Cleverwood FRIDAY SESSIONS

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Christelle Deliens

“ Community Management

Tools For Facebook ”

OOROOK: FIRST FREE COMMUNITY MANAGEMENT TOOL FOR FACEBOOK FAN PAGES.

OOROOK: Installation

Easy installation in 2 clicks and less than 30 seconds!

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Oorook: Settings

Choose which page to protect and Oorook will automatically scan your fan’s comments Select language for analysis (English – French only)

OOROOK: How it works?

Oorook will analyze up to 20 messages/day in the FREE version

Email notification when litigious content in posted on a Fan Page

OOROOK: How it works?

All the messages included the reviewed messages will appear here. You can choose to delete a post, like it or open the discussion

OOROOK: How it works?

Limited statistics in the Free version. You only have access in the “Moderation” part

Oorook Functionalities

Oorook will automatically scan your fan’s comments

Bad content can be automatically deleted (not in the free version), Email notification for litigious content

Select Language for analysis (EN-FR only)

Customize your settings ( auto deletion, monitor pictures, videos… : NOT in the FREE version)

Oorook can detect offensive language or spam, manage alterations, variants and common misspellings

Thread reconstruction available

Page admin can reply to fan in the thread

Status uses different colours for intuitive reading

Application provides statistics and way to custom settings

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The FREE version offers essential features and allows you to analyze up to 20 messages per day

Oorook Functionalities

Oorook Functionalities

Oorook Functionalities

To summarize

The Oorook Business version: Offers advanced functionalities like

the auto-deletion of bad content

the possibility to interact with fans from the moderation console

the possibility to export statistics

The Oorook Premium Version: Fan’s questions identification from your wall. You can answer them in the tab

“to be answered”

Automatic deletion of posts and comments with critical status

Possibility to schedule your posts on your page’s wall (publish this post on this given day at this specific time, multi publication for a same post…)

Statistics for fan’s activity and engagement

The Free Version: The free version offers essential features and allows you ton analyze up to 20 messages per day

HYPER ALERTS: FREE EMAIL ALERTS NOTIFICATIONS FOR FACEBOOK FAN PAGES

What’s HyperAlerts ?

How to add an Alert?

Email notification setting

Email notification setting

You can add as many alerts as you like, and event multiple alerts for the same page. Maybe you want an alert immediately, as well as a weekly report of all activity.

The “own content” checkbox means comments and posts by the page administrator. You will only get alerts on posts newer than one month.

Email notification

When you receive an alert, you can click on “view whole post” and you are redirected to the conversation on Facebook

You can’t answer via the email received or via the site

POSTLING: TOOL TO MANAGE YOUR SOCIAL MEDIA PRESENCE

What’s Postling ?

Manage your brand: Add account

Manage your brand: Dashboard

Manage your brand: Stream (Twitter)

Manage your brand: Analytics

The Analytics Dashboard is only available to Postling Plus or Postling Premium subscribers. Functionalities: • A graph showing the number of daily posts, comments,

reviews, and tracking results over time. • An easy way to see the relationship between posts published

and comments or mentions. • The total number of posts, comments, reviews, and tracking

results for the selected time period.

Manage your brand: Published Posts

Manage your brand: Drafts & Scheduled Posts

Manage your brand: Comments

Manage your brand: Reviews & Tracking

Postling allows you to track the reviews people write about your business that are published on sites like Yelp and CitySearch. You can also monitor the web in real-time or via RSS.

Email Notification

In the free version, you will receive a daily digest containing all the comments, reviews and tracking results happened during the day. When you click on “View all”, you are automatically redirect into the Postling interface.

What can we do with Postling?

Publishing all in one place

Schedule your posts in advance

Stay on top of comments

Know your stats

Connect multiple users to your accounts

Wake up to an email summary

Track your business and your competitors

Instant email alerts of comments

3 Versions available

GRAPH-O-METER: FREE COMMUNITY MANAGEMENT TOOL

What’s Graph-O-Meter ?

Graph-O-Meter is a free tool allowing you to check comments posted on fan pages and see how often fans interact with your brand.

You can use it simply by login with your Facebook account

How it works?

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You can easily see your fans growth since last connection

• Posts & comments by fans posted on the wall, links, photos, videos • All the pages you administer have the same menu

You can choose to show statistics from last 1 hour, 12 hours, 24 hours, 7 days or 30 days

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Functionalities

When hovering the mouse over the fan name, you can see how often a fan interact on your fan page. You can like a post, delete it or open the discussion into Facebook Graph-O-Meter also allow you to export data in a .csv file

Functionalities

One of the best functionality of this tool: you can easily see which fan are the most active on you fan page with this fans ranking. Negative point: No email notification when someone post/comment on your wall

FACEBOOK: NEW FUNCTIONALITIES FOR FAN PAGE ADMIN

Switch Profile

Facebook now allow us to switch easily between our profile and the page we manage by clicking on “use Facebook as”. You can then act like if you have a Facebook profile.

It means that now you can be notified when someone like/post/comment your publication.

Friends & Comments notification

Moderation settings

• Possibility to add specific keywords to the blocklist.

• You can choose a level of profanity level (None, Medium, Strong)

You can add comma-separated keywords to the "Moderation Blocklist". When users include blacklisted keywords in a post and or a comment on your Page, the content will be automatically marked as spam.

Facebook will block the most commonly reported words and phrases marked as offensive by the broader community.

Cleverwood is a trademark of Fair Wood Ventures sprl/bvba

Cleverwood is your New Media

Consulting partner, providing

expertise, knowledge and

consulting services for Social

Media, Web, Mobile, Interactive

Television and emerging

channels.

Slides will up be there

Pic’s will be here

Summary over here And tweets down here

Thank You

Christelle Deliens

Christelle.deliens@cleverwood.be

@christelle501