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Company Profile and 2015 Interim Results (August 2015)
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Page 1: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

Company Profile and 2015 Interim Results (August 2015)

Page 2: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

2

I M P O R TA N T N O T I C E

By attending the meeting where this presentation is made, or by reading this document, you agree to be bound by the limitations set out below.

This presentation does not constitute an offer or invitation for the sale or purchase of any securities of PPHE Hotel Group Limited (PPHE) or any of the businesses or assets described in it. The information in this presentation, which does not purport to be comprehensive, has been provided by PPHE and has not been independently verified. While this information has been prepared in good faith, no representation or warranty, express or implied, is or will be made and, save in the case of fraud, no responsibility or liability is or will be accepted by PPHE and any of its subsidiaries (the Group) or by any of their respective directors, officers, employees, agents or advisers in relation to the accuracy or completeness of this presentation or any other written or oral information made available to any interested party or its advisers and any such liability is expressly disclaimed.

No information set out or referred to in this presentation shall form the basis of any contract.

This presentation has been delivered to interested parties for information only. The recipient agrees to keep confidential any written or oral information contained herein or otherwise made available in connection with the Group. This presentation must not be copied, reproduced, distributed or passed to others at any time. The recipient has further agreed to return all documents and other material held by it relating to the Group referred to in the presentation upon request. PPHE gives no undertaking to provide the recipient with access to any additional information or to update this presentation or to deliver an updated presentation in the future or to update any additional information, or to correct any inaccuracies in it which may become apparent, and it reserves the right, without giving reasons, at any time and in any respect, to terminate negotiations with any prospective purchaser.

This presentation is being distributed on the basis that each person in the UK to whom it is issued is reasonably believed to be such a person as is described in Article 19 (Investment professionals), Article 48 (Certified high net worth individuals), Article 49 (High net worth companies, unincorporated associations etc.), Article 50 (Certified sophisticated investors), or Article 50A (Self-certified sophisticated investors) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, or is a person to whom this presentation may otherwise lawfully be distributed. Persons who do not fall within such descriptions may not act or rely upon the information contained in it.

The contents of this document have not been approved by an authorised person within the meaning of the Financial Services and Markets Act 2000. Reliance on this document for the purposes of engaging in any investment activity may expose you to a significant risk of losing all of the property or other assets invested or of incurring additional liability. Any person who is in doubt should consult an authorised person specialising in advising on investments of this nature.

Any recipient of this presentation in jurisdictions outside the UK should inform themselves about and observe any applicable legal requirements. This presentation does not constitute an offer to sell or an invitation to purchase securities in PPHE in any jurisdiction. In particular, this presentation should not be distributed, directly or indirectly, by any means (including electronic transfer) in or into Canada, Australia, Japan, the United States or the Republic of South Africa or to any citizens, nationals or residents thereof, or to any corporation, partnership or other entity created or organized under the laws of those jurisdictions or to any “US Person” as defined in Regulation S under the US Securities Act of 1933 (as amended). Any such distribution could result in a violation of relevant securities laws of such jurisdictions.

This presentation should not be considered as the giving of investment advice or any recommendation by PPHE or any other member of the Group or by any of their respective officers, directors, employees, agents or advisers. Each person to whom this presentation is made available must make his or its own independent assessment of PPHE and the Group after making such investigation and taking such advice as he or it may consider necessary or appropriate. In particular, this presentation does not replace a review of any financial or other information published by PPHE via a Regulatory Information Service and ongoing reports. Any opinions, forecasts or estimates in this presentation constitute a judgment as at the date of this presentation. There can be no assurance that future results or events will be consistent with any such opinions, forecasts or estimates.

Matters discussed in this document may constitute forward-looking statements. Forward-looking statements are generally identifiable by the use of the words “may”, “will”, “should”, “plan”, “expect”, “anticipate”, “estimate”, “believe”, “intend”, “project”, “goal” or “target” or the negative of these words or other variations on these words or comparable terminology. Forward-looking statements reflect the current views of PPHE with respect to future events and financial performance and may include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements, which are other than statements of historical facts.

Forward-looking statements involve a number of known and unknown risks, uncertainties and other factors that could cause PPHE’s or its industry’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements.

All enquiries relating to this presentation should be directed to Chen Moravsky, Deputy Chief Executive Officer & Chief Financial Officer, PPHE Hotel Group Limited at [email protected].

Page 3: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

3

I N T R O D U C T I O N

We are an international hospitality management company, with a strong asset

base and ownership of, and access to, worldclass brands. Our vision is to realise

growth potential and our primary objective is to create and realise shareholder value by

becoming one of the leading hotel companies in the upscale and lifestyle hotel segments.

6Countries

38Hotels

8,348rooms in operation

1,375rooms under development

2,500+Employees

Page 4: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

4

K E Y S T R E N G T H S

1

Integrated and entrepreneurial approach

_____________

hotel development, design, construction,

ownership and operation

2

Profitable niche

_____________

expanding “affordable luxury” with upscale hotels

in major gateway cities and regional centres

3

Global partnership_____________

powerful distribution network through the Carlson partnership

4

Pipeline

_____________

significant portfolio and brand growth potential

through expansion

5

Financial track record_____________

driving top line growth and delivering industry leading profit margins

6

Management team

_____________

highly experienced and closely involved senior

management team

7

Flexible partnership solutions

_____________

aligned with stakeholders to tailor the right

agreement for each hotel or hotel project

Page 5: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

5

O U R B U S I N E S S T Y P E S

JOINTVENTURES

& ASSOCIATES___________________

This business type enables us to establish a presence in key

markets. By securing long-term management contracts

the Group benefits from fee-based income.

MANAGEMENT & FRANCHISE

___________________

We have management contracts in place for all of our owned, co-owned and leased hotels.

In addition, we have entered into several management and / or

franchise contracts with third parties.

OWNERSHIP___________________

We aim to own hotels in key gateway cities in Europe where capital value is likely

to appreciate over time.

PROJECTS___________________

We have a proven track record of creating value and benefit.

OPERATINGLEASES

___________________

We manage all aspects of the operation of the hotel, including

sales and marketing, reservations, food and beverage and human resources. The benefit of such

agreements is that this model is capital light.

Page 6: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

6

C U R R E N T P O R T F O L I O

H O T E L L O C AT I O N S C O N T R A C T M I X

Countries

6Rooms in operation

8,348Rooms in pipeline

1,375United KingdomLondon (6 hotels and 3 projects), Cardiff, Leeds, Nottingham

2,791 1,198

The NetherlandsAmsterdam (4 hotels), Utrecht, Eindhoven 1,117

GermanyBerlin (5 hotels), Cologne, Dresden, TrierNuremberg (project)

1,258 177

OtherCroatia (13 hotels), Budapest, Tel Aviv 3,182 Part ownedWholly

ownedOperating leases

New hotel projects (all ownership of 50% or more)

16

12

6

44

18.0%Return on capital employed

on operational assets in full ownership (2013:15.7%)

€323.9MNet asset value at 31 December 2014

(2013: €298.1m)

15%Increase in rooms

expected by mid 2019

10Major renovations planned across key assets, including:

– Park Plaza Victoria Amsterdam

– Park Plaza SherlockHolmes London

€200.0MEarmarked for new hotel projects and renovations

Management and franchise agreements

Page 7: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

7

W O R L D - C L A S S B R A N D S

Individual design, city centre locations and excellent meeting facilities are key features of the upscale Park Plaza® Hotels & Resorts brand, making it ideal for both corporate and leisure guests.

parkplaza.com

A contemporary collection of hotels that fuse exceptional architectural style with art-inspired interiors, located in cosmopolitan centres across Europe.

artotels.com

Arenaturist is one of Croatia’s best known hospitality groups and consists of seven hotels, six holiday apartment complexes, eight campsites and over 50 food and beverage outlets, all of which are located in Istria.

arenaturist.com

23Hotels (in EMEA)

6,021 Rooms (in EMEA)

1,023Rooms (3 hotels) in the pipeline

7Hotels

1,058 Rooms

352Rooms (1 hotel) in the pipeline

7Hotels, including 5 Park Plaza branded

and fully renovated hotels

6 Holiday apartment complexes

8Campsites

Page 8: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

8

L E V E R A G I N G C A R L S O N R E L AT I O N S H I P

CARLSON WORLDWIDE

Headquarters in Minneapolis, MN

1,350 HOTELS

(in operation and under development) In 105 countries and territories

#1 RANKED

Travel management company

150 COUNTRIES AND TERRITORIES

Carlson Wagonlit Travel (CWT)

CENTRAL RESERVATION

AND DISTRIBUTION

SYSTEM

POWERFUL ONLINE AND

MOBILE PLATFORMS

LOOK TO BOOK TRAVEL AGENT PROGRAMME

GLOBAL FOOTPRINTS

CROSS SELLING AND MARKETING

GLOBAL SALES NETWORK

CLUB CARLSON REWARDS

PROGRAMMES FOR GUESTS,

PLANNERS AND BUSINESSES

Page 9: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

9

D E V E L O P M E N T P I P E L I N E

P R O J E C T L O C A T I O N O P E R A T I N G S T R U C T U R E

N O O F R O O M S

S T A T U S

Park Plaza Arena Pula1 Pula, Croatia Owned and management contract

175 Opened June 2015

Park Plaza Nuremberg Nuremberg, Germany

Owned and management contract

177 Expected to open 2016

Park Plaza Riverbank Londonextension and reconfiguration

London, United Kingdom

Owned and management contract

184 Expected to be completed 2016

Park Plaza London Park Royal London, United Kingdom

Owned and management contract

168 Expected to open 2016

Park Plaza London Waterloo London, United Kingdom

Owned and management contract

494 Expected to open 2016

art’otel london hoxton London, United Kingdom

Joint venture and management contract

352 Expected to open 2019

1 Following extensive renovations, Hotel Park (which is part of the Arenaturist group) was rebranded to Park Plaza Arena Pula, and this is therefore not a new hotel for the Group.

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10

O P E R A T I N G & F I N A N C I A L P E R F O R M A N C E

Page 11: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

11

O P E R AT I N G K E Y P E R F O R M A N C E I N D I C AT O R S

77.4

77.7

77.4

80.7

83.7

82.9

80.3

2010 2011 2012 2013 2014 2015

O C C U PA N C Y%

110.

7 119.

2 130.

912

5.5

135.

614

4.5

132.

52010 2011 2012 2013 2014 2015

AV E R A G E R O O M R AT E €

85.7 92

.6 101.

310

1.4

113.

611

9.8

106.

5

2010 2011 2012 2013 2014 2015

R E V PA R€

H1 H1 H1 H1 H1 H1

FY

FYFY

Page 12: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

12

O P E R AT I N G H I G H L I G H T S

Strong first half performanceYear-on-year growth with occupancy,

average room rate and RevPAR growth ahead of the European hotel market

Acquired loanAcquired loan covering the leasehold interest in Park Plaza Nottingham for

£5.5 million (with an aggregate nominal value of £7.6 million)

Opened 5th Park Plaza in Croatia

Opened the fully refurbished Park Plaza Arena Pula in Croatia in June. This is our

fifth Park Plaza hotel in this market

Construction of new hotelswell under way

The construction of our three new Park Plaza hotels (Nuremberg and two hotels in

London) is well under way and all three hotels are expected to open in 2016

Good progress with extension and reconfiguration

The structural work for the extension of Park Plaza Riverbank London has been

completed and the new rooms are expected to be ready in the first half of 2016

Extensive portfolio renovation programme

Hotel renovations commenced in Berlin, Cologne and London. Additional renovation programmes will be commencing in London and Amsterdam in

the second half of 2015 and 2016

Page 13: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

13

F I N A N C I A L H I G H L I G H T S

H 1 2 0 1 5 H 1 2 0 1 4 % C H A N G E

Total revenue €141.0m €125.4m +12.4%

Constant currency revenue €130.2m €125.4m +3.9%

EBITDA €48.4m €39.7m +21.9%

EBITDA margin 34.3% 31.7% 260 bps

Normalised PBT €15.2m €7.7m +98.6%

Reported PBT €14.8m €17.7m (16.2)%

Normalised EPS €0.37 €0.18 +97.9%

Reported EPS €0.36 €0.43 (16.2)%

Dividend 10p 9p +11%

Page 14: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

14

F I N A N C I A L K E Y P E R F O R M A N C E I N D I C AT O R S

139.

8 202.

4 242.

124

4.8

270.

414

1.0

125.

4

2010 2011 2012 2013 2014 2015

T O TA L R E V E N U E€ m i l l i o n

46.5

75.0

96.8

93.2 10

5.2

54.0

45.3

2010 2011 2012 2013 2014 2015

E B I T D A R € m i l l i o n

37.6

6585

.682

.7 94.8

48.4

39.7

2010 2011 2012 2013 2014 2015

E B I T D A€ m i l l i o n

H1 H1 H1 H1 H1 H1

FY

FY FY

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15

F I N A N C I A L K E Y P E R F O R M A N C E I N D I C AT O R S

6.1

13.6

24.1

21.9

32.9

15.2

7.7

2010 2011 2012 2013 2014 2015

N O R M A L I S E D P R O F I T B E F O R E TA X € m i l l i o n

0.16

0.33

0.59

0.54

0.79

0.37

0.18

2010 2011 2012 2013 2014 2015

N O R M A L I S E D E A R N I N G S P E R S H A R E €

0.06

0.12 0.

140.

190.

100.

09

2011 2012 2013 2014 2015

D I V I D E N D P E R S H A R E£

H1 H1 H1 H1 H1H1

FY FY

FY

Page 16: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

16

R E T U R N O N C A P I TA L E M P L O Y E D € M

O w n e d p r o p e r t i e s

Operating leases

J o i n t v e n t u r e s a n d a s s o c i a t e s Manage-

mentand

central costs Reported

In operation

Under develop-

mentIn

operation

Under develop-

ment

Capital employed 210.4 35.9 2.4 24.9 19.7 56.0 349.3

Adjusted EBITDA 50.2 – 0.2 1.1 – (3.1) 48.4

Normalised profit before tax30 June 2014

18.3 (0.6) 0.1 0.3 – (2.9) 15.2

Normalised profit before tax30 June 2015

12.7 (0.3) (0.7) (0.2) – (3.8) 7.7

30 June 2015

30 June 2015

Page 17: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

17

F I N A N C I A L L E V E R A G E

L O A N T O VA L U EP R O P E R T I E S AT FA I R VA L U E 1 , 2

Bank funded€592

Equity funded€585m

50%50%

L O A N T O VA L U EP R O P E R T I E S AT B O O K VA L U E

AT 3 0 J U N E 2 0 1 5 1

Bank funded€592m

Equity funded€313m

35%

65%

1 Property includes the balance of Property, Plant and Equipment (EUR 905 million), bank funding equals the total long and short term borrowings (EUR 592 million).2 The fair value represents the last independent valuation carried out on properties either for the 2011 prospectus, or subsequently for bank lending purposes. Development properties are valued at cost.

Page 18: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

18

O U T L O O K

• The second half of the year is usually the strongest trading period for the Group

• Focus on revenue generation and providing exemplary service to our guests

• Full year results expected to be in line with the Board’s improved expectations

• 2015 and 2016 will see a renovation programme covering 10 hotels, which mayhave a temporary negative impact on trading performance due to closures ofrooms and public areas

• Our upgraded portfolio, combined with our new hotel developments in strongmarkets, is expect to provide the foundations for further growth in 2016 andbeyond

• PPHE Hotel Group well positioned to deliver its target of 10,000 hotel roomsby 2019

• The Company is continuing to consider the release of part of the value of itshotel assets, whilst retaining operational control

Page 19: Company Profile and 2015 Interim Results (August 2015)/media/Files/P/PPHE/documents... · Amsterdam (4 hotels), Utrecht, Eindhoven 1,117 Germany Berlin (5 hotels), Cologne, Dresden,

19

A P P E N D I X

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20

2 0 1 5 I N C O M E S TAT E M E N T

H 1 2 0 1 5€ ’ 0 0 0

H 1 2 0 1 4 1

€ ’ 0 0 0C H A N G E

%

Total Revenues 140,952 125,359 +12.4

Operating expenses (86,971) (80,090) +8.6

EBITDAR 53,981 45,269 +19.2

Rental expenses (5,601) (5,578) +0.4

EBITDA 48,380 39,691 +21.9

Depreciation and amortisation (13,014) (11,994) +8.5

EBIT 35,366 27,697 +27.7

Profit before tax2 14,797 17,658 -16.2

Profit for the period 15,050 17,878 -15.8

Reported earnings per share 0.36 0.43 -16.3

1 Certain amounts here do not correspond to the interim Consolidated statements as at 30 June 2014 due to the retrospective application of an accounting policy change.2 Reported profit before tax decreased year-on-year as a result of a one-off income benefit recorded in the first half of 2014.

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21

T O TA L R E V E N U E G R O W T H € ’ 0 0 0

200

210

220

230

240

250

260

270

280

Reported 2013 Growth FX impact Divestments New openings Reported 2014

244.8

14.6

9.7 (6.2) 7.5 270.4

10.5% Revenue Growth

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22

G R O U P R E V E N U E I N J U N E 2 0 1 5€ ’ 0 0 0

€140,952

Roomrevenue€95,15967.5%

27.8%

2.0%

2.5%

0.2%

Food & Beveragerevenue€39,234

Minoroperating€2,845

Other fee based income€3,455

Other€259

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23

H 1 2 0 1 5 R E V E N U EC O N T R I B U T I O N S E G M E N T S € M 1

80.3

139.8

202.8

242.1 244.8

125.4

270.4

141.0

0

50

100

150

200

250

300

2009 2010 2011 2012 2013 H1 2014 2014 H1 2015

Management & Holdings 8.0 7.7 7.8 10.6 7.9 3.7 10.2 3.8

Germany 23.5 27.7 30.2 32.6 32.8 13.0 28.5 14.3

The Netherlands 19.8 22.8 24.8 37.8 42.4 26.0 53.7 28.4

United Kingdom 29.0 81.6 140.0 161.1 161.7 82.7 178.0 94.5

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24

E B I T D A G R O W T H € ’ 0 0 0

50

55

60

65

70

75

80

85

90

95

100

Reported 2013 Growth FX impact Divestments New openings Reported 2014

82.7

8.4

3.5 (1.0) 1.2 94.8

14.6% EBITDA Growth

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25

H 1 2 0 1 5 E B I T D AC O N T R I B U T I O N S E G M E N T S € M 1

16.3

37.6

65.1

85.5 82.7

39.7

94.8

48.4

-20

0

20

40

60

80

100

2009 2010 2011 2012 2013 H1 2014 2014 H1 2015

Management & Holdings 2.1 5.8 10.8 14.2 14.6 5.2 14.5 6.6

Germany -3.7 -0.3 -1.0 -0.5 - -1.2 0.4 -0.6

The Netherlands 6.5 7.6 7.8 12.3 11.4 7.1 15.6 8.8

United Kingdom 11.4 24.5 47.5 59.5 56.7 28.6 64.3 33.6

1 Certain amounts here do not correspond to the interim Consolidated statements as at 30 June 2014 due to the retrospective application of an accounting policy change.

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26

R E V PA R G R O W T H €

80

85

90

95

100

105

110

115

120

Reported 2013 Growth FX impact Divestments New openings Reported 2014

101.4

4.4

4.2

2.6 1.0113.6

12.0% RevPAR Growth

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27

O P E R AT I N G K E Y P E R F O R M A N C E I N D I C AT O R S 2 0 1 0 - 2 0 1 4

81.0

83.3

82.1

82.9

83.5

2010 2011 2012 2013 2014

E M P L O Y E E S AT I S FA C T I O N( S C A L E 1 - 1 0 0 % )

8.27

8.23

8.30

8.30

8.36

2010 2011 2012 2013 2014

G U E S T S AT I S FA C T I O N( S C A L E 1 - 1 0 )

8.39

8.38

8.48

8.50

8.62

2010 2011 2012 2013 2014

S E R V I C E P E R F O R M A N C E( S C A L E 1 - 1 0 )

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28

B O A R D O F D I R E C T O R S

Chen Moravsky, 44Deputy Chief Executive Officer & Chief Financial Officer

Boris Ivesha, 69President & Chief Executive Officer

Eli Papouchado, 77Non-Executive Chairman

Kevin McAuliffe, 58Non-Executive Director & Senior Independent Director

Nigel Jones, 53Non-Executive Director

Elisha Flax, 53Non-Executive Director

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29

L A R G E S T S H A R E H O L D E R S

Number of issued shares 43,814,012

Held in treasury by PPHE Hotel Group

1,862,000

Number of issued shares (excluding treasury)

41,952,012

Largest shareholders Number of shares

Percentage of issued share capital (excluding treasury)

Red Sea Group 18,552,714 44.22%

Molteno Limited 7,990,027 19.05%

Aroundtown Property Holdings Ltd 3,762,000 8.97%

Hargreave Hale 2,779,831 6.34%

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O U R V I S IO N REALISE GROWTH POTENTIAL

O U R M I S S I O NS TAT E M EN T

INSPIRING OUR GUESTS THROUGH INDIVIDUALITY AND PASSION

O U R VA L U E S

V I S I O N , M I S S I O N , VA L U E S

TRUST_______

Trust is the belief and confidence in the organisation

and its employees, where achievable and realistic

promises are made and kept.

TEAMWORK_______

Active participation in the realisation and achievement of common goals.

RESPECT_______

Understanding differences in people

and organisations, whilebehaving with integrity and valuing their role.

ENTHUSIASM_______Choosing

to be positive, energetic and

happy.

COMMITMENT_______

Believing in these values, developing them

in yourself, the team and organisation.

CARE_______

Showing compassion and being able to adjust

when dealing with colleagues and guests

alike, regardless of the situation.

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S T R AT E G Y

Leveraging partnership with Carlson to further grow revenues

Delivering stabilised annual return on

shareholder capital

Improving overall performance through innovative revenue generation and marketing initiatives

Maintaining high EBITDA margin

Driving growth by expanding hotel portfolio through a variety of business models

Improving guest experience through

consistent service delivery and product

enhancements

R e a l i s e g r o w t hp o t e n t i a l

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A D Y N A M I C H O S P I TA L I T Y C O M PA N Y

• Developmentand construction

• Hotel operation

• Asset management

• Peopledevelopmentand humanresources

• Revenuegeneration(revenuemanagement,sales, e-commerce,marketing,distribution)

• Financial management

• Legal affairs

• Technology

• Procurement

CORE SERVICES:

32

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L I S T O F H O T E L S

L O C A T I O N O W N E R S H I P I N T E R E S T

N O O F R O O M S

S I N C E

Park Plaza Riverbank London London 100% 395 2005

Plaza on the River London London 100% 66 2005

Park Plaza Sherlock Holmes London London 100% 119 2001

Park Plaza Victoria London London 100% 299 2001

Park Plaza Westminster Bridge London London 100%1 1,019 2010

Park Plaza Leeds Leeds 100% 187 2003

Park Plaza Nottingham Nottingham 100% 178 2002

1 Such percentage reflects 100% of the voting rights in the Company.

C U R R E N T P O R T F O L I O

H O T E L S I N C L U D E D I N T H E G R O U P

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L I S T O F H O T E L S

L O C A T I O N O W N E R S H I P I N T E R E S T

N O O F R O O M S

S I N C E

Park Plaza Amsterdam Airport Amsterdam 100% 342 2010

Park Plaza Victoria Amsterdam Amsterdam 100% 306 1993

Park Plaza Vondelpark, Amsterdam Amsterdam 100% 138 2006

art’otel amsterdam Amsterdam 100% 107 2013

Park Plaza Eindhoven Eindhoven 100% 104 1989

Park Plaza Utrecht Utrecht 100% 120 1995

Park Plaza Berlin Kudamm Berlin 50% 133 2006

art’otel berlin mitte Berlin 50% 109 2000

Sub Total 3,622

C U R R E N T P O R T F O L I O

H O T E L S I N C L U D E D I N T H E G R O U P

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L I S T O F H O T E L S

L O C A T I O N O W N E R S H I P I N T E R E S T

N O O F R O O M S

S I N C E

art’otel berlin city center west Berlin – 152 2001

Park Plaza Prenzlauer Berg Berlin Berlin – 155 2000

Park Plaza Wallstreet Berlin Mitte Berlin – 167 2006

art’otel budapest Budapest – 165 2000

art’otel cologne Cologne – 218 2010

art’otel dresden Dresden – 174 2000

Sub Total 1,031

C U R R E N T P O R T F O L I O

H O T E L S U N D E R O P E R A T I N G L E A S E S

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L I S T O F H O T E L S

L O C A T I O N O W N E R S H I P I N T E R E S T

N O O F R O O M S

S I N C E

Arenaturist Istria, Croatia 15-20% 2,814 2008

Park Plaza County Hall London London – 399 2008

Sub Total 3,213

C U R R E N T P O R T F O L I O

H O T E L S O P E R A T E D B Y T H E G R O U P I N W H I C H T H E G R O U P H A S A N O N - C O N T R O L L I N G I N T E R E S T O R N O I N T E R E S T

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L I S T O F H O T E L S

L O C A T I O N O W N E R S H I P I N T E R E S T

N O O F R O O M S

S I N C E

Park Plaza Cardiff Cardiff – 129 2005

Park Plaza Orchid Tel Aviv Tel Aviv – 203 2007

Park Plaza Trier Trier – 150 2003

Sub Total 475

Total (all hotels) 8,348

C U R R E N T P O R T F O L I O

H O T E L S U N D E R F R A N C H I S E A G R E E M E N T S

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Chino Latino is a modern Pan-Asian cuisine

restaurant with a Latin cocktail bar, located in the

UK (3) and Germany (1)

Located at Park Plaza Victoria London, TOZI is an

Italian restaurant with a shared dining concept

Located at our flagship art’otel amsterdam, 5&33 incorporates a destination bar, restaurant and gallery

H O S P I TA L I T Y F O O D & B E V E R A G E SE X A M P L E C O N C E P T S

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C A S E S T U D Y:PA R K P L A Z A W E S T M I N S T E R B R I D G E

L O N D O N

• One of the largest hotels in London with 1,019 bedrooms

• PPHE Hotel Group acquired control of Park Plaza Westminster BridgeLondon in 2008

• Development partially financed through the sale of 535 units to thirdparty investors

• Fully opened in September 2010, first full operational year in 2011

• Currently 90% occupied, contributing approximately 36% of totalconsolidated revenue in H1 2015

• Full service hospitality offering:

– Award-winning meeting and event venue (Westminster Ballroom)

– State-of-the-art conferencing facilities

– Destination bars and restaurants

– Europe’s only Mandara Spa

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C O R R E S P O N D E N C E

CHEN MORAVSKY

Deputy Chief Executive Officer & Chief Financial Officer

12 David MewsLondon, W1U 6EGUnited Kingdom

T: +44 20 7034 4808M: +44 77 7038 1064

T: +31 20 717 8603 M: +31 6 5113 6255

E: [email protected]

pphe.com


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