COMMUNITY FESTIVALS:MAKING A CHANGE IN COMMUNITY CULTURE
Brenda Rooney, PhD, MPHGundersen Health [email protected]
Tracy Herlitzke, MPH, MCHESCESA #4Director Health [email protected]
Best Practices - Background• U of MN Alcohol Epidemiology Program
• 20 Best Practices for Safe Festivals• Changing the Culture of Risky Drinking
• Evaluations Every Year 2010-2013• Meeting with Festival Organizers in March and November of 2011 to Share Results and Network
• 2012 Results Shared, Some Individual Meetings
La Crosse County Festivals• Approximately 17
Festivals Per Year• Greatest Number in
City of La Crosse
Assessment Methods1. 2-3 volunteers visited and scored each festival at
varying times of the festival duration2. Used the standardized survey – 12 strategies3. Surveys were scored based on:
• fully meeting the strategy, • partially meeting the strategy, or • not meeting the strategy
4. A total score was calculated based on a scale from 0 to 100
Assessment Tool Review
1. Carding
3. Area/Fence2. Wristbands
Flickr: by pdomara
4. ContainerFlickr: Rochelle, just rochelle
5. Quantity
6. Size/Pitchers7. Price Discounts
8. Obviously Intoxicated People
9. Sober Servers
10. Food Available
12. Last Call
13. Smoke Free14. Level of Intoxication
11. Beer Signs
Strategies1. Underage Access Strategies2. Binge Drinking Reduction Strategies3. Cultural Strategies
Checking ID Use Wristbands Enclosed Area Use Dist. cups0
20
40
60
80
100
4740
27
100
6963
19
94
6053
33
100
7971
50
79
2010201120122013*
% fu
lly m
eetin
g st
rate
gy
* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed
Underage Access Strategies(Those assessed all 4 years, N=16)
Limit Servings Limit Cup Size No Discounts0
20
40
60
80
100
714
33
6
19
44
7
27
40
7
57
43
Quantity
2010201120122013*
% fu
lly m
eetin
g st
rate
gyBinge Reduction Strategies(Those assessed all 4 years, N=16)
* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed
No Sale to Intoxicated Customers
No Servers Drinking End Service Hours Offer Food and NA Beverages
0
20
40
60
80
100
33
60
7
20
44
81
6
56
7
67
0
53
7
57
0
29
Over Consumption
2010201120122013*
% fu
lly m
eetin
g st
rate
gy
Binge Reduction Strategies(Those assessed all 4 years, N=16)
* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed
Limit Alcohol Promotions0
20
40
60
80
100
0 06
21
2010201120122013*
% fu
lly m
eetin
g st
rate
gy
Culture Strategies(Those assessed all 4 years, N=16)
* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed
Overall Scores(Those assessed all 4 years, N=16)
Average Score0
20
40
60
80
100
67.2274.13
7074
2010201120122013*
# strategies completely met0
2
4
6
8
10
12
3.87
54.53
4.93
* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed
Lessons Learned• Meeting with Festival Planners• Learning from Each Other• Approach/Relationship
Building• Meeting Setting
• Working with the Media• Voluntary adoption is not enough
• Volunteer Management• Engage Coalition
Members• Stipend Student
Volunteers• Pay Entrance Fee
Questions, Comments, DiscussionWhat’s Next?
• Work on license conditions• Continue to educate festival
planners (ex. RBS)• Other ideas?
Thank You!• What is one thing that
surprised you from this information?
• How are you going to use this information?
