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Community Engagement Curriculum

Date post: 03-Dec-2014
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Community engagement comprehensive model, developed for NeighborWorks America
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Professional Certificate Program in Community Engagement Community Engagement Rationale for Revisions and Layout of New Curriculum
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Page 1: Community Engagement Curriculum

Professional Certificate Program in

Community EngagementCommunity Engagement

Rationale for Revisions and Layout of New Curriculum

Page 2: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

INDIVIDUAL

SOCIAL NETWORKINSTITUTION

THE LENSES THROUGH WHICH WE FOCUS

Page 3: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

INDIVIDUAL>Leadership<

SOCIAL NETWORK>Organizing<

INSTITUTION>Community Building<

THE LENSES THROUGH WHICH WE FOCUS

> The Approaches <

Page 4: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

INDIVIDUAL>Leadership<

- Skills -

SOCIAL NETWORK>Organizing<

- Impact -

INSTITUTION>Community Building<

- Capacity -

THE LENSES THROUGH WHICH WE FOCUS

>The Approaches <

- Training Elements -

Page 5: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

INDIVIDUAL>Leadership<

- Skills -

SOCIAL NETWORK>Organizing<

- Impact -

INSTITUTION>Community Building<

- Capacity -

In summary…

Page 6: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

INDIVIDUAL>Leadership<

- Skills -

SOCIAL NETWORK>Organizing<

- Impact -

INSTITUTION>Community Building<

- Capacity -

Social Network have a role in community building

Inst

itut

ions

nee

d

skill

s

Individual actions lead to

impact

This language is not ‘absolute’. To some extent some of the words are “interchangeable”.

Page 7: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

INDIVIDUAL

Leadership

Skills

INSTITUTION

Community Bldg

Capacity

SOCIAL NETWORK

Organizing

Impact

TOOLS

TECHNIQUES

ACTION STEPS

STRATEGIES

PROGRAMS

INITIATIVES

MOBILIZATION

VOLUNTEERISM

GATHERINGS

OUTPUTS

Page 8: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

INDIVIDUAL

Leadership

Skills

INSTITUTION

Community Bldg

Capacity

SOCIAL NETWORK

Organizing

Impact

TOOLS

TECHNIQUES

ACTION STEPS

STRATEGIES

PROGRAMS

INITIATIVES

MOBILIZATION

VOLUNTEERISM

GATHERINGS

OUTCOMES / RESULTS / CHANGESpecific <> Measurable <> Attainable <> Realistic <> Timely

OUTPUTS

Page 9: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

INDIVIDUAL

Leadership

Skills

INSTITUTION

Community Bldg

Capacity

SOCIAL NETWORK

Organizing

Impact

TOOLS

TECHNIQUES

ACTION STEPS

STRATEGIES

PROGRAMS

INITIATIVES

MOBILIZATION

VOLUNTEERISM

GATHERINGS

OUTCOMES / RESULTS / CHANGESpecific <> Measurable <> Attainable <> Realistic <> Timely

OUTPUTS

Page 10: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

INDIVIDUAL

Leadership

Skills

INSTITUTION

Community Bldg

Capacity

SOCIAL NETWORK

Organizing

Impact

TOOLS

TECHNIQUES

ACTION STEPS

STRATEGIES

PROGRAMS

INITIATIVES

MOBILIZATION

VOLUNTEERISM

GATHERINGS

OUTCOMES / RESULTS / CHANGESpecific <> Measurable <> Attainable <> Realistic <> Timely

OUTPUTS

Page 11: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

PARTNERSHIP COLLABORATION COALITIONS

Page 12: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

PARTNERSHIP COLLABORATION COALITIONS

InclusionInclusion

Activ

e P

articip

atio

nA

ctive P

articip

atio

n

Tole

rance

Tole

ran

ce

Page 13: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

PARTNERSHIP COLLABORATION COALITIONS

InclusionInclusion

Activ

e P

articip

atio

nA

ctive P

articip

atio

n

Tole

rance

Tole

ran

ce

Page 14: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

The Community Engagement Professional Certificate Program curriculum reflects NeighborWorks America’s corporate direction highlighted in its Strategic Plan 2007 -2001, which clearly identifies COMMUNITY as a principal value:

We incorporate the views of our various stakeholders and audiences, building on diversity as a strength and working in partnership with others to achieve results.

Indeed, NeighborWorks America simple MISSION STATEMENT captures the essence of our work:

NeighborWorks America creates opportunities for people to live in affordable homes, improve their lives and strengthen their communities.

Page 15: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

Operationally, this mission and values are embedded into various components of the corporation:

•Organizational Assessment Divisions’ Performance Objectives

•Community Building and Organizing Initiatives’ Membership Standards

•Success Measures’ Indicators

•Organizational Underwriting’s Grant Requirements

•Line of Business’s Description

•Training’s Curriculum Content

•Community Levels Outcomes

Page 16: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

There are also many NeighborWorks venues where community engagement is directly promoted. Key among these are:

•Dorothy Richardson Awards

•NeighborWorks Week

•CB&O Initiative’s Membership Activities

•Multi-Family Initiative’s Resident Services

Page 17: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

Going beyond the Network, the broader field of Community Development has many opportunities for benefiting from the Community Engagement Professional Certificate Program curriculum. These include, among many:

•Individuals: Staff, Management, Volunteers

•Institutions: Private, Public, non-Profits

•Social Networks: Civic, Professional, Academic

Each of this requires its unique marketing approach and present potential collaborative and partnership opportunities. Indeed, each of these has a long list of additional ‘contact points’ for further development, research, recruiting, and relationship building.

Page 18: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

There’s a relative short list of shared knowledge that permeates the Community Engagement Professional Certificate Program curriculum. This includes the (evolving & working) definitions for:

•Community Leadership•Community Building•Community Organizing

There are also certain principles that key instructors have developed through the years. These serve as a starting point for further discussion.

Additionally, there are certain resources (i.e.: books, magazines, articles, and web-links) that can help provide a solid foundation for our work.

Finally, there are examples of successful real work reflected in:•the Action Plans from the CLIs; •the stories from the CB&O and Multi-Family Initiatives members; •Dorothy Richardson winners; and •the Practicum from the CEPCP graduates.

It is the combination of these definitions, principles, resources, and examples that create our common language. These are detailed in our web-site: www.nw.org/CEPCP

Page 19: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

It is within this context that the Community Engagement Professional Certificate Program has a curriculum based on 6 required courses; the first three which are considered the core courses and the other three considered supportive, contextual courses:

1. Community Leadership: Who Leads, Why & How

2. Community Building: Civic Participation With a Purpose

3. Community Organizing: Beyond Mobilization, Volunteerism, and Outreach

4. Working in Diverse Communities

5. Partnerships, Collaborations, and Coalitions

6. Evaluating Community Engagement

There is an additional requirement that the Program participant take two electives and complete a Practicum before receiving a certificate.

Page 20: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

Beyond the NeighborWorks Training Institute (NTIs) – and Place Based Training (PBTs) – each of the core courses has an additional venue uniquely focused on it:

•For “Community Leadership”, there is the annual “Community Leadership Institute” marketed to emerging leaders in the communities served by the NeighborWorks Network.

•For “Community Building”, there is the every-other year “Community Building Forum” marketed to organizations and institutions, including local jurisdictions, academia, funders, CDCs and other non-profits CDCs.

•For “Community Organizing”, there is the every-other year “Community Organizing Symposium” marketed to a similar market, but targeting primarily those directly involved in organizing, outreach, and civic engagement; and, including the practitioners doing the work.

Page 21: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum

[ INDIVIDUAL ]CommunityLeadership

InstituteCLICLI

[ SOCIAL NETWORK ]CommunityOrganizingSymposium

COSCOS

[ INSTITUTION ]Community

BuildingForumCBFCBF

Work

ing in D

ivers

e C

om

munit

ies

Partn

ersh

ips, C

olla

bora

tions, &

Coalitio

ns

Who Leads, Why & How

Civic ParticipationWith a Purpose

Beyond Mobilization, Volunteerism, and Outreach

Evaluating Community Engagement

NTIs & PBTsNTIs & PBTs

In summary…

Page 22: Community Engagement Curriculum

Community EngagementCommunity Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum


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