Company IntroductionPresenter: KenDate: 2013/09/17

Part III Part III Product IntroductionProduct Introduction

Part IVPart IVBusiness StrategyBusiness Strategy

Part II Part II Why AttendWhy Attend

Part I Part I Who is AttendWho is Attend

Content

Target MarketSales GrowthSales Area DistributionProduct DistributionOur Worldwide DistributorsResourcesFor Our Partners & Suppliers

Product StrategyConnectorCable Solution

Value PropositionBusiness ModelOrganization & TeamOur Support

About ATTENDVision / Mission / CultureEvolutionLogo Introduction

Who are we?

About ATTEND

Connectivity Solution Provider

ATTEND, founded in 2002, has been singularly committed to providing the total connectivity solution to customers around the globe.

Our specialized major product lines cover various connector and cable offering including memory card socket, PCB card socket, I/O connector and cable assembly.

We pro-actively participate in our clients’ business and offer our innovative connectivity solutions that enables them develop innovative products and gain a competitive edge in the market.

Why ATTEND?

 I have often been asked if the word “ATTEND” has special meaning. Over the past two decades, I have been involved with many electronic components such as semiconductor, connector, and cable. These components have to be used by customers in their projects, which create our opportunities to sell.  Therefore, I profoundly realize that the most important thing of a successful enterprise in this industry is to proactively take part in the customers’ product design. As a result, “attend your business”, “attend your project”, are the common faith of our team.  Furthermore, “attend” contains positive and active implications, so I choose “ATTEND” as our brand name. It is not only our principle, but also our promise to customers.    

See next page

During the growth of ATTEND, we fully understand the importance of long-term relationships between customers and us. We cannot survive alone in the environment of electronics components industrial. Only when our customers achieve their goal can we have the opportunities to success.  “Connect to Your Success” is our business philosophy. Everything we do, we do it for your success.

Kenneth FuGeneral Manager

Attend Technology Inc.

What is “Connect to Your Success”?

About ATTEND

Vision

To be your most reliable connectivity partner in networking solutions.

Mission

To provide world-class connectivity solutions and create new networking innovations in the digital age.

Culture

To be attentive in the relationship with our partners; to create new service value upon reliability and integrity.

Evolution

2012 ATTEND New CI Launch

2012 Deploy Channels in USA, Italy

2011 Deploy Channels in Russia, Turkey, Canada

2010 Deploy Channels in Germany, Slovakia

2010 Develop MiniPCI Express Connector in WiFi Application Market

2009 Deploy Worldwide Channel (Poland, South Korea, and India)

2008 Achieved substantial business growth from entering the Networking market

2006 Successfully Launched Memory Card Adapter in Taiwan/Japan/Korea Market

2005 Successfully to go to ADSL Router and STB market in France

2004 Memory Card Adapter Product Line Launched (Major Product: CF1/CF2 to PCMCIA adapter , xD to SMC adapter , Mini SD / Micro SD to SD adapter)

2003 Established the Memory Card Socket product line (Major Product: CF, MS/MS Duo/M2, SD/Mini SD/Micro SD, SMC/xD)

2002 Attend Technology Inc. Founded  

Logo Introduction

We are ATTEND, everything we do starts with our core value: “Innovation”.

ATTEND makes an important step to collaborate and build reliable partnerships, and to keep moving forward with our faith.

As we enter a new decade of growth & prosperity, we will keep our principle of being “Attentive” and deliver our promise through a whole new “Attend’s Way”. 

Innovation

Partnership

Attentive

Why ATTEND

Connect to Your Success

ATTEND is your most trustworthy partner and your first choice for innovative connectivity solutions

We are dedicated to provide world-class connectivity solutions. Our value proposition is built upon on the core principle of “Connect to Your Success”.

This is a common goal we share with our customers. This guiding principle drives us to develop integrated service innovations, which enables us to win in every promising market, and to connect every success in the networking business.

Your Success is our Responsibility

IntegrityIntegrity

CompetitivenessCompetitivenessServiceService

QualityQuality

Customer service oriented Organization

HR

Business Model

ATTEND ATTEND TECHNOLOGYTECHNOLOGY

Different Agent Different Agent TypeType

Markets Markets (End Customers)(End Customers)

Connector

Connector

CableCable

Consumer Electronics

&Networking

Consumer Electronics

&Networking

Major in Semiconnectors

Major in Semiconnectors

Direct SaleDirect Sale

Major inElectromechanica

l Parts

Major inElectromechanica

l Parts

Major in Connectors

Major in Connectors

Major in Passive

Components

Major in Passive

Components

Our Support

ezBuyer : Instant Order Notification System

Our service innovation consist of an instant project status notification system called ezBuyer which enables accurate and timely order fulfillment, as well as on-time delivery.

We connect the supply chain seamlessly to reduce costs and add value for our partners.

ezBuyer

ezBuyer : Instant Order Notification SystemTake it easy, be a easy Buyer!

ShippingNotification

Order Confirmation

T/TNotification

E-mail

E-mail

E-mail

E-mail

Customer

Product Introduction

Products Management Strategy：

A market-oriented management strategy• Total Solution for Connectors• Customization for Cable solutions

Product Development Principles：

• Pro-active product development for our strategic target markets• Fulfilling our client’s customization request

Product Development Direction：

• Connectivity products based on key association standards • High-frequency connectors• Water-proof connectors

Products Strategy

Connector Products

• Connector

As a professional connectivity solutions provider, ATTEND is your one-stop total solution provider with our complete range of connector products for various applications. Our specialty is in networking and consumer applications, in which we are able to provide not only high quality products in a timely manner, but also new professional service models that makes us your most reliable partner.

Memory Card Socket I/O Connector PCB Card Socket FPC Connector

Please visit our web site www.attend.com.tw for more information

Connector Products

SD Family Socket

Please visit our web site www.attend.com.tw for more information

SIM Card SocketSmart Card Socket

HDMI Connector

USB Series Connector

RJ-45 Connector FPC Connector ESATA Connector

Mini PCI-E Socket

Pogo Pin Connector

Cable Solutions

• Cable Assembly

Our cable assembly solutions provides the advantage of customization service and design-in research & development which enables early involvement + higher success rate for your innovative projects. In addition, ATTEND is also

equipped with advanced tooling technology & state of the art manufacturing facilities which enables the realization of innovative products and help our customers gain a competitive edge in the market.

HDMI Cable USB Cable SATA Cable Ethernet Cable FFC Cable

Please visit our web site www.attend.com.tw for more information

Cable Solutions

HDMI Cable

Please visit our web site www.attend.com.tw for more information

USB Cable Industrial Cable High Frequency Cable

Automation

Business Strategy

Target Market

• Consumer Electronic DeviceApplication ： Tablet PC, Internet Audio Equipment, Digital

Photo Frame, Navigation Device

• Industry ApplicationApplication: Security Camera,

Vehicle Tracking, Smart Meter , Embedded System

• Networking SystemApplication: ADSL Modem/Router,

IP Router, IP STB, LTE Router, WiFi Router, VOIP, 3G 、 4G Modem, GSM/GPRS Module

Global Sales Channels

Our Valuable Distribution Partners

Our Resources

Downloads and ToolsWe have complete support of detailed product information, marketing tools downloads and other supporting materials that will help you excel in the market as our distribution partner. They are updated constantly and prove to be invaluable resources for the connectivity field professionals.

Please visit our web site www.attend.com.tw for more information

Brochure DM

Our Virtual Channel

Global Online ShopATTEND and its partners commit to the best service for clients. Our Online Shop instantly connects to what's most important to you. While fully supporting our brick-and-mortar channels, ATTEND is also expanding its global virtual business and expecting to provide instant and convenient services for customers. Through our Online Shop, you will have a quick look and the most comprehensive view of what exactly you are looking for!