City of Reno, Nevada

Communications Priority

Reno Council Priorities 2009–2010

City of Reno, Nevada

Goals & Objectives

Continue excellent public communication through all media

Be proactive and strategic in decision-making

Increase public awareness

Encourage participation in local government

Promote public confidence in City of Reno

Measure effectiveness

City of Reno, Nevada

Overall Strategies

Increase presence in social media

Bring broadcast in house

Continue to enhance website

Support opportunities for public participation

Update and improve plans, policies, and procedures

Pursue low/no cost strategies(41% Decrease in operating budget)

City of Reno, Nevada

Long-Term Communications Strategies

Implement 2009-2010 Strategic Communications Plan

Create workflow management plan

Establish intellectual property policy

Create internal communications plan

Evaluate need for multi-language communications

Enhance emerging issues plan

City of Reno, Nevada

Enhance Website

Transfer to “reno.gov”

Website users focus group

Evaluate City business processes for online access

Develop online reputation management and search engine optimization strategies

City of Reno, Nevada

City Television

Ensure original programming is available on the City’s website, news blog, and YouTube Channel

Restructure programming and update design elements

Contract for citywide research on general television viewing patterns and local media audiences

Begin in-house broadcasting and channel management by October 1, 2009

City of Reno, Nevada

Social Media

Develop a social media strategy

Deploy a news blog/virtual newsletter

Increase the number of subscribers, categories of subscription lists, and broadcast messages sent by Reno Connect

Design a social media tracking program

City of Reno, Nevada

Around the Arch

Tags forpopular topics

Latest newsreleases

Stories caninclude photosAnd video

Users canshare storieson socialmedia

City of Reno, Nevada

Social Media

Link back to blog

Answer questionspublicly

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5,271

City of Reno, Nevada

Regional Cooperation

Evaluate cooperative or shared services for television production and broadcasting; graphic design and printing; and call center operations

Assess the City’s web accessibility by the Federal Government’s “Open Government Directive”

City of Reno, Nevada

Communications Priority Team

Kevin Knutson, Director of Community Relations

Susan Schlerf, Assistant City Manager

Rick Vandenberg, Director of Communications & Technology

John Hester, Director of Community Development

Renée Ruņğis, Director of Human Resources

Sven Leff, Recreation Supervisor

Terri Hendry, Strategic Communications Program Manager

Sharon Spangler, Television Production Program Manager

Kristy Fifelski, E-PIO (Web Services Program Manager)

Steve Frady, Public Information Officer – Public Safety

Michele Anderson, Public Information Officer – Public Works

City of Reno, Nevada

Reno Direct

(334-4636)