Queen Mary 2: (DSC’s 10th Anniversary in Lat/Am, Return to TV Cabo, Portugal) • More than de 40 in-depth/high quality clips • Coverage in Latin America garnered a circulation of more than 1,748,085 and 1,835.,037 just in Portugal. • The premiere of Queen Mary 2 propelled Discovery Channel to #1 in Latin America as well as in Portugal. Barcelona: 1,000 Days to The Future: • 57 clips in print and online media, and ample news coverage in 6 open TV channels in Spain and Portugal. • Coverage garnered a combined circulation of more than 3,000,000 and an approximate reach of 10,500,000 viewers in Spain and Portugal. • Our event inaugurated the main auditorium at Barcelona’s International Forum of Culture with an Avant-Premiere attended by more than 3,000 people, making it one of the most attended press screening events at Discovery International.
Transcript
Queen Mary 2: (DSC’s 10th Anniversary in
Lat/Am, Return to TV Cabo, Portugal)
• More than de 40 in-depth/high quality clips
• Coverage in Latin America garnered a circulation of more than 1,748,085 and 1,835.,037 just in Portugal.
• The premiere of Queen Mary 2 propelled Discovery Channel to #1 in Latin America as well as in Portugal.
Barcelona: 1,000 Days to The Future:
• 57 clips in print and online media, and ample news coverage in 6 open TV channels in Spain and Portugal.
• Coverage garnered a combined circulation of more than 3,000,000 and an approximate reach of 10,500,000 viewers in Spain and Portugal.
• Our event inaugurated the main auditorium at Barcelona’s International Forum of Culture with an Avant-Premiere attended by more than 3,000 people, making it one of the most attended press screening events at Discovery International.
Shark Week: (CSR activity in
association with Affiliate Sales Iberia)
•Exceptional coverage with16 print news articles as well as mentions in open TV.
•Shark Week’s coverage garnered a circulation of 932,751 and an approximate reach of 5,130,131 viewers only in Portugal. (Portugal’s total population at the time was 10,4 million).
•In Lat/Am, Communications also supported the consumer marketing campaign.
Enigma Colón:
• More than 133 clips published in print and online outlets, mentions in open TV as well as radio in Lat/Am and Iberia.
• For the first time we obtained extensive coverage in Spain’s open TV with15 clips and 7 mentions in radio.
• Enigma Colón’s coverage garnered a combined circulation of 21,12,.993 in Spain and Lat/Am.
• 138 clips: Brazil (67), Mexico (41), Colombia (21) and Venezuela (9).
• The coverage of Ronda/Ciranda garnered a circulation of 15 mi and an approximate reach of 80 mi people in the whole region. • In Mexico, Communications also developed a radio contest for all the cities participating in Ronda. Said contest generated free mentions for an approximate ad value of
US$136,668.64.
RONDA/CIRANDA
PLAZA SÉSAMO
Press kit to promote the channel’s new look and introduce Discovery Kids’ signature character DOKI.
Press junket in Iceland with the cast of LazyTown
Baby Quarter Press Kit A project made in conjunction with Ad Sales
Doutores da Alegria
• 48 news clips published in the top print and online media outlets in Brazil.
• Exceptional coverage with various mentions of Discovery Health in headlines. • Coverage for Doutores da Alegria garnered a circulation of 23 mi and an approximate reach of 56 mi people just in Brazil. • The show positioned Discovery Health in the top 10 channels among women in Brazil.
Fitness expert Sue Fleming attends DHH’s launch in Chile
For this activity, we worked hand in hand with the Affiliate Sales team to make sure the markets which are in greater need of good press and exposure, were represented. Journalists who attended the activity participated in a behind the scenes with Anthony in the streets of Lima as well as a press round table. Countries represented: Brazil, Colombia, Mexico and Peru.
Activity in support of DTL’s original series Ciudades y Copas in Argentina
LOCAL ACTIVITIES – MEXICO AND ARGENTINA
Coffee tasting activity in Mexico in support of the premiere of Un Café con Paul Basset
Elle, Contacto Digital, El Universal, Récord.
The New Adventurers •International campaign that introduced AP’s new personalities: Bruce George, Lyndal Davies; Mike Penman and Mark Tennant • 51 clips with an approximate ad value of US$900,000.
• Press junket in Botswana, Africa which generated an approximate ad value of US$ 130,000.
Bacilos África
•Avant-Premiere with music group Bacilos in Mexico City on March 30 and international conf. call for the rest of Latin America on March 31
•Design and delivery of interactive press kit
• In Brazil a especial push was made with entertainment and music outlets capitalizing on the “André” media angle, who was the Brazilian member of the band
•Communications supported the consumer marketing campaign
Bacilos África – Press Coverage
• More than 170 press clips • Continued support through weekly advisories • Exceptional coverage with various mentions of P+A in headlines • El Aprendiz garnered a combined circulation of 32 mi and an approximate reach of 80 mi in the whole region
El Aprendiz
Launch of The Office in Mexico
México
Participation in CasaDecor Interior Design Show, Spain & Portugal
•One of the top rated shows on P+A at the time •Strategic delivery of press materials and Orange County Chopper models to entertainment and personalities from motorcycle industry in Lat/Am. •Identification of the most important motorcycle events in key markets such as Colombia, Mexico and Brazil for marketing and press purposes •Creation of Father’s Day card sent to the media to also promote tune-in for the show.
American Chopper
The Contender Summary of PR activity • Press Junket in Las Vegas • Promotion of boxing event at Luna Park in
Buenos Aires, Argentina • Promotion of middle point of the series in
Mexico with boxer Alfonso Gomez (3erd place) • Promotion of the show’s finale with a
conference call with Sergio Mora, winner of the reality contest
• Exclusive invitation to
Las Vegas extended to entertainment media to see the last fight of the show live
• Access to Sylvester Stallone and Sugar Ray Leonard
• Full access to all participating boxers and their families
The Contender: El Retador
Press Junket in Las Vegas
Activity to promote middle point of the series - Colombia
Our boxers took over the newsrooms of some of Colombia’s top media outlets (Mar-Com activity)
Activity with Alfonso Gomez – Mexico
Activity to promote the “middle point of the series – Mexico
Support of Contender Finale
Intl. Conf. Call with Sergio Mora, Winner of The Contender
Press activity in support of Miami Ink, at their shop in the heart of South Beach on November 17.
Five journalists representing various countries in our region: Argentina (Pagina 12), Brazil (Revista Monet), Colombia (Cromos), Mexico (Conozca Mas) and Spain (El Semanal TV).
The activity was made up of a visit to our facilities, interviews with Discovery’s head of content Peter Weil, a tour of the Miami Ink studio, a behind the scenes of an episode in the making and a Q&A session with the Miami Ink tattoo artists and the producer.
Press junket with the cast of Miami Ink
Support of local versions of While You Were Out and Wife Swap: November •Mientras No Estabas December •Cambiemos esposas .
