Company PresentationMarch 2008

Introduction

Focus Areas

Main Projects

Networking

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2

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Company Presentation – March 2008 (Page 1/13)

What is BC Serdon?

• Market Entry Services - Market research and analysis, competition and market evaluation, trade missions, individual matchmaking programs.

• Project Management Services – Planning, developing, and implementation of competitive projects for private businesses, NGOs, and municipalities.

• Business Development Services – Set of multidisciplinary consulting services aimed to create and grow businesses, to identify research, analyze and bring new opportunities, new products, and new markets.

BC Serdon is a business consultancy that provides comprehensive business development and project management services, including:

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Project Management

Business development

Market Entry ServicesFocus 1:

Focus:2

Focus 3:

Integration of

three types of services

into

a single comprehensive

package

BC Serdon – Focus Areas

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Focus 1: Market Entry Services

Essential activity

• Market research and analysis• Competition and market evaluation• Individual business matchmaking programs• Trade Missions

Value Added

• Intimate knowledge of local market • International experience and quality standards• Large database of contacts and information

Client Types

• Foreign and local private companies• Foreign and local professional associations• Foreign diplomatic missions in Bulgaria • Foreign governmental agencies

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Market Research Experience and Clients

• BC Serdon has conducted business matchmaking services and/or market

research for clients in the following sectors: Industrial fluids (Cimcool, Netherlands) Hydro-electric power (Hydro Quebec, Canada) Pharmaceutical instruments (Egmo, Israel) In-store communication devices (Tchai International, Netherlands) Insulation Materials (Kuwait) Stainless Steel Housewares (ABITAC, Brazil) Printed circuit boards (Rommens, Netherlands) Ceramic Tiles (Hungary) Watches and jewelry (PMR, Poland) Translation services (PMR, Poland) Telecommunications (PMR, Poland) Mining (PMR, Poland) Jam, fruit preserves, and honey (USA) Housing and real estate (Spain) Floricultural and Ornamental Plants Sector (EVD, Holland) USAID Competitiveness Projects In SEE (USA)

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Business Match Making and Trade Missions Experience and Clients

• BC Serdon’s Market Entry Services provide foreign enterprises and investors with accurate information about the Bulgarian market, searching for and identifying potential business partners, as well as offering logistical support. We have designed our time-proven method of business matchmaking for trade missions which consists of number of steps.

• We also offer the following services to enhance the client’s matchmaking experience:– Follow-up contacts with matchmaking partners to gauge level of interest– Individual or group visits to businesses or other sites of interest in Bulgaria

• Beginning in 2004, BC Serdon has successfully provided targeted business matchmaking for 35 Dutch companies taking part in annual Netherlands Trade Missions to Bulgaria. Following the success of the 2004 trade mission, the Royal Netherlands Embassy has subsequently engaged BC Serdon again to organize and facilitate the 2005, 2006 and 2007 Dutch Trade Missions, as well as other events related to the promotion of Dutch business in Bulgaria.

• In addition to the Dutch trade missions, BC Serdon has also organized trade mission for Spanish, Canadian and Brazilian clients.

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Essential activity

• Planning, implementation, and evaluation of projects• Financial match-making and consultancy• Business development and marketing service

Value Added

• Database of financial programs• Idea pool of potential projects• Pool of experts in variety of sectors• www.Informoney.org – The first Bulgarian SME Financial Clearinghouse Website

Client Types

• Foreign and local private companies • Municipalities• NGOs• Professional associations

Focus 2: Project Management Services

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The SME Financial Clearing House in Bulgariawww.informoney.org

• Provides improved access to financing and business/technical expertise for SMEs in Bulgaria

• Database of financing products enabling real-time access to current and detailed financing programs

• Pool of experts, providing comprehensive consulting and business start-up services;• A knowledge center and a library provides links to definitions of various business and

finance terminology, best-practices business templates, key business information and relevant news;

• A forum for the exchange of ideas between portal users.

Informoney is administrated and managed by BC Serdon.

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Essential activity• Assessment of a company status – human resources capacity and potential, financial analysis, company positions on the market, client relations structure• Development of marketing strategies• Strategic planning and sales• Corporate social responsibility

Value Added• In-depth knowledge of business development in the Bulgarian environment• Experience in adoption of successful international practices• Custom tailored approach and creative solutions

Client Types• Bulgarian private companies in expansion• Starting Bulgarian private companies• Foreign companies, planning to establish business in Bulgaria

Focus 3: Business Development Services

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Regional Competitiveness Initiative (RCI)

BC Serdon is the Regional Coordinator for the USAID-sponsored Regional Competitiveness Initiative (RCI), a program that designs and supports multi-country and region-wide competitiveness projects in Southeastern Europe. Sectors of activity:• Agriculture• ICT • Entrepreneurship • Investment • Cross-border trade facilitation

This project is a combination of BC Serdon project management, business development, research and event management capabilities.

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Networking with other organizations in the SEE region and beyond

BC Serdon is a co-founder of FSN:

FSN is a consortium of organizations and individuals jointly implementing local and international programs and initiatives.

Core competencies:– Cluster initiatives support ( local and regional)– SME sector development– Market entrance assistance and support for business start-up– Design and carry out trainings tailored to the specific needs and interests of the

clients– Project management – developing projects from initial funding search to realization

to follow-up and evaluation– Cost Benefit Analysis

Countries where we operate:Bulgaria, Romania, Poland, Hungary, The Netherlands, Spain, Brazil, United States,Canada, Korea, Kuwait, Macedonia, Serbia, Montenegro Croatia, Bosnia and Herzegovina, Albania, Kosovo, Kazakhstan, Georgia, Armenia

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BC Serdon23A Angel Kanchev St.Sofia, BulgariaTel/fax: (+359 2) 981 3081, 9813077, 9809960serdon@bcserdon.comwww.bcserdon.com

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