COMMUNICATIONS STORYTELLING BRAND MARKETING SOCIAL MEDIA
COMPENSATIONEDUCATION TIMELINECONTENT CREATION
2018 SUMMER INTERNSHIP PROGRAM
At Stoller Family Estate, our roots run deep. The family established the farm in 1943, and the vineyard 50 years later.
As the largest contiguous vineyard in Oregon’s Dundee Hills, we control every step of the process. From winemaking to
storytelling and marketing, our pioneering spirit is in everything we do.
We constantly seek new ways to refine and protect our legacy, so that it can thrive for generations to come. We believe in
a visionary learning environment that continuously develops through networking opportunities, project ownership, and a
commitment to excellence.
As an intern at Stoller Family Estate, you’ll work with full-time marketing and communications experts with a combined experience
in the wine industry of 20 years. This internship will expand your knowledge in social media, digital advertising, public relations,
videography, photography, graphic design, and more.
We hope you will enjoy our summer events and learn every corner of the wine industry, from the first bud break through harvest.
COMMUNICATIONS
Why are some brands buzz worthy? Sure, they might pay for an advertisement. But, the real cult classics are earning outside endorsements in high-profile publications through building relationships with writers and editors.
MEDIA RELATIONS
Learn how to build relationships with editors, analysts, and reviewers, and how to identify important influencers
MEDIA OUTREACH
Contribute to logistics and preparation of press activities, media tours, on-site influential visits and other events
CONTENT CREATION
Develop and pitch media alerts, press releases, wine samples and related materials
COVERAGE ANALYSIS
Report on relevant coverage and quantify the value of media relations
With thousands of options, why do people connect with certain wines? Yes, it might be the taste, but even more so, it’s the people behind the wine and the stories inside that makes it come to life.
FIND
Learn how to define what makes a story
WRITE
Assist with creation of story timelines and arcs
CREATE
Edit short videos to share stories on social media
LISTEN
Assist in music and voiceover selections
INTERVIEW
Help construct questions to improve interview skills
STORYTELLING
BRAND MARKETING
Your brand is defined by what people say about you when you aren’t there. Consistent brand messaging has to permeate every aspect of your business, from storytelling to wine labels.
FIND
Learn how to define and articulate a brand’s essence
WRITE
Assist with creation of brand standard guidelines and marketing campaigns
CREATE
Assist in creative copywriting for brands
EVALUATE
Support brand assessment to make sure branding across all platforms is up-to-date and consistent
In the ever-changing social media world, we are looking for someone who is driven to keep up with its fast paced direction. You will learn the different social media algorithms and tips to make each platform successful.
Connect with wine media, trade, and consumers
Create events, organize photos, populate shop
Find and engage with club members
ANALYTICS
Learn how to track analytics to evaluate strategies
RESEARCH
Follow social media trends, topics, and best practices
SOCIAL MEDIA
Experimenting with camera gear and creative programs can be one of the most rewarding parts of creating content. From learning how to operate a drone to producing bottle lables, playing with creative technology is always fun.
VIDEOGRAPHY
Shoot vidoes of wine production, vineyard, events and more
GEAR
Canon 5D Mark IV and Mark II, Adobe Creative Suite
MANAGE
Create and organize digital content library
GRAPHIC DESIGN
Work in Adobe Creative Suite to design marketing collateral
PHOTOGRAPHY
Use creative angles to capture the Stoller Family Estate brand
CONTENT CREATION
We are looking for hard-working, enthusiastic interns to join our team! If you’re looking to expand your creative skills while learning more about the wine industry, please email your
resume and portfolio to:[email protected]
Austin Raz
Digital Brand Manager
Michelle Kaufmann
Communications Director
Kat Lucchesi
Marketing Manager
Jenna LaCroix
MarketingDirector