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Community works for business - TrueNorthPHP 2013

Date post: 19-Sep-2014
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Being part of the community is not just great to support the open-source movement, but it also is great for business. Why is it that big companies invest in open-source projects and how can your business benefit from participation? In this talk I explain the reasons why companies like to be associated with the PHP community and how your business can benefit from it. Even if you're working for a company, this talk will give enough arguments to talk to your bosses and convince them to contribute to open-source.
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Community Works For business
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Page 1: Community works for business - TrueNorthPHP 2013

Community WorksFor business

Page 2: Community works for business - TrueNorthPHP 2013

Who uses open-source?

Page 3: Community works for business - TrueNorthPHP 2013

Who contributes back?

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Business involvement?

Page 5: Community works for business - TrueNorthPHP 2013

PHP Community

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Organizing events

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Build projects

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Volunteers

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Self financed

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Need support

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Why participate?

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Example

• it's good for the health of the language

• it's good for business

• depends on the usage of language / technology

• target the audience that become your promoters

• good sentiment around the company and brand (brand awareness)

• build relationships one-on-one and give demos

• a great way to recruit for your company

• community feedback about your company

• keeping in touch with community

Thanks to Elizabeth Naramore for providing feedback

Page 13: Community works for business - TrueNorthPHP 2013

Example

• learn technology in an early stage

• get in touch with people to provide support

• follow up on technological evolutions and trends

• easier finding partners, customers or new employees

Thanks to Thijs Feryn for providing feedback

Page 14: Community works for business - TrueNorthPHP 2013

Example

• visibility to potential employees and partners

• giving something back to the community

• building a business on top of quality open source projects

• being part of a fun and engaging group

Thanks to Wim Godden for providing feedback

Page 15: Community works for business - TrueNorthPHP 2013

Example• access to everyone’s best practices + innovation

• share best technical solutions

• cooperate on a technical level - compete on a business level

• real multiplier (e.g. US Government) for reusable infrastructure

• making the difference

• buy once, get improvements back for free indefinitely

• more secure products

Thanks to Jeffrey McGuire for providing feedback

Page 16: Community works for business - TrueNorthPHP 2013

Example

• learn internals of open-source projects

• meeting experts for support and advice

• finding new ways to offer better services

• finding gratitude in “giving back”

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Summary

• keeping up-to-date on new technologies

• establishing support and advice networks

• feedback on your products / services

• great for hiring new employees

• great for finding new customers

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How getting involved?

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Report bugs

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Fix issues or add features

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Write documentation

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Provide translations

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Other ways to help

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Room for user groups

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Buy beer for events

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Sponsor events

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Provide hosting

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Give us developers

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What’s the ROI?

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Long term investment

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Create partnerships

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Get valuable feedback

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Brand awareness

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Beta testing

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Buy once, use forever

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Hiring and recruitment

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Support and assistance

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Market leader

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Community works!

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Community feedback

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Community Interactions

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Improved products

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Product Evangelists

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Give little, get much

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Attend user group meetings

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If there’s none around

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You need to start one

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A lot of hard work

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Good planning

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Build a happy community

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Open doors

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Long lasting relationships

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Beware of dangers!

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Arrogance

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High Expectations

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Everything for granted

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Don’t build on others’ rep

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Earn the seat at the table

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Summary

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Invest in communities

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Give because you want to

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Earn respect

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Do better business

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community works: http://www.flickr.com/photos/76029035@N02/6829419407 using open-source: http://www.flickr.com/photos/joshholmes/6775970225 wall street: http://www.flickr.com/photos/ensh/3867767246/ phpnw11: http://www.flickr.com/photos/stuartherbert/6231772651/ phpbenelux: http://www.flickr.com/photos/joshholmes/6774829421 joindin: http://www.flickr.com/photos/joshholmes/6779894817 volunteers: http://www.flickr.com/photos/stuartherbert/6230059226 cash register: http://www.flickr.com/photos/stevensnodgrass/4034636727/ support: http://www.flickr.com/photos/dominicspics/5559345297/ questions: http://www.flickr.com/photos/oberazzi/318947873 signup: http://www.flickr.com/photos/goldendragon613/296795071 bugs: http://www.flickr.com/photos/goingslo/4523034319 repairs: http://www.flickr.com/photos/urban_outlaw/2683334422 documentation: http://www.flickr.com/photos/sixteenmilesofstring/2476311752 translations: http://www.flickr.com/photos/jeremybrooks/2175042537 red cross: http://www.flickr.com/photos/tk_five_0/2312700765 server rack: http://www.flickr.com/photos/traftery/2467633331 rasmus: http://www.flickr.com/photos/arnaudlimbourg/5165138896 roi: http://www.flickr.com/photos/epsos/5394616925/ long term investment: http://www.flickr.com/photos/teegardin/6093690339 partnerships: http://www.flickr.com/photos/macaco9/5820706157

boomerang: http://www.flickr.com/photos/cogdog/5389653746/ space: http://www.flickr.com/photos/nasamarshall/7637356614/ recruitment: http://www.flickr.com/photos/streamishmc/5743450139 lion: http://www.flickr.com/photos/amhuxham/6859625396 feedback: http://www.flickr.com/photos/oemebamo/2542415550 success: http://www.flickr.com/photos/kevint/85911467 usergroup: http://www.flickr.com/photos/calevans/7865429670 desert: http://www.flickr.com/photos/yavuzcan/8177393624 uncle sam: http://www.flickr.com/photos/donkeyhotey/5666065982 miners: http://www.flickr.com/photos/rescatemineros/5076031158 agenda: http://www.flickr.com/photos/horiavarlan/4273218381 happy: http://www.flickr.com/photos/salty_soul/4690978242 gate: http://www.flickr.com/photos/naystin/1459738104 baby: http://www.flickr.com/photos/mujitra/2933605871 !danger: http://www.flickr.com/photos/jonathangill/5338645910 arrogance: http://www.flickr.com/photos/brostad/3420765336 sagrada familia: http://www.flickr.com/photos/joangs/3603305604 money: http://www.flickr.com/photos/9731367@N02/6988272680 table: http://www.flickr.com/photos/stanfordedtech/3932292426/ clue bat: http://www.flickr.com/photos/trombonekenny/2509085987 investing: http://www.flickr.com/photos/mytudut/5189224326/ free will: http://www.flickr.com/photos/scramblerman/292214579 beach: http://www.flickr.com/photos/victoriawhite/4972555193 mountains: http://www.flickr.com/photos/dcsl/3268208595/

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https://joind.in/9956

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January 24 - 25 in Antwerp Belgium

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Thank you


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