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FEBRUARY 16–18, 2021 Accelerate Discovery. Amplify Returns. Company Visibility Opportunities bio.org/CEO CE NVESTOR DIGITAL CONFERENCE
FEBRUARY 16–18, 2021
Accelerate Discovery. Amplify Returns.
Company Visibility Opportunities
bio.org/CEO
CE NVESTORDIGITAL CONFERENCE
Table of Contents Event Overview ........................................................................... 2
Sponsorship Opportunities ......................................................... 3
Showcase Your Thought Leadership .......................................................4
Access Your Target Audience .................................................................. 5
Maximize Your Partnering & Deal Making ...............................................6
Boost Your Brand Visibility .................................................................... 7
NEW! Digital Advertising .........................................................8
BIO Blog Advertising Bundle – Three High Visibility Placements ...................9
Good Day BIO Email Advertising ........................................................... 10
Event Website Advertising ................................................................... 11
Retargeting ..........................................................................................12
Sponsored Event Announcement ..........................................................13
Pre-Event Company Spotlight Email .................................................... 14
I AM BIO Podcast Episode .....................................................................15
BIO CEO & Investor Digital Conference • February 16–18 1
UNIQUE PLATFORM FOR YOUR COMPANY
to highlight accomplishments and discuss upcoming
milestones. Approximately 150 companies will be chosen
based on a selection process evaluating a company’s
pipeline and R&D activities.
EVALUATE FRESH INVESTMENT
OPPORTUNITIES including compatible,
complementary, and competitive
companies.
EXPERIENCE THE BEST OF BIOTECH
with three-days of productive virtual partnering meetings with
global investors and senior biotechnology executives.
GAIN ACCESS TO BIO ONE-ON-ONE
PARTNERING™ for scouting potential
investments and deal partners, optimizing your time at
the event.
ENHANCED NETWORKING
featuring informal small group and face-to-face
video interactivity.
EXCLUSIVE SPONSORSHIP
OPPORTUNITIES to showcase thought leadership,
elevate brand identity and maximize partnering benefits
with an elite audience.
TWO DAYS OF INTERACTIVE EDUCATIONAL
SESSIONS with speaker Q&A, focused
on the new U.S. Congressional agenda, the record setting
pacing of biotech IPOs and the hottest clinical
developments and industry catalysts.
Event OverviewFor more than 20 years, the BIO CEO & Investor Conference has fueled biotech industry networking with premier investor
and banking communities, focused on established and emerging publicly traded and select private biotech companies.
The virtual 2021 event, taking place February 16-18, will build on the momentum from JPM Week and experience the best of biotech with three-days of productive BIO One-on-One Partnering meetings with institutional investors,
industry analysts, and senior business development executives seeking potential investments and deal partners.
BIO CEO & Investor Digital Conference • February 16–18 2
Sponsorship Opportunities
BIO CEO & Investor Digital Conference • February 16–18 3
Showcase Your Thought LeadershipProgram Sponsor
Limited Availability ..................................................................Value: $17,500Benefits include:• One (1) guaranteed speaking opportunity on the official interactive program (to be determined
based on program development)
• Live text chat Q&A with session attendees and dedicated speaker support
• Full program hosted on event education platform for 30+ days for on-demand viewing by attendees
• Link to session video file upon close of event for to distribute within organization/to clients
• Marketing and communications features across BIO platforms, promotions, and social media
• Access to BIO One-on-One Partnering
• Dedicated BIO staff Customer Success Associate (CSA) to assist with the BIO One-on-One Partnering system
• CSA will support in BIO One-on-One Partnering set up and usage, monitor activity, communicate proactively, and more to support most effective use of the system.
• Sponsor has unique opportunity to develop up to three (3) separate company profiles. CSA will manage delegate access for determined profiles.
• 33% increased capacity of outgoing meeting requests
• Dedicated Company Profile Page on event education platform (limited availability)
• Sponsor recognition on conference website, promotions, and platforms
• Three (3) complimentary registrations
Company Presentations Sponsor
Exclusive Opportunity .............................................................Value: $15,000Benefits include:• Prominent company branding in Company Presentations promotions
• Opportunity to nominate 1-2 presenting companies (subject to BIO review and approval)
• Marketing and communications features across BIO platforms, promotions, and social media
• Dedicated Company Profile Page on event education platform (limited availability)
• One (1) complimentary Company Presentation slot
• Access to BIO One-on-One Partnering
• Sponsor recognition on conference website, promotions, and platforms
• Two (2) complimentary registrations
Sponsorship Opportunities
Engage BIO CEO & Investor Digital Conference attendees with a host of virtual sponsorship and digital advertising opportunities that will support your business development goals and initiatives.
Our Sales & Sponsorship team is always ready to support your event engagement.
1.202.312.9264 [email protected]
BIO CEO & Investor Digital Conference • February 16–18 4
PARTICIPATING INVESTOR TYPES
Sell-Side Research 8%
Other 7%
Investment Bank 6%
Royalty/Debt Financing 5%
Angel Investing 4%
Financial Advising 2%
Independent Research Firm 1%
Individual Investor 1%
Venture Philanthropy 1%
VC/Corporate VC31%
Family Office15%
Hedge/Mutual Fund (PM, Buy-Side Research)
19%
Access Your Target AudienceCommunity Networking Event Sponsorship
Exclusive ...................................................................................Value: $12,500Benefits include:• Prominent company branding in sponsored event promotions event networking platform
• Facilitate fluid connections during a dedicated networking hour where all attendees can come together to connect casually in small groups with face-to-face video chat
• Opportunity to give introductory remarks or play company promotional video to all participants (to be determined based on program development)
• Additional marketing and communications features across BIO platforms, promotions, and social media
• Access to BIO One-on-One Partnering
• Sponsor recognition on conference website, promotions, and platforms
• Two (2) complimentary registrations
Topic-Driven Networking Series Sponsorship
Exclusive ........................................Value: $12,500 (Co-sponsorship: $8,000)Benefits include:• Prominent company branding in series promotions and event networking platform
• Opportunity to exclusively sponsor full series or co-sponsor one day
• Facilitate deal-making conversations in targeted networking hours where presenting companies can engage with investors and key business development partners with face-to-face video chats in small groups
• Opportunity to give welcome remarks at up to three (3) therapeutic area breakouts
• Additional marketing and communications features across BIO platforms, promotions, and social media
• Access to BIO One-on-One Partnering
• Sponsor recognition on conference website, promotions, and platforms
• Up to two (2) complimentary registrations
Sponsorship Opportunities
PARTICIPATING COMPANY TYPES
Other products or services 7%
Medical device or technology 6%
Financial, legal, consulting 5%
Biotech or pharma, animal health 4%
CMO, CRO 4%
Other R&D services 3%
Public, NPO, govt., economic development 3%
Academic, tech transfer 2%
Digital health 2%
Synthesis, analytic, diagnostic services 2%
Institute, hospital research 1%Investment bank 1%
Investor (buy-side or sell-side research) 1%
IT, information 1%All Others 1%
Biotech or pharma,therapeutic R&D
57%
ATTENDEE JOB TITLES
C-Level67%
Director14%
VP9%
Other9%
BIO CEO & Investor Digital Conference • February 16–18 5
Maximize Your Partnering & Deal-MakingBIO One-on-One Partnering™ Sponsor
Exclusive Opportunity ..............................................................Value: $17,500Benefits include:• Opportunity to provide custom creative for Event Website Banner ads. Ads will be featured
on home page as well as top trafficked pages including Event Overview, Announcements, and Partnering Attendees, which account for over 50% of event website traffic.
• Prominent company branding in BIO One-on-One Partnering promotions and platform including:
• Login and Home pages of partnering platform and webpage
• PDF exports of Company and Delegate schedules
• Operational emails to delegates
• Additional marketing and communications features across BIO platforms, promotions, and social media
• 33% increased capacity of outgoing meeting requests
• Access to BIO One-on-One Partnering
• Dedicated BIO staff Customer Success Associate (CSA) to assist with the BIO One-on-One Partnering system
• CSA will support in BIO One-on-One set up and usage, monitor activity, communicate proactively, and more to support most effective use of the system.
• Sponsor has unique opportunity to develop up to three (3) separate company profiles. CSA will manage delegate access for determined profiles.
• Dedicated Company Profile Page on event education platform (limited availability)
• One (1) complimentary Company Presentation slot
• Sponsor recognition on conference website, promotions, and platforms
• Three (3) complimentary registrations
NEW! Partnering Power User Package
Limited Availability ................................................................... Value: $7,500Benefits include:• Access to BIO One-on-One Partnering
• Dedicated BIO staff Customer Success Associate (CSA) to assist with the BIO One-on-One Partnering system
• CSA will support in BIO One-on-One set up and usage, monitor activity, communicate proactively, and more to support most effective use of the system.
• Sponsor has unique opportunity to develop up to three (3) separate company profiles. CSA will manage delegate access for determined profiles.
• 33% increased capacity of outgoing meeting requests
• One (1) complimentary Company Spotlight Email feature
• One (1) complimentary Company Presentation slot
• Sponsor recognition on conference website, promotions, and platforms
• One (1) complimentary registration
Sponsorship Opportunities
BIO CEO & Investor Digital Conference • February 16–18 6
Boost Your Brand VisibilityNEW! Attendee Gift Sponsor
Exclusive Opportunity ..............................................................Value: $17,500Benefits include: • BIO CEO & Investor Digital Conference gift to be direct mailed to select attendees
with prominent company branding (co-branded with BIO)
• Opportunity to personalize a short message to recipients or provide custom creative for a card to be included with gift
• Additional marketing and communications features across BIO platforms, promotions, and social media
• Access to BIO One-on-One Partnering
• Sponsor recognition on conference website, promotions, and platforms
• Three (3) complimentary registrations
BUZZ of BIO Contest Sponsor
Limited Availability .................................................................Value: $10,000Benefits include:• Prominent company branding in Buzz of BIO Contest promotions
• Additional marketing and communications features across BIO platforms, promotions, and social media
• Access to BIO One-on-One Partnering
• Sponsor recognition on conference website, promotions, and platforms
• Two (2) complimentary registrations
NEW! Daily Highlights Email Sponsor
Exclusive Opportunity ............................................................... Value: $7,500Benefits include:• Sponsorship of Daily Highlights Email sent each morning of event to attendees
• Display banner ads or sponsored content within each email
• Access to BIO One-on-One Partnering
• Sponsor recognition on conference website, promotions, and platforms
• One (1) complimentary registration
Social Media Sponsor
Exclusive Opportunity ............................................................... Value: $7,500Benefits include:• Opportunity to share sponsored content via BIO’s social media handles before and during
the event: – 2 posts pre event – 3 posts during the event (1 per day) – BIO reserves right to approve and/or modify content
• Prominent company branding on header banner of social media wall during event
• Access to BIO One-on-One Partnering
• Sponsor recognition on conference website, promotions, and platforms
• One (1) complimentary registration
Sponsorship Opportunities
BIO CEO & Investor Digital Conference • February 16–18 7
BIO CEO & Investor Digital Conference • February 16–18 8
Digital Advertising
BIO Blog Advertising Bundle — Three High-Visibility Placements
This new opportunity includes three (3) high-traffic advertising placements, with guaranteed exposure to a global audience of biotech executives, global investors and business development professionals.
Digital Advertising
3. NEW! BIO CEO & Investor Digital Conference “LIVE” Blog
A destination during BIO CEO & Investor Digital Conference featuring the “best of” education sessions, speaker interviews and video content from the event. With estimated 5,000+ visitors through the end of October, this new opportunity is guaranteed to get your brand in front of the industry’s best.
Benefits Include: • Featured in “Announcements” section of bio.org/CEO
• Featured in Daily Event emails and BIO Social Media Channels
RUN DATES: February
1. BIO Blog SiteYour ad featured throughout the blog section of the new bio.org (bio.org/blog), including main landing page and post-level visibility.
ESTIMATED IMPRESSIONS: Up to 40,000 per month
RUN DATES: November–February
2. BIO CEO & Investor Digital Conference Homepage Blog FeatureYour ad prominently featured in the “top blog” section of event homepage (bio.org/CEO).
RUN DATES: November–February
NEW!
YOUR AD HERE
1
YOUR AD HERE
2 3
Tuesday, February 16
INVENTORY INVESTMENT AD SPECS
Exclusive Opportunity $5,000
Blog Advertising: 250 x 250 320 x 50 (mobile) 758 x 90 (web) + URLHome Page Blog Feature: Image: 364 x 210 Copy: 80-100 characters URLLive Blog Banner Ad: 758 x 90 (web) 320 x 50 (mobile) URL
BIO CEO & Investor Digital Conference • February 16–18 9
Good Day BIO Email Advertiser
Display your banner ads or sponsored content within the recaps during the BIO CEO & Investor Digital Conference
EMAIL IMPRESSIONS: 50,000 email subscribers and attendees.
DISTRIBUTION:
Email Distribution: Display your banner ad or custom content in daily emails sent during BIO CEO & Investor Digital Conference.
Email Specs: Two sizing options available for exclusive daily sponsor: 125x125 image with 60 words and a link; OR 180x130 with 25 words and a link.
New in 2021! Event-specific digital advertising
is available for all BIO-hosted events.
Contact [email protected] for more information.
MATERIALS DUE: February 1
RUN DATES: February 16–18
INVENTORY 3 Opportunities
INVESTMENT$6,000 for one day$15,000 for all three days
NEW!
Digital Advertising
YOUR AD HERE
5 Ways Biotech VC can Improve Racial Diversity
Biotech investor Jackie Grant has published a must-read call to action for the life science venture capital community to
improve racial diversity in both their leadership ranks and their investments.
BIO CEO & Investor Digital Conference • February 16–18 10
Event Website Advertising Reach a highly qualified audience of prospective attendees, registrants, exhibitors, sponsors, and other biotech professionals from around the world.
IMPRESSIONS: Varies based on web traffic and month sold, 50,000 estimated impressions November–February. *Impressions based on past year’s average web traffic.
DISTRIBUTION ON WWW.BIO.ORG/CEO INCLUDES:
Banner ad will be featured on home page as well as top trafficked pages including Event Overview, Announcements, and Partnering Attendees, which accounts for over 50% of event website traffic.
Email Marketing: Your ad featured in event email in early February time frame to an audience of 50,000 subscribers!
New in 2020! Event-specific digital advertising is available for other BIO events.
Contact [email protected] for more information.
MATERIALS DUE: 10 days in advance of start date.
RUN DATES: November–February
INVENTORY Max two (2) per month
INVESTMENT$5,000 per month$12,000 for 3 months
AD SPECS
Image Ad: 320 x 50 (mobile) 758 x 90 (web) + URL
Email Ad: 125 x 125px logo + 50 word company description
NEW!
Digital Advertising
YOUR AD HERE
BIO CEO & Investor Digital Conference 2021 Featured Speakers
VIEW ALL BIO CEO & INVESTOR DIGITAL CONFERENCE 2021 SPEAKERS
BIO CEO & Investor Digital Conference • February 16–18 11
YOUR AD HERE
YOUR AD
HERE
Retargeting Capitalize on our online audience of life science business leaders, investors, analysts, academics and service providers by purchasing a re-targeting package.
IMPRESSIONS: Guaranteed 50,000 impressions delivered per month
DISTRIBUTION: Across the internet in available online advertising inventory
What is Retargeting?
Retargeting is the digital advertising practice of targeting consumers based on their previous online actions and behaviors. For example, if you recently visited Amazon.com and looked at a pair of shoes, Amazon might start targeting you with ads for those shoes.
With this package, your ads will be re-targeted to users who visit pages on the BIO CEO & Investor Digital Conference section of bio.org and will show on nearly any website that our audience visits such as cnn.com, espn.com, weather.com, and thousands of others.
WEBSITE PLACEMENT INVENTORY INVESTMENT IMPRESSIONS AD SPECS
Retargeting Max 3 per month $7,500/month
50,000 impressions
delivered per month
Standard Ad Sizes: Set of creative sizes that are accepted and available almost universally across the web. The minimum required to launch retargeting campaign. 300 x 250 160 x 600 728 x 90 180 x 150Mobile Ad Sizes: Appear upon mobile browsing. 320 x 100 320 x 50Additional Sizes: Additional sizes that are gaining popularity, and as they’re less frequently available, they make an impression when they’re seen. 970 x 250 300 x 1050 300 x 600 970 x 90 320 x 250
AVAILABLE FOR THE FULL CALENDAR YEAR
MATERIALS DUE: 10 days in advance
of start date.
RUN DATES: 1st of each
contracted month.
For more detailed information and examples, contact the BIO Sales Team ([email protected]).
NEW!
Digital Advertising
BIO CEO & Investor Digital Conference • February 16–18 12
Sponsored Event Announcement
Maximize Web Visibility for Your Company’s Participation during BIO CEO & Investor Digital Conference
Promote your company’s participation in BIO CEO & Investor Digital Conference with a sponsored event announcement. This opportunity is available to companies that are exhibiting, sponsoring, speaking, or presenting.
IMPRESSIONS: Varies based on web traffic and month sold, 50,000 estimated impressions November–February. *Impressions based on past year’s average web traffic.
DISTRIBUTION:
Announcements Section of Home Page: Displayed prominently on event home page with sponsored content “sticky” position 3 placement for the duration sold with positions 1 and 2 rotating with the latest event news.Announcements Landing Page: Full list of announcements. Linked from Announcements module, and menu. Announcements are sortable in 5 categories: Planning Tips, Partnering, Networking, Education. Sponsored content will remain “sticky” in position 3 for the duration sold.Email Marketing: Your ad featured in the announcements section of event email distributed to an audience of 50,000 subscribers!
YOUR GRAPHIC HERE
YOUR GRAPHIC HERE AD SPACE AVAILABLE: November–February
MATERIALS DUE: 10 days in advance of start date.
RUN DATES: Monday of contracted week(s).
INVENTORY Exclusive: 1 per week (November–February)
INVESTMENT$1,500 per week$5,000 for per month
AD SPECS
Image: 364 x 210Title: 50-60 CharactersParagraph Copy: Up to 500 words
+ URLEmail Ad: 125 x 125px logo + 50 word company description
NEW!
Digital Advertising
New in 2020! Event-specific digital advertising is available for other BIO events.
Contact [email protected] for more information.
BIO CEO & Investor Digital Conference • February 16–18 13
Pre-Event Company Spotlight EmailThis high-exposure, pre-event opportunity is a great way to spotlight your company in the weeks leading up to the event.
DISTRIBUTION: The Company Spotlight email is sent to 50,000 recipients: biopharma executives and business development professionals, investors, BIO Members and more!
MATERIALS DUE: February 1
RUN DATE: Early February
INVENTORY 12
INVESTMENT $1,000
AD SPECS125 x 125px logo + 50 word company description + URL
NEW!
Digital Advertising
COMPANY #1 LOGO
COMPANY #2LOGO
COMPANY #3 LOGO
For 2021, the BIO CEO & Investor Digital Conference will transition to a comprehensive three-day virtual education and partnering event, October 13–15. Now more than ever, we need to support biotech innovators, helping them find investors and strategic partners to advance their company to the next stage in their business life cycle.
THREE DAY VIRTUAL EVENT
February 16–18, 2021
Discover NEW BUSINESS OPPORTUNITIESat BIO CEO & Investor Digital Conference
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Eceperferor secae nos ditaque nem harchic to moluptatur minvend ellestibus earcimo llabore hentio. Occus et offic to ma quo optatib usdamet laut veritis aut faccuptatem nemquun dandam, voleniendis repudandi rem.
Eceperferor secae nos ditaque nem harchic to moluptatur minvend ellestibus earcimo llabore hentio. Occus et offic to ma quo optatib usdamet laut veritis aut faccuptatem nemquun dandam, voleniendis repudandi rem.
CE NVESTORDIGITAL CONFERENCE
BIO CEO & Investor Digital Conference • February 16–18 14
I AM BIO Podcast EpisodeTell your company’s story in a new format during BIO CEO & Investor Digital Conference! Work with BIO’steam of producers to determine length and subject matter for your sponsored episode.
IMPRESSIONS: 82,000 downloads; more than 41,000 unique listeners
BENEFITS INCLUDE:
• Intro statement “sponsored by” • 30 second “live” read by the host mid-podcast• Episode launched during BIO CEO & Investor Digital Conference and featured to
50,000 readers of Good Day BIO• Featured in “Announcements” section of bio.org/CEO• Featured from Podcast homepage bio.org/podcast• Featured in two BIO CEO & Investor Digital Conference announcement emails to
45,000 subscribers• Dedicated pointer blog on bio.org/blog• Episode available in I AM BIO podcast library year-round
OPPORTUNITY DEADLINE: January 15
RUN DATE: Week of February 15
INVENTORY Exclusive Opportunity
INVESTMENT $10,000
AD SPECS Your Company Logo (.png, .jpeg)
NEW!
Digital Advertising
The I AM BIO weekly podcast posts every Monday morning on all of the major podcast players and has featured some of the biggest names in biotechnology: Past guests include CEO Richard Hatchett of CEPI, CEO Stephane Bancel and CMO Tal Zaks of Moderna, CEO Stan Erck of Novavax, Amgen R&D Chief David Reese, CSO George Yoncopoulous of Regeneron, EVP Julie Gerberding of Merck, Co-Founder Harlan Robbins of Adaptive, CEO Jeremy Levin of Ovid, CEO Paul Hastings of Nkarta, CEO Ted Love of Global Blood Thereapeutics, CEO Jason Kelly of Gingo Bioworks, CEO Pat Gruber of Gevo, and former U.S. Senator Joe Lieberman
BIO CEO & Investor Digital Conference • February 16–18 15
