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1Knowledge is Power: strengthening your understanding of your community
2Knowledge is Power: strengthening your understanding of your community
Community Engagement
WHAT: Reaching out, involving, facilitating, listening and learning from
WHO: People who reflect the community. People who hold credibility at all layers of the community (not just official leaders and so-called “experts”) AND people who represent the cultural, ethnic, racial, political and social diversity of the community.
3Knowledge is Power: strengthening your understanding of your community
Community Engagement
HOW: Seeking input through dialogue, discourse, debate, research and technology; working together to determine priorities, set an agenda, build commitment, and increase the potential for collective action
WHY: To enhance the sense of community, collectively build knowledge of the community, and create the human capacity in the community to act on complex community problems
4Knowledge is Power: strengthening your understanding of your community
What’s the extent of engagement at your UW?
1. Mainly engage the community in the annual fundraising campaign.
2. Involved from time to time in community research & engagement beyond the campaign.
3. Regularly involved in community research & education. Organize and support ongoing community involvement.
4. Regularly involved in community research & education, actively involved in multiple approaches & activities. Successfully engage a wide spectrum of community and encourage the community to participate in the spectrum of UW programs (planning to execution).
5Knowledge is Power: strengthening your understanding of your community
Principles of Community Engagement
Ongoing -- not just a series of tasks to be accomplished
Common good – inspires a belief in shared concerns (Low educational attainment affects everyone)
Common ground — getting agreement and buy in
Action — community members are active in the talking and the doing
Listening — genuine listening is critical
Reach — beyond our usual work with companies, volunteers and agencies
6Knowledge is Power: strengthening your understanding of your community
Community Engagement more than civic engagement
Civic engagement refers to participation in the civic (government) realm. The usual forms and measures include things like voting, being involved in public policy, running for office etc.
Civic engagement is important. But it’s only part of community engagement which refers to participation in the community more generally.
civic= of or relating to a city, citizenship or civil affairs
civil= of or relating to citizens or the state as a political body
United Ways engage more than citizens
7Knowledge is Power: strengthening your understanding of your community
Community
An entire geographic area
A neighborhood
A school district
A city
A population segment
Latinos
teen mothers
A shared or common interest
the early childhood community
8Knowledge is Power: strengthening your understanding of your community
Engagement
More than a survey
More than volunteering
Volunteering is important. It’s of value in and of itself.
But it’s just a piece of engagement.
It can be a strategy to lead to deeper engagement
It can be a way to mobilize resources behind a strategy.
9Knowledge is Power: strengthening your understanding of your community
United Ways and Volunteer Centers
• Nearly half (46%) of United Ways support a Volunteer Center
• More than half (60%) of United Ways have links to volunteer opportunities on their websites
• Referrals resulted in more than 9.5 million hours of volunteer service annually
• Volunteer Solutions resulted in nearly 200,000 referrals in 2005
10Knowledge is Power: strengthening your understanding of your community
United Way and Day of Caring
• Almost 500 United Ways conduct a Day of Caring
• More than 350,000 people volunteer annually with Day of Caring
• Fewer than one third of the United Ways align the event with their community impact work
11Knowledge is Power: strengthening your understanding of your community
Knowing the Community
Community Engagement and Vision
• know the formal and informal leaders
• understand the social and economic landscape
• listen to and learn from members of the community
• build a shared commitment to act
At the base of the transformation
12Knowledge is Power: strengthening your understanding of your community
Knowledge of the Community
Broader and Deeper
Multiple methods---more than a survey
13Knowledge is Power: strengthening your understanding of your community
Shared Community Vision
•Beyond assessing needs
•Beyond collecting data
•Beyond indicator reports
•Looking for aspirations, assets and priorities
• (not United Way’s vision but the community vision
•Setting goals for collective action.
14Knowledge is Power: strengthening your understanding of your community
The WorkUnited Way of Northeast Florida
United Way of Northeast Florida’s Stein Fellowship
The Mayor’s Early Literacy Project – Rally Readers
Multi-generational Early Literacy Collaboration
Born Learning Inter-active workshops
15Knowledge is Power: strengthening your understanding of your community
The Engagement StrategyUnited Way of Northeast Florida
United Way of Northeast Florida’s Women In Local Leadership (WILL) and the Born Learning Campaign
Born Learning Webinar – Key Volunteers
Focus Group involving 10-15 WILL members
Born Learning Breakfast
Born Learning Engagement Opportunities
Partner with Community Leaders
16Knowledge is Power: strengthening your understanding of your community
The StrategyUnited Way for Southeastern Michigan
Task:
– Reach as many people as possible from all sectors and the community at large.
– Elevate their voice towards a regional aspiration & an Agenda for Change.
Tactics:
– Leadership Interviews (100); Focus Groups (30)
– Community Action Survey – 6,500
– Innovative, Cost Efficient and Built from our Strengths – i.e. Relationships
– Viral Web-based & 2-1-1 Invite
– Total organizational commitment needed
– 4.5 million people in our region; 4,200 responses was the goal – 99% confidence
17Knowledge is Power: strengthening your understanding of your community
The StrategyLatino Advisory Delegation created to investigate life in Dane County
28 Latino leaders
9 monthly meetings
Data, data, data
Determine scope
and dimension
Listening to the
community
Comprehensive recommendations
Latino mortgage originations lag behind whites
50
55
60
65
70
75
80
85
90
1999 2000 2001 2002 2003 2004
White mortgages
Latino mortgages
Black mortgages
Percent of mortgages originated from applications
18Knowledge is Power: strengthening your understanding of your community
The StrategyCuéntame allowed us to experiment with engagement methods
Leadership team
Data walls
Radio
Stakeholder engagement
Listening session
Report launch
19Knowledge is Power: strengthening your understanding of your community
The Payoff: Huge media visibility, strengthened reputation as convener, created trust
Community rhythm
Developed trust with Latino reputational leaders, Latino media
Latinos reciprocated
Latino “central”
Agencies noticed—clients, board members, staff, increased culturally competent services
Increased programming in 2007
20Knowledge is Power: strengthening your understanding of your community
Lessons Learned?Do it again? Yes!
Off on wrong foot
Months of planning, conversations, developing relationships with reputational leaders
Report launch too long
Creative community engagement
Involved students: youth delegation, artwork
Follow-up, follow-up
21Knowledge is Power: strengthening your understanding of your community
Turning Information Into Action
The Strategy
The Anchorage Community Assessment Project
22Knowledge is Power: strengthening your understanding of your community
The Strategy
Partnerships MatterMunicipality of Anchorage
Academic – Business - Foundation
23Knowledge is Power: strengthening your understanding of your community
The Strategy
Volunteers Matter• Short term
• Long term
24Knowledge is Power: strengthening your understanding of your community
The Strategy
Surveys• 1100 Face-to-Face
• 400 Telephone
Secondary Data
25Knowledge is Power: strengthening your understanding of your community
The Strategy
Community Matters• Voice in goal setting
Results Matter• Clear indicators with which to measure success
26Knowledge is Power: strengthening your understanding of your community
The Payoff
Awareness• Extensive media coverage
27Knowledge is Power: strengthening your understanding of your community
Neighbor Engaging Neighbor
The Payoff
“If you need my help again, just ask! I enjoyed the experience.”
Randy Akers Volunteer
28Knowledge is Power: strengthening your understanding of your community
0%
25%
50%
75%
100%
The Payoff
Volunteer work only
Both volunteer and contribute
Contribute money only
72.2 %
30.8 %37.0%
Civic Engagement
29Knowledge is Power: strengthening your understanding of your community
Parting Thoughts
• Community Engagement—
• It’s civic and more
• Engagement is volunteering and more.
• It requires the involvement of Community Impact, Brand and RD.
• It starts with knowing the community.
• There are many ways to do that.
• It can be strategic.
• It doesn’t just happen.
30Knowledge is Power: strengthening your understanding of your community
More Resources
Knowledge Café
Point of View
Get Engaged Get Engaged webinar
2 SLC presentations
2 Brand forum presentations
Other people in component 1
Community Engagement Community of Practice