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COMPANY PROFILE
COMP
ANY
PROF
ILE
Harnessing the power of digital, design and the written word, we build dynamic and accessible platforms that take ideas forward.
As a local agency with cosmopolitan roots, our diverse team hails from Doha, NYC, Baghdad, Manila, Toronto and Beirut. With strategy at the core of everything we do, we don’t just design logos, we create dynamic brand identities, campaigns and content. We are always there to ensure that all our work is strategically founded in the client’s vision, and that they are consistently provided with top notch client servicing and support around the clock. We develop lasting relationships with the vast majority of our clients, taking the brands we’ve created to new heights through digital platforms, social media campaigns, advertising, events and beyond.
We are a 360° creative agency in Doha run by a high-powered multidisciplinary team of strategists, creatives, artists and communicators.
ABOUT TRANSIT
Our work is inspired by the street art of Barcelona, the buzz of NYC, the openness of Toronto, the vibrance of Baghdad,and the dynamism of Doha.
Multimedia• Photography• Film• Animation• Interactive
Marketing• Strategy• 360° Campaigns• Data & Research• Events
Design• Brand Identity• Print• Packaging• Advertising• Events• Interiors
Digital• Websites• Mobile Apps• E-Commerce• Interactive• Experiential• Rich Media
Content• Copywriting• Translation• Publications• Presentations• Books & Magazines
Social Media• Strategy• Content• Community
Management
Training & Workshops• The Basics of Accessible Design• Growing your Brand• Communicating Strategically• Creating a Campaign Calendar• Making the Most of Social Media
OUR SERVICES
We don’t design logos, we build brands. We work with our clients from the ground up, digging deep to understand the motivation behind their project, and what their aspirations are. Brand experiences are ultimately personal, long lasting relationships that need to be carefully constructed. Through executive workshops, interactive sessions, and questionnaires, we deploy many tools to get at the heart of what makes your brand stand out. The result is a strong brand platform that you can build beautiful, engaging, accessible and meaningful experiences from.
Photography
Camera, lights, action! Nothing brings your identity to life more than imagery. We work with both hot, up and coming photographers and established veterans in the field of photography to deliver high impact assets.From storyboard development to location scouting to model recruitment to world class photo editing and color correction to deploying the photography in different types of brand assets, we take care of everything.
Content is the heart and soul of every project we work on. Without meaningful and engaging content, your brain is an empty box in pretty wrapping paper.
From copywriting and translation to animation and film, we create compelling content experiences that move people.
Our team is multilingual and brings a wealth of cultural knowledge about Qatar and the region. Everything that we create, from digital content to interactive media can be deployed in the Arabic language. In addition to the development of written and multimedia content in Arabic, we are experts at translation in a way that maintains brand essence organically, without sounding like automated transliteration.
We Speak Arabic Strategy
OUR AREAS OF EXPERTISE
We’re Social Our DNA is Digital
Accessible Design
Accessible design is good design: it is functional, understandable, usable and beautiful. It is a user-centered approach that benefits everyone, including people with disabilities. Design has a powerful role to play in society by creating accessible spaces, and at TRANSIT, we are committed to making our design as inclusive as possible. We always strive to ensure that our work can be accessed, understood and used to the greatest extent possible by all people, regardless of their age, size, social background, ability or disability.
Nothing is more valuable than word of mouth, and nothing shapes the words that people utter more than what they see, hear, read and interact with on social media. At TRANSIT, we create written and visual content that is engaging, memorable and worth a million billboards. Our team of strategists, writers, designers and video makers are true believers in the ability to mold ideas and shape mindsets. The result is work that is meaningful, playful and engaging with one goal in mind: to spark our audience’s imagination.
Digital is not merely a service we provide: it is a guiding principle that we integrate into every project from beginning to end. We always measure our work up against the competitive demands of the digital space, from design to content. As digital natives, design and technology go hand in hand; our deep understanding of responsive design enables our work to perform beautifully and seamlessly across desktop, tablets and mobile screens, from websites to apps and social media experiences.
STRATEGY IS AT THE HEART OF ALL OF OUR WORK.
FROM THE GROUND UP
We work with our clients to create functional, dynamic and accessible communication tools that take their ideas to the next level. Whether they are a large business, small startup, a cultural institution or a non for profit organization, the same strategic principles apply.
We define the essence of a brand by identifying its personality traits, and then imagining how it will come to life in its relative industry. This allows us to see how people will perceive a brand identity on an emotional level. Understanding where a brand identity fits in the bigger picture is the first step to creating an effective brand strategy.
1 Positioning
A successful brand name is uttered by millions over years. At times, it transcends into the mainstream lexicon, becoming a verb that people use in their everyday lives. A brand name must embody the brand’s personality. It must be unique, yet not tone deaf to its cultural surroundings, effectively deploying the conversions and differences between Arabic and English names. We create dynamic, powerful naming strategies that become the cornerstone of the brand strategy process.
It is important to avoid confusion in the eyes of the target audience, and to ensure that the many moving parts of a brand identity don’t compete with or harm each other. We provide organizations that are made up of multiple subsidiaries, services or products with a strategic roadmap that unifies all the different components of their brand identity in a manner that helps execute their vision.
3 Brand Architecture
Being both designers and strategists, we bridge the gap between concept and execution by translating brand strategies into visuals, interactions, experiences, words, and sights and sounds. These tangible traits are what target audiences will interact with to gain a deeper understanding of what a brand identity is.
4 Brand Attributes2 Naming
A successful brand strategy must fulfill the needs and aspirations of its target audience. We create user profiles and locate all the touchpoints where these potential audience members will interact with the brand. This provides us with a clear understanding of how the brand should function based on user behavior.
5 Audience AnalysisThe brands we create are powerful communications tools that maximize an organization’s traction. To do this, we extensively research latest trends, both on a local and global level. We become subject matter experts, and not just pixel pushers. Our analysis includes understanding the shortcomings faced by the target audience. This helps us identify a competitive advantage that becomes central to the brand strategy.
6 Growth Model
Once a brand identity is launched, we ensure that brand identities are engaging their target audiences with the most impactful messages delivered through the most effective channels. Whether it’s through the strategic use of social media tools or through a more comprehensive outdoor campaign, we provide clients with both the strategy and design to create a long lasting impact.
7 Communications“Your people are your brand,” is a key underlying philosophy that drives our approach to brand strategy. By deploying a multitude of tools and techniques, we make sure that our client’s team and executive leadership are at the heart of their new identity and that brand communications are aligned across all parts of the organization.
8 Internal Activation
FROM THE GROUND UP
IDENTITIES FOR A CONNECTED WORLD
WebsitesWithout a digital presence, organizations don’t exist. Websites are the first thing that people check when wanting to learn more about any new project, business or institution. Websites can also provide a wide range of functionalities, ranging from e-commerce to online bookings and reservations.
Unlike most agencies, we both design and develop websites, making sure that we see out the entire process, from beginning to end. This allows our clients the ability to deploy modern, user focused, easy to use websites through a hassle free and strategically driven process.
E-CommerceWe work with clients to set up online shops, develop a merchandising strategy, write product descriptions and create photographic assets for all their products before deploying powerful solutions that can be integrated with in store POS, mCommerce and asset management systems.
Mobile AppsOur expertise in UX and mobile technology enables us to build native and cross platform mobile apps for Android and iOS that leverage all the potential of these operating systems. After we create detailed wireframes, we partner up with mobile development experts to build customized or enterprise level mobile apps, web apps, and bespoke APIs. We make sure that all apps are designed according to latest UX thinking and are deployed in a secure and scalable manner.
Our Digital ProcessPHASE 1 Content Mapping
We curate, organize, and digitally optimize any existing content. We also identify content gaps and write any missing copy in order to develop an information hierarchy that reflects communication goals and yields the most effective SEO results.
PHASE 2 Design & Development
We design a live iteration of the website in accordance with latest standards for accessibility, usability, SEO and mobile responsiveness. We don’t design flat non-functional mockups. By the end of this phase, clients have a functional website that they can build their digital presence on.
PHASE 3 User Testing
We enable key stakeholders to test the usability of the site in a staging environment prior to launch, in order to ensure optimal performance.
PHASE 4 Deployment
We publish the website to a live hosting environment, optimize the site to ensure fast loading times, customize link preview images and excerpts for social media posts, and submit a complete sitemap to all major search engines for indexing.
PHASE 5 Maintenance
An inactive website is as bad as not having a website at all. We regularly retain clients for long term engagements to create and upload all written and multimedia content, ensure that the latest version of the website is updated and guarantee no down time.
WE DON’T DESIGN LOGOS,
WE CREATEBRAND IDENTITIES.
OUR WORK
BRAND STRATEGY
A FRESH START TO THE YEAR
Having achieved tremendous success in selling cold pressed juice through its website, RAW had its eyes set on growing the brand through a direct-to market approach that would see its products available through delivery apps, supermarkets, and grab & go retail outlets. To make better sense of this period of expansion, RAW approached us to conduct executive workshops, expert interviews and industry research as part of a comprehensive body of work that would result in a year-long brand strategy.
• Vision
• Mission
• Business Goals
• Target Audience
• Tone of Voice
• Look & Feel
• Boilerplate
• What is it?• Where we are today?• Plans for expansion• Strategic objectives• Recommendations• Guidelines
• Brand Name Decision Tree
• Warning Signs
• Brand Architecture Test
• Comms Matrix
• Digital Calendar
• Target Audience Breakdown
• Marketing Tactics• Challenges
• Solutions
• Key Strengths
• Measurable Outcomes
BRAND PLATFORM
1
BRAND FUTUREPROOFING
3
BRAND ARCHITECHTURE
2
5CAMPAIGN CALENDAR
MARKETING STRATEGY
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CLIENT Raw ME
LOCATION Doha, Qatar
SECTOR Food & Beverage
SERVICES Brand Strategy Brand Architecture Marketing Strategy
SIGHT AND SOUND UNLEASHED CLIENT Blinq
LOCATION MENA
SECTOR A/V Technology
SERVICES Brand Strategy Naming Brand Identity Web Design & Development Copywriting Publication Design
The task was to create a brand identity that differentiated this up and coming AV company from the rest of the pack. We worked with a team of talented engineers, digital storytellers and sight and sound gurus to create a comprehensive brand platform, driven by the big idea - “Not to be missed.” We designed and developed everything from the brand identity, to the company profile and even the company website to give them all the tools they need to make magic.
Cutting edge sight & sound solutions define a brand that is “not to be missed.”
1 HOMEPAGE
5 MAP
TRACKER
2 MENU
3 ITEM
DETAIL
4 CHECKOUT
FIND YOUR FLAVORWith the advent of global food delivery apps in the region, we were approached by a group of tech investors that wanted to design a brand identity and app that would make them stand out from the competition. We first identified their competitive advantage: to deliver food from outlets that don’t traditionally make their food available through delivery apps. Secondly, we created a brand identity that was rooted in local culture, but with a modern twist. Foodna means our food in Arabeezy (a mix of Arabic & English), and the brandmark transformed the Arabic letter ف into an emoji. Finally, we designed the delivery app itself to deliver an end to end solution that helped the ambitious team bring their vision to life.
CLIENT Foodna
LOCATION MENA
SECTOR Food Technology
SERVICES Brand Strategy Brand Identity Mobile App Design
A TIME TO CELEBRATE
For their Festive Season brochure, we created a big idea around the concept of “Make It Special,” relating to the Sheraton’s iconic space on the Doha skyline.
CLIENT Sheraton Grand Doha
LOCATION Doha, Qatar
SECTOR Hospitality
SERVICES Copywriting Publication Design
Every year, the Sheraton Grand Resort and Convention Hotel in Doha transforms itself into a magical destination for everyone to enjoy the festive season.
We designed a print communications and sales tool that set the stage for a 360° campaign that took the hospitality scene by storm.
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www.qifoodfestival.qa#chargeeverywhere #QIFF2018
غذي تلفونك
Feed your phone
www.qifoodfestival.qa#chargeeverywhere #QIFF2018
www.qifoodfestival.qa#chargeeverywhere #QIFF2018
غذي تلفونك
We worked with Chargello, a global company that provides phone battery chargers to venues, to create a splash at the 2018 Qatar International Food Festival.
By designing a clever set of iconic imagery that portrayed Chargello’s status as QIFF’s official charging partner, we created a fun and cheeky way to convince festival participants to stay longer and eat more.
Through a variety of brand collateral, including charger covers, event signage, flyers and social media content, we created a dynamic presence for the global brand at Qatar’s premier culinary festival. Our team also managed all PR activities related to the campaign, which included the writing and distribution of press releases in Arabic & English to local media.
CLIENT Chargello
LOCATION Doha, Qatar
SECTOR Technology & Media
SERVICES Advertising Social Media PR & Media
FEED YOUR PHONE
We created a dynamic presence for the global brand at Qatar’s premier culinary festival.
When Qatar’s leading business incubation center approached us to create a brochure that they can use at events to both engage people and capture information, our design team set out to create something innovative and fun. We created a unique publication that made use of original pop art style illustrations deployed in an open gate fold design with a perforated edge system that audiences could fill out, cut out and leave behind.
EMPOWERING AN ENTIRE GENERATIONCLIENT Bedaya
LOCATION Doha, Qatar
SECTOR Economic Development
SERVICES Copywriting Translation Publication Design
CAPTURING DECADES OF SUCCESS Approached with the task
of researching, writing and designing a publication that would capture 40 years of stories, facts and photography, we knew that we needed to create something dynamic, accessible and engaging. And that’s exactly what we accomplished with this magazine style report that tells the story of how this family business went on to become one of Africa’s largest agro-industrial companies.
CLIENT Webcor Group
LOCATION Worldwide
SECTOR FMCG, Agro-industrial
SERVICES Copywriting Publication Design
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REVOLUTIONIZING E-COMMERCE IN THE REGION
CLIENT Royatec
LOCATION MENA
SECTOR IT & e-Commerce
SERVICES Brand Strategy Naming Brand Identity Copywriting Translation Publication Design
For brick and mortar establishments, taking their business online is a cumbersome effort that requires managing multiple vendors, including designers and developers and drivers to name a few. Enter Royatec (Arabic for “Your Vision”), a start up that aims to offer a One Stop Shop for existing businesses to sell directly to customers through a customized, fully integrated, mobile app. Knowing that they needed a fresh, energetic and on trend brand identity, the Royatec team reached out to us for help. After creating a typographic brandmark, we developed a series of bilingual publications and graphics to explain their innovative process to potential customers in the region.
For most, healthy food is inaccessible. It is either too expensive or only available in a handful of outlets, making it difficult for people with busy lives to enjoy. This is where Chia Nation comes in - a local food company that aims to make healthy food available to an entire generation of
Qataris like never before. With plans to to sell freshly made,
organic foods in cafeterias, supermarkets and even vending machines, we created a brand that was informative, had shelf appeal and communicated a strong yum factor.
CLIENT Chia Nation
LOCATION Doha, Qatar
SECTOR Food & Beverage
SERVICES Brand Strategy Naming Identity Development Packaging
FOOD FOR THE SOULChia Nation: celebrating healthy eating for a new generation.
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CLIENT Soufi’s
LOCATION Toronto, Canada
SECTOR Food & Beverage
SERVICES Brand Strategy Brand Identity Retail Space Design Packaging
When the Soufi family told us about their plans to open a Syrian street food restaurant in the heart of trendy Toronto, we knew that we needed to create a brand that could act as a cultural emissary.
We wanted to educate Canadians about the rich culture behind Mana’eesh and Knaffeh in a playful, hip and accessible way.
Named after this young family of recent immigrants, Soufi’s aimed to become a culinary hotspot in the heart of the city with their signature style of authentic food and home style hospitality and, we created the perfect brand to meet their needs.
We created the wall and print menus, cups, napkins, uniforms, and signage in a way that created an educational, lively and colorful brand experience for everyone to enjoy.
FROM SYRIA TO TORONTO WITH LOVE
A signature coupled with a world of handmade illustrations gave the Soufi’s team all the brand assets they need to communicate the rich culture of their food to new audiences.
When we created the identity for Angola based supermarket chain Intermarket, we were inspired by the locally iconic baobab tree as a symbol of life, community and nourishment. The retailer was positioning itself to be best in fresh, boasting a world class butchery and a selection of international products that was unmatched in the country.
We also knew that for a supermarket that would be creating a lot of applications, they needed a dynamic brand that could grow, evolve, change shapes and colors and adapt to different seasonal campaigns — just like a tree in real life — and that’s exactly what we did. By applying the brand everywhere from product displays to signage, billboards, packaging, external wayfinding, social media content, their new website, and more, the result is a seamless and beautiful retail experience that celebrates the people of Angola.
DESIGNING THE BEST IN FRESHCLIENT Intermarket
LOCATION Luanda, Angola
SECTOR Retail
SERVICES Brand Strategy Brand Identity Web Design & Development Retail Space Design Advertising Social Media
Your brand should be versatile and dynamic enough to adapt to different seasons and campaigns. That’s exactly what we created for Intermarket: a logo that was able to change into endless varieties.
World Cup Campaign
To get fans excited for the 2018 World Cup, we created a fictional football team: Intermarket FC. We used the new team’s badge and colors to transform the shelves into a football fan’s dream - filled with carefully chosen snacks and other goodies, all in time for the big game.
Cabaz de Natal 2018
Every year, Angola celebrates the festive season by gifting bounties of food, including fresh fruits and gourmet chocolates. We created a 360° campaign to promote these gift baskets through print, digital and in-store applications.
1st Year Anniversary
We created an outdoor, in-store and digital campaign to celebrate one year of freshness. The campaign creative focused on the brand promise, “best in fresh,” by highlighting the joy fresh food brings to the people’s lives.
INTERMARKET CAMPAIGNS
LOCALLY BREWED BRAND IDENTITYCLIENT Hale Coffee
LOCATION Toronto, Canada
SECTOR Food & Beverage
SERVICES Brand Strategy Brand Identity Photography Packaging Social Media Advertising
Starting out as a boutique roaster in the heart of Toronto, Canada, Hale’s passion for coffee, along with their technical know-how, helped them emerge as one of the hottest roasters in the city. That’s why when they approached us to rebrand their company and design their flagship store, we created an impactful visual language that reflected both the art and the science of coffee roasting.
We created a geometrical frame to represent technical precision and then filled it with a handwritten “Hale,” to reflect the artistry behind their signature blends. We saw the square as a dynamic canvas that can be filled with type and imagery that reflect the spirit of Hale, and so that no one will ever get bored of the brand.
We also carried out a photoshoot of their surroundings, creating iconic images that evoke the spirit of their neighborhood, putting the spirit of the streets right into the hands of their audiences on every cup and on every bag of coffee served.
Inspired by Doha’s heritage as a port city, we came up with “Fly Karak,” an airline themed offering, where every part of the experience would look, feel and sound like an airline check-in counter. Soon to be launched in Doha, Fly Karak will add a playful element to a time-old tradition.
A NEW WAY TO FLY
CLIENT Fly Karak
LOCATION Doha, Qatar
SECTOR Food & Beverage
SERVICES Brand Strategy Naming Brand Identity Packaging
We created an original concept and identity for a group of young foodies who wanted to open up a tea and juice shop. Having come from different parts of the world, they found a common ground in Karak, a local interpretation of an Indian tea drink, loved by everyone, everywhere.
To help them differentiate themselves from the competition in what is a congested space, we wanted to create a memorable experience for visitors to their stand, one that would capture the imagination of travelers while keeping true to the roots of Karak.
TOOLS YOU CAN’T LIVE WITHOUTCLIENT Beauty Essentials
LOCATION UK
SECTOR Cosmetics
SERVICES Brand Strategy Brand Identity Packaging
Now available at Sephora and Galeries Lafayette, Beauty Essentials provides customers with a wide range of affordable must-have beauty tools that eliminate all the fuss from the arduous tasks of hair, make up and skincare. From brand strategy to packaging design, we worked with this British cosmetics line every step of the way to bring their concept to market. We worked closely with the product team to create a color coded, high impact, iconic and easy to understand brand language that would pop out in congested retail spaces. We wrote the copy for each of the product descriptions, designed how-to infographics, and managed the production of all the packages.
A BAKERY WITH AN ATTITUDE
CLIENT Saving Mondays
LOCATION Toronto, Canada
SECTOR Food & Beverage
SERVICES Brand Strategy Brand Identity
For millions of people heading out to work at the beginning of the work week in Toronto, Mondays are dreaded. They are marked by a procession of tired, lazy, and cold masses, walking to work like lifeless zombies. Saving Mondays is a bakery that aims to bring joy to the painful return to work through hot, freshly baked goods. We worked with this young group of foodies and chefs to come up with a brand identity that was not like any other bakery brand; that was anti-cupcake-shop in every way possible. A graffiti inspired logo and a set of hand drawn icons were the tools needed for the edgy bakery to take the city by storm.
CLIENT Kingstar
LOCATION Luanda, Angola
SECTOR Food Retail
SERVICES Brand Strategy Brand Identity Packaging Advertising
Everyone in Angola knows the Kingstar brand for being the best rice and tuna around. That’s why, when we were approached by the producers to redesign their packaging, we were careful to maintain the iconic elements of the current design to ensure that it will still be recognized on the shelf as the brand everyone loves. Subtle tweaks in the logo, a playful splash of color, and a high-impact visual language takes this eye-catching brand into the modern age. Canned tuna has never looked so good.
KING OF THE SHELF
For almost seventy years, this family-run retailer has been selling the finest pieces of woven art to collectors from around the world. Inspired by the legacy of their success, we wanted to create a communications tool that would educate younger audiences about the history of woven art while discussing emerging trends in the space at the same time.
Seeking to shift the brand from a carpet seller to a House of Woven Art, we embarked on a project to create a publication that would disrupt the genre of uninspiring overly-academic carpet books, and to instead produce something art-driven, hip and engaging. To do that, we put together a team of researchers, writers, translators, photographers, artists and designers to create a striking bilingual publication that would educate readers about the beauty and history of carpets in a dynamic and imaginative way. Once published, the book will be a collector’s item that will make their name synonymous with the greatest carpet houses in the world.
CARPETS REIMAGINEDCLIENT Samovar Carpets
LOCATION Doha, Qatar
SECTOR Retail
SERVICES Copywriting & Translation Photography Graphic Design Marketing Strategy
BOOK COVER DESIGN
The publication we created for Samovar traces the history of woven art, from the beginning to contemporary practices that are shattering traditional norms. To reflect this theme on the cover, we worked with talented Islamic pattern artist Aziza Iqbal to create a custom made design that spans both sides of the book. On one side, the design starts with the basic shapes and patterns found in many traditional carpets and then evolves into a state of complete fragmentation, as if telling the entire story of the book in one masterful creation.
THANK YOUADDRESS Unit 98, Piazza Level, Qanat Quartier, The Pearl Qatar
PHONE +974 4042 9812
WHATSAPP +974 7062 0202
EMAIL [email protected]
WEBSITE poweredbytransit.com
INSTAGRAM / FACEBOOK @poweredbytransit
