Since 2006, Mandalah has been helping organisations innovate through human-centric and purpose-driven products, services, strategies and messaging, focused on ensuring their profitability while leaving positive impact for both people and planet. WE CALL THIS CONSCIOUS INNOVATION COMPANY SNAPSHOT METHODOLOGY PRESS PROFIT PURPOSE GOVERNMENT BRAND STRATEGY ORGANISATIONAL DESIGN BUSINESS STRATEGY NEW PRODUCTS & SERVICES BUSINESSES SCHOOLS STARTUPS INDIVIDUALS NGOS ICCI is an intuitive, open source methodology that combines research, creativity and implementation. INNOVATION FOR IMPACT We immerse ourselves in the project’s challenges, collecting information, data and references through various research activities. INSPIRE CONNECT & CREATE IMPACT We connect together all the research outputs from the previous phase and create a range of different insights, strategies and opportunities, iterating and prototyping continuously. We help implement the opportunities, assess their level of impact and ensure they maintain their relevance over time. LEGACY DOWNLOAD SERVICES CLIENTS
Transcript
Since 2006, Mandalah has been helping organisations innovate through human-centric and purpose-driven products, services, strategies and messaging, focused on ensuring their profitability while leaving positive impact for both people and planet.
WE CALL THIS CONSCIOUS INNOVATION
COMPANY SNAPSHOT
METHODOLOGY PRESS
PROFITPURPOSE
GOVERNMENTBRAND STRATEGY
ORGANISATIONAL DESIGN
BUSINESS STRATEGY
NEW PRODUCTS & SERVICES
BUSINESSES SCHOOLS STARTUPS INDIVIDUALS NGOS
ICCI is an intuitive, open source methodology that combines research, creativity and implementation.
INNOVATION FOR IMPACT
We immerse ourselves in the project’s challenges, collecting information, data and references through various research activities.
INSPIRE
CONNECT & CREATE
IMPACT
We connect together all the research outputs from the previous phase and create a range of different insights, strategies and opportunities, iterating and prototyping continuously.
We help implement the opportunities, assess their level of impact and ensure they maintain their relevance over time.
PATRÍCIA VILLELA MARINOVICE-PRESIDENT OF PDR INSTITUTE AND FOUNDER OF PLPD (LATIN AMERICAN PLATFORM ON DRUG POLICY)
Led by Kobe Bryant, Mandalah (in collaboration with FLAG and Mesa), ran a rapid prototyping workshop with 12 cre-atives, at Facebook’s headquarters, and conceived, devel-oped and prototyped an innovative platform to combat child inactivity and obesity.
Mandalah’s Public Policy (PP) arm de-signed the operational model, strategy and positioning for PLPD (the Latin Amer-ican Platform on Drug Policy), an organisation - supported by for-mer Brazilian President Fernando Henrique Cardoso - that debates and promotes drugs policy re-form throughout Latin America and globally.
Mapped the key representative cul-tural elements of Rio de Janeiro (in partnership with Inesplorato) in or-der to direct the visual branding of the 2016 Olympic & Paralympic Games.
“[What’s been done] is unbe-lievable. I love it. I’m really ex-cited about it. I wanna hire all you guys! Let’s go.”
“Mandalah helped us to understand our position in relation to this complex and pressing issue, creating a sustainable mem-bership engagement model. They demonstrated great sensi-bility in understanding how the forces of many different stake-holders can unite to create more humane drugs policies.”
FUTURE OF VIDEO
Conducted research for a large US-based telecommunications company to understand the mindsets of Gen-eration Z and Millennials and identi-fy innovation opportunities for new product and service development around video.
ANHEUSER-BUSCH INBEV: BRANDS FOR GOOD
JORGE MASTROIZZI, GLOBAL VICE-PRESIDENT, BEER CATEGORY
Worked on global brand strat-egies by identifying long-term causes that can serve as levers for the company’s marketing activities moving forward, en-suring the brand is involved in actively improving society.
“Anheuseur-Busch Inbev’s challenge, and commitment, is to create an important long-term legacy for society through our brands. Mandalah has played an important part in helping us to achieve this, thanks to the participative and innovative way in which it runs its projects, ensuring relevant results.” GM: FUTURE OF URBAN MOBILITY
Studied the future of mobility in global megacities and generated a suite of sustainable innovation opportunities to enable GM to engage proactively in more favorable mo-
bility systems beyond combus-tion motor vehicles.
NIKE: BETTER WORLD REPOSITIONINGHelped strategically reposition Ni-ke’s global sustainability program (Better World) through youth re-search conducted in Brazil, USA, UK, China and Japan.
NIKE: BRAND VISION FOR WORLD CUP 2014 & RIO OLYMPICS 2016
JOÃO CHUEIRI, FORMER DIRECTOR, FOOTBALL, BRAZIL
Helped develop Nike’s brand vision for the 2014 World Cup and 2016 Games in Rio de Janeiro, viewing sport as a cata-lyst for urban integration and social transformation.
“Mandalah helped us to reach a clear vision of our purpose as a brand, and as a business, al-ways believing in the power of dialogue. This work was very well received, both by the Nike team in Brazil and by the com-pany’s global executives.”
RUSSELL BRAND & PARTICIPATORY ACTIVISM
RUSSELL BRAND, BRITISH COMEDIAN, ACTIVIST AND AUTHOR OF “REVOLUTION”
Led by Russell Brand, Mandalah ran a rapid prototyping workshop with 22 creatives in NYC to to de-fine and materialise the vision and long-term strategy of The Trews, Russell’s online channel, trans-forming it into a citizen-driven plat-form for participatory activism.
“I believe in the work, and I believe in the capacity of this to be made real. What you did really brilliantly was to show how our modest operation can expand into something that can be influential and change the narrative. We’re commit-ted to this stuff!”
“Mandalah is a firm capable of credible forecasting, enabling us to define our strategies for future products and brand positioning.”
KELLOGG’S: FUTURE OF FOOD PACKAGING
For Kellogg’s, Mandalah mapped the landscape of food packaging across the globe. Mandalah created a set of
key opportunities and innovation directives for Kellogg’s brands, based on new customer driv-ers, changing living situations, environmental imperatives, new technologies, and other key trends that are redefining the role of packaging.
CASES RICHARD CURTIS & THE 2015 UN DEVELOPMENT GOALS
RICHARD CURTIS, BRITISH FILMMAKER (NOTTING HILL, FOUR WEDDINGS AND A FUNERAL) AND ACTIVIST (MAKE POVERTY HISTORY, COMIC RELIEF)
Representing the South Ame- rican hub of Richard Curtis’ global taskforce, backed by Bill & Me-linda Gates, we oversee a number of workstreams to ensure the UN’s new sustainable development goals are meaningful to people’s lives, and communicated effectively across the globe in Sep-tember 2015.
“We have engaged Mandalah to be our South American part-ners on an international campaign called action/2015. So far they have been brilliant conveners, creative and innovative in their approach, and we are looking forward to doing excellent local and global work with them to communicate the oppor-tunity we all have in 2015 to tackle the big issues of poverty, climate change and inequality.”
BAYER: HEALTHCARE SALES CULTURE
LURDES REIS, MARKETING MANAGER, EUROPE, MIDDLE EAST AND AFRICA
Introduced a culture of human -centric marketing and sales for Bayer’s healthcare business in Europe, the Middle East and Af-rica, through learning journeys and workshops that led to the co-creation of a range of creative marketing strategies.
“The ‘Road to Innovation’ was a very successful series of workshops which brought new sales innovations to our EMEA business. The process was completely new, giving us fresh perspectives for our business. Mandalah was the door to an enlightening experience.”
GOOGLE: FOUNDER’S GARAGE
Created the Founder’s Garage idea competition for Google to foster social entrepreneurship. Mandalah worked with a diverse team of educational institutes, entrepreneurship experts and startups seeing the concept
through creation and development and its operational implementation.
