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COMPANYPROFILE

/01.

_ about us

_ mission

_ network

_ direct stores network

_ multi-concept stores

_ beauty and cosmetics

_ coincasa home decoration

_ coin excelsior

_ coin excelsior brand portfolio

_ communication network

_ videwall Milano 5 Giornate

_ crm & relationship management

_ new digital media

_ store window display

_ tv, radio & digital totems

_ corporate social responsability

_ events

_ new designers at coin excelsior

_ in-store events

_ press reviews

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INDEX

/02.

Established in 1926,Coin is the first Italian

department Store:

* € 362.2 MILLION NET SALES IN 2015;

* 38 DIRECTLY OWNED STORES IN ITALY,

IN THE MOST IMPORTANT ITALIAN CITIES

AND DOWNTOWN SHOPPING AREAS;

* PORTFOLIO OF MORE THAN 1000 BRANDS;

* 34.7 MILLION VISITORS EVERY YEAR;

* 9.7 MILLION RECEIPTS AND 21.6 MILLION

ITEMS OF CLOTHING SOLD.

ABOUT US

/03.

We inspire and enable peopleto create their own style.

We are committed to selecting the best Brands in apparel, cosmetics, accessories and home decoration.

We strive to create a vibrant, contemporary setting, enriched by the

professional expertise of oursales assistants.

MISSION

/04.

High value locations:

*38 CENTRALLY LOCATED STORES;

*A TOTAL SALE SURFACE AREA

OF NEARLY 114,600 SQM;

*AVERAGE SELLING SURFACE:

2,865 SQM;

*OVER 3.5 MILLION

CUSTOMERS PURCHASE AT LEAST

ONCE A YEAR.

NETWORK

/05.

Bari Casamassima

Bergamo

Bologna Rizzoli

Brescia

Cagliari

Campi Bisenzio

Carugate

Catania

Como

Ferrara

Firenze

Genova

Lecce

Livorno

Messina

Mestre

Milano 5 Giornate

Milano Cantore

Milano Vercelli

Napoli

Padova

Parma

Piacenza

Rimini

Roma Bufalotta

Roma Cinecitta

Coin Excelsior Roma Cola Di Rienzo

Roma S.Giovanni

Roma Termini

Sanremo

Sassari

Torino Le Gru

Treviso

Trieste

Varese

Coin Excelsior Venezia

Verona

Vicenza

DIRECT STORES

NETWORK

/06.

Our customers can enjoya unique shopping experiencein our multi-concept Stores.

Distinctive store design leads them through spaces devoted to fashion,

personal styling, home decoration and Nespresso Boutiques.

MULTI-CONCEPT STORES

/07.

A multi-sensory spacewhere customers can experiment

with different beauty products and fragrances or letting themselves be

guided by beauty experts.

BEAUTYAND

COSMETICS

/08.

Coincasa is Coin’s home decoration House Brand.

Coincasa creates collections and selects styles and

products from all over the world,combining them with

the Italian flair for home design.

The six annual collections include soft furnishings,

accessories and complementary pieces for all

the rooms in the house.

***Coincasa collections are

available both in Coin stores and the e-boutique

(coincasa.it).

HOMEDECORA-TIONS

/09.

Coin Excelsior is a new format to launch Coin as a premium department

store, upgrading its offer with Brands belonging to the accessible

luxury category alongside Italian and international contemporary Brands.

The first store opened in 2014 in Rome, Venice was renovated in

2015 and the plan is to replicate the success by trasforming more Coin

stores into Coin Excelsior in the near future.

/10.

BRANDPORTFOLIO

A wide range of leading Brandsto cater for and inspire fashion-

forward customers.

3.1 Phillip Lim

Adidas by S. Mc Cartney

Alexander Wang

Armani Collezioni

Armani Jeans

Atos Lombardini

Barba

Calvin Klein Collection

Converse

Diane Von Furstenberg

Diesel

Dodo

Drumhor

Edwin

Etoile

Gianvito Rossi

Gant

Kenzo

Hudson

Hugo Boss

Jimmy Choo

Joseph

Lardini

Lauren by Ralph Lauren

Levi’s

Love Moschino

Mango

Manila Grace

Marini Marc by Marc Jacobs

McQ Alexander McQueen

MSGM

Napapijri

N°21

Patrizia Pepe

Paula Cademartori

Paul Smith

Penny Black

Pepe Jeans London

Pinko

Polo Ralph Lauren

Proenza Schouler

See by Cloè

Sophie Hulme

Spanx

Theory

Tommy Hilfiger

Valentino Red

Versace Collection

Victoria Beckham

Z Zegna

… and many more

/11.

COMMUNI-CATION

NETWORK:

/12.

The videowall is one of the largest fixed screens in Europe:

•140 SQM OF COMMUNICATION SURFACE

• DIMENSIONS: 14X10.2 MT

• MORE THAN 90,000 PASSERS-BY

VIDEOWALLMILAN,PIAZZA

V GIORNATE

/13.

COMMUNI-CATION

NETWORKCRM/CUSTOMERRELATIONSHIPMANAGEMENT

Coin was the first Italian retailerto create a loyalty programmein 1986 with the “Coincard”.

• HIGH CUSTOMER RETENTION

• LARGE DATABASE

(OVER 2 MILLION PEOPLE)

• 857,000 ACTIVE CUSTOMERS

(80% WOMEN, 20% MEN)

• COINCARD HOLDERS REPRESENT 51%

OF COIN SALES

COINCARD

PLATINUM

GOLD

/14.

NEW DIGITAL MEDIA

/15.

COMMUNI-CATION

NETWORKSTORE

WINDOWS

250 store window displays overlooking the main shopping streets,a perfect way to draw in customers and advertise the Brands.

/16.

COMMUNI-CATION

NETWORKTV, RADIO &

DIGITAL TOTEMS

Our in-Store TV and Digital Totem channel involves, entertains and guides the customers through their shopping experience with 1,250 monitors on the floors of 38 Stores.

Coin Music Design is present in all Stores with a radio station broadcastingthe best of international pop, electro dance and R’n’B music.

Coin Excelsior Stores have their own in-store radio and TV channel.

/17.

CORPORATESOCIAL

RESPONSABILITYPARTNERSHIPWITH OXFAM

ITALIA

In 2013 Coin launched an important CSR project with Oxfam Italia: “Women’s Circle

For Change”. A fundraising campaign focused on women’s rights and on the ability

of women to build a better world.

Coin and Oxfam Italia launched the Hello Kitty T-shirt, designed by Helena

Christensen with Swarovsky Elements and Sanrio Foundation.

Special Capsule collections createdby female Italian designers were launched

to support the fundraising:

• 2013: VERONICA ETRO, ALBERTA FERRETTI,

ROSSELLA JARDINI (MOSCHINO),

MARGHERITA MISSONI, MARINA SPADAFORA;

• 2014: ALESSIA GIACOBINO, (JO NO FUI),

STELLA JEAN, CRISTINA TARDITO (KRISTINA TI);

• 2015: STELLA JEAN. Stella Jean Helena Christensen Kristin DavisFilippa Lagerbach

/18.

EVENTS

/19.

NEWDESIGNERS

AT COIN EXCELSIOR

Altaroma and Coin Excelsior Rome teamed up for a partnership dedicated to emerging fashion designers.

An exclusive selection of up-and-coming brands discovered by Altaroma and “Who Is On Next?” (the scouting project conceived and organized by Altaroma in collaboration with

Vogue Italia) were presented at Coin Excelsior.

The store in via Cola di Rienzo was invaded by an explosion of creativity and visitors had the chance to admire and

purchase the accessories designed by:

• JANUARY 2015: BENEDETTA BRUZZICHES,

CHARLINE DE LUCA, DAIZY SHELY, PAULA CADEMARTORI, PICCIONE.

PICCIONE AND THE FRAGRANCES OF EAU D’ITALIE;

• JULY 2015: SARA BATTAGLIA, GIANCARLO PETRIGLIA,

PAULA CADEMARTORI, FEDERICA BERARDELLI, ELENA GHISELLINI;

• JANUARY 2016: CHATERINE DE’ MEDICI 1533, ELENA GHISELLINI,

FEDERICA BERARDELLI, GIANCARLO PETRIGLIA, L72, QUATTROMANI;

• JULY 2016: ANGELOS BRATIS, MVP,

GIULIANA MANCINELLI BONAFACCIA, OSCAR TIYE, SUPERDUPER HATS.

/20.

IN-STOREEVENTS

1

Milla Jovovich launched the Tommy Hilfiger

limited edition bag to raise funds

for Breast Health Association.

Robbie Williams launched his brand Farrell at

the flagship store Coin in Milano,Piazza V Giornate.

Meet&Greet with Sam Claflin, Max Irons and

Douglas Booth launching the movie “Posh”.

Meet&Greet with Daniel Radcliffe to launch

the movie “Kill Your Darlings”, presented at

the Venice International Film Festival.

Meet&Greet with the actors Gerard Butler

and Aaron Eckhart launching the movie

“Olympus has fallen”.

/21.

IN-STORE EVENTS2

Italian actors Jane Alexander, Valentina Lodovini,

Alessandra Mastronardi, Vinicio Marchioni, Photographer Giovanni Gastel,

Michelin-Starred, Chef Davide Oldani

Tamu McPherson and Paolo Stella journalists and influencers

at Coin Excelsior Opening event

Director Gabriele Muccino presented his new movie

“Fathers and daughters” in Coin Excelsior Rome.

/22.

IN-STOREEVENTS

3Actor Raul Bova at the press conference

for the launch of his movie in Milano.

Clio, make up artist and blogger presented

her book “Il meglio di Clio”.

Paris Hilton launched

her apparel collection in Milano.

Spandau Ballet at the Matchless Corner

in Coin Excelsior Rome

Ewan Mc Gregor

in Coin Excelsior Rome

Jack Savoretti performing live in Genova,

Venezia and Roma

/23.

PRESSREVIEW

/24.

GRUPPO COIN SPA

Via Terraglio, 17

30174 Mestre (Venezia)

www.coin.it