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Company Branding For the American Airlines - US Airways Merger

Date post: 11-May-2015
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When two companies merge together, there is a necessity to portray to the public at large that the merger was a successful one and that things are moving forward on a positive note. That is why when American Airlines and US Airways recently merged, they have put forth a branding effort to display to the public service will continue without interruption around the globe with even more destinations and services.
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Company Branding For the American Airlines - US Airways Merger
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Page 1: Company Branding For the American Airlines - US Airways Merger

Company Branding For the American Airlines - US Airways Merger

Page 2: Company Branding For the American Airlines - US Airways Merger

When two companies merge together, there is a necessity to portray to the public at large that the merger was a successful one and that things are moving forward on a positive note. That is why when American Airlines and US Airways recently merged, they have put forth a branding effort to display to the public service will continue without interruption.

More info on:http://www.absoluteapparel.com.au/

Page 3: Company Branding For the American Airlines - US Airways Merger

The new logo for the combined companies will feature a flight symbol that has the eagle, the star and the "A" in shades of red, white, and blue. In keeping with the core icons of the company, this gives a familiar, yet refreshing look to the logo.

More info on:http://www.absoluteapparel.com.au/

Page 4: Company Branding For the American Airlines - US Airways Merger

The new airline is committed to broadening and modernizing their passenger's traveling experience with updated services and products, beginning with terminals that are being redesigned as well as improved on-board accommodations for passengers as they travel in the aircraft.

More info on:http://www.absoluteapparel.com.au/

Page 5: Company Branding For the American Airlines - US Airways Merger

The company understands that in today's modern world, time is of the essence, but so is the comfort and convenience of the passengers. In the coming years the passengers will see an entire travel experience transformed.

More info on:http://www.absoluteapparel.com.au/

Page 6: Company Branding For the American Airlines - US Airways Merger

The redesign of the interior of the airplanes is a bold statement of the origin and the name of the company, but also emphasizes looking forward while capitalizing on the freedom of spirit of modern America. The passenger experience inside the planes will be one of comfort, convenience and a focused time in the air.

More info on:http://www.absoluteapparel.com.au/

Page 7: Company Branding For the American Airlines - US Airways Merger

Now, passengers will enjoy a totally new comfort level in our Boeing 777 300ERs, with full flat aisle access for First Class and Business Class seating. All of the new services, amenities, and new options for menus in First and Business Class international flights will be beyond compare.

More info on:http://www.absoluteapparel.com.au/


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