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Company Overview
SimySkin helps women naturally lessen the effects of time on their skin at each phase of their lives. We do this by developing, producing and selling targeted Vitamin B12 based products which prevent, maintain, and repair the integrity of the skin.
SimySkin Inc.
Competitive Advantages
SimySkin™ is a pioneer,
teaming up with a prominent oncologist to help determine
the effect of each ingredient
used in the formulation of the Company’s anti-aging
products.
The oncology approach is
combined with the principles of systems biology to develop
better formulations.
ONCOLOGY APPROACH SIGNATURE INGREDIENT
The Vitamin B12 is our
signature ingredient.
We have an intimate knowledge of how it works
best, which helps in the
formulation and the delivery method of our products based
on the principles of systems
biology.
INTELLECTUAL PROPERTY
SimySkin™ has an agreement
with Kyto IP to use its Vitamin B12 IP.
Kyto has assembled a
portfolio of 21 pending or
granted patents, related to B12 targeting technology and
filed for protection in USA,
Canada, Japan and Europe.
VALUE FOR MONEY
We combine the best of
French and American formulation and
manufacturing, are more
generous with active ingredients and offer great
value per ml size for the
sophisticated consumer.
Market Size
• The Global Skin Care markets – estimated at $111B, with the markets of US and Europe accounting for about $45B
• TAM (Total Available Market) – Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014
• SAM (Serviceable Available Market) - US and European skin care markets, primary targets for SimySkin ™, are estimated at $45B
• Depending on the source, the lowest estimate for the US Skin Market stands at about $12.5 B
TAM $111B
SAM $45B
Competitive Benchmarking
SimySkin™ products are competitively positioned in terms of number of active ingredients and price per ml of serum
FACE SERUMS COMPETITIVE BENCHMARKING*
Pri
ce p
er m
l ($)
Number of active ingredients (#)
SimySkin
Ole Henriksen
Phylosophy
Elizabeth Arden - Prevage
Dior
Skinceuticals
Estée Lauder Lancôme
L´occitane
Caudalie
Biotherm
Andrew Weil
Olay
L´oreal Clarins
Kiehl´s Andrew Weil
Andrew Weil
Product Key Components
INDEPENDENTLY TESTED
Serums with clinically proven results in 8 weeks. Show improvement in
skin elasticity, hydration, firmness and decrease deep wrinkles and redness
B12 SIGNATURE INGREDIENT
Know-How developed over 15 years of collaboration between Kyto IP, State University of New York and Dr. Uri Sagman, a Toronto oncologist
PLANT DERIVED INGREDIENTS
All the serums have active, unique and innovative plant derived ingredients that are targeted to each phase (Prevent – Maintain – Repair)
PARABEN FREE
Our products are paraben, sulfate, alcohol and soap free
AGE SPECIFIC SOLUTIONS
Serums are split in age groups, Phase I 18 to 25 (Prevent) Phase II 25 to 45 (Maintain) and Phase III 45+ (Repair)
Marketing/Growth Strategy
Product Strategy
• Develop one or two blockbuster products (serums) with patent which might be considered “medical” as opposed to “cosmetics”.
• The R&D cost for new products development plus legal and FDA filing costs will be important and this path will be pursued depending on the funds raised.
Retail Distribution
• Emphasis is on bricks and mortar as it remains the most efficient way to showcase the products since it allows consumers to test easily.
Promotion Strategy and Brand Building
• Part of the investment will be channeled into traditional and social media as Internet is a rapidly growing segment of consumer influence and will drive traffic to the stores.
Geography of Distribution
• The US is the largest market. Depending on funding, marketing efforts will start for EU. Other markets will be considered and the approach will mainly be through distributors, not direct marketing efforts.
Key Milestones
Nov 2012
Incorporation
Feb 2013 Decision to create first serum
as a test of quality + presentation
Feb 2014 Successful presentation of 3 Phases Eye Serum to Cannes (ECRM) international trade show. Decision to create a
compact line
Feb 2015 Launch PR
Mar 2015 Presentation of 15 SKU
compact line at 3 international trade shows: Vienna (ECRM), Bologna,
Frankfurt
May/June 2015 Launch marketing efforts
June/Dec 2015 Signing of first e-commerce
sites and launch e-store
Jan 2016 Negotiations with more than 26 active accounts,
some of them high-profile retail chains
Intellectual Property & Products
• Vitamin B12 – Property of Kyto IP Inc. and State University of New York.
Product Age Group Triple Advanced Face Serum
30ml 25 to 45
Advanced Essential Face Serum 30ml
45 +
Hydrating & Nourishing Face Moisturizer 50 ml
All
Gel Cleanser Anti-Aging For Her / Him 120 ml
All
Micro Exfoliating Toner 120 ml All
Soothing Toner 120 ml All
Exfoliating Scrub For Her / Him 90 ml
All
Ultra Fine Scrub 90 ml All
Deep Hydrating Mask For Her / Him 60 ml
All
Product Age Group
Phase I Eye Serum 30 ml 18 to 25
Phase II Eye Serum 30 ml 25 to 45
Phase III Eye Serum 30 ml 45 +
Nourishing Eye Cream 30 ml All
FACE SOLUTIONS EYE SOLUTIONS
Product Age Group
Intensive Lift Neck Serum 30 ml 25 to 45
Intensive Ultra Lift Neck Serum 30 ml
45 +
NECK SOLUTIONS
Use of Proceeds
Category Amount (M)
PR & Marketing – US, Canada, and EU $0.4 ̴ $0.8
Trade Shows & Events – Supports retail and online sales and distribution
$0.15 ̴ $0.35
New Product(s) - New serums (3) and new creams (3), of which two serums with patent protection. Subject to the amount of funding
$0.45 ̴ $1.7
Working Capital – Inventories on hand supporting distribution $0.55 ̴ $1.0
Staff – Full time COO Sales, e-commerce, and misc. staff $0.4 ̴ $0.9M
Total $1.95 ̴ $4.75
Management Team
Georges Benarroch, CEO & Founder Georges Benarroch has developed specialized expertise in corporate finance and investing as an investment banker for over 30 years. After obtaining multiple graduate and post-graduate degrees in law, political sciences and international relations from Universities in France and Canada, he began his banking career in Paris. He then established his own private investment banking firm in the USA and in Canada
For the past 3 decades, Georges Benarroch has been a successful financial intermediary and investor. He has created and managed institutional brokerage as well as wealth management firms. Today he operates through Comindus Finance.
Dr. Uri Sagman, M.D., FRCPC, Special Advisor and Scientific Research Dr. Sagman is a well-respected researcher who has received numerous awards and citations including the Young Investigator awards of the American Society of Clinical Oncology (ASCO) and the American Association of Cancer Research (AACR). Dr. Uri Sagman is a highly respected oncologist who has co-founded a nanomedicine company focused on the development of fullerene antioxidants for the treatment of Parkinson’s disease, Alzheimer’s disease and certain skin conditions related to aging and UV exposure.