Opportunities in China 3

Company Profile Changsha Eurasia 4

Services & Consulting 5

Import 6

Export 7

Target Area 8

Logistics 9

SUMMARY

Foreign Delegations 10

Trade Fairs & Events 11

China economy is booming, this means great opportunities for

business men. One good example under everybody's eyes is

China's luxury sector, offering very good chances to those who

want to expand their business on this field. China is providing

many leading enterprises overseas (Europe, US, ...) with an im-

portant export channel which will mantain a constant growth

for several years ahead. The favourite items purchased by Chi-

nese consumers are food & beverage, cosmetics and clothes,

followed by accessories, watches and jewelry. China is predic-

ted to become the second biggest market in the world for luxu-

rious items by the end of 2015 (the first one is US), with a tur-

nover of around 20 billion Euros per year.

China is seen as the ideal place to develop new business but be careful: not all that glitters is gold!

There are many quibbles you need to pay attention to, if you plan to invest time and money in

such a country with a completely different historical, cultural and political background compared

to the Western world. You should better keep this in mind in order to avoid consistent issues

when exporting overseas business model to China.

Here are some favourable circumstances for Western food & beverage as well as other original

imported items: the wealthy population of Chinese cities is so big that even a small group of

"curious" people means a big customer portfolio.

By now a high number of of cities shows clear signals of internationalization, the consumers'

trend looks more and more Western - including food. The growing number of tourists and foreign

visitors in the next future will also facilitate the "return success" of imported products in China

and will allow Chinese consumers to experience authentic foreign products, including food.

Thanks to food safety concept, Western food - especially the mediterranean diet - gives a strong

motivation in the consumers' choices, in particular for those items which cannot be usually produ-

ced locally such as olive oil. The market is constantly growing and in the long-term is going to be-

come much bigger than now.

Changsha Eurasia China-Italy Trade Consulting Co.,Ltd is an Italian enterprise with own import-

export license. The Italian shareholders (Chairman and Vice-Chairman) have close partner-

ships with internationally renowned manufacturers in Italy as well as in several other overseas

countries. Changsha Eurasia China-Italy Trade Consulting Co.,Ltd products are imported/

exported from the Chinese/foreign factory directly to China/overseas countries, bypassing

middlemen; therefore, Changsha Eurasia China-Italy Trade Consulting Co.,Ltd is able to provide

original shipping documents such as Commercial Invoice, Certificate of Origin and Customs

Declaration Certificate. The business field is very wide: wholesale, retail as well as a great va-

riety of reliable and professional consulting services like: translating/interpreting from Chine-

se to foreign languages and vice versa, agency for any sort of procedures both in China and

abroad, import/export agent and much more.

Import / Export;

Chinese back label for imported products;

Registration of foreign exporters on Chinese government official platform (obligatory

for certain products such as imported food & beverage);

Certification (CCC, CQC, exc.) for foreign manufacturers;

Benchmarking and outsourcing;

Website domain registration in China/Hong Kong;

Agent/Representative Office on Chinese territory with or without warehouse, inclu-

ding showroom if required;

Sales agency and purchasing agency, aimed to find the most suitable buyer/supplier

or to find the product which best suits the customer's requirements, allowing the

customer to establish long-term partnerships with reliable business partners

(import/export supporting activities, sales network creation, overseas purchasing

office, business partners scouting and monitoring, trade products seeking);

Quality inspection on trade products and production process, handling formalities

and sorting out procedures, logistic assistance, shipping assistance, collecting docu-

ments from suppliers;

Checking supplier's reliability on customer's behalf;

Checking Chinese business partners data on local public records;

Assistance in international negotiations and transactions;

Assistance in establishing a business/enterprise start-up in China;

Assistance for trademark registration and patent registration in China;

Assistance for organizing trade fairs and exhibitions in China;

Translations and interpreting service for trade fairs, exhibitions, business trips and

negotiations;

Customers reception, assistance during business trips to China, limousine service;

Assistance in hotel booking, air tickets and train tickets booking, business meetings

arrangements, organizing inspections in Chinese companies, providing invitation

letters for Chinese business visa;

Translation of documents;

Creation of websites and webpages in Chinese/English/Italian language;

Marketing activities and advertising campaigns on Chinese territory;

Teaching Chinese language to foreigners;

Creating and promoting hubs for welcoming foreign citizens during their stay in Chi-

na, helping foreign entrepreneurs to develop new commercial/production activities

in order to create jobs;

Boosting cultural/social/trade exchange between foreign and Chinese trade associa-

tions.

In every foreign market the importer playes a very important role.

In China, the importer is essential because all the import-export transactions must be handled by local companies

having their own business license.

In addition, even big groups (enterprises, supermarket chains, wholesalers, hotels, exc.) hardly ever import di-

rectly from abroad so the importer is the only channel allowing them to buy real imported products.

The importer actually does what follows:

Provides support for issuing the shipping documents necessary to export the products including the back la-

bels;

Puts the import license at your disposal;

Handles the products customs clearance as well as payment of all expenses also on behalf of the exporter if

the products are stored in a local warehouse.

Handles, directly or indirectly, the distribution of the im-

ported products on the local territory.

Marketing, promotion and sales of the products on the

territory.

Regarding back labels, there are two options:

The exporter provides the necessary information to the

importer, then the importer will set the standard label templa-

te in accordance with Chinese rules subject to prior approval

by local authorities. This standard label shall then be used by

the exporter to create the back labels to be sticked onto the

products or to be printed directly onto the original packaging

(external and internal). In this way, the product shall arrive at

the customs with the labels on it and ready to go through cu-

stoms-clearance prodedures which shall be handled by the

local importer. This procedure is more convenient, in fact by

doing so it won't be necessary to handle the imported items

again after their arrival in China; furthermore, the Chinese

back labels could be printed or pasted directly onto the original packaging, so that the products will have a

better look and will be easier to sell. Of course, the Chinese labels will be applied only after carrying out

the tests and after the whole registration procedure is completed, in order to avoid troubles during and

after customs clearance; Changsha Eurasia China-Italy Trade Consulting Co., Ltd provides this important

service as well.

The exporter provides all the relevant information to the importer that will arrange for a Chinese back label

template in accordance with Chinese law and regulations, at the same time the importer will obtain a pre-

approval from the local authorities. The template will then be used by the importer to print and paste the

back labels on the products after their arrival in China - following customs-clearance or following their arrival

in the local warehouse. In any case the exporter will need to paste the same label onto the external packing

before dispatch from abroad. The purpose of the above-mentioned procedure is to carry out the tests in or-

der to let the exporter print or paste the labels directly on the original packaging.

Importing goods from China is not so complicated as exporting to China, however there

are some risk factors to be considered:

Different language and culture. A contract signed in China, in fact, in many case does

not have the same validity of a contract signed in a foreign country. Although our com-

pany is registered in China, it is managed by foreigners (Italian shareholders) who inte-

ract directly with the Chinese supplier on behalf of the overseas company, avoiding

legal issues, language issues and cultural issues.

Chinese supplier's reliability. Through Chinese government official websites we are

able to verify in a very accurate way if the Chinese supplier's company exists or not, as

well as to check the company's background and reliability.

Chinese supplier's certifications. We check if the products ordered from the Chinese

supplier have the required certifications in accordance with the overseas company's

request.

Inspection on goods during production and before shipment. It is extremely impor-

tant: once shipment has been confirmed - shipment is usually arranged after receiving

the balance payment - it would very difficult to claim for damages in China and such

procedure would take a big amount of time and money.

Manage a Supply Chain means handling the whole distribu-

tion channel on behalf of the overseas company: warehouse

entry and exit, monitoring the stock, coordinating with local

customers to carry out the orders and arrange door-to-door

deliveries, optimizing time and logistic costs. One of our tasks

is also to select and manage logistic platforms suitable for any kind of trade products im-

ported from overseas. Thanks to our cooperation agreements with leading logistic com-

panies at international level, we can arrange any kind of shipment (by truck, sea, train or

plane) based on the specific terms and conditions of each supply. We are not just

"middlemen", instead we are an important human bridge connecting manufacturers and

final customers directly, providing all-in-one service and covering every aspect involved

when dealing with transactions between China and overseas countries. In short, we offer

a very professional, reliable and punctual "package service" satisfying even the most de-

manding entrepreneurs.

Changsha river port

Following positive feedback - resulting from promotion of trade products on Chinese ter-

ritory we recommend a visit in China according to the following plan:

Duration of stay: not less than 4 days

Entering China through our company's invitation letter and local government invi-

tation letter to be attached to the hotel booking when applying for Chinese busi-

ness visa (according to the most recent Entry-Exit Regulations for foreigners in the

People's Republic of China);

Assigning at least one Chinese/English interpreter during the whole period of stay;

Shuttle service from/to airport/railway station, limousine service for visiting custo-

mers based on meeting arrangements;

Organizing appointments with domestic distributors and contractors in order to

understand their needs, discuss about specific requests, customized shipments

and/or negotiations to finalize the deals;

Visiting local wholesalers/retailers/supermarkets in the target sector (for better

understanding local market situation and prices)

Organizing connections, boarding and lodging (at cost, upon budget approval).

The costs borne by the overseas company are the following:

Travel expenses (return trip from abroad to China, domestic flights/trains)

Boarding and lodging

Additional services provided during the stay (see above)

Of course, one of the ways to enter Chinese market is to take part in trade fairs; we do not re-

gard ourselves as fair organizers (there are other kinds of companies specialized in this field)

but we offer assistance for the following:

Company registration

Interpreting service

mport service for the trade products to be shown in the exhibitions

Assistance during the period of stay for boarding, lodging, connections, exc. on Chinese

territory

For some specific sectors and trade products it is essential to organize and participate in custo-

mized events which, contrary to trade fairs and exhibitions, involve a limited number of target

buyers, take shorter time and allow overseas companies to have the situation under control

optimizing time and resources.

Such events could be organized by our company in high class venues making the events even

more successful, some examples:

FASHION INDUSTRY: Hotels

FOOD & BEVERAGE: Restaurants

Changsha Eurasia China-Italy Trade Consulting Co., Ltd No. 431 Shaoshan North Road, Dongtang Ruifu, A Area, 508#

Changsha City, Yuhua District, Hunan Province, China - Postcode: 410001

Tel.: +86 (0)731 89723621 - Fax: +86 (0)731 89723631

E-mail: roberto@cecitc.com - Website: www.cecitc.com