Commuter Choice Summit -2004
Florida Department of Transportation District 5
Public Transit Office
Transit Agencies in FDOT-District 5
• LYNX – provides full-service transit programs to Orange, Osceola and Seminole counties with additional coordination with Lake County
• SCAT – provides full-service transit programs to Brevard County
• VOTRAN – provides full-service transit programs to Volusia County and additional coordination with Flagler County
Goals for 2004
• Implementation of toll free number for Rideshare Program (866-610-RIDE)
• Develop concepts for new Districtwide Rideshare Sign
• Develop marketing plan for toll free number
• Continue hosting regional CAP meetings
Accomplishments for 2004
• Regional Meetings with District 5 CAP agencies• Guest speakers – Jennifer Ryan from South
Florida Commuter Services visited in July 2004 to share marketing concepts
• Successful implementation of toll free number for the Rideshare program
• Met with marketing representatives from Traffic Pulse and Metro Networks for toll free number campaign
Opportunities for 2005
• Implementation of the marketing plan for the toll free number
• Finalize concept for the Districtwide Rideshare sign
• Continue the success of regional CAP meetings.
LYNX – Goals for 2004-05• Increase the level of CAP participation via private and
public sector employers in Seminole, Orange and Osceola Counties (1.5 million residents).
• Increase the level of CAP participation via employed commuters in Seminole, Orange and Osceola Counties.
• Increase awareness, implementation and usage of employer supported Guaranteed Ride Home programs in the LYNX service area.
• Identify and capture information on barriers and deterrent to CAP.
• Actively participate in region-wide partnerships to promote the success of the CAP.
LYNX – Performance Measures
• Hold workshops for employers and participants in the CAP.
• Promote CAP Award Champions and annual luncheon for employers.
• Media coverage and ongoing marketing programs: vendor fairs, bilingual brochures, community and civic events.
• Utilize mail-back surveys for program participants• Radio and television promotion
SCAT - Goals for 2004-05
• The level of participation by private and public sector employers in the CAP should be increased.
• The level of participation by private and public sector employees in the CAP should be increased.
• A Guaranteed Ride Home (GRH) should be developed by each local program to enhance participation in the CAP.
• The CAP should monitor the deterrents for participation in the program and encourage innovations for improvements to the program.
• Region-wide partnerships to gain new ideas for the success of the CAP.
SCAT – Performance Measures
• Use quantifiable data to measure performance – by tracking marketing piece distribution, number of promotional presentations to the community, new and/or additional carpool and vanpool participants.
• Utilize mail-back surveys for program performance and measurement.
• Focus on bilingual and/or minority-based media and marketing brochures.
VOTRAN - Goals for 2004-05• Increase the level of participation by private and
public sector employers in the CAP.• Increase the level of participation by private and
public sector employees in the CAP.• A Guaranteed Ride Home (GRH) should be
developed by each local program to enhance participation in the CAP.
• Monitor the deterrents for participation in the program and encourage innovations for improvements to the program.
• Participate in region-wide partnerships to gain new ideas for the success of the CAP.
VOTRAN – Performance Measures
• Set specific goals for outreach and track success: make 120 telephone/direct mail contacts to employers, attend 4 community events each year, and give a minimum of 10 presentations to employers annually.
• Conduct participant surveys for performance measurement.
• Promote the GRH program to employers.• Report distribution of CAP literature.
Contact Information
• Ms. Diane Poitras, FDOT-District 5
407.482.7860 or [email protected]• Ms. Brenda Rhodes, LYNX
407.841.2279 or [email protected]• Ms. Judy Lewellen, SCAT
321.952.4563, ext. 300 or [email protected]• Mr. Tim Clemons, VOTRAN
386.756.7496, ext. 149 or [email protected]