COMPANY PROFILE

OVERVIEW

ABC360 Philippines Ltd. Co. is a company working together with Hanzhou Danyue Technology Ltd. Co that caters to English language needs. With the auspicious future of the ESL/EFL industry, it aims to share this opportunity to the Filipino workforce. The said company believes in Filipino?s sincerity, passion, and ability in teaching English to speakers of other languages. Thus, ABC360 Philippines Ltd. Co. emerged and was established.

HISTORY

The story of ABC360 all began with a Chinese couple?s search for better English-speaking skills. Like all other Chinese students and professionals, Mr. and Mrs. Jing Li were trying to improve their communication skil ls. At that opportune time, they met Ms. Lois Gabriel online. They eventually became student and teacher respectively.

However, Jing Li, otherwise known as ?Shawn?, had a dream to make English accessible to all students in China. He noticed that the biggest problems hindering Chinese speakers, l ike his wife and him, from being able to communicate f luently using English were time and money. The seed of an idea of ABC360 started at that t ime.

Shawn and Lois began the Englishbreak Online English School in 2011. The company had only three teachers back then, and all of them were home-based. There were about 70 students during Englishbreak?s f irst month. The school was truly a work of heart and its beginnings were very humble.

The Pioneers

?In the daytime, we looked for students who wanted to study English with us. There was no online marketing at that t ime so we talked to people and we tried to convince them to enroll in our classes. Sometimes you talked to people for two hours and nobody wanted to study but sometimes you were lucky and one would come and study with us,? recalled Shawn.

The team and the teachers worked together

GETTING TO KNOW ABC360 PHILIPPINES LTD. CO.

1

in looking for teachers and students and in making the website. The dif f iculty did not deter them in their quest to make English accessible for all. They left no stone unturned to realize their vision - to provide jobs to Filipino teachers and give quality online English education to students. At one time, the C.E.O. even had to book slots to make sure that the teachers had students to teach.

?I would study for ten to twelve slots in the evening. Of course, I paid for it,? said Shawn.

Englishbreak Teaching Center at the fourth f loor of the Lyman Ogilby Centrum, Magsaysay road, Baguio City, Philippines.

Miss Lois Gabriel at the very f irst off ice of Englishreak

By the end of the year, Englishbreak had found its f irst one-room teaching center on the fourth f loor of the Lyman Ogilby Centrum in Baguio City, Philippines and hired its f irst off ice-based teachers. Training was conducted and the quality of lessons improved as connections and power supply problems were weeded out.

Englishbreak moved to a bigger off ice in the same building by the end of 2013 and by that t ime, the student-teacher ratio increased to one teacher catering to about 10 to 15 students a day. The student population also increased from 70 to 300 a day. "

It found a steady rise in both its student and teacher count by 2013. The company had about 500 students learning every day and employed about 40 off ice-based teachers.

Englishbreak then skyrocketed to fame by being chosen as one of the top ten English schools in China out of a hundred. It changed its name to ?ABC360? in order for students to be able to say and remember the name more easily. It also opened its doors to provide services not only to our own students but also to other English institutions.

?ABC360 indeed opened many windows of opportunities. And I have no regrets being a part of this company. With the vision, ?English for all?, it did not only give better chances to our students who want to be prof icient at speaking the English language but also

to our Filipino tutors. Shawn believed that Filipinos Our growing number of tutors2

are very talented and can speak English f luently,? said Ms. Rejane Arellano-Torres, manager of ABC360 Baguio Off ice.

Day by day, more teachers were employed by the company and to accommodate this growing number

of our teaching staff , ABC360 opened a branch off ice at Camp John Hay in Baguio City where our teachers from the Rocky and iShow accounts shared their knowledge with many Chinese learners.

ABC360 Phil ippines, Scout Hil l Of f ice Loop Camp John Hay

ABC360 boomed in both its student and tutor population with over 3,000 students learning and about 200 teachers teaching each day. It moved to its new main off ice on the fourth f loor basement of Cooyeesan Hotel Plaza in Baguio City where it continues to provide English for all.

Some of the teachers having their daily huddle at the 4th Basement of Cooyeesan Plaza

ABC360 teachers conduct ing their onl ine classes View of the 5th basement Teaching Center 3

And with ABC360 Philippines Ltd. Co?s venture in the National Capital Region, the Visayan Region and other strategic locations in Asia such as Chiangmai, Thailand, we extend an invitation to more teachers- Filipinos and native English speakers to become teachers with us because we know what they can offer to our students.

MISSION VISION

Mission Statement

To provide English for all with an environment that is conducive to learning

through non-conventional but quality teaching.

Basing on his own experience, the founder of ABC360 is clearly aware that a new language, when properly mastered, greatly enlarges one?s vision. For a long time, English, mainly reading and writ ing, is being

taught with textbooks in traditional setting/brick-and-mortar institutions.

However, resources for education are greatly uneven in dif ferent areas. Even in areas where people get educated without much hindrance, education is largely reduced to the repetit ive tasks of getting good scores to advance to the next stage. Educational content and instructions are predominantly uniform while the students themselves have various learning needs and styles as well as dif ferent perspectives. In the case of English, students in China are faced with the prevailing problem: paper-dependent English or dumb English.

Company's Vision

English is a global language. Without it, we could be missing a lot of opportunities, which is why more non-native speakers want to learn English. However, the things that hinder them most from learning English are time and money. ABC360 is able to provide quality classes at an affordable rate in their convenient t ime. Because of ABC360, learning English is extremely convenient, eff icient and enjoyable. With a good command of English, people around the world are able to communicate freely and effectively. The bright ideas in one?s head could be shared more widely among people, and the value of everyone could be better realized. ABC360 aspires to expand its target market with this vision, and soon, we can realize our dream of ?English for All.?

ABC360 aims to transform lives 360° by being the best and largest leading professional online English lesson provider, and providing our employees a stable work environment with equal opportunity for learning and personal growth.

4

CORE VALUES

Since its inception a few years ago, ABC360 has realized what the most valuable beliefs are that guide

the company to a bright future ? ABC: Achieving. Bel ieving. Caring.

Achieving

Actions speak louder than words. The guiding principle of ABC360 in doing everything is ?being responsible for the outcome.? To make a promise is easy; however, to realize the promise, or even make it more than expected, demands efforts. We respect those people who provide sound quality in their work. It doesn?t matter how much they talk about it, what?s important is what they?ve done. As to the company itself , it it is believed that being stronger is undoubtedly more important than being bigger.

Bel ieving

Passion is for those who have dreams. We just have to believe! The dream of ABC360 is to provide more satisfying English learning experience and eventually to establish a world with better communication. With passion, people in ABC360 are able to overcome every challenge: the IT department are working to create better platform for classes and for management; the service department are helping each day thousands of students with the problems they encounter, the education department are editing practical and up-to-date materials for better experiences in classes. For a teacher, passion may come from the gratif ication of sharing with your students the world seen from your eyes as well as leading them to see it with their own. Passion makes you devoted to each class you have, and gives you the strength to create something wonderful for both you and your students. Passion makes you believe that you can!

Caring

Cooperation entails consideration for others. In our world today, we win only when we win as a team. The primary consideration for our customers is the constant improvement of our instructions and the continuing improvement of the company. Another consideration for students is the teacher?s sustained improvement and ref inement of class delivery. Putting oneself in others? shoes helps a team to operate as one unit.

Our passion makes us ACHIEVE.

Our actions make us BELIEVE.

And it is through cooperation that we truly show we CARE!

5

ABC360 BAGUIO ORGANIZATIONAL CHART

6

r

REJANE ARELLANO-TORRES

(Manager)

JI l ING TRACY CASENAS

(CEO) (MANAGING PARTNER)

r

LI YIFEI

(Vice President for Teacher Management)

ASSISTANT MANAGER

KRIS TINAZA

(Human Resources Head)

IAN CASUGA

(Student Assessors' Head)

RHEYMUND DE GUZMAN

(Nesting Head)

KRISHA GALINDEZ

(Finance & Accounting Head

FAYE MANASALA

(Faculty Mentors' Head)

RJ GIL

(IT Off icer-in- Charge)

NERISSE VILLANUEVA

(Research & Dev't Head)

JAYSON PAPA

(Workforce Head)

DARIL JOHN CANOSA

(GOS- Training Head)

JACINTO TORREMORO

(BBC Head)

RICH ANN lANTAJO

(GOS- Beginners' Head)

WHAT SOME OF OUR LEADERS HAVE TO SAY

Jing Li, Chief Execut ive Of f icer

Mr. Jing Li or Shawn founded ABC360 Philippines Ltd. Co. Shawn is a software engineer who worked for the company Fujitsu. Having spent 6 years in that country, he got acquainted to the concept of the virtual classroom. While in Japan, employees were asked to undergo training for English to communicate more effectively at work. Having some background knowledge about English, the love for learning a new language and personal experience, he decided to put up the company and go back to China in 2011.

He says, ?With the advent of technology and the development of the Internet, online class is the answer to the challenges brought about by the traditional way of teaching in China. Through online classes, students are provided an equal opportunity to learn in a more personalized way. It is very convenient because one can choose the time he or she prefers to have a class. Moreover, one can study at a reasonably fair price.?

To date, the company?s vision of helping more students become more prof icient at speaking the English language and providing opportunities for Fil ipinos and native speakers to teach English is being realized. His determination to succeed and to act made all of these possible. With the company?s success, Mr Li Jing aims that ABC360 becomes NUMBER 1. That through the improvement of teaching methodologies, teaching platform, and services the company provides, language learning will become much more convenient, much more eff icient, and that it would make more people happy - happy to communicate with the rest of the world.

Tracy V. Casenas, Manager Partner/Outsourcing Director

As a managing partner, Miss Casenas is mainly responsible for the company?s overall operations. She has the very important function in ensuring that the company meets the business goals through constant communication and maintaining the team?s engagement to the company's plan and vision. Also, as a managing partner, she is there to protect the company and from issues or any possible problems.

When asked about the thing she is passionate about, she says with excitement, ?When I see how my own contribution gives an impact to the progress of our company?s overall standing and at the same time see the people I work with excel and grow day by day, I become more inspired to achieve more and do better.

Believing in the vision of the CEO, . I am proud to say that we are already able to employ about 600 tutors and stil l counting.

Miss Casenas? newest project is the home-based system. She was tasked to setup a home-based center in Manila with the help of some team members from the Baguio center which also makes her earn the tit le, Outsourcing Director.

To see our newest center thrive and reach its goal- being the best & biggest home-based center in the Philippines is something that she looks forward to. ?All the best to all us and to all ABC360ers!?, she adds. 7

Sophia Jin, Vice President

Miss Jin joined the company for less than half a year. She is mainly in-charge of two aspects 1) research and development for the teaching material, teaching tools, curriculum design. 2) general management on Filipino and native tutors.

Before she came to ABC360, she used to work for New Oriental Training School, the biggest English as a Second Language (ESL) training school in China. She held the position of a school principal. Since online education is f lourishing greatly in China and more and more Chinese students would like to study online, she joined one of the top 3 online English schools in China, ABC360. She says she believes in its prosperous future.

As of yet, Miss Jin made great contributions in terms of setting up a new and comprehensive curriculum which includes major courses, minor courses and specialized courses. All are greatly helpful for ABC360 students. Under her leadership, a great init iative to create videos, develop a mobile phone app and many more to mention. All these aim to make learning more effective for the students.

As for her future plans for the company, she says, "I aim to focus more on foreign tutors? management because our business is expanding very fast as more and more students study with us."

Rejane Ann Arel lano- Torres, Manager (ABC360 Baguio Of f ice)

One of the key persons who helped the company's success is Miss Torres. She has been with the company for three years. Back in 2012, she was employed as a home based tutor for ABc360. With the company's rapid growth, there was a need to hire excellent people to join the management team. Miss Torres was scouted as a Quality Analyst whose main role is to evaluate the performance of tutors at that t ime.

With her enthusiasm and determination, the management team was impressed with her performance Therefore, she was promoted as a branch manager for ABC360 - Camp John Hay off ice. A year later, she was again promoted as Internal Affairs Manager where she worked hand in hand with Miss Tracy Casenas, ABC360's managing partner in the Philippines.

As the expansion went on and on, another window of opportunity opened. She off icially became general manager for ACB360 Baguio Off ice where she plays a very vital function when it comes to the communication between the Chinese and Filipino staff .

In an interview, she mentions, "The vision of Mr. Jing Li, ABC360's CEO, to provide more jobs and opportunities to the Filipino workforce made me join the company and now that this vision is coming to fruit ion, I am proud of what the company has achieved."

8

ABC360 Baguio Of f ice

9

ABC360 PHILIPPINES LTD.CO. FOURTH BASEMENT FLOOR PLAN

TOTAL NUMBER OF CUBICLES: 281 UNITS 1.40 x 1.oo METER O.C

ARCHITECTURAL DESIGN BY: Alpha-PCM Incorporated

ABC360 Baguio Of f ice

10

ABC360 PHILIPPINES LTD.CO. FIFTH BASEMENT FLOOR PLAN

TOTAL NUMBER OF CUBICLES: 366 UNITS 1.40 x 1.oo METER O.C

ARCHITECTURAL DESIGN BY: Alpha-PCM Incorporated

TOTAL NUMBER of EMPLOYEES AT ABC360 BAGUIO OFFICE

Type Total Count

Staff 83

Tutor

Nesting 59

ABC360 409

BBC-Ishow 94

GOS- Beginners 9

SA 27

TOTAL: 681

LOCATION, MAP AND CONTACT DETAILS

ABC360 (Main)

Address:

B4 Cooyeesan Hotel Plaza

Naguilian Road, Baguio City

Benguet, Philippines

Landline: (074) 424 ? 2653

Mobile: (+63) 908 ? 815 ? 6779

           (+63) 917 ? 626 ? 2390

Email: hr@abc360.com.ph

abc360.hr@gmail.com

WEBSITE:

http:/ / abc360.com/

FACEBOOK PAGE:

https:/ /www.facebook.com/ABC360Ph

https:/ /www.facebook.com/pages/Abc360-International

11