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The information contained in this presentation is confidential. Patents pending. A Trusted Advocate for Small to Mid-Sized Business
| Date post: | 06-May-2015 |
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The information contained in this presentation is confidential. Patents pending.
A Trusted Advocate for Small
to Mid-Sized Business
The information contained in this presentation is confidential. Patents pending.
A Strong Sales Lead
The three strongest criteria that determine
whether a “Prospect” will turn into a “Customer”
are:
!! Quality of the Lead
!! Commitment of the Prospect
!! Trust of Vendor
The information contained in this presentation is confidential. Patents pending.
The COMPANY.com Experience
By providing a
relevant, compelling
experience, we
create loyal
subscribers who
become higher
quality leads
The information contained in this presentation is confidential. Patents pending.
A Higher Quality Lead
The information contained in this presentation is confidential. Patents pending.
Lead Engines Search Engines
Common Lead Sources
.5% to 3.0% Click-Through
Bing
Yahoo
1.5% to 3.5% Click-Through
No Context
Limited Product
Info
Directory Listing
•! No Solution Guidance
•! Cumbersome Process for Purchase
•! Limited Compelling Experience
The information contained in this presentation is confidential. Patents pending.
LEAD GENERATION !!Campaigns to Subscribers
!!Multi-Channel Promotion
!!Controlled Spend via Budgeting
EXPERT ADVICE
!!Business Library
!!Practical “How To” Guides
!!Q&A with Subject Matter Experts
VETTED VENDOR MARKETPLACE
!!Editorial Reviews
!!Product Comparison Grids
!!Exclusive Deals
The COMPANY.com Ecosystem
A Trusted
Advocate For
Small Business
SAVE MONEY
GET ADVICE
GROW
The information contained in this presentation is confidential. Patents pending.
Information About Your Company
Each vendor within
our marketplace
owns a landing
page in which they
can provide details
relevant to potential
buyers.
The information contained in this presentation is confidential. Patents pending.
Vendor Presence
For those vendors
who excel at serving
the SMB,
COMPANY.com will
provide an editorial
review.
The information contained in this presentation is confidential. Patents pending.
Product Comparison Grids
So that we can “fit” the
lead to your solution,
we showcase our
vendor’s solutions in a
comparison grid format.
From here, interested
parties can click over
into your web
environment
The information contained in this presentation is confidential. Patents pending.
Exclusive Deals
We encourage our
vendors to offer
showcase deals and
special offers within
the environment.
The information contained in this presentation is confidential. Patents pending.
Education
The Business
Library & QA
sections provide
insight into the latest
business trends as
well as practical
advice on business
products and
services
The information contained in this presentation is confidential. Patents pending.
Leveraging Subscriber Relationships
Registered Subscribers
of COMPANY.com
receive regular
communications that
include:
!!Business Advice
!!Event Announcements
!!Product Promotions
Prospect
Lead
Client
Subscriber
The information contained in this presentation is confidential. Patents pending.
Driving Traffic
The information contained in this presentation is confidential. Patents pending.
Driving Traffic to COMPANY.com
Search Engine Marketing
•! SEM Arbitrage Engine
•! Product Centric Campaigns
•! Multiple Search Engines
The information contained in this presentation is confidential. Patents pending.
Driving Traffic to COMPANY.com
Organic Traffic
•! Destination Site
•! Traditional Marketing
•! Online Marketing
•! Viral/Soc.Network Marketing
The information contained in this presentation is confidential. Patents pending.
Driving Traffic to COMPANY.com
Channel Partners
•! National Vendors
•! SMB-Centric Providers
•! Trusted Providers
•! Highest Quality Leads
The information contained in this presentation is confidential. Patents pending.
Driving Traffic to COMPANY.com
Registered Subscribers
•! Value-Rich Communications
•! Trusted Relationship
•! Recommended Vendors Only
The information contained in this presentation is confidential. Patents pending.
Driving Organic Traffic
Destination Site
Exclusive Deals Robust Vendor
Marketplace
Unique & Aggregated
Content
Traditional Marketing
Advertisements
Published Articles from
Company.com Staff
Channel-Sponsored Promotions
Online Marketing
Advertisements Link backs &
Content Syndication
Channel-Sponsored Promotions
Viral/Social Networks
Twitter, Facebook, Linkedin
Business Advocacy
Deal-Centric Posts & Tweets
The information contained in this presentation is confidential. Patents pending.
Channel Partner Distribution
COMPANY.com Channel Partners
Online Promotion
Co-Branded Vendor
Marketplace
Content Sharing &
Link-Backs
In-Store Promotion
Kiosks Signage POS
Promo
Dealer Sales
Up-sell to Existing
Accounts
Value-Add for New Sales
The information contained in this presentation is confidential. Patents pending.
Thank you
The Company.Com Corp.
(866)940-0445
