48
Community Engagement Report 2016/17 Making a Significant Positive Contribution to the Community May 2016 – April 2017
Community Engagement Report
2016/17
Making a Significant Positive Contribution to the Community
May 2016 – April 2017
CONTENTS
Foreword: Executive Summary
Section One: Community Volunteering
• Inputs
• Outputs
• Impacts
Section Two: Blakemore Foundation
• Company Charitable Giving
• Annual Comparison of Donations
• Regional Breakdown of Donations
• Percentage Breakdown of Donation Types
• Breakdown of Donations by Division
• Breakdown of Good Causes Supported
• Breakdown of People Benefitted
Press Coverage:
i. Press Analysis
Foreword
Our annual community engagement report illustrates the headline statistics relating
to the Blakemore in the Community programme.
This is the sixth year that we have published an annual set of figures for our
community activity and once again the company has achieved record breaking levels
of engagement through employee volunteering and donations made via the
Blakemore Foundation.
Some of the key statistics to be found in this report include:
• 1,237 colleagues have been involved in community events in 2016/17 (Vs 1,058
in 2015/16).
• Our volunteering activity has helped support 64,389 members of the community
(Vs 56,489 in 2015/16).
• While the average staff turnover level across the group is 37% the turnover of
volunteers is 3%.
• The Blakemore Foundation has made 4,765 donations (Vs. 3,448 in 2015/16).
• While Blakemore Foundation donations total £351,300 feedback from recipients
shows that this has helped leverage at least a further £730,690 for local good
causes.
Our annual community targets for 2017/18 are also listed within the document and
these can only be achieved through the continued support from colleagues at all
levels across the whole company.
The final section of the report showcases the numerous press cuttings that the
company has achieved through its community programme. These illustrate both the
wide range of activity that has taken place along with ways in which such activity is
raising the company’s profile.
Overall this combined report provides further proof of how company lives the
Blakemore Way and its specific value to “making a significant positive contribution to
the community”.
Paul Cowley
Director of Corporate Affairs
July 2017
INPUTS
“The elements which a company ‘puts in’ to a community project or activity.
These elements include employee time and in-kind resources such as
equipment or products.”
In This Section:
• Community Volunteering Hours
- 2012-2017 Annual Comparison
- 2015/16 Vs 2016/17 Community Volunteering Hours Comparison By Division
• Number Of Community Volunteers
- 2012-2017 Annual Comparison
- 2016/17 Breakdown
Community Volunteering Hours 2012 - 2017
The following graph illustrates the overall total number of employee hours donated through volunteering and fundraising events as an
annual comparison from 2012 to 2017. In total 11,981 hours were donated to community activity in 2016/17.
4,287
6,582 7,193
8,259
8,559
1,721
2,375
3,1443,422
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
2012/13 2013/14 2014/15 2015/16 2016/17
Nu
mb
er
of
Ho
urs
Financial Year
Fundraising
Volunteering
Number of Employee Volunteers 2012 – 2017.
The following graph represents the total number of employee volunteers involved in volunteering and fundraising events across the
business from 2012 to 2017. In total 1,237 employees have been involved in community activity in 2016/17.
355
552646
668
829
189
247
390
408
0
200
400
600
800
1000
1200
1400
2012 /13 2013/14 2014/15 2015/16 2016/17
Nu
mb
er
of
pe
op
le
Financial Year
Fundraising
Volunteering
Community Volunteering Hours Comparison by Division
The following graph represents the total employee hours donated to volunteering and fundraising events broken down by division over
the past two financial years.
1,202
5,187
1,2891,273 1,224
146728
20 8
11,077
1,399
6,714
991 1,296676
17
789
12 37 50
11,981
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Technical
Services and
HR
Retail Trade
Partners
Logistics Wholesale Wholesale
Distribution
Foodservice Fresh Foods Design &
Shopfitting
and
Property
Fine Foods Total
Nu
mb
er
of
Ho
urs
Division
2015/16
2016/17
Number of Community Volunteers 2015/2016 vs. 2016/17
The following two graphs illustrate the number of employee volunteers per division and the overall employee participation by
percentage of the workforce over the past two financial years.
106
496
131 12595
1343
5 1 1
1,016
143
701
83
152
82
264
2 5 3
1,237
0
200
400
600
800
1000
1200
1400
Technical
Services and
HR
Retail Trade
Partners
Logistics Wholesale Wholesale
Distribution
Foodservice Fresh Foods Design &
Shopfitting
and
Property
Fine Foods AFB Total
Nu
mb
er
of
Vo
lun
tee
rs
Division
2015 - 16
2016 - 17
The following graph illustrates the percentage of workforce of employee volunteers broken down by division.
53%
9%
99%
16%14%
17% 16%
9%
4% 3%
14%
60%
13%
55%
18%15%
2%
17%
3%
19%
9%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Technical
Services and
HR
Retail Trade
Partners
Logistics Wholesale Wholesale
Distribution
Foodservice Fresh Foods Design &
Shopfitting
and
Property
Fine Foods AFB Total
Pe
rce
nta
ge
of
Wo
rkfo
rce
Division
2015/16
2016/17
OUTPUTS
“The direct results achieved following the ‘input’ of resources.
These can be defined by number of people impacted/helped or
number of events held as a result of the initial input of employee
time or resources.”
In This Section:
• Number of People Supported
• Number of Community Projects Undertaken
• Number of Work Placements
Number of People Supported 2012 to 2017
The graph below illustrates the number of community members who have been supported by A.F. Blakemore
volunteering projects between 2012 to 2017. These figures are generated through community partner evaluation forms.
19,541
38,046
48,334
56,489
64,389
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2012/13 2013/14 2014/15 2015/16 2016/17
Nu
mb
er
of
pe
op
le s
up
po
rte
d
Financial Year
Number of People Supported by Division
The graph below represents the total number of members of the community supported by A.F. Blakemore employee
volunteering activities. These figures are generated from community evaluation forms. This is broken down by division.
5,432
36,789
4,237
11,129
6,789
13
64,389
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Technical Services
and HR
Retail Trade Partners Logistics Foodservice Design &
Shopfitting and
Property
Total
Nu
mb
er
of
Pe
op
le S
up
po
rte
d
Division
Number of Community Projects Undertaken
The following table indicates the total number of community projects undertaken by each division, broken down by
project type (for definitions please see appendix III). In total 248 projects were undertaken across A.F. Blakemore over the
financial year 2016/17 (204 in 2015/16)
Central Retail Trade
Partners Logistics Wholesale
Wholesale
Distribution Foodservice
Fine
Foods
Fresh
Foods
Design &
Shopfitting AFB Total
Regeneration
Projects 9 45 4 5 1 1 65
Enterprise Day 6 4 2 6 1 1 2 22
Governor 1 1 2
Practice Interviews 3 3 1 1 1 9
Study Tours 1 17 4 1 23
Reading Volunteers 2 3 2 4 11
Mentors 8 2 10
Work Experience 6 39 1 12 3 1 2 64
Event Support 2 28 9 1 1 1 42
Total Number of
Projects 29 147 10 30 18 4 5 2 2 1 248
Number of individual Work Placements
The following graph illustrates the total number of individual work experience placements taken place across the company
in 2016/17, broken down by division.
6
39
1
12
31 2
64
0
10
20
30
40
50
60
70
Technical
Services and HR
Retail Trade Partners Logistics Wholesale Wholesale
Distribution
Foodservice AFB Total
Nu
mb
er
of
Pla
cem
en
ts
Division
IMPACT
“The difference or outcome caused by the activity. This can include
positive and negative feedback and looks to focus on the external
impacts on society as well as impact on the business itself.”
In This Section:
• Employee Volunteering Impact Score
- Overall Satisfaction Score
- Breakdown by Question
-
• Community Partner Impact Score
• Education Partner Impact Score
• What Have Employees Learnt?
Volunteering Overall Employee Satisfaction Score
Following each employee volunteering activity, volunteers are asked to complete a volunteering evaluation form which
measures the impact of each activity. The following graph shows the overall satisfaction score for each division vs.
2015/16 results.
Employee Volunteering Satisfaction Score by Question
The following graph shows the overall satisfaction score per question asked following employee volunteering activities.
96%
94%
98% 98%
99% 99% 99%
94%
92%
97%97%
95%
99%
97% 97%
100%
99%
100%
99%
98%
97%
88%
90%
92%
94%
96%
98%
100%
102%
Technical
Services
and HR
Retail Trade
Partners
Logistics Wholesale Wholesale
Distribution
Foodservice Fresh Foods Design &
Shopfitting
and
Property
Fine Foods Overall
Sa
tisf
act
ion
Pe
rce
nta
ge
Division
2015/16
2016/17
Q1: I enjoyed this volunteering
activity.
Q2: This activity has helped me
develop skills I can use in the
workplace.
Q4: This activity has given me a
greater understanding of the
issues in my local community.
Q5: This activity has made a
significant, positive contribution
to the community.
Q6: I am proud to work for a
company that supports the local
community.
Q7: This activity has
strengthened my commitment
to the company.
Q8: I think the company should
continue with this activity in the
future.
Q9: I would like to get involved
in other events.
97%95% 94%
97% 97% 96% 97% 98%96%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Overall
Satisfaction
Rate
Sa
tisf
act
ion
Pe
rce
nta
ge
Question
Community Partner Satisfaction Score by Question
Following every community event, community partners are asked to complete an evaluation form which measures the
impact of each activity. The following graph shows the average satisfaction rate from each question asked.
Q1: I was happy with the level
of communication with AFB
throughout this project.
Q2: My expectations of this
activity were met.
Q3: I feel that this event made
a significant, positive
contribution to our
group/school.
Q4: This event has improved
my perception of AFB.
Q5: I would be happy to work
with AFB on similar events in
the future.
98% 99%97%
98% 99% 98%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 Q2 Q3 Q4 Q5 Overall
Satisfaction
Sa
tisf
act
ion
Pe
rce
nta
ge
Question
Education Partner Satisfaction Score by Question
Following every community event, education partners are asked to complete an evaluation form which measures the
impact of each activity. The following graph shows the average satisfaction rate from each question asked.
Q1. My expectations of this
activity were met.
Q2. I feel that this event made
a significant positive
contribution to our school.
Q3. This event has improved
my perception of AFB.
Q4. I would be happy to work
with AFB on similar events in
the future.
99% 99% 97% 98% 98%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 Q2 Q3 Q4 Overall Satisfaction
Sa
tisf
act
ion
Pe
rce
nta
ge
Question
What Have Employees Learnt From the Experience?
The following table shows the number of people that have learnt/developed skills as a result of their volunteering
experience.
Skill Number of People
Team Building 512
Practical Skills 375
Time Management 308
Team Leading 189
Communication 204
Organisational Skills 211
Confidence 190
Knowledge of Business 112
Total 2,101
In This Section:
• Company Charitable Giving
• Annual Comparison of Total Donations Made
• Regional Breakdown & Comparison of Donations
• Percentage Breakdown of Donation Types
• Breakdown of Donations By Division
• Breakdown of Good Causes Supported
Overall Charitable Giving
The charts below illustrate the potential impact and distribution of the company’s charitable giving across the estate.
In 2016/17 an estimated 2,782 different good causes have helped to leverage £729,654 of additional funds.
Charitable Giving Type Amount
Donated
Blakemore Foundation
Charitable Donations £351,300
NSPCC SPAR Partnership
(Blakemore Retail Estate) £263,300
Internal Fundraising £95,830
Total Amount Donated: £710,430
Blakemore
Foundation
Donations
49%
Internal
Fundraising
14%
NSPCC SPAR
Partnership
(Blakemore
Retail Estate)
37%
Annual Comparison of Monetary Value of Donations
This bar chart illustrates the amount of money donated by the Blakemore Foundation from 2012 to 2017.
Since 2012/13 a total of £1,123,428 has been awarded via the Blakemore Foundation.
£197,931
£153,685
£184,248
£236,264
£351,300
£0
£50,000
£100,000
£150,000
£200,000
£250,000
£300,000
£350,000
£400,000
2012/13 2013/14 2014/15 2015/16 2016/17
Mo
ne
tary
Va
lue
Finanical Year
Annual Comparison of Number of Donations
This bar chart illustrates the number of donations awarded by the Blakemore Foundation from 2012 to 2017.
Since 2012/13 a total of 15,900 donations have been awarded via the Blakemore Foundation.
1,999
2,493
2,975
3,668
4,765
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
2012/13 2013/14 2014/15 2015/16 2016/17
Nu
mb
er
of
Do
na
tio
ns
Finanical Year
Regional Breakdown of Donation
Monetary Values England Wales
North West:
£21,910 (2016/17)
£16,829 (2015/16)
East Anglia:
£6,555 (2016/17)
£6,863 (2015/16)
South Wales:
£57,874 (2016/17)
£36,210 (2015/16)
Mid Wales:
£2,257 (2016/17)
£2,830 (2015/16)
North Wales:
£59,413 (2016/17)
£37,430 (2015/16) Yorkshire & Humberside:
£57,499 (2016/17)
£38,338 (2015/16)
East Midlands:
£5,398 (2016.17)
£4,975 (2015/16)
South East & London:
£21,507 (2016/17)
£11,908 (2015/16)
West Midlands:
£106,812 (2016/17)
£70,160 (2015/16)
North East:
£9,069 (2016/17)
£6,875 (2015/16)
South West:
£3,006 (2016/17)
£3,845 (2015/16)
Regional Breakdown of Number of Donations
Wales England
South Wales:
877 (2016/17)
599 (2015/16)
Mid Wales:
39 (2016/17)
31 (2015/16)
North Wales:
871 (2016/17)
643 (2015/16)
North West:
193 (2016/17)
197 (2015/16)
West Midlands:
1,199 (2016/17)
936 (2015/16)
South West:
61 (2016/17)
77 (2015/16)
East Anglia:
90 (2016/17)
117 (2015/16)
Yorkshire & Humberside:
968 (2016/17)
711 (2015/16)
East Midlands:
91 (2016/17)
96 (2015/16)
South East & London:
278 (2016/17)
174 (2015/16)
North East:
98 (2016/17)
87 (2015/16)
Percentage Breakdown of Donations
Pie chart A illustrates the monetary value of
donations by type made during the financial year
of 2016/17.
Total amount pledged: £351,300
Pie chart shows B illustrates the number of
donations made by type during the financial
year of 2016/17.
Total number of donations pledge: 4,765
Large Grants
3%
Independent
Retailer
Scheme
2%
Standard
donations
23%
Match
Funding
donations
11%
In Kind
donations
55%
Community
Volunteering
6%
Large
Grants
0%
Independent
Retailer
Scheme
1%
Standard
donations
14%
Match
Funding
donations
5%In Kind
donations
78%
Community
Volunteering
2%
Breakdown of Donations by Division (Monetary)
The bar chart below illustrates the monetary value of donations by division during the financial year of 2016/17.
A further of £7,240 was awarded unrelated to any specific division.
£0
£50,000
£100,000
£150,000
£200,000
£250,000
Technical
Services and
HR
Retail Trade
Partners
Logistics Wholesale Wholesale
Distribution
Foodservice Fresh Foods Design &
Shopfitting
and
Property
Fine Foods Non
Divisional
Mo
ne
tary
Va
lue
Division
Community Volunteering
Large
Independent Retailer Scheme
Match Fund
In Kind
Standard
Division Standard In Kind Match
Fund
Independent
Retailer
Scheme
Large Community
Volunteering
Total
2016/17
Total
2015/16
Technical Services
and HR £4,468 £309 £1,856 £2,000 £1,200 £9,833 £11,799
Retail £44,266 £156,169 £19,823 £16,670 £236,928 £156,119
Trade Partners £540 £351 £877 £5,973 £1,003 £8,744 £9,441
Logistics £1,524 £350 £4,779 £1,927 £8,580 £2,384
Wholesale £20,259 £33,150 £6,598 £1,000 £61,007 £44,980
Wholesale
Distribution £1,300 £1,159 £2,459 £1,677
Foodservice £2,658 £1,878 £4,707 £2,040 £600 £11,883 £8,970
Fresh Foods £200 £388 £588 £429
Design & Shopfitting
and Property £200 £23 £223 £0
Fine Foods £300 £300 £225
Non Divisional £5,755 £5,000 £7,240 £240
Total £81,170 £193,754 £38,640 £5,973 £9,040 £22,723 £351,300 £236,264
The bar chart below illustrates the number of donations by division during the financial year of 2016/17.
A further 65 donations were awarded to local good causes unrelated to any specific division.
Breakdown of Donations by Division (Number of Donations)
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Technical
Services and
HR
Retail Trade
Partners
Logistics Wholesale Wholesale
Distribution
Foodservice Fresh Foods Design &
Shopfitting
and
Property
Fine Foods Non
Divisional
Nu
mb
er
of
Do
na
tio
ns
Division
Community Volunteering
Large
Independent Retailer Scheme
Match Fund
In Kind
Standard
Division Standard In Kind Match
Fund
Independent
Retailer
Scheme
Large Community
Volunteering
Total
2016/17
Total
2015/16
Technical Services
and HR 23 4 12 1 4 44 37
Retail 374 3,027 112 72 3,585 2,722
Trade Partners 7 3 6 32 4 52 64
Logistics 11 4 31 6 52 18
Wholesale 163 645 43 4 855 725
Wholesale
Distribution 5 5 10 10
Foodservice 25 24 41 1 2 93 81
Fresh Foods 2 4 6 5
Design & Shopfitting
and Property 1 1 2 0
Fine Foods 1 1 2
Non Divisional 63 1 65 4
675 3,716 245 32 3 94 4,765 3,668
Category Standard In Kind
Match
Fund
Independent
Retailer
Scheme
Large
Grant
Community
Volunteering
Total
(2016/17)
Total
(2016/16)
Community Groups/
Social Clubs £24,417 £46,285 £1,519 £1,200 £0 £5,561 £78,983 £55,850
Emergency Services/
Armed Forces £2,400 £3,455 £4,495 £240 £10,590 £6,908
Environmental £3,135 £630 £1,400 £5,165 £0
Family/Support/
Housing/Care £15,136 £57,228 £10,698 £1,534 £4,040 £8,047 £96,683 £63,358
Hospices £5,354 £8,720 £9,753 £200 £550 £24,576 £12,403
Medical/Research/
Hospitals/Health £7,435 £21,350 £10,605 £1,400 £300 £41,090 £29.437
Schools/Education £10,102 £44,625 £510 £600 £5,000 £6,115 £66,952 £53,291
Sports Clubs £13,191 £11,461 £1,060 £800 £27,261 £15,016
Total £81,170 £193,754 £38,640 £5,973 £9,040 £22,723 £351,300 £236,263
Breakdown of Donations by Good Cause Category
£0
£10,000
£20,000
£30,000
£40,000
£50,000
£60,000
£70,000
£80,000
£90,000
£100,000
Mo
ne
tary
Va
lue
Category
Community Volunteering
Large
Independent Retailer Scheme
Match Fund
In Kind
Standard
Number of People Supported by Division
The bar chart below illustrates 1,382,669 members of the community have been supported by the Blakemore Foundation
during 2016/17, broken down by division. These figures are generated from donation feedback forms.
745
401,028
558 220
972,682
1,000 1,069 65 32 5,2700
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Technical
Services and
HR
Retail Trade
Partners
Logistics Wholesale Wholesale
Distribution
Foodservice Fresh Foods Design &
Shopfitting
and
Property
Fine Foods Non
Divisional
Nu
mb
er
of
Pe
op
le S
up
po
rte
d
Division
PRESS COVERAGE
I. Press Analysis
Press Analysis
The following graph shows the estimated value of free publicity our community programme has generated.
2011/12 estimated free publicity = £10,815
2012/13 estimated free publicity = £6,097
2013/14 estimated free publicity = £18,753
2014/15 estimated free publicity= £32,171
2015/16 estimated free publicity = £37,432
2016/17 estimated free publicity = £27,323
£5,716
£6,800
£2,300
£8,256
£4,250
£0
£5,000
£10,000
£15,000
£20,000
Central Function Retail Trade Partners Logistics Wholesale
Co
st V
alu
e o
f P
R
Division
