Company Profile

May 2018 InnoPharm Co., Ltd.

01 Introduction • Company

• Core Value and History

• Representatives

• Patents and Licenses

Contents

02 Brand and Products

• Brand Introduction

• Brand Story

• Products Introduction

03 Marketing

• Channels

• Marketing Activities

01 Introduction

Worldwide R&D technology

Develop worldwide products

Contribute to the beauty

InnoPharm’s goal is to contribute to the skin health for every human being by developing worldwide products manufactured based on the worldwide research results on skin science.

Vision

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Company Profile

Contents Details

Name InnoPharm Co., Ltd.

Foundation 01 Sep. 2003

Address 1 401-1 ho, 361, Chungjang-ro, Jinhae-gu, Changwon-si, Gyeongsangnam-do, Republic of Korea

Address 2 16th Fl., 5, Seocho-daero 78-gil, Seocho-gu, Seoul, Republic of Korea

Phone 02-590-2941

Homepage http://www.innopharm.co.kr

Business Cosmetics Manufacturer

Company

2016.11 2016.04 2015.07 2003.09

3-Step Care released

Seoul office open

Begin marketing

Brightening Phytoliser® Essence

released

Foundation

First export to China(3 Step Care)

2016.12

Mela Therapy released

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Core Value History

Missions and History

InnoPharm is leading the market with highly effective products since July 2015.

Phytochemical

Products with

Phytochemical Ingredients

Science

Products with

Scientific background

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Representatives

Joint Representative: Dermatology specialist majored in bio-science and representative lawyer who has specialty in corporate consulting

Jaeyoung Lim, M.S., M.D.

• Born in 1962 • Major: BD in bio-science at Yonsei Univ.,

MD in microbiology at SNU • Medical: Intern and resident at Busan Univ. • Dermatology specialist: Rep. of Hansen Hospital,

Rep. of InnoPharm Dermatology Clinic

Jaecheol Lim

• Born in 1965 • BD in Business Administration at SNU • Bar exam(38th) • The Judicial Research and Training Institute(28th) • Open up a lawyer office (1999) • Outside director of Korea Holdings, Korea

Investment and Securities Co., Ltd. (2009) • Rep. Lawyer at JP Law Group (1999~2017)

Patents and Licenses

<Certificate of Venture Company> <Cert. of R&D Dep.> <Cert. of Export Promising Company> <Trade Mark License>

<Patents>

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<China FDA Certificate>

<Hi-Seoul Brand Licenses>

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Patents and Licenses

02 Brand and Products

Dermatology Specialist +

Bio-Science Major

= Cosmetics with Science

林: Forest where phytochemicals

are abundant

= Natural ingredients which are

good for the skin

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R&D skin problems by bio-science technology

Dr+ Lim’s delivers cosmetics based on the skin mechanism which is revealed from study of bio-science.

Develop cosmetics with really effective ingredients

Among the phytochemicals found in plants, we extract ingredients that help skin health and has a definite effect, and apply to highly functional cosmetics.

Realize innovative changes with deeply penetrating ingredients You can experience amazing changes by stimulating deep in your skin. Existing cosmetics cannot be penetrated into skin crevices but phytochemicals of fine particles can be reached to deep inside.

Reliable efficacy through clinical studies in dermatology

Every product is developed to solve skin problems and really improved skin problems of customers..

Brand Introduction

Brand Logo and Motto

Dr. Lim Jae-young, a dermatologist who majored in biotechnology, began his career at Hansen's hospital and was concerned about the beauty of the world. It was because he realized the value of returning beauty to people while treating patients suffering from Hansen's disease(so called a leprosy) day and night for 7 years and 3 months.

After opening the dermatology clinic, Dr. Lim Jae - young developed Phytoliser® for whitening the skin, having time for the patient at the hospital in the daytime and the plants at the laboratory in the evening, Dr. Lim’s dream is being realized with Dr+ Lim’s.

Embracing the heart of Dr. Lim Jaeyoung, who wants to reveal the world beautifully, Dr+ Lim’s cares for beautiful skin.

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Brand Story

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Products

Products Images

Dr+ Lim’s Aβ Phytox Eyeserum • Volume : 20ml • Price : 52,000 won • Great wrinkle care by Aβ and high quality peptides • Fuctional eyeserum filling up from inside with wrinkle care and

recovery effect

Dr+ Lim’s Aβ Recovery Cream

• Volume : 50ml • Price : 28,000 won • Recovery Cream adding up relieving effect through

Aβ ingredients • Great effect on troubled skin

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Aβ Line

Products

Dr+ Lim’s Brightening Phytoliser® Essence • Volume : 50ml • Price : 65,000 won • Contains Phytoliser ® • Whitening/Soothing/

Moisturizing/Wrikle care

Dr+ Lim’s 3-STEP CARE

• Volume : 27ml x 10pcs • Price : 39,000 won • Whitening/Soothing

/Moisturizing/Wrinkle care • Essence + Mask + Cream

Dr+ Lim’s Phytox Cream

• Volume : 50ml • Price : 78,000 won • Moisturizing/Lifting

/Wrinkle care

Dr+ Lim’s Phytoliser ® Toner

• Volume : 300ml • Price : 24,000 won • Keratin control/Soothing • Aquilaria extracts softly soothe

the skin.

Dr+ Lim’s Aquilaria Soothing Mask • Volume : 27ml x 10pcs • Price : 30,000 won • Whitening/Soothing

/Moisturizing/Wrinkle care • Aquilaria extracts softly soothe

the skin.

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Products

Skin Care Line

Dr+ Lim’s Sun Screen • Volume : 60ml • Price : 28,000 won • Mild Sun block used in the

dermatology • UV block(SPF50+/PA+++)

Dr+ Lim’s Foaming Cleanser • Volume : 150ml • Price : 28,000 won • Peony, mushroom extract • Antibacterial/Moisturizing

/Oil and moisture balance

Dr+ Lim’s Facial Soap • Volume : 100g • Price : 14,000 won • Peony, mushroom extract • Antibacterial/Moisturizing

/Oil and moisture balance

Dr+ Lim’s Spot Clear

• Volume : 30ml • Price : 18,000 won • Sebum control/Inflammation relief

/Trouble care • Excellent for acne skin improvement

Dr+ Lim’s Aβ Gel

• Volume : 25g • Price : 40,000 won • EGF, beta-glucan • Recovery both epidermis and

dermis

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Cosmeceuticals and cleansers

Products

Dr+ Lim’s Mela Therapy • Volume : 5ml + 5ml x2ea + EGF Forte 5g • Price : 198,000 won • Removing melasma, black spots, freckles, etc. • High-function whitening cosmetics that block melanin production and emit melanin pigment • Must be applied only to the pigmented area

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Products

Mela Therapy

Mela Therapy

http://v.youku.com/v_show/id_XMTg1Mjg2Njk3Ng==.html

Spot Clear

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Products

Before & After Exceptional product technology shows definite clinical results

03 Marketing

Dealers

Direct sales(BioSkin)

Lotte duty free shop, HQ 11th fl.

Hanhwa Galleria duty free shop

LOHB’s

• Major 10 stores

Brand mall(www.innopharm.co.kr)

SSG.com

• Linked to open market such as

Gmarket, 11st, Action, emart mall.

Lotte

•Lotte duty free on-line shop,

Lotte.com, Lotte i-mall

Others

• Naver, TPS mall, Interpark, SkinRx, etc.

China

•Exports to vendors

•CFDA license: 6 products

Vietnam

•Exports to the exclusive contractor

Japan

•Exports to the exclusive contractor

America

•Exports to the exclusive contractor

Off-Line On-Line Global market

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Expanding customer contacts through various distribution channels

Channels

Lotte Duty Free Shop LOHB’s

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Major off-line channels

Channels

To promote brand awareness, we are conducting customized marketing activities for target customers (women over 30)

PR

PPL

Blog marketing

Celebrity Sponsorship

Power Blogger Sponsorship

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Marketing Activities

Model: Chaeyoung Han

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Marketing Activities

Title Mut Sister season 2

Date 04 Jan 2017

Channel MBC Every1, TRENDY

MC Clara, Narae Park, etc.

Product Dr+Lim’s 3-Step Care

Title Like by Yewon Kang and Brian

Date 13 Feb 2017

Channel Dong-A TV

MC Yewon Kang, Brian

Product Dr+Lim’s 3-Step Care

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PPL

PPL on the beauty TV program

Marketing Activities

Blog marketing PR Celebrities Sponsership

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Viral marketing through efficient channels

Marketing Activities

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Aβ Launching Show and Beauty Class

Marketing Activities

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Online Marketing Contents

Video Power Blogger Event

Marketing Activities

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Online Marketing Contents

Vertical Media Reviewers GDN Retargeting

Marketing Activities

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Online Marketing Contents

Instagram Facebook

Marketing Activities

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SEO BBS

Online Marketing Contents

Marketing Activities

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E-PR

Online Marketing Contents

Marketing Activities

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WeChat Marketing Weibo Marketing

WeChat Weibo

Online Marketing Contents

Marketing Activities

T h a n k y o u