GREENCYCLE Introducing circular economy system to Alpine Space to achieve low-carbon targets ASP 452 - Priority 2 Low Carbon Alpine Space P Communication Strategy / GREEENCYCLE Introducing circular economy system to Alpine Space to achieve low-carbon targets August 2017 by project partner CESBA, final draft for internal use Program priority: SO2.1 - Establish transnationally integrated low carbon policy instruments Work package: C - Communication Activity: A.C.1 – Start-up activities including communications Deliverable: D.C.1.1 – Communication strategy
Transcript
GREENCYCLE Introducing circular economy system to Alpine Space
to achieve low-carbon targets ASP 452 - Priority 2 Low Carbon Alpine Space
P
Communication Strategy / GREEENCYCLE
Introducing circular economy system to Alpine Space to
achieve low-carbon targets August 2017 by project partner CESBA, final draft for internal use
Activity: A.C.1 – Start-up activities including communications
Deliverable: D.C.1.1 – Communication strategy
GREENCYCLE Communication strategy
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The communication strategy has been prepared by partner CESBA with support of the project partners.
PROJECT PARTNERS
Municipality of Maribor (SI) E-institute, institute for comprehensive development solutions (SI) City of Freiburg (GER) City of Trento, (IT) Informatica Trentina Spa, (IT) Auvergne-Rhône-Alpes Énergie Environnement (FR) Vienne Condrieu Agglomeration, (FR)
CESBA – Common European Sustainable Built Environment Assessment, (AT) Marktgemeinde Vorau, (AT)
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REFERENCE DOCUMENTS
Greencycle Application Final European Guideline /Alpine Space guidelines (http://alpine-space.eu/)
ABBREVIATIONS USED
AF Application Final
ASP Alpine Space Program
CESBA Common European Built Environment Assessment
COM Covenant of Mayors
CSW CESBA Sprint Workshop
DG Directorate-General of the European Commission
Ems online platform Interreg
EUSEW European Union Sustainable Energy Week (Brussels June)
EWRC European Week of Regions and Cities (Brussels October)
EX Expert Group
FLC First level control
JS Joint technical secretariat of Alpine Space Programme
1.5.3 Synergies with other projects ............................................................................................................. 8
1.5.4 Building on available Knowledge ........................................................................................................ 8
1.5.5 CESBA communication through a wiki page ....................................................................................... 9
1.5.6 Social media ........................................................................................................................................ 9
4.3 ROLES AND RESPONSIBILITIES ........................................................................................................................ 15
4.4 TARGET GROUPS ........................................................................................................................................ 16
4.5 COMMUNICATION APPROACHES BY PROJECT SPECIFIC OBJECTIVES ........................................................................ 17
4.6.1 Key Messages on transnational level ................................................................................................ 22
4.6.2 Key Messages on local level .............................................................................................................. 23
4.7 ROLE OF THE MIDTERM CONFERENCE ............................................................................................................. 24
4.8 ROLE OF THE FINAL CONFERENCE ................................................................................................................... 24
4.9 PARTICIPATION ON REGIONAL AND TRANSNATIONAL EVENTS ............................................................................... 24
4.10 ACTIVITIES AND DELIVERABLES ...................................................................................................................... 25
5 CONTACTS TO TARGET GROUPS.......................................................................................................... 28
6 COMMUNICATION BUDGET ESTIMATION ........................................................................................... 29
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1 Introduction Communication Strategy
The coordination of the WP is based on the communication strategy and the hierarchical structure of the project (LP=>WPR=>PPs). Within the kick-off meeting a draft communication strategy including the responsibilities and deliverables of the PPs was laid down by the WPR and discussed among PPs. All PPs are invited to name their regional target groups and contacts. A common contact database will be established. Final agreement on the communication strategy will follow on the 2nd steering group meeting. The main coordination among project partners goes along the regular, biannual common PSG-Meetings, biannual project meetings, including two CESBA sprint workshops (CSW) and via email and occasionally telephone conferences. PPs are requested to report ongoing project’s activities and regional success stories half-yearly to the WPR PP9 and the PSG members. PSG Members communicate with their CLCs. Communication with the programme will be held by the LP based on requests of the PPs. Further the programme is invited to take part in PSG-Meetings. CESBA wiki and quarterly CESBA newsletters regularly inform PPs, the programme and stakeholders about project activities. Further PPs and stakeholders are invited to get an authorship on the CESBA wiki for contributing and discussing related issues with colleagues and the public. In WP2 Communication, the project organizes together with other INTERREG projects 2 creative CSWs (as done in CEC5 (Central Europe) and CABEE (ASP), all participants take a strong active role), lasting for 3 days each. This allows sharing and developing new challenges, success stories and ideas among stakeholders from the program area and other European regions (e.g. Alpine Space, Central Europe) as well. Horizontal projects are invited to develop the CSW as well. Results of the CSW will be published on CESBA wiki and in the CESBA newsletter. The communication to the outside of the project will be co-ordinated by the WPR along with the LP. The WPR has the final responsibilities for the CESBA wiki and the CESBA newsletter. The PPs are requested to promote project results on international conferences and other events agreed in the communication strategy.
1.1 Purpose
The purpose of this document is to identify planned communications and methods of exchanging information to stakeholders within the project and relevant parties outside of the project. The following types of information will be communicated throughout the life of GREENCYCLE. For the purpose of this project, three types of information categories have been determined:
GREENCYCLE general internal communication (as a part of project management) 1.
GREENCYCLE execution and results 2.
GREENCYCLE external awareness 3.
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The GREENCYCLE audience has been broken into the categories internal and external stakeholders.
Internal External
1.2 Objectives of the communication strategy
The communication strategy provides support to the GREENCYCLE Project team by:
Coordinating the project partners for a joint execution of the projects communication strategy. 1.
Positioning European, Alpine and regional institutions as enthusiastic supporters of GREENCYCLE efforts. 2.
Communicating to stakeholders the value and necessity of cooperating in GREENCYCLE initiatives. 3.
Establishing and maintaining momentum to keep GREENCYCLE efforts moving forward. 4.
1.3 Scope
The communication strategy identifies the procedures used to manage communication for the project. The plan focuses on formal communication elements. Other communication channels exist on informal levels and enhance those discussed within this strategy. This document is not intended to limit, but to enhance communication practices.
1.4 Changes and Document Maintenance
The Communication Strategy will be reviewed annually and updated as needed. Lessons learned will be used to improve project standards. Changes to content must be approved by the PSG and then disseminated with an explanation of the change. Changes are documented in the document history, including appropriate revision and version markings with the updated version.
GREENCYCLE Project team (LP, PP, Steering
Group, Expert Groups, WPRs)
Local Working Group (LWG)
Local and regional Institution (policies
makers, planners)
GREENCYCLE observers
International Institutions (EU-Bodies,
FEDARENE, Covenant of Mayors
Research / Academic Organisation
General interested public
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1.5 Project context
1.5.1 Contribution to wider strategies and policies
GREENCYCLE addresses the exploration-piloting phase of policy development as it develops and test new, comprehensive low-carbon governance. European Commission published (December 2015 – COM (2015) - 614) Communication to the EU parliament “Closing the loop – An EU action plan for the circular economy” where it says that circular economy will “… save energy and help avoid the irreversible damages caused by using up resources at a rate that exceeds the Earth's capacity to renew them in terms of climate and biodiversity.." EUSALP says that "Building further on the position of the Alpine Region as world-class in terms of energy efficiency and sustainable production of renewable energy" - introducing the system of circular economy into AS will help to hold that position.
1.5.2 Macro-regional strategy contribution
The roject is contributing to EUSALP action plan by supporting environmental quality of AS by contributing to “Alpine Space to become circular hotspot and case-study for other macro regions”. There is also connection between EUSALP and Europe 2020 Strategy with supporting smart low carbon circular economy solutions – (toolbox, marketplace platform). Low carbon economy and green jobs will be supported by more effective recycling of secondary material and shorting transport loops – WPT3, WPT4).
1.5.3 Synergies with other projects
Synergies will be explored between past and current projects related to renewable energy, energy efficiency, environment: SEAP-Alps -sustainable energy planning in the Alps. Partners will link it to currently running: CESBA Alps (SPRINT workshop) and The4Bees. Projects related to smart city governance: Centralab, Upside, (FP7), Coopenergy (IEE), Synthetic biology. Especially close cooperation will be established with RETRACE project. LP will establish close cooperation with LP and Slovenian PP of RETRACE, mutually present/participate its findings and explore possibility to organize mutual events and common actions to improve visibility and impact of circular economy.
1.5.4 Building on available Knowledge
Project is building on past experiences of partners: Municipality of Maribor has rich experiences with waste treatment and recycling (Don’t Waste Waste! project). E-zavod is bringing in knowledge of smart city (UPSIDE project), environment protection and co-creation process in quadruple helixes. Municipality Pays Viennois and RAEE are bringing in knowledge of energy loops in circular economy (TEPOS, SEAP, BOIMETHAN REGION). City of Trento is bringing several good examples of management process where the city is excellent (e.g.
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environment, garbage disposal, mobility). Informatica Trentina is experienced in ICT development of new solutions for Smart Cities. CESBA will bring expertize in communication, Goetzis bring knowledge on waste management while LISD is expert in sustainability.
1.5.5 CESBA communication through a wiki page
Since 2013, CESBA association is online with its knowledge hub CESBA Wiki – www.cesba.eu the work done, summarized in the CESBA guide and the CESBA wiki. CESBA Editors continuously write on the CESBA Wiki and CESBA Experts keep it updated. CESBA Wiki is the core of the knowledge hub. CESBA acts as a communication and action platform for its actors. CESBA actively communicates the news and main results in the field of the sustainable built environment in Europe via the CESBA wiki.
1.5.6 Social media
Digital activities (using Facebook and Linked in social media) will enable efficient and timely dissemination of information and promotion of project activities, events, results. These social media accounts can be found in the web with the keyword Project GREENCYCLE.
2 Branding GREENCYCLE
Formal communication and project documentation must conform to the standards as described in the corporate design manual of Interreg Alpine Space. If not available the WPR CESBA will deliver project templates and formats. For continuous text within documents the font type “CALIBRI” is used. Font size, headers, bulleted lists are defined within the communication templates available on google drive.
2.1 GREENCYCLE project graphic and GREENCYCLE Logo
The corporate design manual for Alpine Space projects contains all rules and guidelines for the correct use of Interreg Alpine Space project logos and corporate design elements for project communication. Alpine Space project participants are required to apply these rules to ensure co-financing of their communication activities. (http://www.alpine-space.eu/project-management/project-tools-resources/comm-material)
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GREENCYCLE project graphic
PP CESBA has designed the logo for GREENCYCLE as follows, which has to be applied by all internal stakeholders.
The logo colours are derived from the European flag and must not be changed. They are the central brand colours of the Interreg corporate design and they allow identifying the brand also beyond the logo in all visual communication. The colours are defined for all colour systems For placing the Logo we have to follow the instruction of the Interreg Alpine Space: The project logo must be featured on all promotional material, presentations, print material, or any other communication activity that the project organises (cf. SC article 7). If other logos are displayed in addition to the project logo, the European Union emblem (i.e. the flag in the Interreg logo) shall have at least the same size, measured in height or width, as the biggest of the other logos.. You will find these instructions in the factsheet No 4.4 (project communication). (http://www.alpine-space.eu/project-management/project-implementation-handbook/4.4_factsheet_project_communication_v2.pdf)
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2.2 Communication Templates
The communication reporting template as well as the template for presentations can be downloaded in the
google drive (WP Communication - Joint communication).
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3 Internal Communication and project structure
Internal communication ensures that project staff is kept informed of the project’s status and issues and contribute fruitfully to the exchange among the partners, their networks and finally to the success of the project. The internal communication and project structure is defined in the Project Partner Resolution.External Communications
3.1 Project Steering Group PSG
The Project Steering Group will provide strategic direction, resolve conflicts, and expedite processes that are not resolved at a lower level. It will meet bi-annually. The PSG will primarily communicate and provide direction through the PSG meetings. At times the Project Steering Group members will have direct communication with CLCs, WPR, EX. The PSG is responsible for the strategic development work and the supervision of the GREENCYCLE project and takes all related decisions. The PSG is made up of fixed, named representatives from each of the project participants. The chairman of the PSG is the representative of the LP. The PSG shall meet on a regular basis, which means at least once each reporting period. The PSG shall take decisions by a two-thirds majority of PSG members. Every PP must send one person to the steering group meetings who has the capacity and the support to take decisions on behalf of the PP. Otherwise the PP is counted as not present and must nonetheless adhere to the decisions made. Documents and the agenda of project steering group meetings have to be delivered 10 working days in advance in order to take decisions based on these documents. At least 2/3 of the members of the PSG must be present in order to make valid decisions. The transference of voting rights is generally accepted, but must be made in writing (e-mail is sufficient) to the LP. This must be done not later than 2 working days before the meeting. Virtual meetings are possible. These types of meetings will usually take place as a teleconference. The decisions will be recorded and the minutes sent out to the participants by the meeting responsible partner. If there is no response within 10 working days, the LP may assume that the project partner confirms the correctness of the minutes. Requests for amendments of the minutes will be collected by the meeting responsible partner and integrated into the final version of the minutes. Important decisions can also be made in written form as a decision making circular. Each member of the PSG that is entitled to vote is entitled to submit such a request and to commission the LP to start the decision circular procedures. Each member has to comment and send the circular back to the LP within 10 working days. The LP will make a summary and send it out to all the members. If there is no response within 10 working days, the points described in the circular will be deemed as decided.
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3.2 Lead Partner Municipality of Maribor
Municipality of Maribor is the Leader Partner and will manage GREENCYCLE. Municipality of Maribor will also participate actively to the implementation and communication of project results. The LP will represent the project toward to JS and other public organisations.
3.3 Work package Responsibles (WPRs)
GREENCYCLE activities which are pursued by several project partners shall have 1 work package responsible, who is a recognized expert in the field. The WPRs will be appointed by the PSG. The role of the WPR is to take care that the specific tasks executed by each project participant. The WPRs will be asked by the PSG to assess the quality and relevance of the work done by the project participants within a transnational activity and to make recommendations to the PSG.
Number Work Package Title PP Number Partner
WP M Project Management LP Municipality of Maribor
WP T1 Building the circular economy knowledge platform
PP2 E-Institute
WP T2 Setting up strategic framework for circular economy
PP3 City of Freiburg
WP T3 Development of implementation toolbox for circular economy
PP7 Rhônalpénergie-Environnement
WP T4 Establishment of transnational circular economy marketplace
PP6 Informatica Trentina Spa
WP C Communication PP10 CESBA
WPRs organize the fulfilment of the tasks of a work package in co-operation with the PPs. WPRs are in continuous contact with the LP and PPs. CESBA association is WPR for WP C Communication and therefore organizes the current communication strategy and its implementation.
3.4 Project partners (PPs)
The project partners are responsible for accomplishing the tasks. The PPs report to the PSG, LP and WPR regularly. PPs are regional contact points and communicate in local language. The main strategy for communication is to use existing networks like CESBA and expert networks/energy clusters/trade associations to build up a thematic leadership by involving the key experts in the field. All PPs
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actively leverage these networks, provide contents and organize local and international events under the coordination of CESBA according to the dissemination plan. All PPs provide content for newsletters, press releases, CESBA Wiki and public events, disseminating all project deliverables publicly according to the communication strategy, and ensuring that the key outputs reach the appropriate stakeholders.
3.5 Experts (EX)
Within the scope of the local teams, experts work on the technical aspects of the project. Usually the EXs are members of the CLCs.
4 External Communication
The overall guidance is prescribed for all stakeholders in this communication strategy. PP’s shall communicate on local level according to the communication strategy. Basic activities are project website, project logo, CESBA wiki upgrade, quarterly newsletters, social media accounts, press releases, project posters, leaflets, project business cards, CESBA quiz, giveaways. More detailed information and description of these activities under chapter 6 Activities and Deliverables.
4.1 Overall objective of the project
Based on AF/project description/project context GREENCYCLE project aims to achieve low-carbon objectives of participating cities and AS through introduction of holistic system of circular economy into urban management. It provides implementation system that integrates all relevant sectors of urban management (energy, waste, mobility, construction..) into circular economy system. It will provide urban strategies and toolbox for setting up local low-carbon model regions based on circular economy system and AS circular economy platform. Project specific objectives are
1. Development of circular economy system for partner cities, building on available practices and existing
low-carbon strategies – project will provide implementation strategies and establish cross-sectoral
cooperation and governance.
2. Development of toolbox for the implementation of circular economy strategies (planning and monitoring
e-tool, expert database) and testing of toolbox by pilot project implementation in all partner cities.
Evaluation and fine-tuning of a toolbox.
3. A transnational AS cooperation platform will be established to provide marketplace for specific circular
economy outputs and to provide cooperation platform for local and regional governments of AS
presenting governance systems, best practices etc.
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4.2 Communication objectives
Linked to the project specific objectives, there are 4 main communication objectives
4.2.1 Increase knowledge
Project will build knowledge platform to ensure updated information, present trends, analysis, develop 6 strategy plans and launch AS circular economy manifesto. Mentioned activities will be reinforced with website, organizing events, promotional material and social media. Circular economy market place, developed in the framework of WPT4 will be available for public- beyond partnership. It will be supported by project knowledge platform and presented interested audience on project events.
4.2.2 Raise awareness
In order to ensure a broad awareness and acceptance of the circular economy (WPT1) and to set-up strategic framework (WPT2), relevant information and knowledge need to be provided to target groups.
4.2.3 Influence attitude
Main objective of the WP Communication is to support and promote main results and outputs of content related work packages, transfer the information and knowledge about system of circular economy and to influence on the behaviour of target groups participating the circular economy processes. All involved partners will play the important role, first on local level engaging key target groups to inform them about developed solutions and tools and later on the transnational level to capitalize results.
4.2.4 Change behaviour
Development of toolbox upon local strategy plans and testing of toolboxes in the framework of pilot projects will ensure concrete use of planned practices in real-life environment. Pilot project results will be presented through digital videos, events, promotional material and knowledge platform, to ensure transferability of practices to other interested Alpine cities. Circular economy marketplace (WPT4) will be built as cooperation platform-one-spot shop’, where involved target groups (cities and SMEs) will network, cooperate and follow the economy flows about circular economy, on transnational level.
4.3 Roles and responsibilities
The overall guidance for all stakeholders is laid down in this communication strategy.
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The WPR for Communication in coordination with the LP must approve all requests from the media for transnational communications. PP shall communicate on local level according to the communication strategy. Basic activities are: Project website, Project logo, CESBA Wiki upgrade, quarterly Newsletters, Social media accounts, Press releases, Project posters, Leaflets, Project business cards, CESBA Quiz, Giveaways.
4.4 Target Groups
The communication strategy has to be focused on the 6 specific target groups named in the AF. The stakeholders are named in the document WP T1: D.T.1.2.3_Identification of CE stakeholders_EZVD, stored on google drive.
Target Group Prescription Amount
local public authority Municipalities in AT, SI, D, IT, FR, LIE potentially interested to capitalize on strategies, use toolbox and/or transnational marketplace platform or benefit from knowledge platform.
60
regional public authority Regional/national authorities in AT, SI, D, IT, FR, LIE potentially interested to capitalize on strategies, use toolbox and/or transnational marketplace platform or benefit from knowledge platform.
6
infrastructure and (public) service provider
Municipal public service providers from the field of environmental protection, circular economy, waste, energy, water, etc...
6
SME Private enterprises interested in circular economy (cross-sectorial interests)
60
General public Firstly citizens of the partner cities (Maribor, Freiburg, Vorau, Pays Viennois, Trento), secondly citizens from broader regions and Alpine Space. Informed by media.
1.200
sectoral agency Various environmental and developmental agencies 12
interest groups including NGOs
Interest groups and environmental NGOs 24
higher education and research
Higher education and research institutes 6
education/training centre and school
Education centres and schools 12
enterprise, excluding SME
Larger enterprises interested in circular economy (eco-product design production, larger suppliers of energy, transport entreprises, etc:..)
6
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4.5 Communication approaches by project specific objectives
For each specific objective following structure is applicable has defined by ASP guidelines
Project specific objective Setting-up strategic framework for circular economy
Explanation GREENCYCLE circular economy system for partner cities, building on available practices and existing low-carbon
strategies – project will provide implementation strategies and establish cross-sectoral cooperation and governance.
Communication objectives Increase knowledge Raise awareness Influence attitude Change behaviour
Target groups
Regional public authority
Infrastructure and
(public) service provider
General public
Sectoral agency
Higher education and
research
Enterprise, excluding
SME
Infrastructure and
(public) service provider
SME
Interest groups including
NGOs
SME
Local public authority
Education/ training
centre and school
Approaches
Workshops
Conferences
Workshops
Conferences
Workshops
Conferences
Workshops
One to one meetings
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Press releases
One to one meetings
Press releases
One to one meetings
One to one meetings
Activity
EU Policy Paper
Project result booklets
Regional Greencycle
events
GREENCYCLE Sprint
Workshop
GREENCYCLE
international final
conference
International
conferences in Brussels
EU Policy Paper
Project result booklets
Regional Greencycle
events
GREENCYCLE Sprint
Workshop
GREENCYCLE
international final
conference
International
conferences in Brussels
EU Policy Paper
Project result booklets
Regional Greencycle
events
EU Policy Paper
Project result booklets
Regional Greencycle
events
Project specific objective Develop implementation toolbox for circular economy deployment
Explanation
Development of toolbox for the implementation of circular economy strategies (planning and monitoring e-tool, expert
database) and testing of toolbox by pilot project implementation in all partner cities. Evaluation and fine-tuning of a
Media relations are an indirect form of communication. The direct recipients of a submitted press release, or the attendees at a press conference, are the journalists or editors involved with particular programmes or publications. The ultimate goal of GREENCYCLE, however, is to reach the key target audience. It is noted that GREENCYCLE has a number of high-level audiences, which can be segmented down into relatively large number of sub-set key target audiences. The Key Target Audience Segmentation exercise has identified the audience mix as including (though not necessarily limited) to the following.
4.6.1 Key Messages on transnational level
Alpine Area is a front runner area in Europe regarding Circular Economy. Greencycle develops a platform with transnational tools for Circular Economy.
Stakeholder Group Key Messages
Education/training centre and school Education in CE is needed
Interest groups including NGOs Be a part of CE; Drive the change toward CE; Go into education of CE
Higher education and research CE offers new research possibilities
Local public authority Be open for CE, embrace change toward CE
Be a light house example for CE
Regional public authority Be open for CE, embrace change toward CE
Be a light house example for CE
Infrastructure and (public) service
provider Be open for CE, embrace change toward CE
Be a light house example for CE
SME CE is a new market which offers business opportunities
Be aware of market changes, new players will shift the market
General public
The path to the future
Tackling climate change, decarbonisation
Development of local economies
Sectoral agency Be a part of CE; Drive the change toward CE; Go into education of CE
Enterprise, excluding SME CE is your future
Recognise trends toward CE, dedicate resources to CE and embrace the opportunities
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4.6.2 Key Messages on local level
Stakeholder Group Key Messages
Education/training centre and school Education in CE is needed
Interest groups including NGOs Be a part of CE; Drive the change toward CE; Go into education of CE
Higher education and research CE offers new research possibilities
Local public authority Be open for CE, embrace change toward CE
Be a light house example for CE
Regional public authority Be open for CE, embrace change toward CE
Be a light house example for CE
Infrastructure and (public) service provider
Be open for CE, embrace change toward CE
Be a light house example for CE
SME CE is a new market which offers business opportunities
Be aware of market changes, new players will shift the market
General public
The path to the future
Tackling climate change, decarbonisation
Development of local economies
Sectoral agency Be a part of CE;Drive the change toward CE;Go into education of CE
Enterprise, excluding SME
CE is your future
Recognise trends toward CE, dedicate resources to CE and embrace the opportunities
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4.7 Role of the Midterm conference
The transnational exchange as well as the cooperation with other EU-projects is fostered during transnational-conferences i.e. mid-term conference. This 3 day mid-term conference using the CESBA Sprint Methodology will be organized by CESBA. All PPs provide content for newsletters, press releases, CESBA wiki and public events, disseminating all project deliverables publicly according to the communication plan, and ensuring that the key outputs reach the appropriate stakeholders.
4.8 Role of the final conference
On the final conference hosted by PP Municipality of Maribor project results are presented to the public. The future perspective is illustrated on dissemination.
4.9 Participation on regional and transnational Events
Following interesting events for presenting GREENCYCLE:
Date City Hosting
Organisation
Name of
Event
Application
procedure
Participating
PP Result
18-
20/09/2017 Bezau CESBA
Sprint
Workshop Open
12 project
partners
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4.10 Activities and Deliverables
Communication activities with a timeline and deliverables named in the AF are listed in the following matrix:
Activities Timeline WP label Deliverable Prescription Description Number Execution Status
Activity
A.C.1
Start
date
2016/10
End date
2019/10
Start-up
activities
including
communic
ation s
D.C1.1 Communication strategy (CESBA)
Upon set communication goals, in the framework of communication strategy, target groups, communication approach and activities will be identified. Communication strategy will also include programme requirements, time schedule and use of the budget.
1 PP 10 CESBA draft
D.C.1.2 Project website
Project website template provided by JS, will be
regularly updated with new information about
the project. During the project on the website,
also ICT knowledge platform (WPT1) and
market place (WPT4) will be integrated.
1 PP 10 CESBA
Activity
A.C.2
Start
date
2016/10
End date
2019/10
Publication
s
D.C.2.1 E-Newsletter
E-newsletter will be prepared once in reporting
period, to transfer information and knowledge
about circular economy facts, policies,
practices.
6 PP 10 CESBA
D.C.2.2 Strategy plan leaflets
6 Local strategy roadmap leaflets will be
prepared to present main content of local
action plans prepared in the framework of
WPT2.
6
PP 10 CESBA will prepare template, LP, PP3, PP4, PP5, PP8, PP9 will
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fill in information and print documents.
Activity
A.C.3
Start
date
2016/10
End date
2019/10
Public
Events
D.C.3.1 Local/regional public events
Local/regional events will be organized and
implemented to present the local action plans
prepared in WPT2 to wider public.
5
LP, PP3, PP4, PP5, PP8, others participate.
D.C.3.2
Participation on transnational events
Participation on at least two transnational events presenting project outputs.
2
PP 10 CESBA, LP or others.
D.C.3.3 Mid-term conference
3 day mid-term conference using CESBA Sprint Methodology will be organized, including observers and other EU projects representatives.
1
PP 10 CESBA will organize event, others actively participate.
D.C.3.4 Final Event
Organization of a final project event, to present discuss and capitalize project results. LP will organize event, others actively
participate
1 LP
Activity
A.C.4
Start
date
2017/01
End date
2019/10
Digital
activities
D.C.4.1
Reports about presentations and posts on social media
Presentations and posts will be prepared, using facebook and linked-in to reach wide audience. In each reporting period short report will prepared presenting activities using social media.
6 PP 10 CESBA + all
D.C.4.2 Upgraded The existing CESBA Wiki (developed in CABEE, 1 PP 10 CESBA
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CESBA Wiki Space
ViSiBLE, CESBA Alps) is further enhanced and used as an ongoing knowledge hub, discussion and dissemination platform for the project. It will link to the cooperation platform and circular economy ICT
Knowledge
D.C.4.3 Pilot video message
Pilot video messages (SI, AT, D, IT, FR) will be produces, summarizing key experience, used on events and platform by each participating municipalities.
Preparation of project poster to promote project identity, goals and partners.
1 PP 10 CESBA + all
D.C.5.2 Pilot promotional kit
Project logo and 5 regional pilot promotional kits (SI, AT, D, IT, FR) will be designed to inform & promote practices about tested pilot solutions in the framework of WPT3. Smart promotional kits will be used: e.g. USB sticks, note blocks or pens.
5 PP 10 CESBA + LP, PP3, PP4, PP5, PP8
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5 Contacts to target groups
The Matrix below shows the respective partner responsibilities for each target group and target value named in the AF.
Target Group Target value Partner responsible
local public authority 60
regional public authority 6
infrastructure and (public) service provider 6
SME 60
General public 1.200
sectoral agency 12
interest groups including NGOs 24
higher education and research 6
education/training centre and school 12
enterprise, excluding SME 6
GREENCYCLE Communication strategy
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6 Communication budget estimation
Project communication budget breakdown per partner:
Partner name Total communication
budget
Municipality of Maribor (SI) € 45.925,00
E-institute, institute for comprehensive development solutions (SI) € 16.075,00
