Community Participation & Communication in Health

8/13/2019 Community Participation & Communication in Health

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COMMUNITYPARTICIPATION AND

COMUNNICATION INHEALTH PROGRAM

PRESENTED BY:VANI BHARANI

VIKAS ASATI

VIKAS SINGH

VARUN KOTHARI

YOGESH DIWEDI


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EFFECTIVE COMMUNICATION

For effective communication TWO WAYCOMMUNICATION is essential. Means aunderstanding between the sender and

receiver. Involves ACTIVE LISTENING ie ability to

listen carefully with understanding, requirespersons full attention.

Responsibility to furnish a feedback to thesender


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GUIDELINES FOR TWO WAY

COMMUNICATION

Communicate clearly

Ask for feedback

Listen actively Understand others mood

Ask questions


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BEHAVIOUR CHANGE

COMMUNICATION PROCESS OF BEHAVIOUR CHANGE THROUGH

COMMUNICATION


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UNAWARE

AWARE

CONCERNED

KNOWLEDGEABLE

MOTIVATED TO CHANGE

READY TO CHANGE

TRIAL/ASSESMENT OF NEW BEHAVIOUR

SUSTAINED BEHAVIOUR CHANGE

H

E

A

L

T

H

ED

U

C

A

T

I

O

N

B

E

H

A

V

I

OU

R

C

H

A

NG

E


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HEALTH PROGRAMS

National Rural Health Mission Reproductive and Child Health II

Revised National Tuberculosis Control Program

National AIDS Control Program

National Vector Borne Disease Control Program

Malaria

Kala Azar Control Program

Japanese Encephalitis Dengue and Dengue Haemorrhagic Fever

Filariasis

Chikungunya Fever


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HEALTH PROGRAMS

Nutritional Programs Integrated Child Development Scheme

Mid Day Meal Program

National Nutritional Anaemia Prophylaxis Program

National Program for prophylaxis against Blindness inChildren

National Iodine Deficiency Disorder Control Program

National Leprosy Eradication Program

Integrated Disease Surveillance Project


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HEALTH PROGRAMS

National Mental Health Program

National Cancer Control Program

National Program for Prevention and Control of Diabetes, Cardiovascular Diseasesand Stroke

National Oral Health Program

National Program for Health Care for the Elderly

National Program for Control of Deafness

National Emergency Preparedness Program Emergency Medical Relief

Bird flu

Anthrax

SARS

Floods National Program for Prevention and Control of Flurosis

Yaws Eradication Program

Rabies Control Program

National Program for Control and Treatment of Occupational Diseases


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COMMUNITY

PARTICIPATION


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NATIONAL RURAL

HEALTH MISSION

(2005-2012)


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1. The Village Health & Sanitation Committee (VHC):

Consisting of Panchayat Representative/s, ANM/MPW, Anganwadi

worker, teacher, ASHA, community health volunteers

2. The Standing Committee of the Gram Panchayat (GP)

Develop the Village Health Plan with the support of theANM, ASHA, AWW, Community health volunteers and

Self Help Groups.

Total Sanitation Campaign implemented through

Panchayati Raj Institutions (PRIs) include IEC activities,

rural sanitary marts, individual household toilets, women

sanitary complex, and School Sanitation Programme.


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3. Untied Fund: At sub-centre, for local action,

Rs. 10,000 per annum.

This Fund will be deposited in a joint Bank Account

of the ANM & Sarpanch and operated by the ANM,in consultation with the Village Health Committee.

4. Rogi Kalyan Samiti: for community management of

Public Hospitals5. Community Based Health Insurance Schemes

(CBHI): concept launched


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TUBERCULOSIS

CONTROL


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1. Referral of TB suspects by communities to

diagnostic services.

2. Support to patients (DOT) throughout treatment

until cure like given by Voluntary work of treatment

supporters.

3. Active members from community should be

involved to educate community about the disease.

4. Community workers improving social status,

serving the poor, bridging government services andcommunities.

5. Partnership between government and NGOs deep-

rooted at community level.


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TO ENSURE THIS1.Refresher and training courses for physicians, health workers at

regular intervals.

2.Incentive measures for DOTS observer.

3.To plan strategies more at community level because they know thelocal conditions and the possibilities for the change.

4. Motivational aspects are key factors for a community to sustain itscommitment.

5. Focused training program for school teachers to detect pediatrictuberculosis.

6. Improved political commitments.


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HIV/AIDS CONTROL


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Peer group education both in high risk group

& in general population: Encourages people

with HIV to provide information through outreachto peers who might be positive.

Regular Group discussions: for risk reduction

skills building, negotiation skills, condom use, selfseeking services, benefits of testing.


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Pre and post-test club: Pre and post test clubs areimportant to compliment the counseling, encourage

club members to return for their results, show HIV

negative members how to maintain their status, andhelp positive members to cope.


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Collaboration with service providers to ensure

availability of crucial health services: STI, family

planning, ART.

Conduct Anti-stigma and anti discrimination

activities: mobilization of PLHA to conduct

advocacy for stigma-free, quality health services.


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SOCIAL MARKETING


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WHAT IS SOCIAL MARKETING?

The application of commercial

marketing techniques to communicateabout health & social issues.


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A process for influencing human behavioron a large scale, using marketing principles

for the purpose of societal benefit rather

than commercial profit.

The application of marketing technologies

where the bottom line is behavior change.


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Social marketing focuses on an identified target

audienceattempting to persuade that

audience, mainly through various media, to

adopt an idea, practice, product or all three.

The key to successfulmarketing is learning what will

work with the intended audience.


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IDENTIFY HEALTH NEED AND

TARGET AUDIENCE

KEY MESSAGES

PROVISION OF HEALTH NEED

CREATE FELT

NEED

REPEATED

REINFORCEMENT

DEMAND FOR THE

HEALTH NEED


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EXAMPLES

Social Marketing Sells a Behavior Change to a

Targeted Group of Individuals

- Accept a New Behavior

- Reject a Potential Behavior

- Modify a Current Behavior

- Abandon an Old Behavior


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Accept a New Behavior

Take a Folic Acid Supplement

Use of condoms

Use of OCPs

Use of ORS

Consume eggs


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Reject a Potential Behavior

Dont drink and drive

Dont Drink Alcohol While Pregnant

Dont Let your Child Swim Alone

Dont Leave Toddler Alone in Bathtub


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Modify a Current Behavior

Use iodized salt

Proper washing of hands prior to meals

Abandon an Old Behavior

If You Smoke, Quit


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THE FIVE Ps OF SOCIAL

MARKETING

1. Product:knowledge, attitudes or behavior

you want the intended audience to adopt.

2. Price: what intended audience must give up

to receive the programs benefits.

3.Place:channel or how the message is

disseminated.

4.Promotion:means of persuading intended

audience that the product is worth the price.

5.Politics:Partnerships/Alliances, Legislative

Change


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Research should be conducted with people and

not on them

Communities should be involved in major

decision making


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AWARENESS OF TB

AS A PUBLIC HEALTH PROBLEM

EARLY REFERRAL OF TB SUSPECTS

PROPER CARE

AND SUPPORT OF PATIENTS

TARGETS ACHIEVED

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Community Participation & Communication in Health

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