opernicus

service

Background of CompanyCOMPANY NAME COPERNICUS SERVICE SDN. BHD.

Address LOT 113, TECHNOLOGY PARK MALAYSIA,57000 BUKIT JALIL, KL

TEL. NO.Fax.E-mail

03-8998 307003-8998 3160copernicusservice@gmail.com

Website www.copernicusservice.com.my

Liaison Officer Munira Bt Mohamed Hamidi

Contact No. 013-2346060

Organizational Chart

Khoo Khai Shen

CEO

Amani

COO

Zur Ain Aqilla

CFO

W.N. WanidaAnalyst

Fatin Inshira

CTO

Munira

CMO

• TaglineMakes your life easier

• Vision & Mission Full fill your house with great and style

furniture

General Product Description

The Cube is an 8-in-1 cushion equipped with

4 ways adjustable seats, compact book

shelf, flexible table lamp, simple coffee

table, wheels built-in, and comfortable

cushion. Electric socket also available. The

Cube comes in 3 colours; white, black and

dark brown. The most important is, it saves

space!

SWOT ANALYSIS

STRENGTH WEAKNESS

o 8-in-1o Price par to qualityo Save spaceo Comfortable

o High-costo Limited space

OPPORTUNITIES THREATS

o Can be used by all ageso Marketableo Technologieso Social media support

o Competitors might copy our design without permission.

o Building qualitieso Less promotion

BUSINESS STRATEGY

OperationGeneric strategy

BUSINESS STRATEGIES

Optimizing space usageAs world population on the rise, it is important for us to optimize the space available Creative & innovationIn our creative world, innovation advantage can often translate into improved productivity, better sales, or even market domination

Efficient & well-trained staffsStaff will undergo courses continuously to enhance their skills.

Use innovation product as attractionInnovation-product has been used worldwide and people is more keen in using it as it is more practical than usual product

OPERATION

ADVERTISINGCUSTOMERS

REVIEWNEGOTIATE

PRODUCT QUALITY CONTROL

CHECK

PAYMENT ON DELIVERY

GENERIC STARTEGIES

Cost leadership

The cost leadership strategy advocates gaining competitive advantage due to the lowest cost of production of a service. The costs will be reduce from production and marketing as the raw material to produce a unit is less

To ensure the service serves the average price or even lower price than other competitors.

Carried out roadshow or furniture exhibition at nearby shopping mall or public hotspots

Our target – Astro On The Go / Go Shop

STRATEGISING MARKETING

Marketing Strategies

In our business, we sell products to our customers that is called “Business-to-Consumer”.

Segmentation

Psychographics which refers to the customer group’s lifestyle. For example, their social class, lifestyle, personality, opinions and attitude.

Geographical locations such as country, state, city

Target Market

As we mention the advantages of The Cube, we provide the best product for compact houses and also students’ rooms, targeting busy workers who didn’t have time to tidy up their houses and also students. This is related to busy lifestyle and also their social class whether as workers or students even junior families.

Positioning

As in tagline, we are creating a product that can attract people to purchase our product. The tagline is shown to save space by creating innovation product. This shows that we are truly care about their house’s space.

MARKETING TACTICS

MARKETING TACTICS

PRODUCT PRICE

PLACE PROMOTION

Price For the price of our cleaning services, it is depends on the sizes of rooms

or houses that we are going to clean. Normally, students’ room are charged with low prizes while houses will be charge with higher prizes depending on sizes.

PROMOTION ADVERTISEMENTS

Newspapers Internet Television

PRODUCT Cleaning Service

PLACE Near to residential area Easy to find

FINANCIAL ASPECTS

1. Personal saving.2. Loan and borrowing from family.3. Bank and entrepreneurs investments TEKUN, SME Bank, MARA, IKS