WHY ADVERTISE INHARIAN SEPUTAR INDONESIA(KORAN SINDO)2011?

1

MEDIA NUSANTARA CITRA

1.WE ARE PART OF THE GREATEST MEDIA GROUPIN INDONESIA

2

3

2.

WE ARE THE FASTEST GROWING NEWSPAPERIN INDONESIA

4

Fast Improvementwithin Short-term

5

3.

GET NEW AUDIENCE:COMMUNICATE TO NEW TARGET

6

7

Readers Demographic

8

Readers Demographic

9

4.

THE MOST EFFICIENT

10

1 rate for various media

• 1 national + 6 local-editions+ 1 upcoming local-edition in Manado

• TVC spot in RCTI

• TVC spot in Sindo TV

• Sindo Update on RCTI

• Sindo Update on TPI

• Sindo Update on Global TV

• MNC Business Channel by request11

National Edition

12

West Java Edition andCentral Java Edition

13

East Java and South Sulawesi Edition

14

South Sumatera andNorth Sumatera Edition

15

Kelapa Gading & Segitiga Emas

16

5.

HARIAN SEPUTAR INDONESIA HAS THE LOWEST CPT

17

CPT (Cost per Thousand)Display Ad/FC

107,000 64,200

18

6.GRAB AUDIENCES OF DECISION-MAKERS THROUGH

CHANNEL

19

Group Synergy

Programs in Channel:• Special for “Laporan Keuangan”

• Emittence

• CEO

• Talkshows:– E-view, “Talk with People of The Day”

– Power Breakfast

20

7.VERY CUSTOMIZED BASED ON THE NEEDSBY CREATIVE DESIGN

21

Creative Ad

22

Creative Ad

23

Creative Ad

• Consecutive Ad Holcim22 may 2010 editionright side pages

24

8. VERY CUSTOMIZED BASED ON THE NEEDSBY DISTRIBUTION

25

Everyone’s Involved

26

Permata Bank

27

9.

INTEGRATED CAMPAIGN

28

Integrated Media Promotion

• We Execute Integrated Media Promotion through:– Event

– TVC

– Radio Commercial

– Online Advertising

– Print Advertising

29

Giant Shopping Day

• Print AdvertisingFull page on Harian Seputar Indonesia

• TVC on

• Radio Commercial on

• Online Advertising on

• Event

30

10.

EDITORIAL FRIENDLY

31

On 1st page

32

33

34

35

36

37

38

ACCOMPLISHMENTSHARIAN SEPUTAR INDONESIA IN 2010

39

EDITORIALACHIEVEMENTS

40

No Deskripsi Kategori

1 Mahkamah Konstitusi Anugerah Konstitusi 2010

2 Jakarta Fashion & Food Festival 2010 Juara Umum Gading News Award 2010

3 Perpustakaan Nasional Citra Dharma Pustaloka (Aspek Tata Bahasa Indonesia)

4 Fotografer Juara 1 Lomba Foto Kementrian Kelautan & Perikanan, Tingkat Nasional

5 Fotografer Juara 2 Lomba Foto Pendidikan Astra 2010, Tingkat Nasional

6 Fotografer Juara 2 Lomba Foto XL Award 2010, Tingkat Nasional

7 Fotografer Juara 2 Lomba Foto Telkomsel, Tingkat Nasional

8 Fotografer Juara 2 Lomba Foto Perbankan, AXA Mandiri

9 Fotografer Foto Pilihan Editor, Anugerah Pewarta Foto Indonesia

10 Fotografer Juara 3 Foto Jurnalistik Bank Sumsel Journalis Award Tingkat Regional Sumbagsel

11 Fotografer Juara 1 Lomba Foto Hasil Kebunku PT Perkebnan Nusantara VII Tingkat Regional Sumbagsel

12 Fotografer Juara 2 Lomba Foto Journalist Award Bank Sumsel Babel Tahun 2010

13 Fotografer Juara 1 Telkomsel Foto Journalistik 2010

14 Fotografer Best Foto Cevi Award, Chevrolet Mobil

41

CIRCULATION & DISTRIBUTIONACHIEVEMENTS

42

Growth of Printed Exemplars(daily average by year)

Source : Circulation Departement43

SALESACHIEVEMENTS

44

Growth of Ad-earnings(total on year)

*) Source : Media Scene 2009/2010.**) Projection 2010.

45

EVENTS PAST, PRESENT & FUTURE

46

High Tea Dialogue

47

Fun Weekend

48

BazaarGadget Extraordinaire

• May 2010, Bandung & Surabaya

• July 2010, Semarang

• August 2010, Jakarta

• September 2010, Medan & Makassar

• October 2010, Palembang

• November 2010, Bogor/Depok

49

People of The Year 2009

• Held yearly since 2007

• Upcoming (POTY 2010) will be held on December 2010

50

Rekor Bisnis (REBI)• Already held twice

– ReBi 1 on 24 February 2010

– ReBi 2 on 3 June 2010

• Upcoming, ReBi 3, will be held on 3 November 2010

51

UMKM Award

52

TOILET BERSIH SINDO

53

Bazaar HUT SINDO

54

2011Harian Seputar Indonesia on

55

What We Have on 2011

• Thematic: “6 Tahun Semakin Kokoh”

• Maximizing Advertiser’s Exposures

• Customized Distribution for Clients– Complimentary newspaper for specific target by

clients database

56

WHAT WE HAVE ON 2011

57

“6 TAHUN YANG SEMAKIN KOKOH”THEMATIC

58

Apresiasi CSR

Januari 2011

59

- Fun Weekend- Gadget Bazaar 1 – 2011 (Surabaya)- REBI 4 - 2011

Februari 2011

60

- High Tea Dialog- Entrepreneurship Training - Sumut- Gadget Bazaar 2 – 2011 (Semarang)

Maret 2011

61

- Fun Weekend- Enterpreneurship Training – SumSel- Investor Guide- Gadget Bazaar 3 – 2011 (Bandung)

April 2011

62

- Fun Weekend- Tour & Travel Fair- Investor Guide- Entrepreneurship Training – Semarang- Gadget Bazaar 4 – 2011 (Yogyakarta)

Mei 2011

63

- Entrepreneurship training – Jakarta (Final)- Learning Land

Juni 2011

64

- Fun Weekend- UMKM Award- REBI 5 – 2011- Solo Food Festival 2011

Juli 2011

65

- High Tea Dialogue- Toilet Bersih Sindo 2011

Agustus 2011

66

- The Inspiring Way - Fun Weekend- Surabaya Fun Walk- Palembang Fun Walk

September 2011

67

- Fun Weekend- Gadget bazaar- Jakarta Food Festival

Oktober 2011

68

- Fun week end- REBI Event 6 - 2011- Test Drive Sindo- Bandung Food Festival

November 2011

69

- CSR award- POTY 2011 – New Version- Medan Food Festival

Desember 2011

70

No. Event Jan Feb Mar Apr Mei Jun Jul Ags Sep Okt Nov Des Remaks1TOUR & TRAVEL FENY & ROBI2 LEARNING LAND ALL3ALTERNATIVE INSPIRED ROBI4APPRESIASI CSR / LIPUTAN CSR ALL5TEST DRIVE PRIMA

6INVESTOR GUIDEARIEF & USMAN

7HIGH TEA DIALOGUE ALL8UMKM ALL9ENTERPRENEUR TRAINING SUMUT SUMSEL SEMARANG JAKARTA VIRGIN & ROBI

10TOILET BERSIH ALL

11

GADGET (JAKARTA, BANDUNG, SEMARANG, YOGYAKARTA, SURABAYA)

ANDRI & MELLY

12SNPTN ALL13FUN WEEKEND ALL14REBI ALL15SOLO FOOD FESTIVAL ALL16SURABAYA FUN WALK ALL17PALEMBANG FUN WALK ALL18JAKARTA FOOD FESTIVAL ALL19BANDUNG FOOD FESTIVAL ALL20POTY 2011 ALL21MEDAN FOOD FESTIVAL ALL

Events in 2011

71

72