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www.htc21.co.kr COMPANY INTRODUCTION 2011 Copyrightsⓒ 2011 Hospitality & Tourism Company
www.htc21.co.kr
COMPANY INTRODUCTION
2011
Copyrightsⓒ 2011 Hospitality & Tourism Company
2
Managing Property2.
Company Overview1.
3.
Consulting Achievements4.
Executive Introduction7.
Business Process6.
Table of Contents
Marketing Network
Contact Us8.
Business Strategy5.
3
Company Overview
HTC(Hospitality & Tourism Company)
Founding Year : 1997
Capital : Appox. US$ 2.O Million
Number of Employees : 835
Business Scope
- Development and Management of accommodation
- Consulting
- HR Training
- Sales & Marketing as the representative of hotels
Managing Properties
- Domestic : 13
- Overseas : 3
◈ Subsidiary Overseas Company : China, Dubai
Marketing Network
- Experience of sales representative in Korea
for Sol Melia Hotels & Resorts
Consulting Achievement : 60 Projects
4
Our Misson
- Excellence in customer satisfaction
- Create value & profit for customers
- Sustainable growth
- Management based on client’s trust
Our Core Values
Global
Passion
Trust
International ChainInternational Human ResourcesInternational Operational system
Creativeness & ImaginationChallenge & InnovationLearning & GrowthEnlarging Business Models
RespectEthicsOpen MindCare
To be an outstanding Hospitality & Tourism Company
in the world with a touch of eastern culture
and sound operation system
Our Vision
Company Overview
5
Our Business Scope• Hotel
• Resort
• Condominium
• Serviced Residence
• Community Center
• Interior
• Remodeling
• Tech. Support
• Feasibility
• Valuation
• Asset Management
• Strategic Advisory
• GSA (Sales & Marketing)
• HR Training
• Out-Sourcing
Consulting Construction
Other
Business
Management
Company Overview
6
H.T.C Organizational Chart
Company Overview
CEO & President
Vice President
ResidenceManagement
Training centerManagement
Hotel & ResortManagement
ManagementSupport
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★ Subsidiary
SI CHUAN HAO TE SHI(China Hotel Management)
• Jiuauashan HTC Hotel• TIAN YI Hotel• Casaville Cheongdu
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Managing Property
• Opening Year- September 01, 2005
• B&B (Boutique & Business Hotel)
• Room 220
• Restaurant
• Banqueting Hall
• www.lifestylehotel.co.kr
• Opening Year- July 15, 2010
• Four Star Hotel(Boutique & Business Hotel)
• Room 90
• Restaurants
• Banqueting Hall
• www.해남땅끝호텔.kr
Hotel & Resort (Domestic)
• Opening Year- July 01, 2009
• Four Star Hotel
• Room 223
• Restaurant
• Banqueting Hall
• www.harborparkhotel.com
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Managing Property
• Opening Year- June 19, 1998
• Eco-Resort - Golf Course: 54 holes- Snow Park (Ski)
• Room 960
• Banqueting Hall
• www.oakvalley.co.kr
• Opening Year- September 01, 2005
• Four Star Hotel
• Coffee Shop & Restaurants
• Meeting Rooms
• Other Facilities
• www.academyhouse.co.kr
Hotel & Resort (Domestic)
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Managing Property
Shinchon, Seoul Samsung, Seoul
• Opening Year- December, 2006
• Serviced Residence Hotel
• Room 183
• Other facilities
• www.casaville.co.kr
• Opening Year- July 01, 2005
• Serviced Residence Hotel
• Room 144
• Other facilities
• www.casaville.co.kr
Serviced Residence (Domestic)
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Managing Property
Serviced Residence (Domestic)
• Opening Year- September 07, 2009
• Room 9
• Business Lounge
• Opening Year- May 01, 2003
• Serviced Residence Hotel
• Room 125
• Meeting Room
• Fitness center
• www.casaville.co.kr
Kangnam, Seoul
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Managing Property
In-Service Training Center (Domestic)
• Opening Year- June 01, 2007
• Room 151
• Restaurant, Banquet
• Opening Year- July 01, 2008
• Room 110
• Restaurant, Banquet
12
Managing Property
In-Service Training Center (Domestic)
• Opening Year- March 01, 2009
• Room 54
• Restaurant, Banquet
• Opening Year- May 01, 2009
• Room 80
• Restaurant, Banquet
13
Managing Property
Hotel & Resort (Overseas - China)
Jiuauashan Xinla HTC Hotel
TIAN YIInternational Hotel
• Opening Year : 2008.10
• 100 Rooms, Restaurant, Banquet
• Opening Year : 2011. 12
(Under Development)
•212 Rooms, Restaurant, Banquet
• Opening Year : 2012.6
(Under Development)
•328 Rooms, Restaurant, Banquet
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Marketing Network
• Sol Melia Hotel GSA of Korea
: Sales & Marketing
- China : GranMelia Shanghai
- Indonesia : Melia Bali
Melia Benoa
Melia Purosani
- Vietnam : Melia Hanoi
- Malaysia : Melia Kuala Lumpur
Our GSA team has experience of the sales representative office in Korea for renown the Spanish hotel group, called the Sol Melia Hotels
This contract was expired in 2010.
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Consulting Achievements
1999 ~ 2000
2001 ~ 2002
• Pre-opening Consulting - Human Touch Ville Residence• Pre-opening Consulting - Hotel Entima• Human Resource Consulting - Marriott Hotel(Busan)• Pre-opening Consulting - Shinsegye E-mart Family Restaurant• Feasibility Study - Gonjiam Resort(Gwangju)
2005
• Consulting - Sea Village Project(Jeju)• Pre-opening Consulting - Konlin Tripolice• Feasibility Study - Hotel Suwon(Coa21)• Feasibility Study and Facility Consulting -Youth Hostel(Busan)• Due Diligence Consulting - Hotel Diamond(Saipan)• Management Diagnosis - Hotel Nongshim(Busan)
2003 ~ 2004 • Management Consulting -Youth Hostel(Busan)• Feasibility Study - Hotel Marco Polo(Mokpo)
• Feasibility Study - Hotel Project(Ah Joo Corp.)• Feasibility Plan Study - Gonjiam Resort• Pre-opening Consulting -Namyang Dormitory(Hwaseong)• Pre-opening Consulting - Alpencia Golf Country Club• Management Consulting - Sundaeil Condominium
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Consulting Achievements
2006
2007
• Feasibility Study - Enter City(Media Construction)• Acquisition Feasibility Study(Remodeling) - Hotel Midas(Daegyo, Gapyeong)• Feasibility Study - Hotel Homers(Citi Group, Busan)• Feasibility Study - Business Hotel (Chungdo Construction, Dongtan)
• Feasibility Study and Management Consulting -Serviced Residence(Busan)• Feasibility Study and Remodeling Consulting -Serviced Residence(SK)• Acquisition Feasibility Study - Accommodation(Korean Investment Institute)• Feasibility Study - Glory Condominium(LIG,Dogo)• Feasibility Study - Boracay Resort(Uniel, Philipphine)• Pre-opening Study - Reunification Center(Redcross, Mt.Geumgang)• Management Consulting - Technology & Cooperation Center(Gwangju)• Feasibility Study - Business Hotel(CP Partners, Songdo) • Feasibility Study – BTO Project(Kyunghee University)• Feasibility Study – Kolon Resort(Kolon Resort)
2008 • Pre-opening Consulting -Diamond Bay Resort(Hoankau Group, Vietnam)• Feasibility Study - Ski Resort(Samil, Gapyung) • Feasibility Study - Songjia Resort(Mibaek, Vietnam)• Feasibility Study - Welfare Center(Kyowon, Namwon)• Pre-opening Study - RK Hotel(Philippines)
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Consulting Achievements
2009
2010
• Pre-opening Consulting - Accommodation Town for Global fair & Festival 2009 Incheon
• Management Consulting -Taekwondo Park(Muju)• Facility Planning Study – Seoul KyoUk MunHwa HeoKwan• Asset Development Consulting - Daegu MBC • Asset Development Consulting – Yojin Consttruction & Engineering• National Air and Space Museum accommodation development consulting - Jeju Haein
Construction)
• 6 star Hotel Facility Demand Research & Marketing Strategy set-up and consulting -Busan (CBRE)
• Hallyuworld hotel project review consulting - Hotel inter-Burgo • Management Strategy Consulting for Rainbow Young-dong theme Educational
Institute(Youngdong-gun Administration)• Management plan consulting for 2012 Yeosu Korea Expo - 2012 Yeosu ,Korea Expo
committee
2011• University domitary management plan consulting for 2012 Yeosu Korea Expo
- 2012 Yeosu ,Korea Expo committee• The classic 500 hotel Development Consulting (Akie plaza architectural firm) • Due diligence & Feasibility study(K-Reits Partners)• Asset Development Consulting (Creworks)• Kyungpodae Hyundai hotel asset development Consulting
- Hyundai Heavy industries• Hallyuworld A3 hotel feasibility study Consulting
- Gyeonggi Urban Innovation Corporation
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Business Strategy
• Management with Own Know-How and
Chain System
• Increasing Brand Value
• Purchasing or Development Hotel
• Renovation with basic Concept
• Making Profit.
• Capital Gain
Management CompanyInvestment Company
Development & Purchasing brand Securing Owner’s Equity from
Investment Company and Management Company
Secure Profit and development business through synergy effect
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Business Process
Possibility of success Examination of
development Brand selection
Efficient construction Saving cost
Successful opening preparation Pre-marketing
Profit maximization
Market research Concept creation Facilities investigation Feasibility study
Establish direction Possible brand selection Brand comparison
- Advantage & Disadvantage
- Contract conditions- Cost
• Appropriate brand proposal
Design consulting Construction
supervising
Creating manual RecruitingHR training Purchasing FF&E Pre-marketing License Preopening preparation
MarketingManagement
3 months 3 months The date of contract~ The Date of completion
6~12 months before Opening
5~10 years
Submit report Report Submit report
Regular on-site inspection Decision-making
participation
• Deploy key staffs• Step-by-step recruiting
Full consignment management
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Opening & Management
PreparationDesign &
Construction Consulting
3rd Step 4th Step 5th Step
BrandingFeasibility Study
2nd Step1st Step
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Business Process
Feasibility StudyBasic Management
PlanConcept Creation
Opening & Management
PreparationDesign & Construction
Consulting
3rd Step 4th Step 5th Step
BrandingFeasibility Study
2nd Step1st Step
Environment Analysis
On-site Analysis
- Internal & External
Environment
Market Analysis
- Demand & Supply
- Competitors
- Customer Needs
- Target Market
Policy Analysis
- Urban Development
Policy
- Tourism Policy
Design Development
- Project size plan
- Project concept Plan
- Project concept Design
- Facilities Plan
- Zoning Plan
- Space Program
Organization & Management
Preparation
- HR & Organization Plan
- Marketing Plan
- Facilities Management Plan
Profitability Analysis
- Funding start-up cost
- Funding operating cost
- Return on investment
- Susceptibility Analysis
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Business Process
Opening & Management
PreparationDesign & Construction
Consulting
3rd Step 4th Step 5th Step
BrandingFeasibility Study
2nd Step1st Step
0n-site Inspection
Internal Analysis- Purpose, Objective, Expectation - Research Datas Current Analysis
- SWOT / Market & Competitors
Problem / Countermeasures
Possible Problem Analysis
Customer Needs Analysis
Process Direction
Facilities Plan Funding Plan Balance of development Analysis
InterimCheck
&
DirectionSetup
Investigation & Management Plan
Interim Check
Development Conception
Development Concept Positioning Optimal Facilities Zoning Space Program
Feasibility Study
Funding Plan Loss and Profit Analysis Estimating Operating Profit Investment Profitability
Overall Conclusion
&
Summary
Final Report
&
DecisionMaking
Final ReportAction Plan
Management Strategy
Type of ManagementMarketing Organization & HR Sales / Support Branding
Working Process
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Business Process
Opening & Management
PreparationDesign & Construction
Consulting
3rd Step 4th Step 5th Step
BrandingFeasibility Study
2nd Step1st Step
Direction Setup
- Feasibility Study Check
- Development Direction
/ Positioning
Brand Investigation
Action Plan
Possible Brand Check
- 2-3 Brands
Brand Comparison
- Features
- Advantages & Disadvantages
Brand Compatibility
- Concept
- Positioning
- Target Customer
Contracting Parties
License
Period & Cost
Report Submission
Duty of Affiliated Hotel
Contract Guarantee
Condition of Amend Contract
Legal Cost
Initial Construction Cost
- Hardware & Software
Reasonable Commission
- Initial Cost
- Management / Marketing
/Reservation Commission
Brand Study
Comparative Income
Appropriate Brand Proposal
• Brand Development Support
- Contract consultation
- Negotiation Support
Estimated Income Check
Contract Condition Check
Possible Brand Selection
Basic Plan
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Business Process
Opening & Management
PreparationDesign & Construction
Consulting
3rd Step 4th Step 5th Step
BrandingFeasibility Study
2nd Step1st Step
Contract Condition Check
Possible Brand Selection
Basic Plan
Building
Machinery
Electronics
Interior
•Building
- Lay-out & Flow-path-pattern
- Space Program
- Zoning Plan
• Machinery & Electronics
- System
- Equipment
• Interior
- Trend Analysis
- Design Concept
- Finishing Material Check
• Design Criteria Consulting
- Design / Construction Comparison
- Similar Case Comparison
• Field Inspection Consulting
- Identifying problem & suggesting Improvements
- Management stability and efficiency review
- New technology / Construction
methodology review
- Saving energy plan
• Consultation : Case Study
- Apply to construction
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Business Process
Opening & Management
PreparationDesign & Construction
Consulting
3rd Step 4th Step 5th Step
BrandingFeasibility Study
2nd Step1st Step
Flow-path- pattern
• Car - Pedestrian• Guest - Staff• Logistics - Staff• Logistics – Guest
Lay-out
• Eco-Friendly Building• Connection between facilities• F&B Facilities (Considering Flow-path-pattern)
Accommodation
• Considering guest preference• Considering function and safety
F&B Facilities
• Multi-purpose- Multipurpose Restaurant, - Coffee Shop and Breakfast lounge
• Kitchen Facility connected with logistics warehouse
Subsidiary Facilities
• Customer Oriented Facilities
Employee Space
• Employ Restaurant, Locker Room, Shower, Lpunge, etc
Interior Finishing Material
• Elegance + durable design• Modern + Sophisticated• Considering function and Safety
Cost Saving Plan
• Efficient Space Plan• Minimizing subsidiary facilities• Utilizing high-quality and low cost finishing materials
Check Point
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Business Process
Opening & Management
PreparationDesign & Construction
Consulting
3rd Step 4th Step 5th Step
BrandingFeasibility Study
2nd Step1st Step
Key staff draft
HR Consulting
On-site Training
Kitchen & Restaurant
Facilities
F&B Supplies
Room Facilities
Uniform
Furniture, etc
Marketing strategy
Publicity
Sales strategy
Making manual
PR Prints
Opening Ceremony
DM sending
Building completion permit
Registeration
License for
subsidiary facilities
Hotel consignment management is a cooperative agreement made by contract between consigner and
consignee, where consignee provides general management service for consigner and receives
management fee in return.
LicenseMarketing
PreparationFF&E Purchase
Recruiting & HR Training
Hotel Consignment Management
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Executive Introduction
Han, Sang Wan
President & C.E.O
Youn, Byung Kwun
Vice President
Career Achievement• Kangwon National University• Hotel Shilla : Business Development / • Management Support / Planning• Director of Hotel Paradise Group • Dongbu Construction:
Business Development division director• President of HTC (C.E.O)• President of HTC China• President of HTC ME
• Shilla Duty-Free shop & Business Project• Top Cloud Restaurant & Food Court inJongro opening
• Restaurant Figaro opening• Managing Samsung sports center • Hotel Shilla Business plan• Hotel Paradise development planning & operating
• Inha University Construction Engineering• Samsung Group 21centry Business course• Pennsylvania Wharton School AMP• Hotel Shilla General construction director• President of Hotel Plan• Charm&Ci : Managing Director• Vice President of HTC
• Hotel Shilla Renovation plan• Hotel Shilla extention work plan (Duty free shop, Outdoor swimming pool, Japanese restaurant)
• Hotel Shilla’s new project Construction managing director
• Daejun Convention hotel Project• Angola Intercontinental hotel project
Lee, Tae Seung
Advisor
• Junjoo highschool• Hotel Shilla : Room division,
Head of Tokyo branch• President of HTC (C.E.O)• GM of Cheongpung resort• Advisor of HTC
• Jeju Shilla hotel pre-opening project• Phoenixpark hotel pre-opening project• Oak valley pre-opening project
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Executive Introduction
Career Achievement
• Kangwon National University• Korea University : Advanced Management Program
• Hotel Shilla : Marketing• Phoenix Park : Marketing• Oak Valley : Marketing • Life Style Hotel : General Manager• HTC, Director of Training center Management
• Opening preparation- Hotel Jeju Shilla- Phoenix Park- Oak Valley
• Feasibility Study - Hotel Midas remodeling- Boracay Resort development
Baak, Hong Ryul
Dir. Of Training center Management
• Daesang Group New HR system plan• Daesang Group ManagementInnovation Plan
• Konjiam resort Feasibility study• Cheongpung resort Management Plan• Alpensia Feasibility study• Jeongseong Condo Feasibility study• Daekyo Midas Hotel Remodeling study• City group Busan hotel Feasibility study
Yang, Dae Young
Dir. Of Management
Support
• Sangji University • Sejong University : Post-graduate• Hotel Shilla F&B• Hansol development Pre-opening Team• Oak Valley Director of F&B• Chief of Sooanbo Training center(Seoul city hall)• Chief of Seocheon Training center(Seoul city hall)
• 88 Olympic Cafeteria Team• Hotel Jeju Shilla Pre-Opening • Oak Vaelly Pre-Oepning• Konjiam resort Feasibility study
Choi, Young Ho
Dir. Of
Food & Beverage
• Chonbuk National University • Daesang Group secretary office• Cheongpung Resort: Marketing Manager• HTC, Director of Management Support
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Executive Introduction
Park, No Kyung
Career Achievement
• Jeju University• Hotel Shilla F&B• Hotel Shilla Jeju F&B• Oak valley head of F&B• Cheongpung resort head of Operation• Chief of Seocheon Training center(Seoul city hall)• GM of Academyhouse hotel
• Oakvalley pre-opening Team• Cheongpung resort pre-opening Team• Konjiam resort Feasibility study• Jeongseong Condo Feasibility study
Lim, Jong Hyun
Dir. Of Engineering
• Seoul National University of Science & Technology
• Hotel Shilla head of construction Team• Kyowon Group head of construction Team• HTC, Director of Engineering
• Hotel Shilla : Remodeling• Hotel Jeju Shilla : Extension construction• Geoje Samsung hotel design consulting• Jeju Sweet hotel design consulting• Jeju Sweetville construction
Choi, Byung Goo
Dir. Of Hotel & Resort management
• Inha Technical college• Japan YMCA hotel institute• Hotel Shilla head of F&B• Samung Group secretary office• GM of Kyushudang Total Wedding Group• Japan Morinaga group Korea Branchestablishment
• GM of Academyhouse hotel • GM of Incheon Harborpark
• Oakvalley pre-opening Team• Hotel Shilla electronic systemestablishment project
• Busan Nongshim hotel operationconsulting
• Gyeonggi Hwasung city Namyangdormitary Pre-opening consulting
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Executive Introduction
Career Achievement
Lee, Gyu Wan
Dir. Of Residence Management
• Germany Bavaria Hotel School• Kyung Hee University Post graduate• Novotel Ambassador Gangnam/Doksan HR• JW marriott Seoul Hotel, Director of HR• Hotel Shilla Director of HR• HTC, Director of Management Innovation
• Novotel Ambassador Gangnam Opening• Novotel Ambassador Doksan Opening• JW marriott Seoul Hotel Opening
Maeng, Chan Ho
Dir. Of Audit
• Korea University• Hotel Shilla HR/Legal/Labor• Semyung University Adjunct Professor• HTC, Director of HR• Oak Valley, President of Management Support
• Oakvalley pre-opening Team• Busan Marriott Hotel HR consulting• SK Duty feeshop Feasibility study &HR consulting
• Busan Nongshim Hotel operationconsulting
• Mokpo Marco Polo hotel Feasibility study• Konjiam resort Feasibility study• Jeongseong Condo Feasibility study
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Contact Us
Subway Station Line No.2
Seoul National Uni. Bongcheon-
dong
Sangdo-dong
Sadang-dong
HANA BANK
GWANAK-GU Office
Exit #1
Address
Phone 82.2.3478.1321
Fax 82.2.3478.1322
website www.htc21.co.kr
e-mail [email protected]
14F CS Tower, 1600-1 Bongcheon -Dong,Gwanak-Gu, Seoul , South Korea
