Confidential GreatCall, Inc. information – intended for addressee only – do not duplicate or forward1

Jitterbug mHealthJune 4, 2009

Confidential GreatCall, Inc. information – intended for addressee only – do not duplicate or forward

The Jitterbug was designed with FINESSE for a broad audience that includes, but is not limited to, seniors

1 : refinement or delicacy of workmanship, structure, or texture

2 : skillful handling of a situation : adroit maneuvering

1 : refinement or delicacy of workmanship, structure, or texture

2 : skillful handling of a situation : adroit maneuvering

2

Confidential GreatCall, Inc. information – intended for addressee only – do not duplicate or forward

At Jitterbug we had to get almost religious about taking apart the cellular experience and building it back from the ground up

Everything Based on Principles

Familiar – words, buttons, use tried and true methods if new doesn’t improve

Intuitive – processes make sense – for example more keystrokes are OK

Natural – a comfortable organic feel – not techie - easy to handle

Ergonomic –– sensible dimensions - fits well in your hand and on your face

Simple – test every function for clarity of purpose – no “all you have to remember”

Stylish – don’t forget the sex – we feel good - we’re not dead yet!

Economic – what we do, needs to valued uniquely for sustainability

Focus on a mindset – where technology equals service (not continual frustration) and is invisible

Focus on a mindset – where technology equals service (not continual frustration) and is invisible

3

Confidential GreatCall, Inc. information – intended for addressee only – do not duplicate or forward

Easy 24/7 Emergency support for Jitterbug customers at a great price

Access to live, qualified registered nurses for medical advice 24/7

Jitterbug’s messaging has been uniquely developed to make benefits clear; to be upbeat like our value added services – speaking to influencers too

Receive text messages and reply with a set message library

Jitterbug customers get a simple “No questions asked” handset replacement plan  

4

Confidential GreatCall, Inc. information – intended for addressee only – do not duplicate or forward

Messaging about benefits in crisp clear colors and with simple images is a guiding principle – nothing complicated

Phone navigation

Website navigation

Limited but appropriate choices

No tech language

Avoid small print anywhere

Avoid icons – use plane words

Emphasize what’s important

24/7 Live

5

Confidential GreatCall, Inc. information – intended for addressee only – do not duplicate or forward

Listen and learn from customers –a desirable feature enhancement launching this summer. Family involvement is a key for some.

Jitterbug’s new web calendar application models a familiar view of customers’desk or wall calendars – they relate to this easily – as little as necessary to learn Jitterbug’s new web calendar application models a familiar view of customers’

desk or wall calendars – they relate to this easily – as little as necessary to learn 6

Confidential GreatCall, Inc. information – intended for addressee only – do not duplicate or forward

Jitterbug will launch several new services that satisfy some of the fundamental interests of daily life for many people – not glitzy but practical and informative

7

Confidential GreatCall, Inc. information – intended for addressee only – do not duplicate or forward

Here are the most prominent benefits that have been noted by relevant organizations leading to many awards and acknowledgment

Superior, higher quality handset design

High quality, live 24x7 U.S. based customer service

Customer friendly policies

Easy-to-use website that personalizes phone experience

Enhanced services that the 55+ demographic actually care about

Awards Include

“Best New Company”

“Best Small Business”

First mover advantage and superior product and promotion marketing has made Jitterbug the clear brand leader in cellular service for the 55+ market

First mover advantage and superior product and promotion marketing has made Jitterbug the clear brand leader in cellular service for the 55+ market

8

Confidential GreatCall, Inc. information – intended for addressee only – do not duplicate or forward

Here are some of the guiding principles that have lead to Jitterbug’s leadership – in particular with regard to technology development

Question every new method that applies to new technology and younger consumers

Study what others have done even if not your product

Choose methods that make sense for your audience

Provide design that anyone could use and enjoy

Think through every nuance of the customer experience

”To the extent possible, provide familiar methods

Brave the notion of being retro- stand your ground with the technology geeks

Don’t yield to “that’s the way everyone else does it”

It’s OK to break your own design principles if using them is not the best solution for a given circumstance

Don’t leave customers alone to figure it out

Get family and friends involved – make it easy for them

Provide sensitive customer support

Speak to customers clearly – in language they understand

Use old but always look for new ways to communicate and keep customers and their loved ones informed

9

Confidential GreatCall, Inc. information – intended for addressee only – do not duplicate or forward10

Questions?