COMPANY PRESENTATION

AMZCONTROLLING

A different kind of Amazon Agency

CONTENTS

4PARTNERS AND CLIENTSOur partners Customer feedback

5OWN PRODUCTS AND PROJECTS

6SUCCESS IN NUMBERS

1THE AMAZON CHALLENGEYour digital business card

2THE AMZ CONTROLLING

Who are AMZ Controlling?How does AMZ Controlling differ from other Agencies?

3OUR FORMULAR FOR SUCCESSAbove and beyond

SUCCESS STORY Great things to come

With our AMZ-C system and expert advice, you move from point A - your status quo, to point B - your goals on Amazon.

THE AMAZON CHALLENGE – YOURDIGITAL BUSINESS CARD

Do you lack the necessary skills or the time needed to grow your Amazon sales channel successfully?

In recent years, the Amazon marketplace has developed from a rapidly growing and lucrative market to a highly competitive platform.

Millions of sellers and vendors are fighting fiercely for the top spots in Amazon search results - However, very few manage satisfactory results. With regular updates to the A-9 algorithm and many new functions and guidelines, Amazon keeps its sellers and vendors very busy.Measures that worked well last month may already be obsolete this month.

The sharp increase in competition has meant that measures, such as Amazon SEO, are only the foundation for increasing sales on Amazon. Visibility and sustainable rankings have long required extensive support and extensive Amazon knowledge. With once-cheap click prices on Amazon Advertising rapidly increasing, it is now more important than ever to have a system designed to ensure a good return on investment.

The biggest challenge is to create stable and sustainable growth while remaining profitable, despite all fees and costs, as an Amazon business.

– 1 –

UNLOCK

POTENTIAL

SCALE YOUR

BUSINESS

DRIVE SALES

& PROFIT

DATA

DRIVEN

CLIMB

RANKINGS

LEAN &

EFFICIENT

$

THE SUCCESS STORY AMZ CONTROLLING

– 2 –

When AMZ Controlling was founded in 2015, it was one of the first Amazon full-service agencies in Germany. Our founder had great success on Amazon with his first own brand and decided, due to high demand, to offer his success system as a service.

Due to demand, growth and in order to make international sales easier for customers, AMZ Controlling opened a second location in the United Kingdom in 2016.

In the meantime, the agency looks after 6 successful private labels in Europe and the USA and advises and supports dozens of top-selling clients with a competent team of experts made up of 14 permanent employees, as well as other freelancers, who boast a product portfolio with a current turnover of over 10 million euros per month.

Through daily internal updates, regular workshops, and employee training we ensure our team is always up to date and performing at the highest level.

With a balanced mix of SEO, marketing, and consulting, our customers get a tailor-made system with which they can scale their Amazon business efficiently.

WITH AMAZON AGENCIES EVERYWHEREWHAT MAKES US UNIQUE AND SETS US APART FROM THE OTHERS

RESISTANCENowadays everyone claims to be an Amazon expert ... But it's not that easy.To successfully sell on Amazon, it takes more than a good tool for keyword optimization or the purchase of an Amazon Video Course.

More and more “Competitors” have shot out of the ground offering their services at dumping prices - but what is really behind this?

We also use these tools, but to gain results 90% of optimizations must be done by our staff through manual correction and adaptation.

This is why our own brands are all the more important to us - Having gained the insights of building multiple successful private labels ourselves sets us apart from our competitors who promise the world and deliver sub-optimal results.

Shouldn't this experience always be a prerequisite for a trusting and long-term cooperation with an Amazon agency?

UP2DATE

It is common knowledge that the Amazon business world can be fast-paced and surprising. Past successes do not provide reliable information about the current skills of an Amazon agency or freelancer. Thanks to the experience of scaling our own brands, we are always up to date, we test new functions and strategies ourselves, and have a comprehensivevision for building a brand on and outside of Amazon.

INTERNATIONAL

We offer flexible and individual solutions for international expansion on Amazon. This starts with selecting competent and experienced employees in the respective target country. Our employees must have an associated understanding of the specific market and customer behavior. Even if it means selling our clients' products via our own Amazon Seller accounts. We are always open to finding the right solution for you!

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– 4 –

MANAGEMENT: THE AMZ-C SYSTEM

• Set-up: Setting up the advertisingstructure according to our AMZ-Cfunnel concept, with targeting dividedinto 4 different portfolios

• Sustainable Increase in KeywordRankings

• Daily Monitoring

• Weekly Keyword Management

MONITORING, CONTROLLING AND REPORTING

• Weekly KPI report: Overview ofall relevant KPIs

• Tracking of Organic andSponsored Keyword Rankings

• Regular feedback and strategydiscussions with our customers

FULL OPTIMISATION

• Content: Complete optimization ofyour product detail pages

• Amazon SEO: Intelligent keywordresearch through analysis of markettrends and relevant competitors

• Design: Creative concepts for Images,A + Content and Brand Store

• Strategy: Development of an individualand suitable growth strategy

CONSULTATION • Individual Advice, Guidance,and Training on all TopicsAmazon

• Assessment, Analysis,Product and MarketResearch

OUR FORMULA FOR SUCCESS

1

2 3

44

– 5 –

ORGANIC

RANKING

TRAFFIC

PRODUCT

PERFORMANCE

KEYWORD

RELEVANCE

MARKETING

ABOVE AND BEYONDA good marketing strategy is not the only decisive step for success on Amazon, a holistic approach towards the internal set-up and organization of Amazon as a sales channel also plays a decisive role.

With the help of external traffic, organic rankings on Amazon can be sustainably increased. These can be done by using internal resources or external sources outside of amazon – without the fear of cannibalizing sales from other distribution channels.

SALES

Effective, strategic approach to maximize your ROI.

TIME MANAGEMENTUse a time-saving and efficient scaling method.

SEOSearch engine optimization in line with Amazons A9 algorithm.

– 6 –

OUR PARTNERS

– 7 –

SATISFIED CUSTOMERS

Kai Koch from Casper

"We have been working with AMZ Controlling for three years and have successfully launched and scaled the DE and UK markets. Manuel and his team competently support us in the area of Amazon Advertising, regularly optimize the product detail pages according to the latest Amazon updates and advise us on strategic alignment to Amazon. We look forward to continuing our cooperation."

Mic Weigl from Mic's Body Shop

“We have been working with Manuel for 3 years. The Amazon market has changed again and again in recent years, nevertheless, Manuel and his team have always been “on top of their game”, i.e. being up to date and always maintaining reliability flexibility and accessibility. "

Quentin Pratley from FLSK

"Working with AMZ is always straightforward, goal-oriented and efficient. We are glad to have such a competent partner at our side. ”

OUR OWN BRANDS

Natural Mosquito Repellent as a clip attachment for textiles, prams etc. Even though the launch started outside the core seasonality of the product, we were able to achieve outstanding results.

The amaX Academy enables companies to train their staff in-house – with TÜV certification being worked hard on.

– 8 –

From now on, our practical clips can also be purchased in Hagebau and Obi stores in Germany.

OUR OWN BRANDS

Lectureur at the number one institution for continuing education in the range of marketing. Manuel responsilble for the two-day Amazon-Workshop.

Selling Luxury comfort bath rugs and bathroom accessoires with international expansion.

– 9 –

Launch of the book Amazon DNA. This Handbook illuminates rich knowledge about selling on Amazon.

GREAT THINGS TO COME - OUR PROJECTS -

Sponsor, Speaker and exhibitor at the "White Label Expo" the largest e-commerce fair in Las Vegas and Frankfurt.

Expansion of our Pana Home brand in the USA

Growth and acquisition of Seller licenses for Internationally recognized brands

– 10 –

– 11–

EXAMPLE OF VENDOR CENTRAL GROWTH ARAP

218

217

216

215400 k

800 k

1.200 k

1.600 k

21402016 2017 2018

DATU ORDERED REVENUE ORDERED REVENUE - PRIOR PERIOD

ORDEREDUNITS

ORDERED UNITS - PRIOR PERIOD

AVERAGE SALES PRICE AVERAGE SALES PRICE - PRIOR PERIOD

CHANGE IN GLANCE VIEW - PRIOR PERIOD

CHANGE IN CONVERSION - PRIOR PERIOD

Q4 2018 391.625,25€ -17,69% 1.205 6,35% 325,00€ -22,61% 22,80% -13,39%

Q3 2018 475.816,99€ 111,91% 1.133 166,59% 419,96€ -20,51% 45,84% 82,80%

Q2 2018 224.534,29€ -30,67% 425 -32,43% 528,32€ 2,61% -23,61% -11,54%

Q1 2018 323.844 ,76€ -11,34% 629 -8,44 % 514,86€ -3,17% 54,83% -40,87%

Q4 2017 365.268,30€ 333,64% 687 343,23% 531,69€ -2,16% 76,41% 151,25%

Q3 2017 84.232,52€ 33,21% 155 33,62% 543,44 € -0,31% 44 ,87% -7,77%

Q2 2017 63.232,58€ 31,88% 116 30,34% 545,11€ 1,18% – -100,00%

Q1 2017 47.948,12€ 5.342,00% 89 4.350,00% 538,74€ 22,29% 2.832,92% 51,73%

Q4 2016 881,08€ – 2 – 440 ,54€ – – –

SCALING

SUCESSES

DATE ORDERED REVENUE ORDERED REVENUE - PRIOR PERIOD

ORDERED

UNITSORDERED UNITS - PRIOR PERIOD

AVERAGE SALES PRICE AVERAGE SALES PRICE - PRIOR PERIOD

2018 1.411.247,36€ – 3.384 – 417,04€ –

2017 558.721,61€ 63.313,61% 1.044 52.100,00% 535,17€ 21,48%

2016 881,08€ – 2 – 440 ,54€ –

SALES GROWTH QUARTERLY