Building an Engaging Community

Using Effective Social Media StrategiesGautam Ghosh

Product Evangelist - Qontext

Why should a business invest in a community?

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What is a Community?How is it different from a Social Network

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Communities have always been there

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The Long Tail

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Social ObjectsThe Glue for Communities

Questions to ask

What community are we building?What’s the social object of that

community?

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The Million Dollar QuestionBuild my own community?OrGo to where a community exists

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Main Community

Designing for Engagement

And why engagement at all?

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The content community model

Facilitating the community

What behaviors do you want to facilitate

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Skills for the community managerChallenges

Who is a community facilitator?

Everyone

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7 Seven Types of Community Members

• Lurker• Learner• Connector• Moderator• Organizer• Teacher• Super-User

The Secret

Be a part of the community In the full sense

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Connect

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• Email: gautam.ghosh@qontext.com

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