Communications Communications Plan:Plan:Reaching Local GovernmentReaching Local GovernmentLocal Government Advisory CommitteeLocal Government Advisory Committee

22

33

44

55

Work of LGAC is criticalWork of LGAC is critical

1,800 +/-1,800 +/-

66

Communications PlanCommunications Plan

MessagingMessaging Database of municipalitiesDatabase of municipalities Web siteWeb site LGAC UpdateLGAC Update BlogBlog VideoVideo Quarterly meetingQuarterly meeting

77

? ?? ? ??

? ?? ?

To Communicate…To Communicate…

88

LGAC’s mission and LGAC’s mission and messagemessage

• What topics and work should it focus on?What topics and work should it focus on?

• What audiences should it target?What audiences should it target?

• What information does it share?What information does it share?

• How should the message be shaped?How should the message be shaped?

99

Local Government Local Government Database and OutreachDatabase and Outreach

Revisit and expand listing of LG groupsRevisit and expand listing of LG groups

Create database of specific LG contactsCreate database of specific LG contacts

Use both generic and specific contactsUse both generic and specific contacts

Ask to distribute LGAC UpdateAsk to distribute LGAC Update

1010

LGAC Web siteLGAC Web site

Evaluate capabilities of:Evaluate capabilities of:

www.baylogin.orgwww.baylogin.org

www.chesapeakenetwork.orgwww.chesapeakenetwork.org

www.chesapeakebay.net/committee_lgac_info.aspxwww.chesapeakebay.net/committee_lgac_info.aspx

1111

LGAC Web site evaluationLGAC Web site evaluation

Can they host video and blog?Can they host video and blog?

How easy to update?How easy to update?

User friendlyUser friendly

General visibilityGeneral visibility

1212

LGAC Web site LGAC Web site recommendationrecommendation

Bay LOGINBay LOGIN

• Already designed and knownAlready designed and known

• Cross-link on CBP and Network sitesCross-link on CBP and Network sites

• Will host number of tools and become portal for Will host number of tools and become portal for local governmentlocal government

1313

LGAC UpdateLGAC Update Send monthly to CBP partners and local Send monthly to CBP partners and local

government organizations and officialsgovernment organizations and officials

Include:Include:LGAC meeting infoLGAC meeting infoMedia clipsMedia clipsLinks to video and blog entriesLinks to video and blog entriesLinks for more informationLinks for more informationCalendar of eventsCalendar of events

1414

BlogBlog

Hosted on LGAC Web siteHosted on LGAC Web site Postings by LGAC members and government Postings by LGAC members and government

officialsofficials Tease and link in monthly updateTease and link in monthly update Cross-promote in Bay Blog Cross-promote in Bay Blog

OR post on Bay BlogOR post on Bay Blog

1515

VideoVideo

LGAC can use short videos LGAC can use short videos and webcastsand webcasts

• InterviewsInterviews• PresentationsPresentations• MeetingsMeetings• SeminarsSeminars

Chesapeake Bay Program Chesapeake Bay Program channel on YouTubechannel on YouTube

1616

Quarterly MeetingQuarterly Meeting

Brief segment for communicationsBrief segment for communications

What content for:What content for:

• LGAC UpdateLGAC Update

• Web siteWeb site

• BlogBlog

• VideosVideos

1717

TimelineTimeline

March: Evaluate web site options, begin rebuildMarch: Evaluate web site options, begin rebuildApril: Revise and expand local govt databaseApril: Revise and expand local govt databaseApril 23: Hold messaging exerciseApril 23: Hold messaging exercise

Hold communications segmentHold communications segmentMay: Develop LGAC Update templateMay: Develop LGAC Update templateMay: Begin blog entriesMay: Begin blog entriesJune: Re-launch web siteJune: Re-launch web siteJune: Launch LGAC UpdateJune: Launch LGAC UpdateJune: Outreach to promote Update and web siteJune: Outreach to promote Update and web siteSeptember: Begin video useSeptember: Begin video use

1818

Travis LoopTravis Loop

Director of CommunicationsDirector of Communications

Chesapeake Bay ProgramChesapeake Bay Program

410-267-5758410-267-5758

tloop@chesapeakebay.nettloop@chesapeakebay.net