AppNexus is the most advanced platform for buying real-time onlineadvertising. AppNexus’s clients include the largest ad networks andonline advertisers. AppNexus offers a proprietary gateway topremier ad exchanges and ad inventory aggregators, and cloudcomputing capabilities for unrivaled scalability. AppNexus is based inNew York City. The company is backed by investors includingVenrock, Kodiak Venture Partners, and First Round Capital.

Etsy is the world’s handmade marketplace. Our mission is toempower people to change the way the global economy works. Wesee a world in which very-very small businesses have much-muchmore sway in shaping the economy, local living economies arethriving everywhere, and people value authorship and provenanceas much as price and convenience. We are bringing heart tocommerce and making the world more fair, more sustainable, andmore fun.

10gen is the creator and primary developer of MongoDB, the opensource, high performance, scalable, document-oriented database.10gen delivers technical support, professional services, and trainingfor commercial-grade deployments of MongoDB. 10gen employeeswant to change the world through technology. We value open sourceprinciples and community. MongoDB wasn’t built in a lab. Welooked at what wasn’t working for us and others and developedMongoDB to tackle real world problems. MongoDB has enabled ourcommunity and customers to build incredible applications that theycouldn’t have built with the previous iteration of database tools.For employees of 10gen, this means being part of most significanttechnology movement in decades. We believe in doing things thatmatter. We love coming to work every day. We embrace variety,diversity and brilliance. We believe you should never stop learning.

COMPANY PROFILES SA500

Artsicle helps you discover your taste in art and enjoy originalartwork in your home, through our rental program. Our mission is tosupport today's emerging talent today - while making art collectingaccessible for everyone.

betaworks believes in the power of the real-time social web. Webelieve that the popularity of the real-time and social aspects of theweb represent a radical shift in how people use and interact with theInternet. The future is about dynamic streams of information, notstatic pages. It's about push, not pull; it's about enabling publishingtools and data; and it's about the ways we touch, experience andinteract with the Internet and each other. With this as our focus, webuild and invest in great companies. We represent a new way togrow companies. Because we are not a fund, we can invest moreflexibly in ideas. The companies that we build and work closely withare core to the betaworks vision.

Boxee is a new way to think about TV. We believe TV should bepersonal. With a Boxee connected to your TV, you can watch any TVshow from the Internet, movies from services like Netflix, VUDU,MUBI, and OpenFilm, and enjoy all the rest the Internet has to offerthat will never make it to broadcast TV. We believe your TV shouldbe connected to your friends. Boxee automatically delivers videorecommendations from your friends on Facebook and Twitter toyour TV and lets you share stuff with them from the click of theremote.

Brightcove Inc, the cloud content services company, provides afamily of products used to publish and distribute the world'sprofessional digital media. The company's products includeBrightcove Video Cloud, the market-leading online video platform,and Brightcove App Cloud, the pioneering content app platform.Together, more than 3,000 customers in 50 countries rely onBrightcove's cloud content services to build and operate exceptionalmedia experiences across PCs, smartphones, tablets and connectedTVs.

Business Insider is the future of business news. It is also the fastest-growing business news site on the web. Founded in 2007 by formerinternet analyst Henry Blodget and former Doublick CEO Kevin Ryan,it has rapidly grown to ~ 15MM monthly users, reaching a highly-coveted demographic of affluent males. The site uses mongoDB anda cutting-edge, proprietary CMS.

Chartbeat is a revolutionary real-time analytics service that enablespeople to understand emergent behaviour in real-time and exploit ormitigate it. Chartbeat launched in April 2009 and is used by some ofthe most popular sites on the web including the Onion, Mahalo,Pitchfork, and DailyKos. Based in New York, the team is led byGeneral Manager Tony Haile and is part of betaworks, a mediacompany focused on the real-timeweb and social media.

CrowdTwist is a social loyalty and rewards platform that engagesand activates a brand's audience wherever the brand is. We focus onconnecting all of a brand's customer touch points both online andoffline to increase sales & engagement and ultimately provide muchmore sophisticated customer understanding. Consumers earn pointsfor engagement and can then use those points for status, access andreal world rewards.

Datalot is an advertising technology company. We have built acomprehensive customer acquisition platform that makes theprocess of multi-channel sales (ie: generating intent online, closing asale offline) far more efficient. We are funded by some of the topearly-stage technology investors (Founder Collective, BaselineVentures), we work with oodles of real-time data, and we buildawesomesoftware that makes real money.

Everyday Health is a leading provider of health solutions. Thecompany provides consumers, healthcare professionals, and brandswith content and advertising-based services across a broad portfolioof over 25 websites that span the health spectrum – from lifestyleofferings in pregnancy, diet and fitness to in-depth medical contentfor condition prevention and management. Everyday Health iscommitted to providing the expert guidance and daily toolsconsumers need to make the best health choices, actively managetheir conditions and live healthier lives every day.

Fog Creek Software is a small, friendly software company in NewYork City that was designed from the ground up to be a great placeto work. We work on interesting projects with smart people, treateveryone like royalty, and eat lunch together every day.

Gracious Eloise is a Software-as-a-Service Company that allowsbusinesses and individuals to build strong relationships withcustomers in a trackable, scalable, and efficient way. Our patent-pending handwriting replication software creates a digital version ofany handwriting that can be used to easily generate and sendprinted notes or personalized emails. A dedicated web-to-printfacilitymails notes and hand-addressed envelopes within 24 hours.

Harvest is a cloud-based time tracking and invoicing service for smallbusiness. Service professionals (designers, developers, lawyers, etc.)who bill by the hour can easily track their time from the web, mobiledevices, or native desktop apps so they never miss another billableminute.

Hunch lets you share what you like and get recommendations basedon your taste, while connecting with people similar to you.

Our platform collects, organizes and structures geo local informationfrom the open web and makes it available to the world. We make iteasy for developers to query accurate, up to date, detailed local datausing a variety of programming languages. Our algorithms identifyand augment local objects like places, people, or things. We’retackling big data problems at web scale to create a rich locationlayer.

ideeli is a leading online retail site dedicated to delivering a unique,exciting daily shopping experience with a curated selection ofofferings across the apparel, accessories, home, shoes, kids, traveland lifestyle categories. Each limited-time sale event offersprivileged prices on the best brands and experiences. Most saleevents start at noon ET and last only 40 hours. Launched in 2007 andheadquartered in the Soho neighborhood of New York City, thecompany now has over 4 million members across the United States.

Intent Media is a fast-growing start-up that thrives at theintersection of e-commerce and performance media. We're buildingan innovative advertising platform that is shaking up the e-commerce industry with a combination of fresh thinking andexceptional technology, and we're looking for people to help us growand tackle new challenges. Intent Media was founded by a group ofseasoned entrepreneurs and is backed by Matrix Partners, one of thetop VC firms in the country.

JESS3 is a creative interactive agency that specializes in datavisualization. JESS3 pushes the limits of what creativity andstorytelling mean, providing services that range from UI / UX,animation and social media strategy to developing large-scaleinstallations, on-air visualizations and killer apps. In addition toworking with top tier brands like Google, Nike, Intel, MTV, Facebookand NASA, JESS3 also has a dedicated Labs division, which funds andlaunches its own products.

Mobile advertising is hot, and at Jumptap, we’re leading the pack.Join our talented team in driving the adoption of mobile advertising.Jumptap partners with digital and media agencies, publishers, appdevelopers, wireless carriers and brand advertisers to deliver anarray of mobile advertising solutions that combine the strengths ofthe PC Web with the unique benefits of mobile devices. We’re hiringto meet demand in the ever growing billion dollar mobile advertisingmarket. We need great talent to lead us in making our Smart andSimple mobile ad solutions come to life. At Jumptap we arepassionate about our commitment to be an industry leader intargeted mobile advertising. We cultivate creativity, leadership andcollaboration to complete challenging projects. Jumptap’s team isfilled with people who thrive in a challenging, fast paced, innovativeand goal- oriented environment. Our team is rewarded withcompetitive pay, boundless growth opportunities, great benefits andthe satisfactionof being part of something special.

kikin is a thought leader in contextual search. Based in SoHo, NYC,kikin created kikin Browser, a full-featured web browser for iPadthat makes search easy and fun... without the need to type or copy-and-paste. Help us build advanced touch browsing technology, theway it should be!

Knewton is a technology company based in NYC. Our AdaptiveLearning Platform™ customizes standardized educational content tomeet the unique needs of each student. We analyze learningmaterials based on thousands of data points—concepts, structure,difficulty level—and uses sophisticated algorithms to piece togetherthe perfect bundle of content for each student, every day.

Our platform collects, organizes and structures geo local informationfrom the open web and makes it available to the world. We make iteasy for developers to query accurate, up to date, detailed local datausing a variety of programing languages. Our algorithms identify andaugment local objects like places, people, or things. We’re tacklingbig data problems at web scale to create a rich location layer.

My City Way is a location-aware platform that helps discover theworld around you - soon to be available in over 40 cities around theworld on a variety of mobile devices. With more than 50 hyper-localapps rolled into each city-specific guide, My City Way is a one-stopapplication platform to discover, interact with, experience and shareinformation in any city. Tailored for use by local residents andvisitors alike, My City Way is an interactive city discovery gateway onyourmobile device.

Next Jump is quickly becoming the #1 Buying Club in America,aggregating 90,000 B2B networks that have a combined reach ofover 700MM eligible users. Our advantage is superior technologyand a unique data set built over a decade – matching the bestconsumers to merchants, and the best offers to consumers. Wecreate consumer and merchant relationships using three coreproducts: a highly personalized CRM engine, an online consumercommerce platform, and a merchant analytics portal. For our 30,000merchant partners and millions of engaged consumers, loyalty pays.

LivingSocial adds surprise to every calendar with handpicked dailydeals you can share with friends. Members enjoy at least 50% off onthe coolest, local experiences. Local business owners get an easy andcost effective marketing tool to attract new, loyal customers. In2010, one of the fastest growing companies in the space expandedwith LivingSocial Escapes offering a "vacation in a box" for easyweekend trips at great value. Based in Washington, DC, theinternational brand and has saved nearly 28 million subscribers morethan half a billion dollars in more than 260 markets worldwide.

We're starting a local community revolution! Our goal is a "MeetupEverywhere about Most Everything", and we're on our way. We helppeople "use the internet to get off the internet" because Meetupschange lives and can change the world. We are profitable, growing,and committed to building an all-star, all-NYC company. We are acompany that values doers over talkers and mentors over managers.We are a company where people who take risks and win arerewarded and grow. Our team is ambitious and passionate; theenvironment is relaxed and fun. We get shit done that makes adifference.

Lot18 is a membership by invitation website for wine and epicureanproducts from coveted producers at attractive discounts. Ourmembers have access to some of the finest wines and specialtyfoods, made available in small quantities at extraordinarily lowprices. Lot18 evokes the auction lots of old, where savvy consumerswere able to bid on fantastic products at incredible values.

OkCupid is the largest free dating site in the US. We have over twomillion active users and many thousands of successful dates everyday. Behind the scenes, we're a small team of 25 brilliant peoplewith the mission to build the best dating experience possible for ourusers. Our team is fun to work with and passionate about ourproduct. We have a wide variety of interesting technical challenges,and every challenge that is surmounted has a far reaching socialimpact on the world.

OTCMarkets Group Inc. operates an electronic quotation and tradingsystem in the over-the-counter (OTC) securities market and is thethird-largest U.S. trading venue after the NYSE and NASDAQ forequity shares. The IT team designs, develops and maintains anumber of highly-available, low-latency quoting and tradingsystems, using cutting-edge computing software and hardware. Weoffer a casual working environment in an airy loft office space inSoHo part of Manhattan, one of the most exciting and creativeplaces in the world. We are committed to building a company wherehighly talented, creative people thrive. We invest heavily inemployee satisfaction and we offer a competitive compensationpackage designed to entice the best.

LongTail Video is a New York-based startup that has pioneeredthe web video market. Our flagship product the – JW Player- isactive on over one million websites and streams billions of videoseach month. It is used by a diverse group of publishers, rangingfrom Fortune 500 companies to individual bloggers. AddOns, alibrary of plugins and skins contributed by LongTail's communityof developers that enable customers to customize their JWPlayer, are used by over 300,000 sites; and the AdSolution,LongTail's stand-alone, self-serve video ad serving system, servesover 200 million in-stream ad impressions each month tothousandsof websites.

With hundreds of millions of photos and videos being shared everyday it’s easy to miss out on the ones that actually matter to you.Pixable finds the best photos and videos shared on your socialnetwork so you never miss an important moment. Pixable, foundedin 2009, is a start-up headquartered in SoHo, NYC with MIT roots.The company has enabled over a million users to manage and enjoytheir online photos with a powerful set of features centered aroundphoto search, discovery, aggregation, and editing. The company'sfree application offers a unique, personalized browsing experienceby aggregating photos from different social networks and thensorting them into fun feeds like “Best Photos of the Day” in order oftheir relevance to the user. Pixable also doubles as a notificationservice allowing users to follow friends’ photo activity and benotified of newly tagged or uploaded photos. Pixable has beenfeatured in The New York Times, BBC, Newsweek, CNN, USA Today,Mashable, Tech Crunch and The Atlantic Magazine. It was alsohighlighted as one of the coolest companies to work for by Time OutMagazine.

SocialFlow is the leader in social media optimization. By knowing thevalue of conversational topics in real-time, we help brands,publishers and retailers address the right audience, at the right time,with the best message.

SecondMarket is the marketplace for alternative investments. It hasbecome the online destination for accessing market data, buildingyour investor network and transacting in assets such as privatecompany stock, structured products, public equity and bankruptcyclaims. SecondMarket centralizes and simplifies secondary marketactivity by connecting buyers and sellers, and providing world-classmarket and operations expertise. Since 2004, SecondMarket hasbrought together more than 50,000 individuals and institutions andcompletedbillions of dollars in alternative investment transactions.

SinglePlatform helps local businesses get discovered. 97% ofconsumers now use online media when researching products orservices in their local area. However, only a small percentage of siteshave up-to-date information for the local business and most do nothave any rich content such as menus, photos, videos, specials or news.Through SinglePlatform, local businesses can now publish theirstorefront online and influence their customer at the most crucialmoment– when consumers are researching products or services.

Red Rover, a peer-to-peer learning platform for Enterprises, is aprofitable start up and part of the inaugural TechStars NYC program.We are on a big mission – to accelerate the development of humanpotential by better organizing and connecting communities. Over30,000 people use our software to connect to other people whoshare their passions and discover relevant information in theircommunity. This work involves Rails, HBase/Hadoop, SOLR,amongst other things.

Rent the Runway is the premier online destination for dress andaccessory rentals. With a revolving roster of over 120 top designers,25,000 of the season’s hottest dresses, and 4000 accessories, Rentthe Runway is designer fashion delivered to her doorstep for afraction of the price. We have an outstanding engineering teamworking on awesome technology problems in scaling, optimization,personalization, and recommendations, and building one of the mostunique businesses online. For all of life’s special occasions,www.renttherunway.com provides the Cinderella experience forwomeneverywhere.

Sailthru is an email and communication technology platformrevolutionizing the way companies communicate with consumers.Born in 2009 from the need for a higher standard of email delivery,Sailthru is built on the belief that a strong brand’s foundation is inpersonalized communication and highly targeted, interest-basedmessaging has unlimited potential. Since 2009, Sailthru has grown tobe the most powerful technical platform in existence for contentcompanies, agencies, retailers and brands to seamlessly bridge the gapfor consumers between email and the web— giving consumers whatthey want, when they want it and how they want it. Sailthru began byaddressing the need for a platform that could reliably send millions oftransactional emails: those critical one-to-one welcome emails,password resets and receipts. Next Sailthru expanded its capabilitiesto include newsletters, mass mailing announcements, communityupdates, and promotions, which has resulted today’s only platformbuilt for mass, one-to-one user experience management (UXM).

Shelby.tv is building the most amazing way to discover and enjoyweb video. We are graduates of the first TechStars NYC class and arefunded by excellent VC/angels. Read more about us athttp://blog.shelby.tv

Thousands of companies are moving their enterprise collaborationdata to the cloud every day, and many are using ShuttleCloud, a cloudmigration service that facilitates the movement of data like email,enterprise collaboration information (contacts, calendars, documents)and cloud storage. We're a TechStars NYC company funded by EastandWest Coast investors and headquartered in NYC.

Schoology is an easy-to-use, easy-to-implement online learning,classroom management, and social networking platform thatenhances student engagement and improves learning throughbetter communication, collaboration, and increased access tocurriculum and supplemental content. Schoology is about learning.Together.

Sonar is a mobile app that shows you how you're connected to peoplenearby through the aggregation of publicly available social media data(including Facebook, Twitter, Foursquare, LinkedIn). Launched to avery positive response (and taking second place!) at TechCrunchDisrupt in May, Sonar is one of the more buzzed about startups in NYC,and has a very exciting road ahead.

Squarespace offers premium online publishing platform for the world'smost interesting and creative people.

Stack Exchange is a fast-growing network of 66 question and answersites on diverse topics from software programming to cooking tophotography and gaming. We are an expert knowledge exchange: aplace where physics researchers can ask each other about quantumentanglement, computer programmers can ask about JavaScript dateformats, and photographers can share knowledge about taking greatpictures in the snow.

TheLadders.com is the world’s largest online service cateringexclusively to the $100k+ job market. There job is to make the searchfor senior talent and senior positions quick and effective. Withaccess to the most $100k+ job leads in one place, senior levelprofessionals can get to the next step in their careers faster. Toprecruiters value the ability to quickly and easily connect with somuch qualified talent in the sales, marketing, finance, HR, legal, techand operations industries. Founded in 2003 by Marc Cenedella,TheLadders.com has grown into the largest specialty employmentwebsite.

Sulia connects you to the best content from just the best experts ontopics you care about. We all have interests that we're extremelypassionate about. Whether it's our family, a sports team, breakingnews, Hollywood gossip, a hobby, our career or a political issue, weobsess over our interests everyday. However, with an endlessnumber of sources talking about an endless number of topics, it'snearly impossible to find the best sources to listen to across yourinterests. And, even if you were able to identify the top experts,sorting through all of their content is maddeningly time consuming.We built Sulia to address these problems (which were driving us madtoo). Sulia is the world's first "Interest Network." We deliver youbreaking news, inspiring ideas and original opinion from just the bestexperts on all of your interests.

Tumblr lets you effortlessly share anything. Post text, photos,quotes, links, music, and videos, from your browser, phone, desktop,email, or wherever you happen to be. You can customize everything,from colors, to your theme’s HTML.

Venmo's mission is to make payments between friends simple andfun. Venmo works on all mobile devices and modern web browsers,so no matter where you are, you can quickly pay friends back forthings like lunch, dinner, drinks, rent, utilities, groceries, movies,tickets and trips.

Wistia provides video hosting for businesses. We make it really easyfor companies to get their videos online and give them all sorts oftools to track exactly who's watching their videos and how they'rewatching (see an interactive demo here: http://wistia.com/product/tracking). We're a 4 year old startup that's growing quickly andwe’relooking for amazing people to work with. You can learn more aboutWistia at http://wistia.com or see what people are saying about uson twitter.

Yodle is a leading local online advertising company with a simplemission: to connect local businesses with consumers so simply andcost-effectively that business owners can’t imagine any other way toadvertise. It’s no secret that 82% of consumers use the Internet tofind local businesses. But the high complexity of running a localonline advertising campaign is daunting – if not downrightintimidating – to local business owners. That’s where Yodle comesin. Yodle is changing the way local businesses advertise – by buildingtheir online presence, driving more phone calls and generating newcustomers. Yodle turns advertising into an investment that can bemeasured so business owners can see exactly how their advertisingis performing. So it's no wonder that the leading venture capitalfirms, Bessemer Venture Partners, Draper Fisher Jurvetson, DraperFisher Jurvetson Growth and JAFCO Ventures have invested over $30million in Yodle's rapid growth.

ZocDoc started in September of 2007 as a service to help people findand make dentist appointments in New York City. Today ZocDoc alsooffers primary care, dermatologist, eye-doctor, ENT, orthopedist,OB/GYN, allergist, podiatrist, cardiologist, pediatrician, radiologistand psychiatrist appointments in New York, Los Angeles, Chicago,Dallas, Philadelphia, Houston, Phoenix, Washington, DC, Atlanta, SanFrancisco and Boston.

Company Leader Bios

Next JumpCharlie Kim, Founder & CEO

Next JumpTom Fuller, CTO

Next JumpAlbert Balcells, SVP Eng

Next JumpGreg Kunkel, SVP Biz Dev

10gen | MongoDBEliot Horowitz, CTO &

Co‐Founder

AppnexusHagos Mehretaab, Director of 

Engineering

ArtsicleScott Carleton, CTO & 

Co‐Founder

ArtsicleAlexis Tryon, CEO &

Co‐Founder

BetaworksAlex Lines, Head of Engineering

Bit.lyTodd Schwartz, CTO &

C F d

BoxeeAvner Ronen, Co‐Founder 

& CEO

BoxeeIdan Cohen, Co‐Founder & 

VP P d tCo‐Founder & CEO VP Product

BoxeeTatum Lade, VP of Engineering

BrightcoveBob Mason, CTO &

Co‐Founder

BrightcoveTareef Kawaf, SVP, Engineering 

& Operations

Business InsiderJulie Hansen, President 

& COO

Business InsiderPax Dickinson, Chief Architect

Chartbeat.comTony Haile, CEO

CrowdTwistIrving Fain, CEO &

Co‐Founder

CrowdTwistJosh Bowen, COO &

Co‐Founder

CrowdTwistMikeMontero, CTO &

DatalotJosh Reznick, CEO

EmbarkDavid Matter, VP of

EmbarkRaza Khan, CEOMike Montero, CTO & 

Co‐FounderJosh Reznick, CEO David Matter, VP of 

EngineeringRaza Khan, CEO

EtsyChad Dickerson, CEO

Everyday HealthBen Wolin, CEO

Fog Creek & Stack ExchangeMichael Pryor, Co‐Founder

Everyday HealthPremal Parikh, CTO

Gracious Eloise Harvest Harvest HunchEloise Bune, Founder & CEO Danny Wen, Co‐Founder Shawn Liu, Co‐Founder Tom Pinckney, Founder & 

VP of Engineering

HyperPublicJeff Weinstein, President

ideeli, inc.Mark Uhrmacher, CTO & 

Co‐Founder

Intent MediaJosh Hartmann, CTO

Intent MediaKurt Schrader, VP of 

Engineering

JESS3Leslie Bradshaw, President 

& COO

JESS3Jesse Thomas, CEO 

& Founder

JumptapMark Ettrich, SVP of 

Engineering

KAYAKPaul English, CTO & 

Co‐Founder

kikin Inc.C l Bh l CEO

kikin Inc.G S h CMO

kikin Inc.S d h D j CTO

KnewtonM j M d SWCarlos Bhola, CEO Gregory Schnese, CMO Sandesh Devaraju, CTO Marjo Mercado, SW 

Development Manager

LivingSocialChad Fowler, VP of Engineering

LongTail VideoDave Otten, CEO

Lot18Adam Gotterer, VP of 

Engineering

LongTail VideoDoug Cunningham, CTO

Meetup MyCityWay OkCupid OTC Markets GroupGary Burns, VP, Engineering Sonpreet Bhatia, Co‐

FounderTom Quisel, CTO Emilia Sherifova, CIO

PixableAndres Blank, COO

PixableInaki Berenguer, CEO

Red RoverDan Storms, Head of 

Engineering

Red RoverKevin Prentiss, CEO

Rent The RunwayJonathan Betz, Head of Engineering

SailthruIan White, CTO

SecondMarketDominic Preuss, Chief 

Product Officer

SchoologyJeremy Friedman, Founder & 

CEO

SchoologyRyan Hwang, Founder &

SchoologyTim Trinidad, Founder &

shelby.tvDan Spinosa, CEO

shelby.tvMyles Recny, EngineerRyan Hwang, Founder & 

Creative DirectorTim Trinidad, Founder & 

CEODan Spinosa, CEO Myles Recny, Engineer

shelby.tvReece Pacheco, CEO

ShuttleCloudBob Greenlees, Co‐Founder

SocialFlowFrank Speiser, CEO

ShuttleCloudEduardo Fernandez, Director of Operations

Sonar Squarespace Squarespace SquarespaceBrett Martin, CEO Anthony Casalena, CEO & 

FounderJesse Hertzberg, SVP John Colton, VP of Engineering

SuliaJon Glick, CEO

VenmoAndrew Kortina, CEO

VenmoJulian Connor, CTO

WistiaBrendan Schwartz, Co‐Founder & 

CTO

WistiaChris Savage, Co‐Founder 

& CEO

YodleCourt Cunningham, CEO

ZocDocCyrus Massoumi, CEO & 

Founder

ZocDocNick Ganju, CTO & 

Co‐Founder