1 Competence Management MS

Community Management

Jan Krans

2 Competence Management MS

»  A community is a group of people who share an interest, a craft, and/or a profession.

»  The group is created specifically with the goal of gaining knowledge related to their field.

»  It is through the process of sharing with the group.

»  Members learn from each other to develop themselves personally and professionally.

»  Exists online and in real life.

»  Using IT tools to optimise communication.

What is a community?

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manager <> employees

Community communication

leader <> community

member <> member

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Metaphor community: gardening

»  Preparing the soil.

»  Plant seeds and water them.

»  It takes time to grow.

»  You can’t pull the grass to make it grow faster.

»  Guiding instead of ruling.

»  Take care of the weed.

»  Question: what are ‘green fingers’ ?

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Metaphor members: fanclub

»  Fans/members are passionate about the club.

»  Spend free time on/with the club.

»  Bond with each other.

»  Get energy from participating.

»  Try to get more fans on board.

»  Are showing their feathers.

»  Are representatives of the club.

»  More time/money doesn’t imply better results.

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Community organisation

Idea generator

Initiator

Active contributors

Participants

Members

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Rules of the game

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Success Factors Community

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The right people, in the right mix

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Get everybody involved

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Management is really engaged

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Community identity

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Community home

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Active communication approach

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Lots of opportunities to participate

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Clear advantage participation

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Activities support objectives set

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Continuity is key

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Keep improving

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Keep learning

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Community pitfalls

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Too much management involved

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Too less management involved

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Girls don’t sell the car…

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If you build it, they will come…

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Bad food during meetings…

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Community ego show…

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Small core team, many members

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Meeting is no training

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Too many high skill levels present

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Death by PowerPoint

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No humour

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Too much centralisation

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Obligation to attend

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No feedback

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A community leader

»  Knows the population personally.

»  Is an example.

»  Is pro-active.

»  Is a situational leader.

»  No obstacles, only challenges.

»  Motivate to participate.

»  Has a high energy level.

»  Is always working with a team.

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Community tools

Hands-on

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Jan Krans

Jan.krans@atosorigin.com 06 - 109.688.23