Date post: | 28-Nov-2014 |
Category: |
Business |
Upload: | salesforce |
View: | 7,884 times |
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Community Managers:The Ultimate Improv Artists
How DO THE BEST COMMUNITY MANAGERS THINK ON THEIR FEET?
Show Up
Be Vulnerable
PASS THE BATON
Juggle
USE PROPS
GET FEEDBACK
BE A TROUPEIf no one shows up to participate, there won’t be much of a community. The community manager must in�uence members to show up and bring their best.
Community management is on the rise as business communities are increasingly linked to business bene�ts. But community management requires a special set of skills more akin to improv theatre than traditional management. Let’s take a look at the skills required for community management success.
By being vulnerable and admitting upfront that they don’t know the answers, managers helps build trust and get other people to participate.
When someone asks a question, give someone else an opportunity to contribute – and if the conversation gets stuck, get creative and entice someone else to step up.
While ideally no balls get dropped, realistically the Community Manager must know the difference between a must-have and a nice-to-have - which means letting
some things go for the health of the community.
Proactive programming spurs discussion, increases
opportunities for collaboration, and relationship building, and
brings previously silent people into the conversation.
A community manager must always be on the lookout for
feedback from members of the community, as well as actively
solicit it.
While you represent the interests of the community and
the company simultaneously, they should ultimately be
aligned.
Happy community manager appreciation day 2014!