Date post: | 18-Jan-2016 |
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Company Page Recommendations
Home Tab LinkedIn Prime Real Estate
Sam Brown, Inc.
Golin Harris
• Use header photo to accurately represent your company.
Home Tab Header Image Suggestions
Header Image Suggestions: Use red black and gray in border, images, icons or font Delete existing text Add in one of the following to header image
Quote Summary or company mission Services, if you choose not pursue a services tab Twitter/Phone/Email contact info “sketch tab” vector red icons
Home TabKeyword/Copy Optimization
• Home Tab Optimization • Optimize LinkedIn Page • Company Description Suggestions• Specialties
• Product Services Tab • Specialties
Home Tab Optimize Your LinkedIn Page
Company pages are also very SEO-friendly,
Google previews up to 156 characters of your
page’s text.
Edit Company description so that it leads with
powerful, keyword-rich sentences.
Include words and phrases that describe
your business, expertise and industry focus.
Members can search for companies by
keyword on LinkedIn, so
Include your company contact information,
descriptions of your areas of expertise.
Your primary attributes can also function as
keyword tags.
Home Tab Company Description Suggestions
• Headquartered in Philadelphia, the agency operates offices in New York City, Chicago, Nashville etc.
• Recent Awards• Client roster / industry sectors • Awards • Add Follow us online for more information
• Twitter.com/6Degrees PR• 6DegreesPR.com
**Perform LinkedIn keyword before editing copy
Home Tab Specialties
• 6 Degrees Specialties • Communications, Strategy and Counsel, Media Relations, Writing, Thought
Leadership, Media Coaching, Issues Management, Social Media • Sam Brown Specialties
• Corporate Communications, Public Relations, Investor Relations, Media Relations, Social Media Communications, Brand Marketing Communications, Life Sciences, Healthcare Services, Pharmaceuticals, Biotech, Medical Device
Schwartz MSL
Company Updates
Company UpdatesBasics
1. Mention companies and individuals to expand reach
• @Bloomberg @Chimerix
2. Add images
3. Use link shorteners to track post clicks
• Owl.ly & Bit.ly
4. Post to relevant or featured groups
5. Focus on sharing relevant and actionable insights about your company and industry
Company Updates Content Suggestions
Suggested Topics
Company news
Industry news
Press releases
Client news
Job posts
Articles written by employees
Tradeshow/Conference updates
Focus on sharing relevant and actionable insights about your company and industry.
60% of members are interested in industry insights
53% are interested in company news 43% are interested in new products and services
Sam Brown Company Page Posts
Product / Services Tab
Product/Services Tab
Add your website URL -This allows a
visitor to learn more, plus it helps with
search engine optimization..
Display your Services Optimize with
keywords
Banner Images- Add up to 3 banner
images to reinforce your message,
specialties & services
Embed a link to outside web page or to
another social media profile in each
banner
PR Firms use these tabs in various
ways WeberShandwick
ShwartzMSL
PTM Healthcare
Crossroads Communications
Companies Build out products and services page – tend to attract twice as many company followers as those who don’t
** Often used in correlation with LinkedIn ad campaigns
1. Category of Service
2. URL of Service (client pages)
3. Name of Service
4. Image
5. Description of Service
6. List of key features of service/ benefits
7. Add a YouTube Video/title
8. List 3 Employees to Contact
Product/Services TabComponents
Build Followers
Add company link to signature using the LinkedIn signature builder
Post updates on a regular basis Notify your employees to follow your page and that they
have linked the company name/logo/link to their position Send out an email to your existing contact database to
follow your page Cross-promote your page on other social channels,
including LinkedIn Groups Join or Create your own
Use LinkedIn’s publishing tools
LinkedIn Insights
LinkedIn Insights Analyze for the Prize
LinkedIn Analytics offers a goldmine of insights available to help you focus and
refine your strategy, including:
1. Engagement: Look at updates with higher engagement rates, and note the type of
content, people targeted, date and time. Then you’ll know how to optimize future
content around what’s proven to work.
2. Demographics: From seniority and industry to company size and function,
demographics give you a snapshot of your followers.
• With this information, you can tailor the type of content you share on your
company page, as well as the tone in which it’s delivered.
• Demographics will also help you determine segments to target with **targeted
status updates.
3. How You Compare — Knowing how your company page compares to your
competitors’ pages is a great way to determine whether you should change
your strategy.
**Targeted updates will be discussed during our next meeting
Next Meeting• Showcase Pages • LinkedIn Publisher• LinkedIn Apps/ Tools• Groups • Specific Group Suggestions • LinkedIn Advertising• Targeted Updates• Export Connections