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Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc.
“Mobile demand generation meets TOMS Shoes”
Executive Summary
~$1.35T in annual consumer spend looking for alignment with its charitable
philosophies**
Mobile search will overtake desktop search in 2015
– 86B searches per year -
Important Trends in Mobile CommerceRapidly expanding mobile commerce collides with increased consumer interest in “giving back”
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 1
* M-commerce is saturating the globe”, Internet Retailer, February 20, 2014
**Retail / Arts and entertainment, GDP date BEA, 2011, and 89% of consumers
are likely to switch brands to one associated with a good cause
OPPORTUNITY: scale an efficient, mobile and online network which “directs” consumers to preferred merchants
National brands on the forefront with “give back” programs
83% of global mobile users say they will make purchase on mobile device in the next
12 months *
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 2
What We DoOur mobile and online advertising platform exposes merchants to networks of highly-loyal communities in return for a percentage donation on each sale
And, we set causes up to be our promotion
engines
Merchants GivePercent Back
CausesPromote
Supporters Consume and Earn
Value to Merchant:
Connection to wave of mobile users
Attracting high-value, loyal customers
Zero upfront costs, pay on performance
How Does It Work? Building a network and it’s viralThe Communities for Cause Marketplace
Rewards program for merchant
referrals
Causes sign-up
Promote to
supporters
Supportersshop and dine.
And refer additionalMerchants.
Merchants commit to donating a percentage of every sale
TargetedAdvertising Fees
Merchant “Premium” Subscription Fees
Transaction processing fee
Tech platformPromotion
engineAd network
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 3
Where We Have BeenSuccessful build out in Orange County, CA - 2013
Orange County 2013 PILOT
# of Merchants 700+
# of Causes 200+
# of Active Users 1,600+
# of Transactions 8,000+
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 4
Select Non-ProfitParticipants
Select Brands with Multiple Locations
30
13
8
8
7
5
4
4
Where We Are GoingExpanding across the United States and ramping volume
2014 2015# of Merchants
15,000 55,000
# of Causes 750 3,200# of Users 62,000 173,000# of Transactions
2.5M 8.5MProprietary and Confidential Property, 2014 :: Communities For Cause, Inc.
5
Cause Portal
Targeted Advertising Platform
& Data Analytics
Merchant Portal
Mobile Apps
(Android & IOS)
The TechnologyOur innovative advertising platform is comprised of four products
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 6
Demo Time
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 7
Find offers by category or
location
Register your purchases
“Share” with your FB & Twitter
friends
Watch your donations make a
difference!
The End User Experience
Current FeaturesMerchant offersMapping and directions3 modes to verify transactionPush notificationsSupport for online merchants
Social network hooksPromote discount featureOpt-In for 1:1 communicationsRefer a merchant & cause
In DevelopmentTargeted ads Within cause picture, video & event sharing“Product” offers
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 8
The Technology. Merchant Dashboard.
Track Weekly Sales
Manage Special Offers &
DiscountsRun Activity
Reports
Track Weekly Transactions by week and type of
customer
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 9
The Technology. Cause Dashboard.
Marketing Repository
(in development)
Track donations in real time
View recent transactions
Manage Merchant Referrals
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 10
TractionUser base and transaction rates are ramping – key inflection point hit in Dec. 2013
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 12
0
2000
4000
6000
8000
10000
12000
Downloads
Merchant Case StudyMama’s on 39
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 14
Past experience with local advertizing efforts: - No ability to track ROI with print ads - Coupons didn’t yield much lift in sales - Tried MOGL Loyalty Program but didn’t
receive value relative to monthly cost
How we work together:-Promote category and individual merchants to area causes and supporters
- Social media links-Scheduling and managing “give back” nights
CFC value: - Increase in new customers - Increase in number of return visits - 1% - 5% lift in monthly sales volume - Reduced time and $’s devoted to advertising Dec
-07
Jan-
08
Feb-0
8
Mar
-08
Apr-0
8
May
-08
Jun-
08
Jul-0
8
Aug-0
8
Sep-0
8
Oct-0
8
Nov-0
8
Dec-0
8
Jan-
09
Feb-0
9
Mar
-09
Apr-0
9
May
-09
Jun-
09
Jul-0
9
Aug-0
9
Sep-0
9
Oct-0
9
Nov-0
9
Dec-0
9
Jan-
10
Feb-1
0
Mar
-10
0
500
1000
1500
2000
2500
3000
Mama's on 39 - Monthly Sales
Mama's on 39 Monthly Sales
Total Sales Lift – $21,386.52
Cause Case StudyValencia Elementary
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 15
Past experience with local fundraising efforts: - Time intensive fundraising events throughout year - Spotty participation from community - Families feeling “nickeled and dimed”
How we work together:-Promote program to supporter base- Social media links for addition promotion-Scheduling and managing “give back” events
-Holiday and themed promotions
CFC value and progress:- On track to earn $300/user/year at full
rollout- $2,686 donations earned in first eight
months from 75 active users- Upward trend since beginning of
calendar year- Increasing number of
transactions/month/user- Reduced time and $’s devoted to
fundraising
Total Donations – $2,686 in first 8 months
Sep. 13 Oct. 13 Nov. 14 Dec. 14 Jan. 14 Feb. 14 Mar. 14 Apr. 140
50
100
150
200
250
300
350
400
450
500
Monthly Donations
Monthly Donations