaterialsCreate Materials
Approve MaterialsCoordinate and Educate
Evaluate
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C di ti d Ed tiCoordination and Education• Contacted ownership and/or management of 15 complexes• Provided on-site training, delivered start-up materials• Executed a pre-program survey for staff• Provided feedback to the team
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Steps RequiredStakeholder InputAssemble TeamCreate MaterialsCreate Materials
Approve MaterialsCoordinate and Educate
Evaluate
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Evaluate• Pre-education survey created and delivered at 15 apartment
complexes to property management staff.• Information will be longitudinal and analyzed by a CSU Professor.Information will be longitudinal and analyzed by a CSU Professor.• Preliminary analysis shows program is creating greater investment in
properties and energy efficiency by residents and management staff alike.
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Lessons LearnedLessons Learned
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Lessons LearnedLessons Learned• Much can be accomplished in a short time with the right
mix of people, talent and resources.
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Lessons LearnedLessons Learned• Much can be accomplished in a short time with the right
mix of people, talent and resources.• Successful tenant education programs need investment
and buy in from property management staff and/orand buy-in from property management staff and/or ownership.
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Lessons LearnedLessons Learned• Much can be accomplished in a short time with the right
mix of people, talent and resources.• Successful tenant education programs need investment
and buy in from property management staff and/orand buy-in from property management staff and/or ownership.
• One-shot educational campaigns are less effective than a regular and planned “drip campaign” similar to the “8 in 8” concept.p
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Lessons LearnedLessons Learned• Much can be accomplished in a short time with the right
mix of people, talent and resources.• Successful tenant education programs need investment
and buy-in from property management staff and/or y p p y gownership.
• One-shot educational campaigns are less effective than a regular and planned “drip campaign” similar to the “8 in 8” concept.
• Always go back and check-in with your stakeholders or• Always go back and check-in with your stakeholders or those who are paying your bill! Things can change, and constant contact can reduce negative consequences and keep all parties aligned and bought-in.
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Thank you!Thank you!Rusty Collins
County Extension DirectorColorado State University Extension
Denver and Jefferson Counties, ColoradoDenver and Jefferson Counties, Colorado
888 E. Iliff AvenueDenver, CO 80201
(720) 913-5270 main(303) 547-2881 cell
