Confidential and proprietary.

ACTIVE LIVING MINNESOTA

Jill Chamberlain, Senior Project Manager Joanne Moze, Senior Program Evaluator

Confidential and proprietary.

CULTIVATING OUR ACTIVE LIVING MOVEMENT

• Create local models

• Convenings – conferences that we stage/host, or by

injecting agenda items into others’ meetings, and fostering

issue-focused organizations

• Recruiting “grasstop” supports – state, county and local

• Communications and strategic events – both advocate-

oriented and for the general public

Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Confidential and proprietary.

Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Confidential and proprietary.

Confidential and proprietary.

BEMIDJI FALL 2008

Confidential and proprietary.

ROCHESTER SPRING 2009

Confidential and proprietary.

DAKOTA COUNTY SPRING 2010

Confidential and proprietary.

LEADERSHIP RETREAT 2010

Confidential and proprietary.

ALEXANDRIA FALL 2010

Confidential and proprietary.

HENNEPIN COUNTY SPRING 2011

Confidential and proprietary.

PIPESTONE SPRING 2012

Confidential and proprietary.

MOORHEAD OCTOBER 2012

Confidential and proprietary.

LA CRESCENT APRIL 2013

Confidential and proprietary.

EVALUATION QUESTIONS

• Prior to the ALM initiative, what was the nature and status of

active living work underway in each community?

• What was the nature of the planning process in each

community?

• What opportunities to encourage active living through

community design were identified through the initiative in

each community?

• What was the impact of involvement on participants?

• What was the impact of the initiative on the physical or

policy environment in each community?

Confidential and proprietary.

IMPACTS ON PARTNERS

Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Confidential and proprietary.

Confidential and proprietary.

Confidential and proprietary.

Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Confidential and proprietary.

THEN NOW

Confidential and proprietary.

IMPACT COMMUNITY

• Culture shift toward active living across the funded

communities.

• More bicyclists and walkers using new and existing

infrastructure for both recreation and transportation in

recent years compared to when the initiative began

• Participation in active living activities and events also

steadily increased

Confidential and proprietary.

PSE CHANGES

• Infrastructure changes/Improvements = 61

• Policies Passed = 30

• Master Plans = 20

• Resolutions Passed = 32

• Guides and Manuals = 4

• Maps = 6

Confidential and proprietary.

LESSONS LEARNED

• Importance of engaging stakeholders early on in the

process

• Membership from broad and diverse partners critical

• Assisting partners to locate funding sources and develop

applications for funding was effective at securing their

participation

• Tailor communications to specific audiences

• Importance of flexibility in the interventions

• Full time coordinator was key to successfully meeting

objectives

Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.

Q&A