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Company Profile of TATA Steel by (Anindya S Kundu)

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COMPANY PROFILE Submitted By:- Anindya Sankar Kundu (08BS0000328) Sec –A
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Page 1: Company Profile of TATA Steel by (Anindya S Kundu)

COMPANY PROFILE

Submitted By:-Anindya Sankar Kundu

(08BS0000328)Sec –A

Page 2: Company Profile of TATA Steel by (Anindya S Kundu)

Introduction

About Tata SteelTata Steel happens to be the largest Private Sector Steel Company in India, with a total installed capacity of 4.0981 Million Tonnes Per Annum (mtpa) crude steel production. Tata Steel is engaged in the mining & beneficiation of iron-ore, chrome and coal; hot metal production using 5 stamp chargedcoke oven batteries, 2 sinter plants and 7 blast furnaces; high grade steel production using 5 LD converters, 3 slab casters and 2 billet casters; and rolling of high-end products through its Hot Strip Mill, Cold Rolling Mill, Wire-Rod Mill, Bar Mill & Merchant Mill. Its operations are supported by power generation and distribution facilities, specialised component manufacturing units, and repair / maintenance workshops. It has extensive research and development facilities and a fully equipped automation laboratory. Tata Steel’s transactional business is integrated on the SAP R/3 software platform supported on IBM Mainframe system and Gigabit Fibre Optic Network backbone. The Company has its operations spread all over India, besides offices in major countries around the world. Its manufacturing unit is located at Jamshedpur in the State of Jharkhand, and other manufacturing and mining units are situated in the States of Jharkhand and Orissa, spanning eight locations. Tata Steel exports its products to Japan, USA, the Middle East and South-East Asian countries.

Tata Steel is headquartered in Mumbai, Maharashtra, India. The Company’s Stocks are listed and traded on the Bombay Stock Exchange, the National Stock Exchange, at Mumbai & New Delhi respectively, as also on other major Exchanges all over India.

History – Tata Steel

TATA STEEL, formerly known as Tata Iron and Steel Company Ltd (TISCO), the company around

which the entire township of Jamshedpur was built, was registered in Bombay (now Mumbai)

on August 26, 1907. It had an initial capacity of 160,000 tonnes of pig iron, 100,000 tonnes of

ingot steel, 70,000 tonnes of rails, beams and shapes and 20,000 tonnes of bars, hoops and

rods. It also had a powerhouse, auxiliary facilities and a laboratory. In 1917, the company

increased its steel production capacity to 500,000 tonnes and introduced the Modern Duplex

process of making steel. Since then the company has continued to add new units and increase

capacity.

Beginning in the 1980s, the company undertook in various phases an ambitious

Modernization Programme. The first phase, between 1981 and 1985, involved a total project

cost of Rs 223 crores. This phase, among other things, saw the installation of two 130 tonne

Page 3: Company Profile of TATA Steel by (Anindya S Kundu)

LD converters, two 250 tonne a day Oxygen Plants, a bar forging machine, two vertical twin

shaft lime kilns and a tar-dolo brick plant. Significantly, a six strand billet caster and a 130

tonne vacuum arc refining unit were installed, that too in the integrated steel plant.

The Second Phase (1985-1992), involving a project cost of Rs. 780 crores, saw for the first time

in India coal injection in blast furnaces and coke oven battery with 54 ovens using stamp-

charging technology. Apart from this, a 0.3 mtpa (million tonne per annum) wire rod mill, a 2.5

mtpa sinter plant, a bedding and blending plant and a waste recycling plant of 1 mtpa were

installed.

The company recently commissioned its 1.2 mt (million tonne) capacity Cold Rolling Mill

Complex at a project cost of Rs. 1600 crores. This Four Phase Modernization Programme has

enabled Tata Steel to be equipped with the most modern steel making facilities in the world.

As of today, the Tata Steel facility has a Hot Metal capacity of 3.8mtpa and a Crude Steel

capacity of 3.5 mtpa, corresponding to a salable steel capacity of 3.4 mtpa.

It is Tata Steel’s constant endeavor to consolidate its position in the international market.

World Steel Dynamics and now called as “World Class Steel Makers”.

The Fifth Phase lays stress on the utilization of the intellectual capabilities of the employees to

generate sustainable value for the stakeholders. Rather than create new physical assets, the

focus has now shifted to how best to use those assets to get optimum value. The human

resource management division of Tata Steel has developed what is called the “mindset

programme”, which is designed to bring change among the employees. The programme seeks

to inculcate in the employees self awareness and a positive outlook.

In order to improve its performance further the company engaged the internationally reputed

consultants Mckinsey & Co, who suggested the Total Operational Performance (TOP)

Enhancement Programme. A structured, time bound, team based programme, it uses the

creativity and energy of the employees to increase output with minimum investment and in

the shortest possible time.

Page 4: Company Profile of TATA Steel by (Anindya S Kundu)

Tata Steel today is rapidly expanding capacity and plans to produce 15 Mt of steel annually by

2010. Tata Steel is currently ranked the world's 6th largest steel company and some of its

future projects are:

India:

12 MTPA* plant in Jharkhand

6 MTPA plant in Orissa

5 MTPA plant in Chattisgarh

Jamshedpur Steel Works will become a 10 MTPA unit by 2010.

*MTPA = million tonnes per annum

Overseas:

Development of a source of low ash coal from Queensland, Australia

Ferro Chrome production in Richards Bay, South Africa

Coking Coal project in Mozambique

Development of iron ore deposits in Ivory Coast (West Africa)

Limestone mining project in Oman

How was it named?

The TATA group takes the name of its founder, Jamsetji Tata

Page 5: Company Profile of TATA Steel by (Anindya S Kundu)

Merger & acquisition

On January 31, 2007, Tata Steel Limited (Tata Steel), one of the leading steel producers in India, acquired the Anglo Dutch steel producer Corus Group Plc (Corus) for US$ 12.11 billion (€ 8.5 billion). The process of acquisition concluded only after nine rounds of bidding against the other bidder for Corus - the Brazil based Companhia Siderurgica Nacional (CSN).

This acquisition was the biggest overseas acquisition by an Indian company. Tata Steel emerged as the fifth largest steel producer in the world after the acquisition. The acquisition gave Tata Steel access to Corus' strong distribution network in Europe.

Corus' expertise in making the grades of steel used in automobiles and in aerospace could be used to

boost Tata Steel's supplies to the Indian automobile market. Corus in turn was expected to benefit

from Tata Steel's expertise in low cost manufacturing of steel. However, some financial experts

claimed that the price paid by Tata Steel (608 pence per share of Corus) for the acquisition was too

high.

Tata Steel Limited signed an agreement to acquire the remaining 50% stake in Tata Ryerson

Ltd. from Ryerson Inc. for $49 million on June 25, 2009. Tata Ryerson Ltd. will operate as a wholly

owned subsidiary of Tata Steel Limited. Tata Ryerson Ltd. had turnover of $269 million and net profits

of $4.3 million (INR 210 million) for the year ending December 31, 2008. The transaction, subject to

regulatory clearances, is expected to be completed in July 2009

TATA RYERSON

Page 6: Company Profile of TATA Steel by (Anindya S Kundu)

Other Acquisitions

In August 2004, Tata Steel entered into definitive agreements with Singapore based

NatSteel Ltd to acquire its steel business for Singapore $486.4 million (approximately Rs

1,313 crore) in an all cash transaction.

In 2005, Tata Steel acquired 40% Stake in Millennium Steel based in Thailand for $130

million (approx. Rs 600 crore).

In 2007 Tata Steel through its wholly owned Singapore subsidiary, NatSteel Asia Pte Ltd

acquired controlling stake in two rolling mills: SSE Steel Ltd, Vinausteel Ltd located in

Vietnam.

Page 7: Company Profile of TATA Steel by (Anindya S Kundu)

Products and Services

M a j o r P r o d u c t s

Flat Products: HR Coils / Sheets / Plates, CR Coils / Sheets, Galvanized Coils / Sheets

Long Products: TISCON, Wire-rods, Rebars, Forgings and others

ERW Precision Tubes and Standard Pipes

Rolled / Forged / Machined Rings, Bearings

Ferro Alloys, Closed Structural, Agricultural Implements

Billets, Blooms & Slabs

Coal / Coke, Iron Ore, Dolomite, Ferro-alloys, Chrome and Chrome Concentrate

M a j o r S e r v i c e s

Project Studies

Design & Engineering

Technical Training

Automation & Information Technology

Branded products

TATA STEELIUM (Cold Rolled Steel)

TATA SHAKTI (Galvanized Corrugated Sheet)

TATA BEARINGS

TATA PIPES

TATA TISCON (Reinforced bars)

TATA AGRICO (Agricultural Implements)

Page 8: Company Profile of TATA Steel by (Anindya S Kundu)

TATA STEEL WORLD WIDE OPERATION

Corus : Europe’s second largest steel maker with operations in the UK and mainland Europe and over 40,000 employees worldwide. Its long and strip products cater to the construction, automotive, packaging, engineering and other markets worldwide. Corus is implementing major investments at its plants at IJmuiden, in the Netherlands and at Scunthorpe in the UK as part of its drive to strengthen product differentiation, improve operational efficiency and reinforce existing competitive position, particularly in the construction and automotive sectors, including the development of new advanced high strength steels.

(www.corusgroup.com)

Tinplate Company of India Limited (TCIL) : With a market share of over 35%, it is the industry leader in India. It has the capability to supply all tinning line products including electrolytic tinplate / tin-free steel and cold-rolled products.

(www.tatatinplate.com)

Tayo Rolls Limited : India's leading roll manufacturer and supplier, the company produces rolls which find application in integrated steel plants, power plants, the paper, textile and food processing sectors, and the government mint.

(www.tayo.co.in)

Tata Ryerson Limited (TRYL) : TRYL Is in the business of steel processing and distribution. It offers hot and cold rolled flat steel products in customised sizes and quantities through processing services and materials management services.

(www.tataryerson.com)

Tata Refractories Limited (TRL) : It produces High Alumina, Basic, Dolomite, Silica and Monolithic Refractories and offers design, procurement and re-lining applications services. It is one of the few companies worldwide to produce silica refractories for coke ovens and the glass industry. The Company has a basic bricks manufacturing unit in China.

(www.tataref.com)

Page 9: Company Profile of TATA Steel by (Anindya S Kundu)

Tata Sponge Iron Limited (TSIL) : TSIL is the first Indian sponge iron plant based on Tata Steel's Direct Reduction Technology. Its major product lines are sponge iron lumps and fines.

(www.tatasponge.com)

Tata Metaliks : Amongst the top wealth creating companies (EVA+) in the country, Tata Metaliks is engaged in the business of manufacturing and selling foundry grade pig iron.

(www.tatametaliks.com)

Tata Pigments Limited : TPL's range of products includes oxides of iron, dry cement paint, exterior emulsion paint and distemper. Its products are used in paints, emulsion, cement floors, plastic etc.

(www.tatapigments.com)

Jamshedpur Injection Powder Limited (Jamipol) : JAMIPOL manufactures carbide de-sulphurising compounds which are used for de-sulphurising hot metal for the production of low-sulphur, high-quality steel.

(www.jamipol.com)

TM International Logistics Limited (TMILL) : TMILL provides material handling and port operation services at Haldia and Paradip Ports in addition to providing freight forwarding and chartering services.

(www.tmilltd.com)

mjunction services limited : mjunction, operating at the cutting edge of Information Technology, is a 50:50 venture of SAIL and Tata Steel. It is India's largest eCommerce company and the world's largest eMarketplace for steel. mjunction offers a wide range of selling, sourcing and knowledge services that empower businesses with greater process efficiencies.

(www.mjunction.in)

TRF Limited : TRF, one of India's leading companies in the business of design, manufacture, supply, installation and commissioning of engineered-to-order equipment and systems in the areas of bulk material handling, processing, reclaiming and blending. TRF has also made its mark in the fields of coke oven equipment, coal dust injection systems for blast furnaces and coal beneficiation systems.

Page 10: Company Profile of TATA Steel by (Anindya S Kundu)

(www.trfltd.com)

Jamshedpur Utility and Service Company Limited(JUSCO) : Re-engineered out of Tata Steel's town services, JUSCO is a wholly owned subsidiary of Tata Steel and is the country's first enterprise that provides municipal and civic services for townships. JUSCO is the only EMS 14001 civic services provider in the country.

(www.juscoltd.com)

The Indian Steel and Wire Products Limited (ISWP) : Recently acquired by Tata Steel, ISWP has two units - a wire unit comprising wire drawing mills, wire rod mills and a fastener division and a steel roll manufacturing unit named Jamshedpur Engineering and Machining Company - JEMCO.

Tata BlueScope Steel Limited : A joint venture with BlueScope Steel Limited, Australia, Tata BlueScope Steel Limited offers a comprehensive range of branded steel products for building and construction applications. The Company is constructing a state-of-the-art metallic coating and painting facility at Jamshedpur.

(www.tatabluescopesteel.com)

Dhamra Port Company, Orissa : A JV between Larsen & Toubro Ltd. and Tata Steel Ltd., the company will build a deep-draft (18 metres) all weather port on the east coast of India. The port will handle 80 million tonnes per annum of cargo.

Lanka Special Steel Limited : The only unit in Sri Lanka manufacturing galvanised wires.

Page 11: Company Profile of TATA Steel by (Anindya S Kundu)

Sila Eastern Company Limited : Established to develop limestone mines in Thailand, mainly for the captive use of Tata Steel.

NatSteel Holdings (NSH) : A leading supplier of premium steel products for the construction industry. NatSteel Holdings became a 100% subsidiary of Tata Steel in February 2004. NSH produces about 2 MT of steel products annually across its regional operations in seven countries.

(www.natsteel.com.sg)

Tata Steel Thailand : The company is the dominant steel producer in Thailand. The company has the capacity to produce 1.7 million tonnes of steel for the construction industry per year.

(www.tatasteelthailand.com)

Tata Steel KZN : Proposes to set up high carbon ferrochrome plant in South Africa. The plant is slated to be commissioned by October 2007 with an annual production capacity of 135,000 tonnes during Phase 1.

Tata NYK : A joint venture with Nippon Yusen Kabushiki Kaisha (NYK Line) for setting up a shipping company to cater to dry bulk and break bulk cargo. Tata Steel and NYK will each hold 50% stake in the joint venture company.

Page 12: Company Profile of TATA Steel by (Anindya S Kundu)

Organization Structure of Tata Steel Group

Tata Steel Group has set itself an ambition to become one of the leading players in the global steel industry. Tata Steel Group comprise of two entities, namely, Tata Steel (including Tata Steel Thailand and NatSteel Asia) and Corus Group Ltd. In order to realise this ambition, a new organisation is announced today, which is effective from 1st January 2008.

The Chairman of Tata Steel, Mr Ratan Tata will continue to chair the Strategy and Integration Committee. Mr.Jim Leng, Mr.B Muthuraman, Mr.Philippe Varin, Dr. Tridibesh Mukherjee, Mr.Rauke Henstra, Mr.Hemant Nerurkar, Mr.Koushik Chatterjee and Mr.Jean-Sébastien Jacques are members of this Committee.

A Group Centre is created for functions that are to be performed with a common approach across the Tata Steel Group. These functions are Technology & Integration, Finance, Strategy, Corporate Relations & Communications and Global Minerals. The executives responsible for these functions will report to the MD of Tata Steel and the CEO of Corus:

- Dr Tridibesh Mukherjee is appointed as Group Director, Technology & Integration- Mr Koushik Chatterjee is appointed as Group Chief Financial Officer- Mr Jean-Sébastien Jacques is appointed as Group Director, Strategy- Mr Manzer Hussain is appointed as Group Director, Communications- Mr Arun D Baijal is appointed as Group Director Global Minerals

Both Tata Steel and Corus entities will have Executive Committees chaired by the MD, Mr B Muthuraman and the CEO, Mr Philippe Varin respectively.

A Joint Executive Committee for Tata Steel Group will meet quarterly to review overall performance against the Group ambition. This committee will be co-chaired by the MD of Tata Steel and the CEO of Corus.

Ratan N. Tata B. Muthuraman Philippe VarinChairman Managing Director, Tata Steel CEO, Corus

Page 13: Company Profile of TATA Steel by (Anindya S Kundu)

CRITICAL EVENTS THAT CHANGED THE COURSE:

The war came in 1914 and Tata Steel earned substantial profits during the war, in spite of selling its steel at controlled prices, at a fraction of the price, to the Government of India and the likes, besides subscribing huge amounts to Indian War Loans. However, the prices of machinery and equipment had rocketed during the war and shipments of machinery were lost at sea because of “enemy action”. On the one hand, the Extensions Programme entailed large capital expenditure, and on the other, the Indian market got flooded with cheap continental steel with the falling of import prices of steel from 1921 onwards. The Company was struck with its worst economic crisis ever. In 1923, it was on the verge of collapse; the net profits fell from about Rs.11 million in 1920-21 to 0.1 million in 1922-23.

During those crucial years, the House of Tata showed remarkable courage and patience. R.D. Tata bore the brunt of the crisis and declared that the Company would not be liquidated so long as he was alive. The steel mill was modernized with the implementation of the Greater Extensions Programme, by the end of 1924. The Company hardly faced any acute financial problem thereafter, except a grave situation during the years of the Great Depression.

WHAT COMES TO YOUR MIND WHEN YOU THINK ABOUT THEM

The Tata Group Companies is one of India's oldest, largest and most respected business empires. The Group's businesses are spread over seven business sectors. It comprises of 96 companies and operates in six continents. There are some 2,46,000 employees and put together it has a shareholder base of over two million and market capitalization of $57.6 billion.

The first thing that comes to our mind their Product Quality, Services, Brand, Value & Beliefs.

Page 14: Company Profile of TATA Steel by (Anindya S Kundu)

WHAT MAKES THEM DIFFERENT FROM THEIR COMPETITORS:

The TATA Group has always sought to be a value – driven organization. These values continue to

direct the Group’s growth and businesses. The five core TATA values underpinning the way we do

business are:

Integrity: We must conduct our business fairly, with honesty and transparency. Everything we

do must stand the test of public scrutiny.

Understanding: We must be caring, show respect, compassion and humanity for our colleagues

and customers around the world, and always work for the benefit of the communities we serve.

Excellence: We must constantly strive to achieve the highest possible standards in our day to

day work and in the quality of the goods and services we provide.

Unity: We must work cohesively with our colleagues across the group and with our customers

and partners around the world, building strong relationship based on tolerance, understanding

and mutual cooperation.

Responsibility: We must continue to be responsible, sensitive to the countries, communities

and environments in which we work, always ensuring that what comes from people goes back

to the people many times over.

Striving For Excellence

Page 15: Company Profile of TATA Steel by (Anindya S Kundu)

THE RESPECTIBILITY FACTOR:

Tata Steel ranks 231 in the list of Fortune Global 500 Companies Tata Steel is Asia's first and India's largest private sector steel company. India's second-largest and second-most profitable company in private 1st mine in the world to be certified for SA-8000. 1st unit in Tata Steel to be certified for OHSAS-1800. The 1st mine in Asia to be awarded ISO 9002 & 14001 The 1st beneficiation plant in India to be awarded ISO 14001 It is the only one in India to produce 'Green' product (Cr+6 Free) The first offshore production unit of the Tatas – conceived in FA&MD is under

implementation. 1st Indian FerroAlloy player to open offices at Hong Kong(1994), Japan(1991),

Shanghai(2000), Brisbane(2000) and Seoul (2006) 1st division to leverage port operations facilitating exports and raw materials imports

for Steel-(TMILL JV) Venturing into minerals of the future: Titania

WHAT MAKES THEM DIFFERENT FROM THEIR COMPETITORS:

1. Tata Steel’s Indian operations are self-sufficient in the case of its major raw material iron ore through its captive mines.

2. Very advanced Research and Development wing which is carrying out researches and experiments in the areas of raw materials, blast furnace productivity, steel making, product development, process improvement etc. Several thrust area projects were taken up

3. Tata had a strong retail and distribution network in India and SE Asia. Tata was a major supplier to the Indian auto industry and the demand for value added steel products was growing in this market.

4. The Company is on its way to reach a crude steel capacity of 10 million tonnes per annum by FY 2011. The first phase of reaching the crude steel capacity of 6.8 million tonnes per annum, Brown field projects, is nearing completion

5. Tata Steel has been on a path of accelerated growth with foray into several geographies and markets through aggressive mergers and acquisitions.

6. Tata Steel addresses the risk of cyclicality of the Steel industry by marinating rich product mix and higher value added products whose volatility is lower. Moreover, the industry itself has been undergoing some structural changes with Consolidations. These changes are expected to bring in greater stability to prices.

7. Tata Steel with its modernization plans has ensured that it deploys the best technologies to ensure quality, cost-efficiency and environment-friendly processes. Through acquisition of Corus and with new Greenfield ventures, Tata Steel has ensured that it has diversified the concentration risk in single technology of Iron & Steel making

Page 16: Company Profile of TATA Steel by (Anindya S Kundu)

Contact Details:-

Bombay House, 24 Homi Mody Street,

Fort, Mumbai 400 001.

Tel: (022) 5665 8282

Fax: (022) 5665 8113 / 5665 8118

E-mail: [email protected]

Website: www.tatasteel.com


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